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Vmayo Team

Email Marketing, Marketing Automation

7 Tips to Perfect Your Email Marketing this Holiday Season

As the Festivals are coming, now is the time for you to ramp up your email marketing. Here’s what you should do to make your holiday email marketing a success.

Make a Game Plan

Your first step is to make sure that you have a game plan. Every email marketer knows that armed with the right strategy, there’s no way you’ll lose sight of the bigger picture. Decide how and when you want to market this holiday season, and prepare a solid, well-thought-out plan.

You do not have to get an email for every holiday and opportunity (Holiday Email Marketing), but it’s good to know what’s going on, and for whom you want to make a market. Once you know it, the types of offers and imagery you are going to use will be easy to sync.

Make a Date of Email Marketing

Holidays like Christmas, New Year’s Eve will always fall on the same date each year, but remember the days of the week shift. So when you’re planning out your holiday Email Marketing strategy, be sure to keep that in mind.

Make it Mobile Friendly

As the working year winds to a close and schools start to let out, more and more of your customers and clients will be going on leave. Chances are, they won’t be checking your emails on their work computer anymore. Best you make sure your emails are mobile friendly, so your subscribers can read them from anywhere. It’s vitally important that not only are your emails legible and functional on mobile, but they also need to look fantastic as well.

Send Automated Emails

Holidays are busy times for all retailers and marketers. Instead of extracting valuable time from your sales and other responsibilities, you can use automated email to do all the work for yourself. Already set up, these automated emails will send the correct email to the right customer at the right time.

You can create a series of emails reaching certain holidays, with special mail sent on specific dates. You can split your automation and trigger different emails to different customers, depending on how they interact with your mail. Once this is all right, you can sit back and relax.

Grab Attention with Images

Using big, bold hero images is one of the easiest ways to showcase your products and keep you top of mind, all at one go. Make your hero images around the holidays that you are marketing to get the most impact.

Get personal with your offers

If you are not using dynamic content, then you run the risk of boring your customers with your generic, one-size-fits-all campaigns. Start making your holiday marketing more relevant by customizing your subject line, copy, or even entire content sections based on your individual segments.

In this way, you will deliver targeted, special offers and content directly to those people who find it most relevant, and you will see a direct promotion.

Make it urgent

One way to guarantee your subscribers jump at whatever offer you throw at them is to make it urgent. Nobody wants to be the only person to miss out on something. The best place to do this is in your subject line.

Things like “One day only sale”, “specials for Christmas only”, “don’t miss out” and “last call” will all drive home the urgency and importance of your marketing.

Email Marketing

Improve Your Sale with Mailcot Email Marketing

Change your gear of selling product and services through Email Marketing. Email marketing also affords you with a lot of data that can be used to judge performance and make advances in open rates, click-through rates, spam complaints, unsubscribe rates, etc.

For example, let’s assume you just moved into a new residence and recognized that your bed doesn’t suit so you’ll need to acquire a new one. You go to a few various websites to do some analysis but are not quite ready to make a shopping. Then, the next day one of those sites sends you an email with a code for 25% off your first acquisition. All of an immediate, purchasing that Bed becomes a bit more affordable and the welcome email could then make you return the site and take action. But, without the welcome email and exclusive offer, you may not have gone back to make a shopping. The welcome email helped to generate a sale by keeping your furniture needs top of mind.

How to Boost Your Sale with Email Marketing

Know Your Audiences

The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. So taking a targeted approach definitely makes a difference.

Personalizing the beginning with a simple, ‘Hi’ can help to engage the reader enough to get them to at least begin to read your offer.

Scrub Your Email List Regularly

When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address. This can have a negative effect on your email delivery performance, as the emails can bounce, go directly into spam folders and even get you labelled as a spammer. Run your list through a scrubbing and verification service on a regular basis to make sure you are always working with an accurate list.

Short and Effective

Keeping your emails simple helps you get a better response from your campaign. The idea is to make your subscribers aware of the offer you have for them. It is not too hard to sell them but to give them a soft nudge. If they find your offer interesting enough, you will find them visiting your website to learn more about it. By keeping your emails short and to the point, you make it easy for people to take action.

Unique Subject Line

Avoid tricks. They may work once, but they erode trust and debase most brands. In fact, A/B testing your subject line is easy (just divide your list in two and track open rate, click through rate, and purchase/conversion rate on the landing page by subject line A vs B. All other parts of the emails are the same, just a different subject line.) This lets you use email to build your best version of sales scripting to use on your website, offline marketing collateral, and even in your live salesperson scripting.

One Clear Call-to-Action Per Email

“If you don’t have one clearly defined call-to-action, you are going to experience minimal results. Your subscribers don’t have time to read through long emails, trying to determine what you want them to do or what exactly your offer is. If your recipient doesn’t know what you want them to do within seconds of opening your email, whether that’s visiting a page, calling a phone number or completing a form, they will most likely delete your email,”.

Tips to Improve Your Email Marketing

  • Test and find your most effective email format(s). (E.g. Text vs HTML. Short vs long form. Etc.
  • Make your email mobile/small screen friendly.
  • Test your messages before you send them on multiple browsers and readers.
  • Have a second set of eyes review your email.
  • Make sure all key images are “clickable” and all videos have a “play” button.
  • If an email (or email campaign) was successful, re-use it.
  • Make your emails valuable.

 

 

 

 

Email Marketing

Importance of Email Templates for Email Marketing

Email Templates for Email Marketing blend unique design and creative best practices to help you win the inbox.

It feels like we live in our inbox all day, well, and this is 100% right. Employees use almost a third of their time at work reading and responding to emails.

Email template allow saving time while creating Email Marketing Campaign. Email Template is a rewritten email that one can use to substitute with your own content so that you can instantly and quickly compose and formulate emails.

Email Marketing, Email TemplatesAdvantages of Email Templates for Email Marketing

Using email templates allow you to quickly and easily create, write, and send emails without having to start from scratch or starting at a blank screen.

Time Savior 

Using an Email Template can help you save a lot of time when both creating Bulk Email Marketing Campaign.

In order to save time and not to revise the whole email for numbers of times, you can just append links, copy, images to a current one and forward to your subscribers.

Uniform Formatting

Another issue with creating a new email from scratch each time you send an email (other than the time involved) is the consistency of it. Composing an Email Template you can be sure that the Email Marketing Campaign will have the same look and you will not have to worry about possible errors with the formatting.

Brand Union

Using an Email Template, the brand correspondence will be preserved, especially if many logos and graphics in your Email marketing are used since it will be difficult to create them for hundreds of times. It is especially true if you use a lot of graphics and logos in your marketing to maintain brand consistency and awareness.

How to Create Email Templates for Email Marketing

There are many ways to create email templates to use in your email marketing efforts.

Email Templates for Email Marketing | MailcotCreate Your Own Email Templates

  • Create your own email templates, either by hand or by using a Mailcot program.
    If you are good at HTML coding and graphic design, then this is the route you’d probably go with.
    Outsource Your Email Templates
  • If you don’t have HTML and graphic design skills, then you can hire someone to create an email template for you
  • There are plenty of outsourcing sites that offer graphic design and web coding services from three sources.
  • A final option is to use the email templates already provided by your email service provider

Most reputable Email Service Providers offer a huge library of predefined email templates across different industries and different styles and formats.

You could always use an email template provided by your Email Service Provider then make some minor tweaks to it to get the exact look and feel you want for your emails.

Diwali Dhamaka Offres, Email Marketing, Offres

Digital India Ki Digital Diwali: Diwali Dhamaka Offers For Email Marketing

Let’s Celebrate This Diwali With Mailcot Email Marketing Services “Digital India Ki Digital Diwali

Digital IndiaDiwali is India’s largest Festival and also the largest Shopping Festival, bringing more new customer with the help of Email Marketing Campaign. Any business having an online presence can Share there promotional Diwali offers with the help of well-designed Email Templates. This will bring more engagement and convert leads into sales, means the conversion rate will also improve.

Mailcot Email Marketing services have been providing practical, results-driven solutions for over a decade

Mailcot Email Marketing Services are problem solvers with extensive Email and behavioral marketing expertise. We know EMAIL MARKETING and we are highly engaged with our clients to ensure success.

This festive season Mailcot provide “Digital India Ki Digital Diwali Dhamaka Offers” for All Email Marketing Services

Digital India Ki Digital Diwali Dhamaka OffersWelcome To This Special Diwali Dhamaka Offers

Festivals, in general, are a great time. For the market, however, festivals like Diwali are especially critical. Marketers and advertisers are aware of the fact that sales during the festive season can make a huge impact on the year’s bottom line. Most brands are ready to pay whatever it takes to launch a digital campaign that everybody will remember. But how exactly should they be doing this?

While the general themes such as fireworks, lights, maintaining relationships, and new beginnings are the more common router brand managers take to get their customers excited about their products and offers during Diwali

Offers For Email Marketing Services

Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.

Use our Email Marketing services and Get up to 30% Off

Email Marketing ServicesWith permission to email, your business can do a number of things with Email Marketing Services. So that you can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Offers For Transactional SMTP Server

Our Transactional Email Service reliable sending platform delivers your transactional messages to the inbox and scales with your volume needs.

Use our Transactional SMTP Server services and Get up to 30% Off

Diwali Dhamaka OffersSet up SMTP relay in minutes or seamlessly integrate with Send API for your bulk emails.  Understanding what you’re sending and searching the right plan and provider for your types of messages will improve both your relationship with an SMTP service as well as your email deliveries.

Offers For Marketing Automation

Mailcot EAP (Email Automation Platform) isn’t just an email marketing platform. It’s an automation engine that’s designed to help you build the emails (and entire automated email campaigns) that get results. Use EAP’s proven blueprints and simple tools to launch broadcasts, autoresponders, and behavior-triggered emails.

Get 30% discount on buying 1 lakh emails

Digital India Ki Digital DiwaliMailcot’s Email marketing Automation platform lets you engage subscribers with ease, boost sales and take back the time to do the things you love.

Offers For Lead Nurturing

We put Marketing First in everything we do. We also help you transform your digital marketing with constant product innovation, a vibrant community of marketers, and a robust partner ecosystem. So that Mailcot Lead Nurturing Platform focuses on marketing and communique efforts on listening to the needs of potentialities and offering the information and solutions they need.

Get 10% to 30% discount on buying 2 lakh emails

Of course, there are more plans available for Email Services, Our SMTP Service is available at affordable pricing with the fastest email delivery service. So to know more pricing please contact our customer support team. So That they will give you a complete solution and describe all plans with offers and discounts.

You can contact us via mail: –

Email: Sales@vmayo.com
Support Team: Support@vmayo.com

Email Campaign, Email Marketing

Make Your Diwali Special with Attractive Email Marketing Campaigns

Diwali is India’s largest Festival and also the largest Shopping Festival,  bringing more new customer with the help of Email Marketing Campaign. Any business having an online presence can Share there promotional Diwali offers with the help of well-designed Email Templates. This will bring more engagement and convert leads into sales, means the conversion rate will improve.

Email Campaign for Diwali Festival

In order to beat the competition in such a scenario (any Festival Season), deep pockets are simply not enough. You need data – accurate, timely and actionable data – if you harbor any hopes of cracking it during the ultra-competitive Diwali sale period.

Here are some small approaches that can generate big results:

Look at seasonal factors

When your revenue depends on the success of a short Email Marketing Campaign, the timing and relevance of your messaging become all the more important. During seasonal events festivals like Diwali, you might start out with the assumption that people would be looking for greeting Emails, images, wallpapers, shopping deals and so on. You can combine this with season-specific items like lights, crackers or gifts to get more context into the general purchase intent of users (Email Marketing Campaign).

  • Know exactly what customers are actively searching for and the search volume for those terms
  • Conduct accurate keyword research in order to determine factors like keyword difficulty and prioritize primary and secondary keywords to target
  • Dig into historical data to find out what is likely to sell during that time of the year

Understand audience behavior with Email Marketing

The key to targeting your customers better is to understand what makes them buy what they want and how they go about the purchase.

In emerging markets like India, a large chunk of the market has skipped the desktop devices on their way to becoming e-commerce consumers and directly made the mobile phone (Email Marketing) their sole instrument of online shopping. Four out of five people use their mobile devices to access their email.

Once you have an idea of the devices, software, and apps your customers like to use while shopping. You can zero in on their actual preferences and interests. You can send them email marketing campaign relevant to their searches, So here’s more likely to read emails.

Work on the content of the email

You know why the email is being sent, and you know to whom it is being sent. Now comes the answer to ‘what will be in the email marketing campaign?’ to work on this, get into the customer’s shoes and see what a customer would like to receive in their inbox. In short, be clear in your communication and answer the very simple question – ‘what’s in it for the customer?’ Besides just advertising about your new product or service, ensure that the customer has some benefit for them as well. You cannot always offer them ‘free’ Services. But you can always show them gratitude and thank them for being a valued customer of the firm.

With careful planning and meticulous evaluation of business intelligence, you have a good shot at coming out on top this Diwali.

Email Marketing, SMTP Server

Best Cheap SMTP Server Hosting for Email Marketing

In this article, I’ll explore What is SMTP server, How SMTP Server work, Who is the Best Cheap SMTP Server Hosting Provider for Email Marketing in India, and the benefits of the Best SMTP Server for Email Marketing…..

Cheap SMTP Server Hosting Provider for Email Marketing

What is the SMTP Server?

The SMTP server is a machine, or collection of machines, whose primary purpose is to send, receive, and/or relay messages between email senders and receivers. An SMTP server will have an address or addresses, that can be set by the mail client or application that you are using.

Best Cheap SMTP Server Hosting Provider for Email MarketingSMTP Server is just like a thing which cares of your sending emails when you start to send your email marketing campaign. 

Mailcot SMTP service provider offers extremely affordable price plans that are stuffed with lots of advanced features. Send thousands of emails at lightning speed with Mailcot.

How does SMTP Server work for Email Marketing?

Sending and receiving an email may seem like a fairly basic process. However, there’s still a lot that goes on when you hit “send”. The process for how an email goes from the sender to the receiver is as follows:

  1. When you hit “send”, the email is sent via port 25 to an SMTP server
  2. A mail client is in a conversation with Mailcot SMTP server. First verifying that the username and password used for authentication correspond to an active account, then relaying the message information, such as sender address, recipient, and message content.
  3. Then message information gathered from client request and then repeats the conversion process in Step 2 with the recipient’s mail server.
  4. The recipient’s mail server checks the sending address, recipient address, and message content. It checks the sending domain for any potential DNS issues, such as valid DKIM and SPF signatures. As long as there are no issues, then the recipient’s mail server will deliver the message to its intended recipient.
  5. If the recipient’s server is down or busy then the SMTP simply stores the message in a backup server. If no backup server is available then the message is queued and the server will attempt to redeliver it periodically until a successful delivery is accomplished. After a certain number of unsuccessful delivery attempts, though, the message is returned to the sender and the sender gets the information it is not delivered.

Benefits of Best Cheap SMTP Server Hosting Provider for Email Marketing –  Mailcot

  • DKIM, SPF, DMARC:- Send the email with full of authentications to assure the inbox delivery.
  • Proven Deliverability:- We offer domain authentication, compliance and deliverability Pieces of training.
  • Instant Setup:- Set up an SMTP relay in minutes or seamlessly integrate with Send API for your bulk emails.
  • Scale With Confidence:- Whether you’re a startup or a large enterprise, we can handle your important emails.
  • Sophisticated Technology:- Our technology continuously analyzes the connection parameters, return codes, network integrity, and ISP Feedback Loops.
  • Dedicated IP’s:- We provide dedicated IP’s to assure warn up and reputation of IP’s.

Cheap SMTP Server Hosting Provider for Email Marketing

Successful Marketing Campaign

Successful Email Marketing Campaign in banking Industry: How?

Email Marketing Campaigns to Achieve Goals

As an independent bank, your key marketing goals are to make sure you are there at the moment when your customers need you (Email Newsletter); for personal and business loans, mortgages, savings, checking plans, and so much more. Bank marketing managers know that staying engaged with customers is critical to meeting those goals. Here Email Marketing plays an important role to reach their target customers. To run an email marketing campaign successfully in this specific sector, certain aspects need to be fulfilled. Besides the aspects of knowing your goal and your audience and plan the emails and follow-up on them, banks should remember the following key points specifically identified for the banking industry:

Mobile Access

Around 50% of emails are being read on a mobile device. This means that the emails must be suitable to the screen of smaller devices otherwise infographics, images or tables might not work well. Therefore the email must be presented mobile-friendly and should direct the reader to the landing page which can be displayed by mobile devices a lot easier.

Mobile marketing

Simplicity

The email should be kept very simple and have a single purpose to direct the reader to the landing page where the person can get more information on the product that was promoted in the email. The design should not be too complicated, a strong message is needed and a clearly visible call-to-action button must exist. The only exception where more information should be provided in the email is in an email newsletter.

Email Marketing Strategies

Data segmentation

Since not every customer is the same, they should not all get the same message. A bank will have to segment its data about its customers and provide each with content that is more relevant to them.

Email Segmentation

Common segmentation of data include:

Geography – People in a different location might need different products/services.

Product/Service – Some people might be interested in loans whereas other people are interested in a savings account.

Stage in the cycle – What stage of the buying process is the customers? Have they recently decided on a product? Are they about to order a product/service or are they completely new to the bank?

Behavior – Are they using the products/services of the bank frequently.

There are good reasons for a bank to include email marketing campaigns in their digital marketing strategy. Aspects specifically concerning the banking industry such as mobile access, simplicity, data segmentation, personalization, analysis, and optimization need to be fulfilled for an email marketing campaign in the banking industry to be successful. If these aspects are not well enough taken care off, then the bank might face the risk of its email being blacklisted because of abuse reports, the expenses of annoyed customers and the reputation being damaged.

Email Marketing

8 Tips To Create Marketing Emails And Get High Open Rates And More Leads

Create Marketing Emails with High Open Rates

Marketing Emails are a great way for marketers to connect with leads and customers. Not only do they have a higher reach than social media sites, but they also afford marketers the chance to establish unique personal communication with an individual. However, unlike social media sites, where viewers can see your offer in an instant, emails are only effective if their recipients open and read through them. Hence, it’s essential for marketers to ensure high open rates, and subsequently click-through rates, for their email marketing campaigns.

Email Marketing Services to engage Faster

Here are Eight Tips Explaining How You Can Make This Happen:-

1). Send Emails From A Person, Not Your Company

People are more likely to open emails sent from a real person as compared to ones sent by a company. If the email sender is a company, there are good chances that a recipient will dismiss it as spam without giving it a second glance. To avoid this and increase open rates, it’s a good practice to send emails from the company account of a person (xyz@company.com) rather than a generic company email id (sales@company.com).

2). The Subject Line And Preview Text

The subject line should entice recipients into opening the email. Writing clear, concise, and understandable copy in the subject line is crucial for increasing open rates. You should avoid exclamations, capital letters, and spam trigger words (like ‘help’, ‘reminder’, ‘save’) in your subject lines. The preview text is also an important aspect for drafting emails with high open rates. Email clients, like Gmail and Outlook, take the first few lines from your email as the preview text by default. To give the recipients a better idea of what the email is about. You can set a different preview text that explains what’s in it for them if they open the email.

3). Appealing Design And Clear CTA

Just like any form of marketing, emails should be visually appealing to viewers. Incorporating a clean and attractive design, with a detailed yet concise body of text, can do wonders for your click-through rate. Your email should also have a clear call-to-action which, when clicked, should lead the viewers to the specific page which features exactly what your email is offering (Email Marketing). The CTA itself should bold and descriptive, giving recipients the chance to understand the purpose of the email even if they don’t read its copy.

4). Get To The Point

People will rarely read through marketing emails in detail. And if your email features a long text filled with unnecessary information. They will mostly lose interest before reaching the CTA button. Your email copy should be descriptive yet concise; stick to the purpose of the email and explain it in an engaging (Email Marketing) tone while using as few words as possible.

5). Optimize Your Email For Mobile

Emails are viewed more on mobile than on any other platform. Despite this, few marketers optimize their emails to be mobile-friendly. Using email design templates specifically created for mobile viewing guarantees higher click-through rates. Optimizing elements like images, which should be compressed to reduce file size, and CTA buttons, which should be large enough to be easily clickable, should also be considered while designing marketing emails.

6). Add Alt Tags To Your Images And CTA Button

Not all email clients display images, and many people opt out of viewing images in the emails they receive. Alt tags, which are short descriptions that inform the viewer what the image is about, are essential for conveying information to such email recipients who otherwise can’t view important elements like the CTA button.

7). Add Social Sharing And Forwarding Options

The chances of your link being clicked increase dramatically with the number of people who see it. Adding buttons for sharing on social media sites like Facebook and Twitter makes it easy for recipients to share your email with their friends. Adding a forwarding option with a ready-made template (which includes the subject and body so that a person can forward it with just a click) also increases the chances of more people viewing your email.

8). Take It Slow

There’s nothing worse for a brand than alienating its customers. A few businesses think it’s prudent to send marketing emails every two-three days but all that does is irritate customers. Who’ll begin viewing every subsequent message from the company as spam? Limiting email communication to those times when it’s absolutely necessary improves your brand’s credibility among customers. Who will then be more likely to read the emails they receive from you.

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