Category

Email Hosting

Effective Email, Email Hosting, Email Marketing, Email marketing service providers in india, InternetMarketing, Latest Technology, Latest Trends, Mail Marketing, Marketing

Is Email Marketing Still Effective for 2021?

March 1, 2021

Email Marketing Still Effective:

Email marketing Still Effective has been around for a while now. and there is lots of new things that have on the scene in this last decade, for example, social media marketing, which has perhaps distracted some of our attention away to the importance of email marketing.

But it is not going away. research actually shows that there are over one billion active email users on Gmail now, and it is anticipated that it will grow to around three billion users by 2021. this is something we just can’t ignore. it is more around the ways that we use email marketing to become more effective, and it has actually been proven to be really cost effective. so for every pound spend on email marketing is roughly around 30$ that you should get in return.

so, sure, it may be a more timely investment for you as a business, but certainly the benefits are worth it. so I am going to share with you a few top tips that will be useful for you in your small business, as we know that you need to prioritize, and things that hopefully will help you improve your email marketing overall. building a good database is key.

  1. Build a Database
  2. Segment your Database
  3. Personalization
  4. Test Email

Build a Database:

so it could be you are starting with your existing customer base, so those people that previously purchased with you, or it could be those people that returned to your website. for example, you could provide them with a popup and task them to sign up for your newsletter, and tease them in that way.

or it could even be new potential customers, so new people onto the site. you could offer them an exclusive deal or offer in return for them giving you their email address. there’s just a few things but definitely the best place to start.

Segment your Database:

To ensure your email marketing remains effective, once you have created your database, you need to start thinking about segmenting your database.

so essentially, this could mean combining the data from your existing customers, so it could be on previous orders they have placed with you, and also their email address, to make sure you send them the most targeted communications about the products, maybe areas they are interested, in or the products they have previously bought, if there is a similar product that you want to sell them in the future.

and then it is really about using those analytics. so if you are using an email tool, one of the free providers perhaps, or even if you have paid to use an email providers, then it is worth just having a look in your analytics, and what are these people clicking on, because there are a lot of information you can get from those analytics.

for example, you could find out that they are actually interested in another area of your business that you have not thought about sending them communications of before. and make sure you use that data to retarget in the future.

Personalization:

You must make sure people receive emails they expect to receive. for example, if they have asked and requested to sign up for your newsletter, make sure that you actually send them the newsletter. if they have requested exclusive access to offers, promotions, discount, make sure you send them those.

many businesses are often worried that people would unsubscribe from their emails, but actually 61% of people are quite receptive to emails, and they welcome emails as long they are not spam.

so actually making sure that you use your segmentation, as I mentioned previously, you think about why somebody has subscribed to you in the first place and you send them those targeted emails, shouldn’t  encourage people to unsubscribe. but unsubscribing is normal, so don’t worry about that it could just genuinely mean that somebody is no longer interested in your product or service.

And actually that is a good thing for you as a company because you don’t want to be emailing people that are no longer interested either. so don’t worry about the unsubscribes and think more around why you should be emailing the people at the right time and making sure you send them the right content that they want.

Test Email:

Email marketing is still hugely effective, but it is very competitive. and so we need to make sure that we can cut through those noise. we all receive so many emails in one day.

so actually what is the best time and date to send your email to your customers or to your contacts? if you are using an emailing tool you should be able to get that data back from it, but if not, why not test out by sending a code or sending a link and seeing a what time people are actually clicking on that link.

And lots of different ways you can test that, but definitely something you should look into. but it is not just time and date that is important, it is also important or think about how somebody will view your email. you must make sure it is mobile optimized.

That is just a given now a days. we all use our mobile devices everyday and it is important to make sure that wherever the customer or contact is, they can access your email, and it would still be displayed in exactly the way that you want it to be displayed.

There are a number of tools out there that do provide it as part of your package perhaps or it might be an add-on, but if you don’t have it as part of your email tool, then maybe just look online and just have a quick search, you will definitely find a few results come up straightway. as I have mentioned, email marketing is not going to go away.

It is certainly something that is not going to disappear. if anything, it’s just going to get more competitive. and we need to think about ways that we could be more effective and it is really about serving the right content to the right people at the right time.

And as long as you get those three things right, that you will still get good, huge benefits and success from using email marketing. 

For more related information, than you can check out migomail and telcob.

Email Campaign, Email Hosting, Email Marketing, Email marketing service providers in india, Email Marketing Software, Email Marketing Tips, Latest Technology, Latest Trends, Marketing

Top Email Marketing Implementation Tips

December 17, 2020

Email marketing implementation also requires significant planning and consideration. Because by spending enough time for your email marketing strategy, you can meet your customer goals more effectively and provide customers with the best marketing possible.

Here are some email marketing implementation tips that can be very helpful in email marketing:

  1. Planning
  2. Email Design
    • Styling
    • Textual Content
    • Proof Reading
    • Customization
    • Personalisation
    • Scheduling and Timing

01# Planning

Email Marketing

Email marketing planning only involves deciding what to do, how to do it and by whom. Before going on board you need to get the answer: –

    • What is the purpose of sending mail?
    • Who do you need to send it to?
    • What do you want to achieve with this?
    • What strategies will you use to make your action effective?
    • These are just a few examples of how to get started because it is very important to have a clear idea of what we are doing and why.

02# Email Design

Email MarketingAfter making a proper plan and now you know what your purpose is, you need to design mail. Designing for email (email marketing) is important because you are making an impression on the audience and you certainly do not want it vague or any less professional than you should be.

Following are the components of designing email:

  • Styling- You should keep mail user friendly but no less professional. No one is going directly into action after reading your mail, but it has been proven that how it is written is a driving factor in email marketing.

Consider the points before finalizing the template:

    • Template color combination
    • Font styles, drawings, and tables are used.
    • Avoid the use of words such as sale, offer, discount.
    • Use more text and less image.
  • Textual Content- Next important is email content (email marketing). Make it clear enough to make it simple, easy to understand and self-explanatory. Your content should push the user to act on the mail in the recipient. Do not overload the recipient with information. Be specific and do not leave any question in the mind of the reader.

Note the points given below:

    •  Exciting title to make readers curious to open mailing
    • Avoid lessons like discounts, offers, prizes, deadlines etc.
    • Add items to your product features such as bullet points.
    • Links to your digital assets to reach customers
    • A link to unsubscribe your email. Yes you must
  • Proof Reading- It is important that your content should be flawless because you cannot make any silly mistake while presenting yourself. That is why the content should be proofed.
  • Customization- Customization includes a creative and civilized approach to layout, the main body of mail, subject lines, pictures, links, and everything else that is part of email in email marketing. Go for formatting and outline that looks attractive and consistent.
  • Personalisation- The best part of email marketing which is personalization of email. The reader can be specifically addressed by entering their name in specific columns of the email database. It goes a long way to get to know your audience.
  • Scheduling and timing- Mail timing plays an important role in email marketing and you must ensure that all emails, whether direct or transactional, are properly scheduled. If you schedule your emails during work hours it will give you better results as most of us are active but it also depends on the nature of the mail. So keep a check on the range of mail.

For more related information about Email Marketing Implementation Tips, Go and check out- Mailcot and telcob.

Email Campaign, Email Hosting, Email Marketing, Email marketing service providers in india, InternetMarketing, Latest Technology, Latest Trends, Social Media Marketing, Twitter Marketing

The Importance of Email Marketing for Small Organizations

December 11, 2020

Email marketing for small Organizations is clearly different from email marketing used by large global corporations. We know that email marketing is best for small and medium-sized organizations. Small organizations are often hesitant to promote cash, simply because there is not enough cash to spend.

How important is email marketing for small organizations:

Email Marketing for Small Organizations

However, email marketing programming is accessible at a cost and provides a high level of return tracking. You will know where each penny went, and this is necessary for a small public spending plan.

Furthermore, when it comes to email marketing, people are much more responsive, because customers have to allow you to send them messages. Authority is indeed a very important thing, and is actually mistaken for individuals who are just beginning.

Email promotion is permission-based and usually requires customers to confirm their email address when signing up for an email newsletter. However, mail permitting is what distinguishes email marketing from other direct marketing structures because it allows you to build relationships with your customers.

Email marketing creates brand mind fullness, which is valuable to most, but especially local organizations. If someone knows you from their email (still that person wants to be like you). So that person is very likely to take your item.

Email marketing fits in really well with current marketing patterns:

Email Marketing

Twitter, Facebook and other social networking are difficult to integrate into their crusade. While it is questioned whether social media is effective or not. Therefore, the social destination demands less from the customer to communicate with you.

And finally, most small organizations use email advertising anyway. This helps them stay with the same customer for as long as possible, and is a very efficient way of performing, not only because it is so cheap.

Therefore, this is why small organizations are required to advertise for rocks:

    • Email marketing can track the money you contribute.
    • It has the best response rate in advertising.
    • Email Marketing Brand Mindfulness (really useful for organizations that are just getting started)
    • It gives an opportunity to interact with customers and promote the element Most small organizations already do this anyway.
    • In addition, email records are a large passive source of income that you can rely on for a long time. If you are loyal to your customers and do nothing out of line, they will choose you and your item for months, even years. However, it is still important to get new customers.

We are not saying that email marketing is the sacred grave we are all looking for. We are saying that email marketing is really close to being one. You still have to do things on your own, you still have to do substandard things with your crusade, be aware of improvements in marketing, and actually do a lot of work to make your email marketing a success.

For more related information, Go and check out migomail and telcob.

Email Campaign, Email Hosting, Email Hosting Services provider In India, Email marketing service providers in india, Email Marketing Software, Latest Technology, Latest Trends, Marketing

Welcome To Your 3 Email Campaign Designing a Powerful Event

December 10, 2020

Email Campaign is a launching opportunity, a networking opportunity or a gathering. In addition, the effectiveness of your opportunity is directly related to the number of participants received through the door. And besides, there is no better way to reach an audience and build participants than by e-mail.

What is an Opportunity  welcome email?

Event Welcome Email is a fight designed to increase the focus of your event and encourage people to attend. A great depiction is going on from Email Campaign Monitor client Hidden Dinner. As you can see, the Event Welcome email lets their customers know about the upcoming event. And it, too, invites action to look at the menu and reserved seats.

Email Campaign

The 3 Key Components of a Powerful Opportunity Welcome Email 

To bring greater awareness and participants to your event Welcome email, join these 3 different components in the fight.

In this post, we share with you the 3 key components of an effective event Welcome Email and show some examples from the welcome email campaigns of our client e-mail exhibition that got it right.

  1. Value Proposition
  2. Detailed opportunity description
  3. Social Proof

01# Value Proposition

In a welcome email for any event, the quality suggestion should be a short statement that clearly explains why the beneficiary should visit the occasion. As you can see, email has an unmistakable value proposition that ‘reads’ your family away from an enchanted world.

02# Detailed Opportunity Description

And now, it has attracted the attention of its customer with its suggested price. This is an opportunity to back it up with a detailed description of the event that outlines what participants can expect to see and do and what they will get from the event.

03# Social Proof

Even if your event is free, people are paying their time together and there may be some common delays and concerns to attend.

It can be brought from anything:

    • Worry that your event is worth their time and / or cash.
    • Stress that your program is considered relevant to them.
    • Doubt that your opportunity will state the quality you claimed.

Conclusion

Event Welcome Email is the most mandatory email campaign you can send to increase the visibility of your event. So the next time you are making one, make sure it has 3 key elements:

    • One benefit is quality proposition focused.
    • Compelling event data that outlines what to expect from attendees at the time.
    • Components of social evidence to reduce anxiety around the value of your event.
    • By incorporating these 3 components, you ensure that you can get the best results from your event reception.
    • campaign and drive a large amount of participants who will make your event a success.

For more related information, Go and check out the details migomail and telcob.

Business, Email Campaign, Email Hosting, Latest Technology, Latest Trends, Mail Marketing, Marketing, Mobile Marketing

5 Essential Tips for Creating Mobile-Friendly Emails

December 9, 2020

why are mobile-friendly emails so important?

In today’s era, the use of smartphones is increasing frequently and with this the amount of people reading email on mobile devices is also increasing. This number is 30% since 2010 to 2015, and I believe it’s a really easy win that it’s steadily increasing. This means that you have to compose the message, which is well versatile. Mobile friendly email is also a type of email that we ideally display between our desktop / laptop and cell phone. And also, make sure it looks great in front of your customers and prospects read it.

Mobile-Friendly

 

If your emails are mobile friendly, you may miss the opportunity to engage your customers and drive results. So carefully examine seven simple, yet essential tips that any marketer can use to make their email more mobile-friendly.

Here are five essential things that will enable you to write mobile-friendly emails:

01# As may be acceptable both in plan and substance

The core of any email should be a clear and compact message, but it is more important when designing for mobile. Screen real estate on mobile is extremely important (this is going to be a common theme), so keep the design very clean and straightforward and focus on the essentials.

02# Use a single section layout

Due to the limited real estate found with cell phones, it is usually better to use basic designs. With a regular multi-segment design, your readers will need to zoom or view their smartphone to see everything. This can make it difficult for them to detect the substance of your email and call to action.

03# Use a single, clear suggestion to take action

Make a point to include an appropriate invitation to take action, and place it close to the highest point in your email. Many action calls often complicate things a bit on mobile. Tell your readers what you need them to do and it is really easy for them to do so.

04# Avoid tiny fonts

Verify your content as it can be read effectively. Use a minimum size 11pt font for body content and 22pt for features. We additionally suggest using a strong contrast of dark materials such as colors on light foundations. Many reduce the level of brightness on a mobile device to help conserve batteries – and they refuse to go out in regular daylight – so a strong contrast of colors will be easier to read.

05# Take it easy on pictures

Here just use the pictures that are required for your mobile friendly email. Here’s why: Apple’s iOS enables the resulting images to be shown. But many other mobile devices are phased out such as Android – turn off images by default. Also, you cannot expect your images to be shown. And also, if your email contains a bundle of pictures. They can just look like pieces of white space and light of this. We also suggest including image descriptions. It helps to tell people what the picture is when it is not being displayed.

For more related information, Go and check out migomail and telcob.

Email Campaign, Email Hosting, Email Hosting Services provider In India, Latest Technology, Latest Trends, Marketing, SMTP Server

3 Best SMTP Server for Email Marketing

November 30, 2020

SMTP Server for Email marketing is a way to keep people fully updated about various promotional offers and Salesforce campaigns. It is considered one of the most important marketing tools in this digital generation. It does not matter if your business is small in size or you have many locations worldwide to help you reach a loyal customer base, which is associated with your customer name. The importance of SMTP server is many. Some of them are as follows: –

SMTP Server

To conduct email marketing in a smooth way

It is important to have smooth flow of email transactions. Bounce back rate of email should be zero. Any break in the email chain will have a butterfly effect, resulting in a serious setback to not only special promotions but subsequent email marketing campaigns as well. It is therefore highly requested that the SMTP server that handles the accounts of a particular business have sufficient space to conduct transactions without interruption. Common web host servers often fail to provide such facilities because they do not have a fixed location for separate accounts and treat business and personal email in a similar way. The SMTP server ensures that your business emails are a priority.

SMTP server prevent hacking

In a shared web host server, the privacy of an account is often not adequately protected. Due to the lack of dedicated space, accounts get compromised, which makes it easier to hack account details. Hacking is dangerous because sensitive information, being in the wrong hands with no good intentions, can cause chaos. Not to mention, financial statements can also be obtained by hacking, which can result in economic failures. All these were prevented from switching from a shared web server to a dedicated SMTP server for personal email.

An effective way to spread the promotional message

Only a few businesses can spend thousands in publicity, no matter how big or small. It is also not possible for small businesses to pay big money on tools to help with marketing campaigns. Their one-shot chance of fair competition in mass email marketing is at a low cost email marketing campaign gives them this opportunity. The SMTP server is designed to handle such expectations. It not only dedicates space to its user, but also optimizes features, keeping the user requirement as a priority.

For more related information, check out this migomail and telcob.

360 total security lizenz kaufen

E-commerce Email Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing

Essential, The 5 pre-made sections needed to personalize your e-commerce email

November 25, 2020

Shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioural data:

Personalize your e-commerce Email marketing has long been the cornerstone of any successful eCommerce operation. And, to a large extent, where email campaign segmentation and hyper-personalization were once considered optional, this is no longer the case. Together, they have redefined the rules for building automation, dramatically increasing the relevance of automated campaigns for online shoppers. With this in mind, you would do well to include both types of activities in your email marketing playbook, lest you lose out on customers and leave money on the table.

personalize your e-commerce email

Segmentation and Hyper-Personalization – personalize your e-commerce email

To drive home the point, consider the following: The DMA (Data & Marketing Association) study found that fragmented emails can generate up to 58% of all email revenue, while personal emails result in non-personal high transactions. Occur. Rate can be up to 6 as against email.

Now, imagine if you could leapfrog the issues faced by many of your peers. And combine the power of these two proven email marketing tools to hit your eCommerce business sales goals. For example, what if you could use hyper-personalization to improve your mailing list? Well, no more dreams. You can easily capture the benefits of segmentation and hyper-personalization by using top-quality email marketing platforms and initially using 5 strategic segments.

One of the best ways to leverage this in-depth customer data is to use it to create pre-made segments, where the data is used to create criteria to segment your customers into more precise groups called You can associate with hyper-personal marketing.

Pre-defined segments that you can readily create in your email marketing system, which I consider must-haves for E-commerce businesses:

First-time or recent customers

Cash in on the high profitability of repeat sales by the dynamic segment. First-time or recent customers and provide them with a more suitable customer journey.

Despite the fact that retaining customers is cheaper than new ones, a 5% increase in retention rates can increase profits from 25% to 95%.

You can take advantage of this opportunity and establish long-term relationships. Using dynamic segmentation with new clients. Dynamic segmentation allows you to use real-time data to automatically segment customers that meet certain pre-defined criteria.

Lapsed Customers

Use specialized re-engagement emails based on specific customer data points. Putting lapsed customers in their circle. It can be difficult to please some customers. One day, they may show interest in your products, even shopping. And the next day, they can turn cold.

Once you fragment lapsed customers, you can pull them back into your sales funnel via a re-sale email. Depending on what you already know about them, you can including any hyper-personalization data on the file.

Loyal Customers

In short, for customers who are obsessed with your products and service. For example, provide more of them through cross and up-selling.

Fact: Loyal customers are more likely to buy other products from you. A study by Bain & Co. revealed that around 70% of Gap Online customers would consider buying furniture from Gap, while 63% of online grocery shoppers would buy cosmetics and OTC medicines from their online Gaydar.

Therefore, a pre-made segment for loyal customers will simplify your upsiding and cross-selling efforts. Using your shopping history, send relevant recommendations to your fans that may inspire them to place additional orders.

Having a loyal customer segment gives you a great opportunity to convert your enthusiasts into brand advocates. Offer them special deals, special discounts or even “cash-back” for each referral they indicate to your business.

For more related information go and check out migomail and telcob.

windows 7 home basic lizenz kaufen

1 2 3 … 5 6
Categories
Tags
Advantages Of Email Marketing affordable email marketing AI based Email Marketing Attractive Email Marketing Benefits of marketing automation Best Bulk Email Company Best Bulk Email Service Best Bulk Email Services Best email marketing best email marketing automation best email marketing service provider Best Email Marketing Services Best Email Marketing Solution Best Email Marketing Solutions Best Email Marketing Tips 2018 Best Email Service Provider Bulk Email Services Digital Marketing Effective Email Marketing Campaign Email email automation Email Automation platform email marketing Email Marketing Automation email marketing campaign Email Marketing campaigns Email Marketing India Email Marketing In India Email Marketing Service Email Marketing Services Email Marketing services in India Email Marketing solution Email marketing solutions Email Marketing tips Email Services Email services provider lead generation Lead Nurturing lead nurturing platform Mailcot Marketing Marketing Automation Marketing Automation Platform SMTP Server for Email Marketing Transactional Email service

Daily. Someday is not a day of the week. Class aptent taciti.
[contact-form-7 id=”35309″ title=”Subscribe To Our Newsletter”]

About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started
Important Recommendation