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Email marketing solutions

Email Marketing

Improve Your Sale with Mailcot Email Marketing

November 2, 2018

Change your gear of selling product and services through Email Marketing. Email marketing also affords you with a lot of data that can be used to judge performance and make advances in open rates, click-through rates, spam complaints, unsubscribe rates, etc.

For example, let’s assume you just moved into a new residence and recognized that your bed doesn’t suit so you’ll need to acquire a new one. You go to a few various websites to do some analysis but are not quite ready to make a shopping. Then, the next day one of those sites sends you an email with a code for 25% off your first acquisition. All of an immediate, purchasing that Bed becomes a bit more affordable and the welcome email could then make you return the site and take action. But, without the welcome email and exclusive offer, you may not have gone back to make a shopping. The welcome email helped to generate a sale by keeping your furniture needs top of mind.

How to Boost Your Sale with Email Marketing

Know Your Audiences

The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. So taking a targeted approach definitely makes a difference.

Personalizing the beginning with a simple, ‘Hi’ can help to engage the reader enough to get them to at least begin to read your offer.

Scrub Your Email List Regularly

When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address. This can have a negative effect on your email delivery performance, as the emails can bounce, go directly into spam folders and even get you labelled as a spammer. Run your list through a scrubbing and verification service on a regular basis to make sure you are always working with an accurate list.

Short and Effective

Keeping your emails simple helps you get a better response from your campaign. The idea is to make your subscribers aware of the offer you have for them. It is not too hard to sell them but to give them a soft nudge. If they find your offer interesting enough, you will find them visiting your website to learn more about it. By keeping your emails short and to the point, you make it easy for people to take action.

Unique Subject Line

Avoid tricks. They may work once, but they erode trust and debase most brands. In fact, A/B testing your subject line is easy (just divide your list in two and track open rate, click through rate, and purchase/conversion rate on the landing page by subject line A vs B. All other parts of the emails are the same, just a different subject line.) This lets you use email to build your best version of sales scripting to use on your website, offline marketing collateral, and even in your live salesperson scripting.

One Clear Call-to-Action Per Email

“If you don’t have one clearly defined call-to-action, you are going to experience minimal results. Your subscribers don’t have time to read through long emails, trying to determine what you want them to do or what exactly your offer is. If your recipient doesn’t know what you want them to do within seconds of opening your email, whether that’s visiting a page, calling a phone number or completing a form, they will most likely delete your email,”.

Tips to Improve Your Email Marketing

  • Test and find your most effective email format(s). (E.g. Text vs HTML. Short vs long form. Etc.
  • Make your email mobile/small screen friendly.
  • Test your messages before you send them on multiple browsers and readers.
  • Have a second set of eyes review your email.
  • Make sure all key images are “clickable” and all videos have a “play” button.
  • If an email (or email campaign) was successful, re-use it.
  • Make your emails valuable.

 

 

 

 

Email Campaign, Email Marketing

Make Your Diwali Special with Attractive Email Marketing Campaigns

October 30, 2018

Diwali is India’s largest Festival and also the largest Shopping Festival,  bringing more new customer with the help of Email Marketing Campaign. Any business having an online presence can Share there promotional Diwali offers with the help of well-designed Email Templates. This will bring more engagement and convert leads into sales, means the conversion rate will improve.

Email Campaign for Diwali Festival

In order to beat the competition in such a scenario (any Festival Season), deep pockets are simply not enough. You need data – accurate, timely and actionable data – if you harbor any hopes of cracking it during the ultra-competitive Diwali sale period.

Here are some small approaches that can generate big results:

Look at seasonal factors

When your revenue depends on the success of a short Email Marketing Campaign, the timing and relevance of your messaging become all the more important. During seasonal events festivals like Diwali, you might start out with the assumption that people would be looking for greeting Emails, images, wallpapers, shopping deals and so on. You can combine this with season-specific items like lights, crackers or gifts to get more context into the general purchase intent of users (Email Marketing Campaign).

  • Know exactly what customers are actively searching for and the search volume for those terms
  • Conduct accurate keyword research in order to determine factors like keyword difficulty and prioritize primary and secondary keywords to target
  • Dig into historical data to find out what is likely to sell during that time of the year

Understand audience behavior with Email Marketing

The key to targeting your customers better is to understand what makes them buy what they want and how they go about the purchase.

In emerging markets like India, a large chunk of the market has skipped the desktop devices on their way to becoming e-commerce consumers and directly made the mobile phone (Email Marketing) their sole instrument of online shopping. Four out of five people use their mobile devices to access their email.

Once you have an idea of the devices, software, and apps your customers like to use while shopping. You can zero in on their actual preferences and interests. You can send them email marketing campaign relevant to their searches, So here’s more likely to read emails.

Work on the content of the email

You know why the email is being sent, and you know to whom it is being sent. Now comes the answer to ‘what will be in the email marketing campaign?’ to work on this, get into the customer’s shoes and see what a customer would like to receive in their inbox. In short, be clear in your communication and answer the very simple question – ‘what’s in it for the customer?’ Besides just advertising about your new product or service, ensure that the customer has some benefit for them as well. You cannot always offer them ‘free’ Services. But you can always show them gratitude and thank them for being a valued customer of the firm.

With careful planning and meticulous evaluation of business intelligence, you have a good shot at coming out on top this Diwali.

Email Marketing

8 Tips To Create Marketing Emails And Get High Open Rates And More Leads

October 24, 2018

Create Marketing Emails with High Open Rates

Marketing Emails are a great way for marketers to connect with leads and customers. Not only do they have a higher reach than social media sites, but they also afford marketers the chance to establish unique personal communication with an individual. However, unlike social media sites, where viewers can see your offer in an instant, emails are only effective if their recipients open and read through them. Hence, it’s essential for marketers to ensure high open rates, and subsequently click-through rates, for their email marketing campaigns.

Email Marketing Services to engage Faster

Here are Eight Tips Explaining How You Can Make This Happen:-

1). Send Emails From A Person, Not Your Company

People are more likely to open emails sent from a real person as compared to ones sent by a company. If the email sender is a company, there are good chances that a recipient will dismiss it as spam without giving it a second glance. To avoid this and increase open rates, it’s a good practice to send emails from the company account of a person (xyz@company.com) rather than a generic company email id (sales@company.com).

2). The Subject Line And Preview Text

The subject line should entice recipients into opening the email. Writing clear, concise, and understandable copy in the subject line is crucial for increasing open rates. You should avoid exclamations, capital letters, and spam trigger words (like ‘help’, ‘reminder’, ‘save’) in your subject lines. The preview text is also an important aspect for drafting emails with high open rates. Email clients, like Gmail and Outlook, take the first few lines from your email as the preview text by default. To give the recipients a better idea of what the email is about. You can set a different preview text that explains what’s in it for them if they open the email.

3). Appealing Design And Clear CTA

Just like any form of marketing, emails should be visually appealing to viewers. Incorporating a clean and attractive design, with a detailed yet concise body of text, can do wonders for your click-through rate. Your email should also have a clear call-to-action which, when clicked, should lead the viewers to the specific page which features exactly what your email is offering (Email Marketing). The CTA itself should bold and descriptive, giving recipients the chance to understand the purpose of the email even if they don’t read its copy.

4). Get To The Point

People will rarely read through marketing emails in detail. And if your email features a long text filled with unnecessary information. They will mostly lose interest before reaching the CTA button. Your email copy should be descriptive yet concise; stick to the purpose of the email and explain it in an engaging (Email Marketing) tone while using as few words as possible.

5). Optimize Your Email For Mobile

Emails are viewed more on mobile than on any other platform. Despite this, few marketers optimize their emails to be mobile-friendly. Using email design templates specifically created for mobile viewing guarantees higher click-through rates. Optimizing elements like images, which should be compressed to reduce file size, and CTA buttons, which should be large enough to be easily clickable, should also be considered while designing marketing emails.

6). Add Alt Tags To Your Images And CTA Button

Not all email clients display images, and many people opt out of viewing images in the emails they receive. Alt tags, which are short descriptions that inform the viewer what the image is about, are essential for conveying information to such email recipients who otherwise can’t view important elements like the CTA button.

7). Add Social Sharing And Forwarding Options

The chances of your link being clicked increase dramatically with the number of people who see it. Adding buttons for sharing on social media sites like Facebook and Twitter makes it easy for recipients to share your email with their friends. Adding a forwarding option with a ready-made template (which includes the subject and body so that a person can forward it with just a click) also increases the chances of more people viewing your email.

8). Take It Slow

There’s nothing worse for a brand than alienating its customers. A few businesses think it’s prudent to send marketing emails every two-three days but all that does is irritate customers. Who’ll begin viewing every subsequent message from the company as spam? Limiting email communication to those times when it’s absolutely necessary improves your brand’s credibility among customers. Who will then be more likely to read the emails they receive from you.

Email Campaign, Email Marketing, Marketing, Marketing Automation

Enhance Email Marketing with Cloud Computing

September 18, 2018

By offering StrongView On-Demand, a cloud-based email marketing solution, Mailcot fully leverages cloud computing. Providing all the benefits of installed software via SaaS (Software-as-a-Service) in one versatile solution. This is just as if you host your email server in your own secure storage site. The cloud servers are located in an actual data center. But they are considered “virtual” because they can be accessed from any computer, anywhere, any time.

Cloud computing isn’t just another marketing buzzword. Far from it. This is the real deal, an enormous change with huge implications for marketers, and competitive advantages for those who act on it early. So out on the front lines, marketers need to explore how these changes can affect how we do business.

Following are the benefits of cloud computing in Email Marketing:

Faster Sending Speeds

Cloud-hosted email marketing servers have immediate, redundant access to the Internet. It allowing your campaigns to launch at speeds limited only by your ability to click the Send button.

Flexible Data Integration

Cloud Computing System is easier to connect to your database and CRM tools through the cloud, providing ultimate flexibility to meet your business requirements.

Higher Security

Cloud server hosting companies employ the most up-to-date practices for firewall protection, server security, and data redundancy, making the cloud the safest place to store your data.

Future Proof

Cloud computing ensures that the latest server software updates and equipment upgrades are in effect, putting your business at the forefront of email server technology.

Here are top 5 Ways Cloud Computing Can Help Your entire Marketing Department

Low cost

Cost-efficiency is the name of the game with cloud computing. Hence with the cloud, companies no longer need to set up and pay for expensive infrastructure or spend money on hardware.

Democratizing effect

As a result of the reduced capital costs outlined in the previous point, small marketing departments are finally on a relatively equal playing field when compared to large corporations. With the cloud, both small and large marketing departments have the ability to reach a large audience, engage with a wide range of prospects, and grow marketing resources at the same pace as your business.

Improved time management and processes

The ability to control content and deploy strategies without depending on any other department has the benefit of improving processes, including the ability to stay focused on meeting strategic goals and implementing plans more quickly. This has the added benefit of reducing the time required to train new staff. Especially since there is a minimal learning curve with cloud-based technology.

Improved Accessibility

The cloud allows marketers to access their files with ease, improving collaboration and communication both within the team. Additionally, marketers no longer have to worry about losing data in the event of a hard-drive crash or natural disaster.

Innovation

With improved accessibility, processes, and analytics, marketers can spend more time focusing in on understanding customer needs. Hence by honing in on target audiences and better understand their pain points, marketers can spend more time creating innovative campaigns to connect with customers.

Email Campaign, Email Marketing

Top 5 Email Marketing Trends in 2018

September 17, 2018

85% of consumers prefer email as the primary method of outreach from a brand. How you leverage this marketing tool determines whether you engage subscribers or find your ROI falling flat. Email marketing without the right strategy leads to a lot of tedious work without the payoff. But these email marketing trends are connecting with people.

Let’s talk about the latest trends in Email marketing

Instantly Usable Content

We’ll start our effective email marketing trends with the one you can instantly use. Begin increasing your open rate with this simple technique. That’s what you want right, right? You need something that you can quickly apply and get instant results. Guess what? That’s what your customers want as well. They want it fast, they want it now. They want to see an immediate change in their lives as a result of opening your email.

Examples of Instantly Useable Content

This content serves an immediate need for the recipient. Because they use it immediately, they remember your brand. Any brand can do this. For example:

  • Mindfulness brand = short guided meditation
  • Healthy snack company = easy recipe
  • Fashion or interior design brand = ensemble for the week
  • Plumber = plumbing tip of the week
  • Lawyer = legal tip
  • Non-profit = 1 simple way you can help
  • Entertainment = A joke, funny image or video
  • Any company can send out a weekly how-to video related to their brand

Emails Become More Human through AI

AI continues to revolutionize marketing. It’s no surprise that it’s taking over email marketing trends. Your small business can use machine learning technologies to send people more personalized and relevant content.

You may feel like a superhero some days, as you switch hats and get things done in your business. But no human could develop the level of hyper-segmentation you can achieve with this technology.

AI technologies allow you to reach particular segments with a more tailored message and offers. When people get relevant emails they actually open and interact with them.

58% of people say that marketing emails rarely apply to them. 43% of people say they unsubscribe to branded emails when they find they’re not relevant. 15% of people mark emails they don’t want as spam instead of unsubscribing. That hurts your reputation.

Mobile-First Is Not an Option

81% of people read their emails on mobile devices. 68% of consumers say they delete emails that don’t render on mobile. They don’t wait until they get home to their laptop or to their work computer. You don’t get a second chance.

This is one of those email marketing trends that’s been in the works for some time. But up until last year, a small business could get away with not having mobile-friendly emails. Your email almost assuredly goes to junk if it doesn’t render well on mobile.

Let’s look at the 7 steps to a mobile-friendly email

  1. Have very short subject lines
  2. Use a single column template
  3. Use a larger font
  4. Size images properly for faster load time
  5. Have a clear call to action
  6. Don’t put links near each other
  7. Test your emails on multiple devices. You can find free tools online that allow you to test your email on all the popular devices.

Protecting Customer Data

This email marketing trend arises from the years of excessive and careless collection, selling and using of personal data. It goes far beyond the Can-Spam Act.

Customers know that you collect a lot of data on them. They understand that you use this data to create a more personalized experience. But they’re also tired of having this data used to harass them.

We’ve all experienced this. You sign a new mortgage. Now, you’re getting endless offers for home warranties. You have more credit card debt than you’d like. You’re overwhelmed with offers to consolidate or re-fi. You give some money to a charity. Suddenly 20 charities are emailing you.

In order for your email marketing campaigns to be successful, a person must trust you. Without that trust, they won’t provide you with their email and other identifying information.

Interactive Content

29% of surveyed marketers say they’re focused on putting more interactive content in emails. They understand people’s drive to interact. They’re leveraging this to increase open rates and engagement. Not only do these interactions engage. You can also learn more about your customers based upon how they interact. Start with basics like social media icons and gifs. So as you branch out, find new and interesting ways to be more interactive.

Email Marketing, Successful Marketing Campaign

5 Email Tactics that work after purchasing an email campaign

August 11, 2018

Target relevant interests

While you’re no longer interested in something, the easiest thing to do is to ignore it. You mentally set something it is aside and moves to tasks that maintain more cost.

In the world of email marketing, relevancy matters to your client. If it doesn’t provide value or bring an inkling of benefit to the individual, there’s, in reality, no reason why they should care.

A relevant message after a purchase may additionally consist of a receipt with the whole amount, a status updates approximately the shipping of the item or contact information to connect to customer service. clients preference transparency and want reassurance that they made the right purchasing selection.

 

Best Email Marketing Solution

Segment to Nurture Relationships

Email marketing isn’t a cookie-cutter tool because each client isn’t the same. You could cater to some exclusive purchaser personas—every with distinct characteristics.

So sending a frequent post-purchase email will get ignored by your target audience. To nurture more customers, you’ll need to use segmentation to send relevant emails.

Segmentation enhances relationship building, giving you a threat to efficiently speak with clients. You can drop the blanket language to your e-mail conversations.

Best Email Marketing Solution

rather than sending a bland message to each new client, segmentation by using location makes it feasible to tailor your e-mail to mention nearby festivities happening in the client’s area.

You also can segment emails when it’s essential to speak your clients’ dialect. Segmentation is the point of interest in personalizing the post-purchase experience. You’ll build better relationships quickly.

Engage Customers Based on Behavior

technology is advancing rapidly and you can get real-time data about your consumers with a few clicks. You can determine which post-purchase messages to send based on customer behavior, like purchase amounts, website visits to a specific product page, date of last purchase, or a combination of these actions.

Best Email Marketing Solution

Evaluate Email Frequency

Your customers acquire emails on a daily basis, whether it’s from their best friends or work colleagues. So knowing how frequently to send an email campaign is just as crucial as the content of that email.

Nailing down the proper email frequency for your audience allows you to understand when to engage and when to leave your customer alone. People want personal area online, too.

Your post-purchase emails can add up fast. There’s the order confirmation, the shipping confirmation, the product review request, and the reorder email.

Run tests to Optimize Email Campaign

It’s clean to set up your post-purchase email campaign and forget about them as you work on more urgent problems. while precise business operations are running well, complacency may also have your group missing possibilities to do higher.

Running ordinary tests to optimize your campaigns is not only an awesome business practice. However also an essential method to study which emails resonate along with your target market. Plus, you can identify adjustments in customer behavior and adapt your campaigns accordingly.

These above five tactics help business to maintain their clients for a long term. You can increase customer engagement by setting up a post-purchase email campaign. Email marketing isn’t reserved just for gaining a prospect’s attention pre-sale. It’s also an effective tool for nurturing customers into retention.

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