A class of technology that allows organizations to streamline, automate and measure advertising, marketing and duties and operations, so that they can expand operational efficacy and increase revenue turbo.

The art and science of mechanically managing the focus, timing and content of your outbound advertising and marketing messages according to potentially inward movements and online behaviors. Here are 5 marketing automation tips:-

marketing automation

1. Crack the Social Media Mystery

Through this I consult with the size reduction that most of the time is with social media campaigns. Over the past 12 months, a Sat Metrix-based acquires knowledge that 67% of corporations do not measure or measure social media engagement. For B2B companies, this increases to 75%.

A lot of marketing automation software providers try to empty this quandary by using integrated dashboards, which provide analytics across all structures, along with all security tools. Along with traffic, special emphasis is placed on displaying ROI, which helps you judge which on-line advertising channels are working on quality.

2. Nurture Leads until they’re Ready to Buy

This is possibly the greatest potential of marketing automation. You understand that most of the humans discussing your web page are just looking – not in a position to buy. But down the line, there can be many.

As long as you can capture their details with a piece of gated content for illustration, advertising and marketing automation, you provide a series of communications designed to take them through the purchase process. Depending on their habits, you can create possibilities from “cold” to “hot” so that your salesmen can allocate their time to a place where it is definitely fruitful.

3. Smarten up your Email Marketing

Using Email Already Already? Quality. Although it is a measurement-suite-all process? Using the Direct Marketing Organization it can be taught that motivated messages have a 119% larger value than different messages.

This means that entrepreneurs should be programming specific messages according to holiday functions for confirmation, anniversaries or browsing cart abandonment.

4. Start Hyper specific Targeting

Targeting select organizations of customers with the right messages increases the likelihood of purchase. However do not limit yourself to simple demographics such as age or job title; How you can respond to your campaigns in advance, or when they discuss with your web site, they can match step by step.

Jupiter research compared unpublished campaigns with campaigns focused on clickstream knowledge, suggesting that the conversion premium could be as large as 400% for the latter.

5. Get More Personal with Customers

The term marketing automation will offer to advance prospects through a standardized, inhumane process. However, in reality, having a high level of access to information about an individual’s behavior, needs, and interests may make it less difficult to adapt to communication and service as well as their patrons.

Through recommending good adherence, coaching or offering more and more elements, your customers can get extra from their funds with their product or services. This will reinforce the value of happiness and retention of your manufacturer, customer.

For more related information, than you can check out migomail and telcob.

Uncategorized

Why People Unsubscribe from Emails?

April 5, 2021

There are many people who unsubscribe from emails. It is very sad but it definitely happens. No matter how great you are doing email marketing, but it is very difficult to keep 100 percent subscribers. It is not necessary that whenever we send emails to our subscribers, they are interested in them.

According to research, the average rate of unsubscribers is .19% per email sent, this means that if we are sending emails to 100 people, 8–10 peoples unsubscribe from emails. If you have a list of 1000 people, then you will lose 5 to 10 every time you send an email.

It feels very bad when the number of unsubscribers rate starts growing while you have worked hard to get them.

In this article, we will discuss why people unsubscribe from emails. Discuss some major points which are related to why people unsubscribe from emails.

5 Major Reasons Why People Unsubscribe from Emails

#1 Send Too many emails

The biggest reason for deciding to unsubscribe is to send more emails. Sending large numbers of emails is like a slow poison where people get many emails in your day, they lose interest in your email and decide to unsubscribe to the email. The main reasons behind sending more emails are:

You forget to set the frequency of sending emails.
Sending more emails than you promised.
You understand that your customers want to hear more from you.
Marketing planning is not right, you are sending them every little thing email instead of design everything on one mail and send them.

Solution

According to research, send emails at least once a month. We know that when an organization sends emails within a 2-week gap they generate 2 times more leads as compared to those who send emails within 4-5 weeks.

unsubscribe from emails

#2 Emails looks like spam

Spam emails either

a) weed out through email spam filters.
b) And are not opened by readers because they seem to be doubtful.

Readers begin the manual filtering process by looking at the subject line itself where using a large number of exclamation marks and false promises.

Solution:

Avoid spam and sales related words in the subject line such as “liability”, “credit”, “cheap” or “gimmick”. There should be a genuine subject line, which the reader should read the entire email as soon as they see it.

unsubscribe from emails

#3 Send Irrelevant Email

Sending the right email to the right person at the right time is called the company’s right goal. But when we send an irrelevant mail, the reader reads it and thinks that this email is not for me, this increases the possibility of unsubscribing the email.

Irrelevant Email Content list like

You are sending an email to an experienced chef “learn how to make cake from the beginning”
Repeatedly sending emails to the customer to fill out the form while he/she has already filled it.
Sending beauty tips emails while he has signed up to learn digital marketing.
Send a Blank mail.

Solution:

Always send relevant and personalized emails to the customers. Balancing your content based on behavior, engagement, and demographics. For the purpose of which the subscriber subscribed to the email newsletter, send relevant email according to that.

#4 Readers doesn’t know when they subscribe

Neha gets an email of beauty tips from the beauty parlor, when she opens the mail, she thinks that I had never signed up for it, then she immediately unsubscribed. This happens mostly in 30% of women and 32% of men auto-subscribe an email newsletter, they didn’t know how and when they subscribe to it.

Solution:

Always use the double-opt-in method in your email marketing, do not immediately start sending emails to those customers who newly sign up for an email newsletter, first send a verification email when customers verify it then start the further process. This double-opt-in method is not only the best but it can fly you under the spam radar.

#5 Too large or too little email content

Both the situation of too large or too little content leads to unsubscribe from an email newsletter. 2000 words long email and one-sentence email both are bad. Too large or too short is depend on email quality. If your email’s content quality is good, the reader reads whole email with full of dedication and starts trusted on you more and more.

Solution:

If the content of your email is only five lines, then write it in this way to gain knowledge, information and content should be clear, concise. Always should focus on quality, if your emails are too large then write in a proper way where the reader enjoy reading from the first word to the last word.

unsubscribe from emails

Conclusion

Revise it, there are five reasons why people unsubscribe from emails:

Send Too many emails
Emails look like spam
Send Irrelevant Emails
Reader doesn’t know when they subscribe
Too large or too little email content

E-commerce Email Marketing, Email Marketing, Email marketing service providers in india, Email Marketing Tips, InternetMarketing, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing

7 E-Commerce Email Marketing Strategies

March 12, 2021

Email marketing is the life and blood of e-commerce, but if you are using it wrong, it won’t generate you any sales. when you look at companies like overstock do you know where they are getting the majority of their sales from Email marketing that’s how powerful it is.

Today, I am going to share with seven e-commerce email marketing strategies, that acts like a charm:-

scrub your list
Trigger-based emails
Time-based emails
promotional-based emails
Text-based emails
up sells and down sells
Last but not least

#1 Scrub your list:-

The reason I say scrub your list too many people have e-commerce email marketing out there and they are just like, my list is huge, I am at 1,00,000 and I am at 2,00,000 and I am going to keep emailing everyone. well, what you will find is your email’s going to the promotions tab.

why is it going to the promotions tab? it’s cause you keep emailing people that are not opening up your emails. if you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up. ‘

if you are using a good email provider like Convert Kit, they automatically do it for you. some email providers like Mailcot, they may eventually end up changing it, they don’t like it when people scrub your list cause it makes their revenue go down, but if you do not scrub the list you will notice that your emails will go more into the promotions tab and you won’t do as well .

#2 Trigger-based emails:-

If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them? it should be how they can complete that checkout for those products. you can even put review in that email to show what it is like if they bought your product or service, more so product, ’cause this is e-commerce. that is super effective.

when someone goes to their checkout they have these products and they don’t checkout, but then, you shoot an email being like, check out our e-commerce store, here’s all these products that we sell. well, that is a terrible email. they already added the ones they want to buy, but they just need that push over the edge. maybe some testimonials, whatever maybe to get them over the edge, that will help a lot, and you will notice a ton of sales from that.

#3 Time-based emails:-

Here’s what I mean by that. everyone’s like, you send out an email, people open it up whenever they do. if you have a ton of unopened emails in your inbox, what happens? you will find that you are less likely to go through all the ones that are at the bottom and open ’em up.

people get lazy, it is not just you, it is everyone. so you want to look at what time that person came to your site and put in their email. that is when you should be sending them email. I try to stick within that timeframe, usually within an hour, versus sending it whenever it is my convenience.

#4 promotional-based emails:-

I know discounts and servicing is not necessarily the best thing to do, but in e-commerce when you do things like cyber Monday and Black Friday sales or a Christmas special or new year’s special, you will see a whole slew of sales come in. so you want to make your campaign set up in advance.

you don’t want to be at the last minute writing these emails. if you can go and write them in advance and you leverage these promotional-based periods, you will notice a ton of sales. what we have seen in e-commerce is during these peak holiday seasons you can typically get 25, 30% off your sales. that is a lot from a holiday season, even though there is a whole 12 months in a year.

#5 Text-based emails:-

Most e-commerce companies love using image-based emails. Do you know what happens with image-based emails? they get pushed in the promotions tab. google, Gmail and outlook, they all know that when someone sends you an email with a ton of images, it is usually a promotion versus when someone sends you a text-based email it is typically a friend, hence you want to use text-based emails.

#6 Up sells and down sells:-

Typically when someone buys from your e-commerce product you are going to have upsells and down sells on the checkout page. if you don’t, make sure you add ’em. but here is the thing. Most of your audience will not buy the upsells and down sells right then and there, so what you want to do is look at the products people are buying, and then, send them those upsells and down sells in email.

sure, you want to still have ’em on the checkout page right after they purchase, but you also want to follow up through email for all the people that don’t buy your upsells and down sells. on your thank you pages where you have these up sells and down sells, usually they are short and to the point. through email they can be much more in-depth, longer, and you want to space it out.

if they don’t but right away, you don’t want to hit ’em the next day with an email being like, buy this down sell. you want to give it a week or two after they receive the product, they get to use it. you want to follow up with all the other things that they can buy that can make that experience even better. it is very important to get the timing right. the moment you get the timing wrong, that is when you will see that those emails won’t convert at all.

#7 last but not least:-

When you are doing email marketing it is not just about email. it is very similar to email about the strategies that I am going to break down. it is push notifications. I use email combined with push notifications.

For more related information, than you can check out the link migomail and telcob.

Digital Marketing, Digital marketing and online marketing, Email Marketing, Email marketing service providers in india, InternetMarketing, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing, Top 5 SMTP Server Services Provider Companies

5 Secret Tips to Increase Open and Click Rates in Email Marketing

March 8, 2021

5 Tips to Boost your Email marketing Campaign Results get more operates more click rates and obviously increase your conversions let’s start with tips:-

1. Test your Subject line
2. Test your emails before you send
3. Test your sending score
4. Send the email to yourself
5. Call- to-action link or call-to-action button

Email marketing

#01 Test your subject line:-

This is very important why simply because the subject because the subject line is one of the main factors that determines if your email will land in spam in M box or in the promotional tab you see here if we go to Gmail to your inbox you will see we have the main aim if the primary inbox the social tab and the promotional tab the promotions tab is in box.

But the difference that Gmail will filter it as and advertisement and you will not get notification when it lands here and people usually don’t open this tab they only see the primary inbox. so it is very important to land your emails in the primary tab of your mailbox of your inbox and not in spam and not in promotions.

because I get off questions say. this is related to your email system it is related to the message subject line and content Gmail google will filter the emails depending on it’s content so you need to take care of your subject lines very well the first thing you will do is to go to a tool called subject line.

tester send checker calm and write your subject line here and test it and get a high score you can see this subject line it’s 94 points so it is a very good subject line to test to start with it will not trigger any spam filter anything so it will land in M box or in promotion. now you may ask me how can I know if my emails will let in M box or in promotion or in spam maybe do can I test this yes.

02# Test your emails before you send:-

It is an example let’s go to my campaigns here and click on create a new campaign. I will choose any list now and click save and next and try campaign anything test this is my subject line here okay so here is my template let’s name anything I will choose a simple template from this system I have this text template.

you can do something very nice we can go to GMs dot see all and go to product seed and click on inbox spam or promotions. I want to mention again here you can copy a list of these image like these emails and go here and click on test template and then you can enter the recipients here and click send text.

now you can see where the message will land in inbox in spam or in promotion let’s go here and enter my subject line to filter and you can see now this email and in promotions and you see this so what you need to do in this case if you want to make it land in inbox you need to change the subject line and test different content. so usually I start changing my content I remove any keywords that trigger promotions and so on.

so I can and then test again and see if it lands in inbox or no. I keep testing and doing this until I ensure that my email and in box and not in promotion. again I repeat promotions means in box but Gmail classifies it as a promotion now sometimes you are sending an email that you can change it is a promotion.

so you can do anything in this situation but sometimes you are sending in used letters you are promoting something inside the newsletter. which is a good tip also don’t send like an image is promoting something directly known send valuable content and inside the message.

you can add your link at the promotion and so on. in this way you can filter it as a primary amine and not a promotional email so this number to test your emails with g-mass dot c or inbox spam or promotions tool tip.

03#Test your sending score:-

Go to mail tester dot-com and you are sending score before you do anything. so copy this temporary email and click test template what if you are using any email marketing application in my case it’s main ways maybe are using mounting maybe you are using email marketing company like MailChimp get response whatever company you are using just do these steps.

It is common between any system to ensure the best delivery and the best operates and the best click rates send a test using this template subject line and so on you your mail server and then go here and check your score and ensure to get at least nine point four nine point five as you are sending score.

you can see in my case it is ten over ten which is perfect but 9.3.9.4 is also acceptable and to reach the M-box it is normal by the way if you want to learn how to build an SMTP server a mailing system with been over 10 sanics core. so this step number three ensure you get a high sending score with mail tester.com.

04# Send the email to yourself:-

I have a Gmail account and outlook account I simply go and send all this campaign to my email I say my email here come my outlook email why mainly for two things in this way I can test the delivery so you can see it got and my promotions tab I can open the email and I read the email I see the form of email in my inbox simply I put myself in the place of the recipient I got this email does it look good is it really attractive does not make me click in the links.

I read the email I see it in my inbox also I get my mobile and I opened the email in the mobile you know today almost 90% of people will check the email inside their mobile phones so also I check the email if it looks good on the mobile if it is responsive everything is clear before I send the campaign because if it is not clear even if you reach the mbox the user will not click or will not read the email and so on really this also very important tip send it to yourself and put yourself in stead of the recipient and check the email if looks good or not.

05#Call- to-action link or call-to-action button:-

I explained this in detail and have to write the perfect subject line have tried the perfect body and have to make everything clear so it gets more clicks and people follow and read your whole message using a simple formula that you can follow in copywriting to write really the best message to write the perfect message so you can get more click rates do these steps and I ensure you will get at least three times more open rates and click rates.

For more related information you can check out the link is here:- migomail and telcob.

Effective Email, Email Hosting, Email Marketing, Email marketing service providers in india, InternetMarketing, Latest Technology, Latest Trends, Mail Marketing, Marketing

Is Email Marketing Still Effective for 2021?

March 1, 2021

Email Marketing Still Effective:

Email marketing Still Effective has been around for a while now. and there is lots of new things that have on the scene in this last decade, for example, social media marketing, which has perhaps distracted some of our attention away to the importance of email marketing.

But it is not going away. research actually shows that there are over one billion active email users on Gmail now, and it is anticipated that it will grow to around three billion users by 2021. this is something we just can’t ignore. it is more around the ways that we use email marketing to become more effective, and it has actually been proven to be really cost effective. so for every pound spend on email marketing is roughly around 30$ that you should get in return.

so, sure, it may be a more timely investment for you as a business, but certainly the benefits are worth it. so I am going to share with you a few top tips that will be useful for you in your small business, as we know that you need to prioritize, and things that hopefully will help you improve your email marketing overall. building a good database is key.

Build a Database
Segment your Database
Personalization
Test Email

Build a Database:

so it could be you are starting with your existing customer base, so those people that previously purchased with you, or it could be those people that returned to your website. for example, you could provide them with a popup and task them to sign up for your newsletter, and tease them in that way.

or it could even be new potential customers, so new people onto the site. you could offer them an exclusive deal or offer in return for them giving you their email address. there’s just a few things but definitely the best place to start.

Segment your Database:

To ensure your email marketing remains effective, once you have created your database, you need to start thinking about segmenting your database.

so essentially, this could mean combining the data from your existing customers, so it could be on previous orders they have placed with you, and also their email address, to make sure you send them the most targeted communications about the products, maybe areas they are interested, in or the products they have previously bought, if there is a similar product that you want to sell them in the future.

and then it is really about using those analytics. so if you are using an email tool, one of the free providers perhaps, or even if you have paid to use an email providers, then it is worth just having a look in your analytics, and what are these people clicking on, because there are a lot of information you can get from those analytics.

for example, you could find out that they are actually interested in another area of your business that you have not thought about sending them communications of before. and make sure you use that data to retarget in the future.

Personalization:

You must make sure people receive emails they expect to receive. for example, if they have asked and requested to sign up for your newsletter, make sure that you actually send them the newsletter. if they have requested exclusive access to offers, promotions, discount, make sure you send them those.

many businesses are often worried that people would unsubscribe from their emails, but actually 61% of people are quite receptive to emails, and they welcome emails as long they are not spam.

so actually making sure that you use your segmentation, as I mentioned previously, you think about why somebody has subscribed to you in the first place and you send them those targeted emails, shouldn’t encourage people to unsubscribe. but unsubscribing is normal, so don’t worry about that it could just genuinely mean that somebody is no longer interested in your product or service.

And actually that is a good thing for you as a company because you don’t want to be emailing people that are no longer interested either. so don’t worry about the unsubscribes and think more around why you should be emailing the people at the right time and making sure you send them the right content that they want.

Test Email:

Email marketing is still hugely effective, but it is very competitive. and so we need to make sure that we can cut through those noise. we all receive so many emails in one day.

so actually what is the best time and date to send your email to your customers or to your contacts? if you are using an emailing tool you should be able to get that data back from it, but if not, why not test out by sending a code or sending a link and seeing a what time people are actually clicking on that link.

And lots of different ways you can test that, but definitely something you should look into. but it is not just time and date that is important, it is also important or think about how somebody will view your email. you must make sure it is mobile optimized.

That is just a given now a days. we all use our mobile devices everyday and it is important to make sure that wherever the customer or contact is, they can access your email, and it would still be displayed in exactly the way that you want it to be displayed.

There are a number of tools out there that do provide it as part of your package perhaps or it might be an add-on, but if you don’t have it as part of your email tool, then maybe just look online and just have a quick search, you will definitely find a few results come up straightway. as I have mentioned, email marketing is not going to go away.

It is certainly something that is not going to disappear. if anything, it’s just going to get more competitive. and we need to think about ways that we could be more effective and it is really about serving the right content to the right people at the right time.

And as long as you get those three things right, that you will still get good, huge benefits and success from using email marketing.

For more related information, than you can check out migomail and telcob.

bulk emailing service provider in india, Business, Digital Marketing, Email Campaign, Email Hosting Services provider In India, Email Marketing, Email marketing service providers in india, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing, promotional email service, SMTP Server, Transactional Email

Best Services of Mailcot v/s Sendinblue

January 6, 2021

Mailcot

Mailcot Bulk Email Marketing is one of the most economical ways of online marketing to promote your products / services. The objective of each brand is to always reach the maximum number of potential customers. However there are many options available for those wishing to start their own newspaper or email marketing campaign. Mailcot offers many services such as email marketing services, transactional smtp, promotional emails, marketing automation services.

Visit Mailcot.com - Mailcot - Email Marketing Service Provider | Email Marketing Company.

Services of Mailcot

Let us take a look at some of Mailcot services.

Email Marketing Services

Email marketing services allow your business to email the consumer whenever they want. While not every email needs to be a sales pitch, your contact with the customer provides some value to them.

We are the best in India as we are the number one email marketing service provider in India. We offer web-based email services with a simple control panel, all you need is an email marketing service system with all the necessary technical support, including creating or managing your mailing list, your email campaigns or email newsletters. You can make various checks and graphical reports of your account data.

mailcot

Promotional SMTP Server

We are the best SMTP server provider in India for small and large business enterprises. We have our own SMTP infrastructure and we provide dedicated and shared SMTP servers for sending email campaigns.

To ensure great quality of promotional SMTP server. We have a world-class and reliable cloud-based promotional SMTP service provider infrastructure, supported with multiple IP addresses to ensure optimal delivery rates for our promotional SMTP servers.

Transactional Emails

Buy Mailcot Transactional Email Marketing Services and send marketing / transaction emails without any limitation. Mailcot gives you inexpensive transactional email marketing services and gets rid of expensive email services. With Mailcot you can now have complete control over your entire system. The Mailcot Transactional Platform is configured to send email via its own SMTP server such as Postfix, Exim, Sendmail or Qmail. It can also integrate with other email service providers.

Marketing Automation

Mailcot has the best email marketing automation software in India, the best technology of marketing automation platform, which allows companies to generate more business and maximize ROI, automate, do marketing work, workflow. It provides India’s number one email marketing automation software solutions.

Sendinblue

Sendinblue is the smartest and most intuitive platform for growing businesses. Threading digitally as we guide your business with the right marketing and sales tools. sendinblue provides CRM services, marketing automation, transactional email.

Sendinblue Review [UPDATED 2021]- Startups Anonymous

Services of sendinblue

- CRM
- Transactional email
- Marketing automation

Different Services of Mailcot v/s Sendinblue

There are Various services of Mailcot V / S Sendinblue with table:

Services	Mailcot	Sendinblue
Email marketing services	Yes	Yes
Promotional SMTP Server	Yes	No
Transactional email	Yes	Yes
Marketing automation	yes	Yes
CRM	No	Yes

As we can see, Mailcot has more and attractive services that help in providing ease and security to email.

When we conclude Mailcot Bulk Email Marketing Services allows you to easily send and track all your emails, and it guarantees 100% email delivery. Therefore, Mailcot is one of the more preferred email marketing services for marketing your business through email.

For more related information, you can check out migomail and mailcot.

Business, Email Marketing, Latest Technology, Latest Trends, Marketing, Transactional Email, Transactional Email Service Provider

Top Transactional Email Marketing: Emails that are opened

January 1, 2021

Transactional email (Email Marketing India) is a kind of message that people really want to open. I am referring to things like invoices, delivery notifications, social media announcements and service renewal messages. Some of these messages are an opportunity to build a strong relationship with your customers.

Enough evidence to back this up, the growing popularity of electronic receipts is supported with an open rate of 33.7% versus an open rate of 16.2% for bulk email. Therefore some also claim that transactional emails can have up to 75% open rates. But I am unable to treat that claim with a large amount of salt.

What can Transactional Emails do for your business?

Transactional Email

- Raising and building awareness of your brand.
- Provide weathering opportunities by suggesting new and improved versions of products.
- Cross-sell by suggesting related products.
- Notify customer of current promotional offers.
- Ask the customer about their preferences and desire for additional information.
- Requests related to products they have already purchased from your business.
- Encourage the customer to contact your sales team.

What to include in a transaction email

How do you convert these worldly messages into email marketing goldmines? Include marketing messages that the client would consider relevant and interesting.

Transactional Email

Here are a few examples:

- Related products for final purchase.
- Latest information related to updates and upgrades.
- New product announcement.
- Information related to products already purchased by the customer.
- News items and additional information.
- Educational material: tips, hints and articles etc.

How much will it be?

How many emails should you dedicate to your transaction for marketing materials? When it comes to adding email marketing content to an email transaction, it is very easy to identify some very enthusiastic people. Some suggest that 20% of “best practice” email is devoted to marketing content.

I suggest you consider starting with something less, ask to start with 10%. Then keep increasing it by 20% over time. So do it slowly and carefully monitor customer reactions and be prepared to minimize it at the first sign of transactional email marketing. When the email rates of your transactions start to decrease through the click, you will see evidence of this.

Avoiding Transaction Email Marketing Burnout

Transactional Email Prevent Burnout Based on Your Communication Style

One way to avoid transaction email marketing burnout is to use personalization. It is not simply a matter of placing the customer’s name on top of the email, but the use of automated processes that put marketing materials into transaction emails that are relevant to that customer.

You can use dynamic content to maintain your customer’s interest, but remember that firewalls and email clients have a habit of blocking that type of suspicious content.

Now for the bad news

Hence the use of transactional email marketing is very common now. Therefore customers are aware of this and will appear to be losing their effectiveness. The rates mentioned for transactional emails are being clicked in the above mentioned usage report.

Discuss another issue. Regulators are therefore interested in the use of transactional email for marketing purposes. Even the powerful CAN-SPAM Act of 2003 is being brought in and marketers are advised to ensure that the unsubscribing option is highly visible and acted upon rapidly to avoid undue attention from the authorities.

For more related information, than you can go and check out migomail and telcob.

Email Marketing, Email marketing service providers in india, Email Marketing Software, InternetMarketing, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation, Uncategorized

Best Email Marketing Automation Specialist Qualification

December 29, 2020

What to do to become a marketing automation specialist? Whether you’re a bit geeky, a flowchart freak or just a fan of learning and knowledge sharing, you can shake up your email marketing automation applications with some key features. Here are the characteristics of a true marketing automation expert:-

Marketing Automation

01# Play to know

Marketing automation professionals fully understand how they study, and they play to be trained. They gain technical knowledge, with the help of gaining entry into the system, asking questions and attempting exceptional cases. Am I able to set up a workflow that sends five emails every three days? Can I get science to send me only until 7 am on Friday, only on Monday? If they can be able to detect it, they show it on the document, they can find whoever they want, and they are taught the method.

02# A Bit Geeky

Currently the database is an essential part of all our markets. Your marketing automation platform gathers knowledge, organizes it for you, and provides this information to you upon your request. As a result, advertising and marketing automation experts understand database standards. You don’t necessarily know how to code SQL or anyone, but you have to understand the principles behind them.

03# Traffic Police

A marketing automation specialist works at the intersection of earnings, advertising and technical information. A trained advertising automation engineer, however, has come to know how technical information works, can manage databases, and understand the impact of marketing automation across the group.

04# Fun with Flowcharts

Marketing automation specialists use flowcharts. They also recognize how to map out their plan. That you could draw arrows on a whiteboard, or map it out in detail in Visio. Both approaches lay out the advertising and marketing automation approach earlier than you increase it within your marketing automation platform.

As you enhance the workflow automation for your platform, that you may create a more intricate program over time. Having a flowchart with clear triggers, choices, and tactics will help you report what you probably did, explain it to others, as well as enable you to return and reference areas when something goes incorrect.

For more related information you can check out migomail and telcob.

B2B Marketing, B2C Marketing, bulk emailing service provider in india, Digital Marketing, Digital marketing and online marketing, Email Campaign, Email Marketing, Email marketing service providers in india, Email Marketing Software, Mail Marketing India, Marketing Automation, promotional email service, Successful Marketing Campaign, Transactional Email, Transactional Email Service Provider

Best Email Marketing Services Provider in India

December 24, 2020

Email (Electronic Mail) is called sending and receiving messages through the Internet. The most commonly used feature of the communication network is email. From Email we can send and receive text-based messages or picture, video or other attachment messages. Email Address is required when convey a messages. Email address is required when convey a message.

Free Email Service Provider

Free email service is not for sending mail in bulk, it cannot be used for marketing your business because it has a limit for sending emails.

Email marketing is an effective marketing channel. With email marketing, we can promote our business products and services in public. It helps in increasing the awareness of your brand, providing the latest updates or offers to your customers or vendor, lead generate. It converts people into customers and creates a trusting relationship with the one-time buyer. It allows bulk email and sends millions of emails at once.

But for all this we need Email Marketing Services Provider. Let us now see about the email marketing service.

Email Marketing Services

Email Marketing Services is essential for a small business. It can help to communicate directly with its customers and vendors.
Email marketing services helps in building the correct contact email address list.
Email marketing services helps automate common messages or campaigns to e-commerce marketer, business man or organization.
Email marketing services provider provides functions and features for sending messages in bulk, some form of layout or template system; And rudimentary inventory management. In addition it enables to control email marketing campaigns and messages.

Features of Email Marketing Services Provider

1.Email Automation

Email marketing automation is the best feature of ESP, it is a way of creating email in which email is sent to the right person at the right time and for the right action. Do not work full time, send messages automatically using email marketing automation.

For Example You must have also experienced this thing, when we subscribe a newsletter after entering a email address, first mail is to send confirmation mail, after confirmation of the mail, send a mail of thanks and welcome, after this, the notification mail starts sending. All these email handle via a Email Marketing Automation.

Another example we take, when customer buy any product either from online, retail shop or from mall order confirmation mail has to be send or order shipping mail, order dispatch mail, order receive mail. Same these all mail is convey through email marketing Automation.

2. Use Attractive Responsive Template

Email marketing services providers allow marketers that you can also keep the emails format in plain text and can design responsive mail using HTML CSS. But marketers need to have little knowledge of using HTML CSS to design responsive mail. This is why email service providers provide ready-made templates of responsive email design.

You should not focus on purchasing services from those email service providers who are not providing responsive email design templates.

3.Help to Build the Correct Contact List

Adding and Deleting Email Subscribers this is a core feature of the email service provider’s services. Do not compromise in it. Expect this from your email service provider to automatically save you from hard bounce, invalid email address and soft bounce. Providing double-opt service, so that you can maintain a correct email address list. Look for list management rules that keep everything clean and up to date.

4. Control SPAM

The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 defines the U.S. standard for sending commercial emails and grants the U.S. Federal Trade Commission the right to enforce those standards.

The Act covers how membership is managed, what content is written, what behavioral requirements are required.

5. Easy to Connect

Email marketing works very well when it is intimately connected to another system or service. Email service providers allow APIs or platform extensions to be used easily, allowing email capabilities to be added to at least one ecommerce platform.

Email marketing services provider’s integration involves Google analytics to track and control email. Connected with Strikeiron’s cloud-based email verification; or a make a connection with 4-Tell’s product recommendation tool to send personalized messages.

6. Dedicated IP Address

In Email Marketing, Dedicated IP address is used in business for send a messages. Having your own IP address increases the chances of improving mail delivery. In fact, it is a very good feature for business when they have to send mail in bulk.

So keep this in mind whenever you are purchasing a service from an email service provide. Dedicated IP address improves mail delivery.

Best Email Services Provider in India

Email Marketing, Email marketing service providers in india, Email Marketing Software, email marketing statistics, Email Marketing Tips, Latest Technology, Latest Trends, Mail Marketing, Marketing

Top Ways to Develop Your Email Marketing Database in India

December 23, 2020

Here are some ways to develop your email marketing database:-

01# Newsletter Sign-Up for email marketing

For email marketing, check your email sign-up form on the relevant pages on your website, and more importantly, the blog page. Use the embedded form or call-to-action to get people to click to a dedicated sign-up page. Ensure that it occupies a prominent position above the fold. Information about the possibility of signing up for a newspaper can also be placed in a pop-up window.

02# Make email sign-up easy

If you have a sign-up form on your site, make sure it is easy to fill. Make it straightforward and resist the temptation to collect a lot of demographic and lifestyle information at this level. It will be found how to collect those email addresses. Always remember Short and Sweet is the king of email marketing.

03# Create great content for your subscribers

A good email marketing content deepens your relationship with your audience – it can be a powerful subject, your unique voice that reads your messages, or niche-specific content that your customers find useful and share with others Do and lead referrals and word- mouths. What works is “price exchange” – your valuable information for your prospect’s valuable time. Your customers need to know that they can trust you and that you are not promoting self-spam-bots.

04# Multiple calls-to-action: Give readers a good reason to subscribe

We all need a little encouragement in email marketing to hand over our email address, but if we feel an affinity with the brand, we don’t need too much. try these:-

- Offer a discount on their first purchase
- Describe what they’ll get: special offers, private sales, signs and tips, magazine articles
- Show them what they’ll get

Email Marketing

05# Sign-up form placement

You have created the correct form. Now where to put it? Will more people see it on the ‘Contact’ page or the ‘About Us’ page? Should you sign a newspaper on your homepage? Or put it in the sidebar too? decisions decisions! Some top places to try to put an email signup form (or two or three) on your site are:

- Top menu bar
- Your site header
- In your top performing page
- Sidebar
- At the end of a blog or tutorial
- Material foot
- Popup / popover
- Your Bio / About Me Page

06# Improve your website speed & user experience

Like many other issues when it comes to websites and e-commerce, speed matters because Google says it matters. On 09 April 2010, Google’s Webmaster Central blog announced that “we have decided to speed up the site in our search rankings.” In other words, faster web pages will be able to rank higher on search engine result pages (SERP) than slower sites.

07# A Gated Homepage

A gated homepage is when a person needs to enter their email address (email marketing) on the homepage to gain access to the website’s content. When someone does this, a cookie is placed in their browser so that they do not have to fill in their email address again to gain access. But it is not always advisable to enter on your homepage. You should have a lot of in-depth content that people are reading to give their email address. Correct timing is also necessary! To find the right time in email marketing.

08# An exceptional Landing page

Your landing pages should focus on one main detail and it should convert visitors into customers. Whether you are seeking contact details in lieu of a discount, a free webinar or anything else a customer would like, you are more obliged to sign up. The landing page design should also be exceptional. Your subscribers are only as good as the landing page they receive.

casa e book

For more related information, you can go and check-out the details mailcot and migomail.

Services

Solutions

Industries

Contact

Support

Email

1. Crack the Social Media Mystery

2. Nurture Leads until they’re Ready to Buy

3. Smarten up your Email Marketing

4. Start Hyper specific Targeting

5. Get More Personal with Customers

5 Major Reasons Why People Unsubscribe from Emails

#1 Send Too many emails

#2 Emails looks like spam

#3 Send Irrelevant Email

#4 Readers doesn’t know when they subscribe

#5 Too large or too little email content

Conclusion

#1 Scrub your list:-

#2 Trigger-based emails:-

#3 Time-based emails:-

#4 promotional-based emails:-

#5 Text-based emails:-

#6 Up sells and down sells:-

#7 last but not least:-

#01 Test your subject line:-

02# Test your emails before you send:-

03#Test your sending score:-

04# Send the email to yourself:-

05#Call- to-action link or call-to-action button:-

Email Marketing Still Effective:

Build a Database:

Segment your Database:

Personalization:

Test Email:

Mailcot

Services of Mailcot

Email Marketing Services

Promotional SMTP Server

Transactional Emails

Marketing Automation

Sendinblue

Services of sendinblue

Different Services of Mailcot v/s Sendinblue

What can Transactional Emails do for your business?

What to include in a transaction email

How much will it be?

Avoiding Transaction Email Marketing Burnout

Now for the bad news

01# Play to know

02# A Bit Geeky

03# Traffic Police

04# Fun with Flowcharts

Free Email Service Provider

Email Marketing Services

Features of Email Marketing Services Provider

1.Email Automation

2. Use Attractive Responsive Template

3.Help to Build the Correct Contact List

4. Control SPAM

5. Easy to Connect

6. Dedicated IP Address

Best Email Services Provider in India

01# Newsletter Sign-Up for email marketing

02# Make email sign-up easy

03# Create great content for your subscribers

04# Multiple calls-to-action: Give readers a good reason to subscribe

05# Sign-up form placement

06# Improve your website speed & user experience

07# A Gated Homepage

08# An exceptional Landing page

Categories

Tags

About Exponent

Important Recommendation

Services

Legal

Privacy

Our Office :