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Email Subject Lines: Some Tips to Win Your Audience in the Inbox

May 23, 2020

Email subject lines are the common crucial factor in deciding whether or not a recipient will open your email. Here are some tips to help you reach out from the crowd and increase your email open rates!

People are continually being attacked by emails every day, which means it’s becoming more and more challenging for email marketers to get regarded among all of the competition and influence readers to open their message.

The most obvious, and arguably the most important, factor that contacts see for your email campaign is the email subject line. This also makes it the main factor that you can squeeze to improve your open rate and get higher engagement when sending an email newsletter or bulk email campaign.

In this article, we’ll give you some tips to help you build email subject lines that will:

  • Grab readers’ awareness
  • Convey a more powerful quality level of content in your message
  • Induce recipients to open

1. Keep it Short

email subject lines

A great email subject line should be rather short to keep the reader’s attention and evade being trimmed by email clients.

In theory, there is no precise limit to the length of your email subject line (though some tools will place their own limit on how much you can input to the field). In actuality, long subject lines will nevermore be read in full anyway because several email inbox software providers are only competent in performing a certain number of characters before the text is cut off.

2. Put the Common Essential Information First

email subject lines

 

Highlight the most important information that you want to communicate upfront in your subject line to maximize the chances that people want to engage with your content.

For the identical reasons that you want to keep the subject line short, you should also put the most relevant information first. Since you have no control over the number of characters that will be presented to the reader, the only thing you can do is highlight what you want upfront so they have the highest likelihood of seeing it.

Additionally, users manage to only take a glimpse at the subject line, so the first few words are where you want to catch their attention with the usual valuable stuff.

By “important,” I mean anything that will effectively capture the reader’s consideration quickly:

  • The central point of your email
  • Features about a promotional discount
  • A date or time goal showing urgency
  • An interesting phrase that bothers the reader’s interest

3. Withdraw using Spam Words

188 Spam Words to Avoid: How to Stay Out of Spam Filters

Spam words are the words that email inbox providers use to verify whether a message is spam — and they also regularly give readers a bad opinion of your email as well!

The last thing you want is an email marketer is to be recognized as a spammer by your audience. But, depending on the language you use in your email subject lines and message, your readers might be thinking just that.

Some words that are known to be connected with spamming can often trigger a feeling of uncertainty among recipients, and even worse, they can manage email inbox providers like Mailcot transfer your emails straight to the spam folder. These words include things like:

  • Free
  • Promotion
  • Hot
  • Casino
  • Urgent

I guess you get the idea. If you can, try to avoid using this type of language, particularly in your email subject lines because it will likely hurt your campaign’s action rate.

4. Spice Things up with using Emojis

Capture your Customer's Emotions with Emojis — Astra Digital

When used with individual care, emojis can give your email subject lines more clarity in the inbox, making it more powerful and attractive to possible readers.

Like any marketing advice, you need to first consider your audience before combining this tip into your email marketing strategy. You don’t want to give the opposite result. For example, if you’re a financial advisor, your clients might not want to see a smiley face in the subject line of your emails! However, if your brand has a smaller marketing strategy, then emojis could be the ideal way to supercharge your email subject line and increase your open rates.

Not only are emojis great for fast communicating an idea with fewer characters — making your subject line more concise and leaving you more room for other information — but they also help you accurately stand out from other subject lines that only include text.

Which subject line stands out most from the crowd?

You can also get around the problem of communicating information ordering spam words — just substitute them with emojis!

  • ⏲ can replace “urgent”
  • ? can replace “gift”
  • ? can replace “hot” or send the demand for some items

But, be careful when you start including emojis in your emails and subject lines! Depending on the device and the email client, emojis may be performed separately. To make sure you’re getting it right.

5. Maintain it Simple and Professional

Next steps

Don’t overload it with unnecessary capitalization, unique characters, or punctuation in your email subject lines.

Just because something helps you stand out in the inbox doesn’t certainly mean it’s a good idea to perform in your subject lines! Sometimes, quick “hacks” that might, in theory, give you more visibility can actually have very negative results.

For example, including things like, “EXCLUSIVE OFFER” and “LIMITED TIME ONLY,” or you add too many special characters, such as “SAVE $$$$,” you could actually end up being classified as spam.

And even if you make it to the inbox, this type of email subject line content isn’t likely to leave a vast impact on your contacts.

6. Choose sustainability above fast wins

Top 10 Indicators of Financial Stability - Korapay - Medium

If your subject line creates a higher open rate but hurts the relationship and trust that you have with contacts, it’s time to go back to the drawing board.

This is apparently the most valuable tip I can give you: a good email subject line isn’t just centered on maximizing the open rate of your email campaign. It should also build trust and set your email up for success in terms of engagement and conversion (hopefully you want people to do more than just open ? ).

Evading clickbait tactics or other things focused on short-term gains is the best way to accomplish this and continue strengthening your contact relationships.

The most simple example of this in action is when a subject line creates unreal expectations that are finally not met by the email content. Design is a very powerful sentiment, but you need to make sure that you give the reader the wrong idea. An example of this would be using a subject line like, “You’ll never guess what we’ve got for you!” for an email that simply promotes a new product.

This type of communication can really hurt your brand in the eyes of your contacts, so you have to be very careful and always take a customer-first strategy.

Want an email marketing tool to start sending your newsletters and campaigns? Try Mailcot today !!

B2B Marketing, B2C Marketing, bulk emailing service provider in india, Content Marketing, Digital Marketing, Digital marketing and online marketing, Digital Marketing Experts, Email Hosting Services provider In India, Email Marketing, Email marketing service providers in india, Email Marketing Software, Email Marketing Tips, Mail Marketing, Mail Marketing India, Mass Mailing Services

Email Marketing for Bloggers: A Quick Guide

May 9, 2020

Ask successful bloggers what they would do if they were beginning over, and they’ll report you, “start making my list quickly.” The purpose well-known bloggers say this is they’ve received that an email list is a fundamental business part of your blog. As you know, social media turns algorithms often, which keeps bloggers venturing. Yet, email is constant. With email marketing for bloggers, you’re in control. You own your list, you send out emails when you want, and you can design a policy that helps your business.

 Email Marketing has a Prominent ROI

Email marketing for bloggers 

Marketing Lead ROI | Sprint Marketing

  • For every $1 you spend on email marketing, the normal return is $44
  • It’s true. Email is like the Little Black Dress of marketing. It goes anywhere and never goes out of fashion. According to research, email users were at 3.9 billion and they’re anticipated to grow to 4.48 billion by 2024.
  • “91% of shoppers want to hear from companies they do business with via email.

With returns like that, why wouldn’t you want to use email marketing as part of your blog? In this article we’ll explore:

  • How  email marketing can grow your blog
  • What to recognize before taking an email service
  • How to create a simple email marketing strategy for your blog. One that leads you leads.

Why Bloggers Practice Email Marketing

 

15 ways to improve your email marketing campaigns | CIO

 

If you’re like a group of bloggers, you’ve apparently signed up for a few email lists. Maybe one of your personal bloggers offered a checklist or ran a test, so you signed up, and now you’re on their list. Maybe they send emails to let you know when a new blog post is written. Or, they might send you emails to sell products/services. But one thing is certain, the most successful bloggers have a plan following their email marketing, and they practice email marketing software like Mailcot.

The effective potential of email marketing

Email marketing for bloggers 

email marketing

We’ll share a pure strategy below in a few minutes. But first, let’s consider the affective power of email marketing. With email marketing, you can send a message to thousands of people who’ve asked to hear from you. And because they’ve asked to learn from you, they’re more likely to trust you. Since they trust you, they’re more likely to buy from you.

It’s the like, know, trust factor at play. You already know the inbox is private. You don’t give your email address to just anyone.
It’s the same with your reader. When they sign up to hear from you, they want to receive exciting and important messages from you. Done right, this can be a powerful part of your business and grow both your readership and your bank account.

And since you own your list (unlike social media), it’s estimated a business asset, much like your content is an asset. Now that you have a bit more penetration into why bloggers use email marketing, you might question how it can grow your blog.

How Email Marketing Increase Your Blog Readership?

                     Email marketing for bloggers 

email marketing for blog

Have you ever paid hours on a post? You draft it, edit it, polish it, and finally hit “publish” only to get a limited response? Every blogger’s been there, and it’s no fun. However, when you have a viable email list, it’s less likely to happen. That’s because you can send out an email to your list with a link to your newest blog post.

And, because they’re eager to hear from you, they’ll be likely to click the link and read the post. Sounds easy? It is. It’s also a great way to bring people back to your blog and expand your relationship with your readers. Plus, there’s another advantage to sending out an email with your newest posts too. That’s because you can direct your fans (subscribers) to participate in social media.

You give them the link you want them to have and ask them to share. They deal with their networks, their friends subscribe, and so on. It’s a snowball impact. Even if you don’t have anything to sell yet, it’s still worth starting your email list because you’re improving your connection with your readers. As you build your community, your readers will ask you questions which give you more views for juicy topics they want to hear about.

Give them a weight of value upfront, and when you’re ready with something to sell, you’ll have a ready population of buyers. Here’s a blog newsletter example from This image is showing how can we use email marketing to improve your posts.

Build a Pure Email List Plan for Blog 

Email Marketing For Bloggers 

email marketing for bloggers

Great blogs have a plan for making readers and converting them into customers. The email list is a necessary element. The recruit email list framework looks like this.

  • Reason to sign up (your incentive)
  • Way to sign up (form)
  • Delivery of incentive
  • A new subscriber is added to your email list
  • Send regular emails that fit within your email strategy

Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to take an email service software to your blog in a moment, but first, here’s why you want an excuse.

How to Select an Email Service for Blog 

( Email Marketing For Bloggers )

mailcot email marketingmailcot email marketing services

 

Like most business decisions, choosing an email service or newsletter software depends on many parts of the individual to your business. For example, do you already have a fledgling list or are you starting from scratch?

  • If you now have an email list, how big is it? (Mailcot lets you store extensive contacts at no extra cost but most other email provider fees are based on the number of contacts.)
  • How often do you propose to send an email?
  • What types of emails do you want to send? (e.g. engagement emails, promotional campaigns, weekly blog newsletters, etc.)
  • Do you want to send an automated welcome series when people sign up?
  • Do you want to use customizable email templates? Or do you want to be able to code your emails from scratch using an HTML editor?
  • How much list segmentation do you want to do? (useful if your audience falls into different categories, this way you can send more targeted messages)
  • What kind of analytics do you expect? (open rate, click-through, conversion rate, and new subscribers are typical)
  • Do you want to be able to compose emails through your smartphone?

When you think within the ways you think you’ll use your email marketing software, choose something that can grow with you. You don’t want it to be too basic nor too strong with a lot of bells and signals you won’t use. And of course, take the opportunity to test-drive different solutions.

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3 Advice to Improve Email Deliverability in Inbox

January 30, 2020

 Email Deliverability

 

 

improve email deliverability

Improve email deliverability

Various types of advice are flying around the internet which is informing business marketers about Email Deliverability. To avoid spam filters, we need to ensure top inbox placement hidden engagement metrics that keep email marketers up at night. And, yes there are some things we can do as a marketer to ensure top inbox placement.      email marketing india

Improve email deliverability

An email service provider (ESP) is providing services to us. Unless employed as the head of deliverability at a large corporation have the own, in-house email sending architecture. Besides, there is a lot of the advice is there for email deliverability which doesn’t apply to us. Also, building an understanding helps us to select the right email service provider.

 

Email deliverability is also known as “Inbox Placement” as it is an important topic. This tells us about the working of spam filters as well as tells us about the traveling of email on the internet. Additionally, this defines the 76 key terms of email deliverability.

Improve Email Deliverabilityimprove email deliverability

The Facts About Email Deliverability

 

  • It measures the chance of email to the recipient’s inboxes, not spam folders. This is called Inbox Placement. In addition, this examines technical factors that affect an email’s journey. It is done between pressing send and landing in inboxes.

Email Marketing India

  • With low deliverability, many messages are destroyed to the spam folder.

 

  • It is not similar to the delivery rate.

 

  • It helps in measuring the percentage of sent emails delivered to an inbox provider server.

Improve email deliverability

What Do You Understand by Spam in Email Marketing?

improve email deliverability

For understanding email deliverability firstly, we need to understand what is spam in Email Marketing? The First email came. Then came the spam after then spam filters. Therefore an email marketing service providers and inbox placement concerns came into existence. 

Ways

Spam is classified as an email needs to meet two criteria:

  1. It is outcast or undesirable. This means the recipient does not ask for the email.   
  2. It is sent in volume to various recipients because it is a commercial offer.

spam, ways, imorove email deliverabilityA recipient explains to us about spamming, not the sender. The signing of recipients in email marketing and after that forgetting about it is unfortunately still a type of spam because it is outcast. We need to provide the option of unsubscribing from the email list to every email which we send to our recipients. If an email is spam, decided by any contact and they have a quick and easy way to stop receiving emails from us.

As an email marketer, it is not your duty to decide whether your email is spam or not, this will be decided by the contacts.

improve email deliverability

An Email’s Long Journey in Inbox

 

 google.com, iPhone,    

Step 1: Clicking Send

We click send and the message leaves from the outbox. At this time, we need to compose a mailing and clicks send to distribute the message to different recipients waiting for it.

 

Step 2: Leaving the MTA (Message Transfer Agent)

The message is passed through outbound filters of MTA. Before the transfer of the message an agent (MTA) releases our email from the server or ESPs to the internet. It checks by internal filters. If ESP is not doing its job when it doesn’t have internal filters to set up for monitoring and catching spam.

 

Step 3: The Internet Travelling

Tiny bits of data have a journey of messages from router to router on the internet. Traveling from router to router the runner which carry message gets mixed with other types of email messages send around the world every day.

 

Step 4: Survive from Gateway Filter

ISP’s gateway filter checks the messages and enters the server or it rejects. It is the first step to filter our message which may encounter. Moreover, if it fails to guard this gate it may not be coming into the server of ISP’s.

ways

Step 5: Sorting with Internal Spam Filters

The message is passed through internal spam filters and is sent to the inbox spam folder or it rejects completely.

 

Step 6: Passing with Black-Box Filter

It is a personal filter that sort messages in the form of inbox or spam. Evens so, it functions at the level of the inbox and learned through recipients’ previous choices. Without a doubt, they are always machine-learning filters.

3 3 3 3 3 3 3 3 3

Step 7: Landing in the Inbox

The message is achieved with inbox placement. The message arrives when it expects to go. Whether the message is open by the recipient or not it is all up to us as a marketer.

in inbox in inbox    

 “Spam and Email Go Hand-In-Hand”   email filter

Improve email deliverability

For Getting Best Email Marketing Services in India – Do visit https://mailcot.com/

ways

 bulk sms

B2B Marketing, Content Marketing, Email Marketing Tips

Competitive Email Marketing Tips for B2B Marketing

January 12, 2020

Introduction

Email marketing tips

email marketing tips, email marketing tips for b2b marketing, email marketing

Social media marketing and the content used, are excellent means for nurturing leads through the sales funnel but with limitations. These two have their own limitations. To get site content in front of leads requires high search rankings for relevant keywords. Similarly, social media posts have a short life span with a lot of competition.

There is no guarantee that the content published on these channels will discover. Therefore, email marketing is the way to increase the percentage that the content created will be consumed.

By adding email marketing tips or strategies of the modern world to existing lead nurturing efforts, one can deliver the right content, at the right time and at the right place. You can easily deliver personalized content directly to leads on a channel they monitor on a daily basis or actively.

6 Basic Tips For B2B Marketing

email marketing tips, email marketing tips for b2b marketing, email marketing tips for b2b marketer

Use the Account-Based Marketing Approach to Target

Today,s email marketing best strategies are less like social media marketing and more like account-based marketing. Instead of casting a wide net with an email blast, leads must be segmented into groups. Email blasts are dead. For nurturing leads, you must segment customers into groups according to their buying journey. This is simple if you have a list of contacts who’ve downloaded gated content. Try to determine particular positions in the buying journey or previous buying behavior that each piece of gated content caters to. And then follow up with individuals who have downloaded that content. Email marketing services help you to segment individuals and deliver emails according to their interests.    google 

 

Optimize Emails for Mobile

If emails forgo mobile optimization then you will definitely lose a huge portion of your audience. Most of the emails are opened on mobiles, there are a few percent of the audience who open emails on desktop. Structuring the content is important too. Always lead with the most important information to grab attention immediately. Use short and strong paragraphs for easy reading on mobile. On the top, you must include your call to action. Make sure buttons and links are big enough to tap easily.

 

Engage With Trigger-Based-Campaigns

Trigger-based email marketing automatically sends emails to individuals based on their actions. Trigger-based campaigns really shine in nurturing lead when you adopt a marketing automation platform. Email marketing tips for b2b marketing

For instance, trigger-based campaigns could send a welcome email, send a thank you email and send a reminder or discount code.

B2B Marketing

Personalize Emails

Personalized emails are more likely to be opened and will lead to more click rates. It is an effective means to build relations. For referring leads you should start with their names but there are many other ways to take personalization to a further step. Use DOB to send messages on their birthdays, send a thank you promotion message at that particular date on which the person subscribed and send messages from personal accounts instead of a business account. This will make the conversation more one-to-one.

email marketing tips

Customize Dynamic Content

It is also known as ‘smart content’. In dynamic content email displayed differently to each recipient based on collected data. The very first step is determining what data is important and to cater customers needs to utilize the data correctly. Like utilizing age, gender, etc will help you connect real contacts with buyers personas. This will be a guide to dynamic content decision making.     GOOGLE

email marketing tips for b2b marketing

Make Emails Interactive

An interactive email shows the functionality of the web page. It saves time on the recipient’s end and then they can respond instantly and easily. An interactive email will lead to an increase in sales and revenue.

Email marketing India         B2B Marketer      b2b business    email marketing service providers 

B2B Marketing 

B2B Marketing

Read more: https://mailcot.com/tips-for-effective-email-marketing/

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