Monthly Archives

March 2018

Email Marketing, Marketing Automation

4 Signs you should invest in Marketing Automation

March 21, 2018

[:en]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:gb]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:au]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:in]Can you generate, nurture and convert leads on an internet site without the use of Marketing Automation. Yes, We can do it.

Here are eight signs that it’s time to implement automation :

Your Leads aren’t Prepared

You can have amassed a huge number of leads. Creating Stylish lists in marketing automation software program permits you to apply pretty much any criteria you want for segmenting. Then, when you have a new provision to send out or need to send latest blog posts or webinar announcements, you’ll be able to effortlessly choose a listing of those who could be keen to receive it.

A social monitoring feature allows you to see a special stream based on contact lists and other criteria.

You are Piecing together Too Many Marketing packages

No person has time for that marketing automation software program combines. All the one’s capabilities (and extra) so the entirety you need to run a hit Inbound advertising approach is in one area. When it comes time to run reports, the entirety you need is in one spot. Sharing critical facts with other group-individuals calls for simply one login.

Your website isn’t always generating Leads

You set up a “Contact Us” form and also you’re expecting the leads to pour in. Since people typically only attain out to a business when they’ve nearly made up their minds to rent you.“Hey, I like your web page, but you’re no longer getting the publicity you could on Google ” than be real leads.

Capture statistics from people when they’re nonetheless inside the investigation level by means of presenting top-notch premium content material in change for some touch information. An easy-to-use landing page creation software and get in touch with to action generator is a must.

Your Leads aren’t becoming customers

Perhaps you’re the usage of a landing web page application and are creating calls to movement, but you find that following up on new leads is just too bulky. With marketing automation, you can easily create lead nurturing emails that you set up in a workflow. Here’s how it can work.

  1. A brand new lead is generated when a website viewer fills out a form to get a downloaded content provide.
  2. The brand new lead gets a “thank you” email with a link to seize the requested content again.
  3. The lead receives a series of carefully crafted follow-up email messages (perhaps 3-5 days apart) designed to provide useful information related to the original content offer.
  4. The lead gets an email inviting them to try a free trial, get a demo, or schedule a free consultation.
  5. You get an email alerting you that the lead has made it through a workflow. This email may even contain information about their interest and level of interest.

 

 

 [:]

Marketing Automation

How Small Business can Leverage Marketing Automation

March 20, 2018

Small Business can Leverage Marketing Automation SMEs needn’t be left behind by new Marketing Automation technology A dismal 37 percent of shoppers say that the average retailer “gets” them. It’s perhaps for this reason that consumers spend a lot of time researching online before making.

In fact, C-suite executives reckon four particular technologies will be key to marketing success in the future:

  1. Cloud computing and services
  2. Mobile solutions
  3. The Internet of Things
  4. Cognitive tools

Cloud computing and services – marketing automation

The digital marketing process involves a plethora of time-consuming tasks. Marketing automation is a cloud-based service that dramatically cuts down the time that business owners need to spend on routine tasks. Marketing automation ensures precision and optimization of business resources as well as the customer experience.

For instance, depending on the platform you choose, small businesses can:

  • Easily create email marketing workflows that enhance the customer journey.
  • Host informational webinars.
  • Build professional, high converting landing pages.
  • Conduct surveys about their target audience’s needs and expectations.
  • Integrate shopping cart abandonment processes into email workflows.
  • Analyze data to make improvements.
  • Utilize advanced email marketing features, like scoring, tagging and segmenting.

However, there are another trend entrepreneurs should be aware of, and that is that many small businesses select the wrong tool, and end up utilizing only a quarter of the capabilities. For example, ConstantContact provides a unique platform for nonprofits or companies that hold lots of events, while GetResponse is good for online marketing.

Mobile solutions – customer support

63% of people use mobile devices a few times each month to find customer and product support.

The most common issues when trying to find customer support via mobile devices are:

  • Difficulty navigating websites.
  • Searching results are not helpful.
  • Time to load is slow.
  • The website is not searchable.

If you provide a service or product online, you’ll need to make it easy for customers to get support when using mobile devices.

The Internet of Things – combining offline & online

The Internet of Things (IoT) means connecting online and offline through the Internet. It’s not common to small businesses, which is why if you can leverage it, your business will have a tremendous edge over your competitors.

An example is the Point Defiance Zoo & Aquarium in Tacoma, who’s online ticket sales have increased by 700% since implementing analytics technology to combine offline and online marketing activities. The zoo will move to mobile ticketing sometime in the future, so that visitors can use their mobile devices to “check in” at specific exhibits, dramatically improving the customer experience.

Smaller retail companies can install sensors that monitor foot traffic and customer behavior in-store. When this is combined with sales data, powerful findings emerge that have the ability to influence the customer experience.

To utilize the IoT, small businesses need to consider existing problems or ideas and then ask an IoT expert to provide solutions.

For instance, a lawyer was standing in the airport, waiting for the carousel to deliver his bag when he had a lightbulb moment and thought, “why can’t the airport notify me by Bluetooth when my bag’s about to be delivered?” Bingo. That right there is IoT thinking in action.

Cognitive tools – using user behavior to better customer experiences

Cognitive computing mimics the way the human brain works. It’s a smart machine; a computer that thinks like a human. The tools that emanate from cognitive computing, turn data into powerful insights.

Small businesses can use cognitive tools, analytics, and predictions, to access data that their customers create every day, in order to understand and learn from it, with the end result to drive loyalty and build trust, giving customers the right experience at the right time.

Cloud Telephony, Virtual Receptionist

Is Virtual Receptionist Better than Traditional Call Centers

March 20, 2018

Virtual receptionists are contract workers and they perform many of the same tasks as traditional receptionists handle. They can take messages, handle phone calls, make follow up phone calls, manage your schedule and more. This includes every time that they reach out to your business on call. The last thing you want, in this case, is for them to be on hold endlessly or not be able to reach the right team member who can offer them a timely solution.

With a virtual receptionist, you can cut the percentage of calls ending up as hang-ups on your answering machine to nearly none.Hence  As long as you use your VR properly, you don’t have to miss out on any opportunities any longer. A live person answering the phone will provide far better customer service than just a machine that most customers will hang up on anyway.

For virtual receptionist, we have to look at some important things:

IVR

Your customer does not have to know that you are working out of your basement. Your IVR should be customizable and made to sound professional so you can project yourself as an “established brand”. An automated welcome greeting that connects your customers to the right department would be ideal.

Basic customer service

Of all the virtual receptionist features, this one may be the most important to your callers – the ability to provide basic customer service over the phone. If someone calls inquiring about your business hours, what your company does, or location details, a virtual receptionist should be able to answer those questions with ease and keep the caller moving through the sales funnel.

Call tracking

A live receptionist should be able to track all incoming calls, outgoing calls, missed calls, calls made to each department and more. It will help you know your customers better and offer them a better experience in terms of what they’re looking to achieve from the call.

Customer service improvement

Since all the calls are tracked and monitored, the customer can be assured of exceptional service every single time. The dashboard has details of the conversation with a particular customer, so an agent knows to pick up the conversation exactly from where they left.

Analytics

Get all relevant call reports, live analytics and campaign reports on a unified dashboard. Understand how customers are interacting with your business and make better business decisions.

Virtual Receptionist is Better than Traditional Call Centers :

Never Missed Any Calls

Virtual receptionist software keeps track of all the calls, it connects the customer to the right department instantly. In case a call is missed, it records the same with the customer input. This enables you to call the customer back as soon as possible with a solution.

Cost-effective

Most of the virtual receptionist software offers a pay-as-you-go model. This makes them fit for fast scaling businesses and a more feasible alternative to setting up the traditional call center.

CRM integration

A virtual receptionist software can be integrated with most CRMs. This helps keep a record of all the customer data, the past and ongoing conversations made via SMS, calls or emails; which further lets you predict the changing needs of the customer and address them to build loyalty.

A single number for the entire business

A virtual receptionist doesn’t need you to get multiple phone numbers. Using one number, you can set up an IVR that directs the customer to different departments. It’s easy for the customer to remember and definitely easier for you to manage.

Hence Virtual Receptionist is Better than Traditional Call Centers

 

Email Marketing

Importance of Email Marketing Security

March 19, 2018

Email marketing becoming largely digital, email. In particular, has become a huge driver for generating more leads, conversions and ultimately revenue.

While it may sound easy to simply click and send off a slew of emails. The least of our worries is a full inbox. Email is one of the most valuable online distribution channels. But it’s also the least secure with people’s personal information at stake.

At the end of the day, it’s not just about ensuring that your marketing campaigns are effective. But it’s also protecting your brand’s reputation and helping your customers, past, present or future. From falling for possible scams and cyber attacks like the most common one for email marketing: phishing.

Email Phishing 

Phishing is a type of social engineering attack often used to steal user data, including login credentials and credit card numbers. It occurs when an attacker, masquerading as a trusted entity, dupes a victim into opening an email, instant message, or text message. The recipient then tricked by clicking a malicious link, which can lead to the installation of malware, the freezing of the system as part of a ransomware attack or the revealing of sensitive information.

Phishing is an extremely successful tactic for hackers to get what they want, and marketers should take extra caution. Email phishing has a huge impact on marketing email campaigns, so it’s important to know the warning signs.

Here are some warning signs to look out for when identifying a potential spoofed or phishing email:

  • Urgency detected-  If the email message seems geared towards promoting a sense of urgency or flagged as high importance. As counter-intuitive, the email which might be spoofed pay particular attention to emails that demand a response “at your earliest convenience” and call on specific actions to be taken, like verifying information online. Typically, urgent matters are handled over the phone, so when in doubt, double check through another mode of communication.
  • Personal Information Request –  If you asked for personal information or asked to verify your identity by clicking a link, for example, be wary. Banks, for example, will never ask you for personal information over email. It only takes a second to verify the link before you proceed to click or download. An attachment and that can save you from dealing with the overwhelming burden. And consequences that come with a phishing attack.
  • Poor spelling and grammar-  We are all human and make mistakes. Then there is every reason to be suspicious. Since a reliable and professional entity will rarely make that many blatant typos.

 

Email Marketing

4 Creative Ways to Increase Email Signups

March 17, 2018

Email marketing is an exquisite patron retention tool. You can’t expect immediate sales. However, you may count on expanded customer loyalty and repeat purchases whilst you start sending emails. The only tricky part of email marketing. However, is obtaining those emails and keeping them subscribed. As you’re reading through different blogs and publications to e-mail advertising, you may see facts about renting or shopping for lists. We endorse keeping off this in any respect costs. developing your list organically is viable and could carry you the satisfactory effects.

The Creative methods to increase Email Signups

Easy Sign up with Interest Categories

With the growing demand for personalization, we can all agree that user’s defining their own interests will help with the automation process. Throughout your website, we suggest setting up custom forms that filter signups into a specific list. This way, you can start sending relevant campaigns immediately. Read our next article “Segmenting Your Subscriber List in a Smart Way” for ideas on how to segment your subscribers.

Email-in or Text-in Deals & Giveaways

This method of email collection can be executed in a variety of ways. Choose what is best for your business by analyzing your customer’s behavior and watching your competitors.

Deals on Deals

Hanging up posters in your shop that offer a discount or giveaway in exchange for an email address will increase your signups exponentially. Who doesn’t like a good deal? This approach is useful only if you make your sales goals clear. Let them know why they should stay subscribed past this initial promotion. Will you be sending more deals and offers? If you have a membership program in place, will they get special benefits by subscribing?

One Time Promo

Like our ‘deals on deals’ suggestion, one time promos can be displayed throughout your store. Promote a killer discount or giveaway in exchange for an email address. If you’re not planning on emailing them more discount codes or sale promotions, make sure they’re aware that this is a one-time promo. List reasons why they’ll want to stay subscribed and give them some insight on how many emails they should expect.

Website Hook

Email-in and text-in promotions shouldn’t be limited to posters. Display your deals and giveaways online! Dedicating a footer widget, landing page section, or sidebar space to your sign-up deal can prove to be effective. Make it simple, but be clear about your intentions. (i.e., Sign up today for 10% off your first order. We send weekly emails with our latest sales and exclusive member discounts. You can unsubscribe at any time.)

Email Opt-In Box During Online Checkouts

Acquiring new emails doesn’t always mean you have to look far. Give your new (or returning) customers an easy way to opt-in to your list by adding a simple checkbox near the purchase button. Most online cart systems will collect and compile your email opt-ins into a downloadable list. If you integrate FireDrum’s API, you can have new opt-ins added to your account immediately.

Working with a mobile credit card processor (like Square or Clover)? Most processors offer a similar signup feature. Enable these settings in your account and watch your subscriber count grow!

Leave a Signup Sheet by the Register

Even in today’s fast-paced, digital age, a pen and paper are still useful. Leave a small note or poster alongside a signup form that encourages visitors to leave their email. Since this method doesn’t offer as much detail as a webpage might, it’s vital that you list the basic subscription facts. How many emails should they expect per month? Will you be sharing their email with other vendors? Will they receive any special deals or promotions by signing up?

Email Marketing

6 Email Marketing Tips to Combat the 8 Second Attention Span

March 17, 2018

[:en]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:gb]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack. Check out these nifty examples for ideas.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:au]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack. Check out these nifty examples for ideas.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:in]Here are eight tips for Email Marketing that break through the eight-second attention span. We hope you make it to the end.

Avoid embedding important text in images

The first in Email Marketing is Not only does this make your emails more accessible, it enables the most important part of the email — the message — to appear instantly before images even have a chance to load — or the subscriber has a chance to bail.

Spend some time on your subject line

We all know an enticing subject line can make or break your open rate. 30% of email recipients open email based on subject line alone. Make sure you’re following subject line best practices, and don’t be afraid to get creative with emojis and special characters. After all, almost every message is more effective when it includes an image. Also, be aware of how different mobile devices or email clients truncate subject lines that are otherwise fine for desktop.

Incorporate interactive content

Animated gifs, polls, even full-fledged videos are possible inside an email these days. Interactivity invites the subscriber to take part in an action, such as toggling between images, playing a game, or answering a question, without ever having to leave the email. Using interactive elements in your next email can help your message stand out from the pack. Check out these nifty examples for ideas.

Have a concise, clear call to action

Congrats! You’ve broken the 8-second attention span. But your witty subject line, interactive content, and sleek, scannable format will all be for naught if users don’t know what to do when they get to the end of your email. Add a call to action that points them clearly in the right direction (for example, a “Watch the Video” button).

Think outside the inbox

You can build a pristine, mobile-first email with a clear CTA and a stellar click-through rate, but if it’s sending people to a dated, unresponsive website, you’re probably not going to get the results you want (and over time, subscribers will stop engaging with you). 90% of high-performing marketers agree or strongly agree that email is integrated into their overall marketing strategy. Make sure you’re thinking about the subscriber experience beyond the email.

Be smart with your timing

There is plenty of data out there claiming to pinpoint the ideal send time, but, really, your ideal schedule is going to come down to what works for your industry and your audience. A B2B audience will be most active during work hours. Targeting young professionals? Take advantage of that vulnerable attention span, and hit “send” in mid-afternoon when they may be looking for a momentary distraction. Finally, you should test, test, test until you find what works for your unique emails.[:]

Email Marketing

7 Tips to increase email marketing sales

March 16, 2018

Email marketing can be a way to keep in touch with old customers, reminding them why they bought from your store in the first place and keeping them up to date with what’s happening with your business. It’s also a way to reward loyal customers by offering them discounts or incentivize customers who haven’t been back in a while to stop by your online boutique.

The format of an email also gives you more room to get your message out there and say things that just won’t fit into a 140 character tweet. But what’s the best way to go about starting an email campaign, and what are some of the best practices of email marketing.

Some Important Tips which can increase Email Marketing Sales

Send Timed Discounts

Similar to personalizing your emails, shoppers respond well to discounts that are sent to them ahead of personal events like birthdays and wedding anniversaries. Of course, you can also try sending timed discounts for all the big shopping holidays, like Mother’s Day and Christmas. Black Friday and Boxing Day sales emails tend to be well-received because people are anticipating sales and actively searching for what’s on offer.

Personalise Your Emails

Whenever possible, address your email recipients by their first name. If you don’t have this information, keeping the email general with a familiar tone is your best route.

Prominent email Sign Up Bar 

You can collect email addresses at checkout and on your About Us page (since customers have already shown an interest in learning more about you). But you should also have a prominent email sign-up bar on your online store’s landing page so that your email list, and therefore your email reach, grow as much as possible.

Use Email To getting Testimonials

Testimonials give people the confidence to click ‘buy’ on your website, but they’re harder to get than you might think. If no one takes the bait, you can add an incentive such as a prize drawing or a small discount on their next purchase. However, a personalized automated email asking people for their feedback. On their specific purchases, with the promise that you’re listening. And will share their reviews whether they’re good or bad, will often do the trick.

Reward Loyal Customers

Like most things in life, e-commerce sales usually follow the 80/20 rule when it comes to who drives revenue. Usually, a large part of your overall revenue will come from a small number of clients. And those are the ones that you want to reward. Because they’re already more likely to engage with your emails, redeem your coupons, and repeat business. Some experts recommend dividing your customers into 5 tiers. According to their ‘loyalty’ and target these tiers according to their level of engagement with your brand. You may not even have enough customers to separate them into 5 tiers. But pay attention to who buys the most from you and send them email incentives.

Build Conversion Opportunities

This can be something as small as ‘follow me on Twitter’ or as big as ‘Become a lifetime member. One great tip is to give people something of value in the email. As they’ll want to click it and get used to receiving useful, clickable links in your emails. You can put out a link to your free e-book or other free online content, videos that you think would be engaging. Anything that gets them actively opening and clicking through.

Remind Customers Who You Are, Every Time

Don’t assume that because someone has been on your email list for months. That they know who you are and what you do. Remember our post on describing your business in 140 characters. That bite-sized description should go out with every email you send. With a clickable link to read more about who you are.

voice broadcasting service

How to Scheduled Voice Broadcast – Time is Valuable

March 16, 2018

It’s unclear who coined this bon mot, but it neatly illustrates that the right thing at the wrong time is the wrong thing. Anyone who’s been on the receiving end of an unsolicited sales call will vouch for that. It’s not that the incredible offer being made on a Friday night when you’re just beginning to unwind is unwanted per se. You just wish the caller would be a little less tone deaf regarding timing. Voice Broadcasting need time management for giving the service to its customers.

Importance Of Time Scheduling in Voice Broadcast

But even with new legislation in place, it was still possible to annoy consumers in their homes without breaking the law. Annoyed consumers are bad for business. At the very least they won’t be using your service or buying your product. The worst case scenario is they bad mouth your company online. Besmirching the reputations of others has never been easier; an ill-timed phone call to the sort of person just waiting for an excuse to get splenetic on your Yelp page is like a red rag to an enraged bull.

The fact is, you shouldn’t even be aiming to speak to the recipient. It may seem counterintuitive, but the optimal scenario for getting. The most out of a voice broadcast is to reach an answering or voicemail service. True, listening at their own convenience may simply mean ignoring the message altogether, but at least you haven’t wound up in their bad books. And you will still achieve a certain strike rate. Hence many consumers are amenable to taking 30 seconds out of their day to see what you have to offer. If you’re truly offering something of value, a well-timed voice broadcast will win you, new customers.

Voice Broadcast needs Time Scheduling

The best time to schedule your voice broadcast is mid-afternoon on a weekday. Fewer people will answer the phone, allowing your message to sneak in, Trojan horse-like, and play the waiting game. And whatever you do, pay close attention to differing time zones. Make sure the sun is out wherever a phone receives your voice broadcast and it will smile on your efforts.

Voice messages are given more importance. It also becomes easier for the listener to listen and understand. then read a long mail and get the meaningful points out of it. Hence Voice broadcasting allows you easily to instantly send interactive phone calls easily. And you can manage the entire process directly from the web without any delay at the proper time.

 

Email Marketing

How to ensure that Email is Secured for Organization

March 15, 2018

Email security is paramount whether your correspondence covers political secrets, personal information or business data. Read on for our list of best practices to keep your email safe. An email was the first “killer app.” It very quickly went from being an expensive, idle curiosity, where users had to buy digital stamps in order to send each and every email, to something so ubiquitous that on average, people have 3 email addresses, even if they don’t regularly use them. It’s simple to set up a free email account. You can do it in literally minutes.

Maybe we should Not strike, we definitely should, and here are a few simple ways to help improve the security of your email.

These are things you probably already know but have put out of your mind for a while, so let’s review:

Implement and promote an up-to-date email policy

Evaluate the use of email in your organization and establish whether the behavior is appropriately safe and the location of any potential dangers. Choosing the correct email provider is another important decision as some won’t provide enterprise-level security.

Create a comprehensive email use policy and ensure staff is aware and supportive of it by making it user-friendly with examples for clarity. Governance backing can ensure the policy is successful.

Consult your IT department

If your firm has a technology department, ask what its standard is for protecting emails from possible hacking.

For example, Cavoukian says, internal emails sent to her office do not need to be encrypted because those emails stay on the organization’s secure intranet server.

Encryption

Your second line of defense is some form of encryption. If you’re not using an encrypted email system for business, then you should upgrade immediately. Otherwise, you are essentially locking your front door with a deadbolt, and leaving the back door wide open with a neon sign blinking above it. As you can imagine, this provides somewhat inadequate protection.

Use a VPN

A VPN (Virtual Private Network) adds additional security to email by encrypting and routing all internet traffic through the VPN provider’s server.

There is a multitude of enterprise VPN services available. Establish the authentication level and management control required. Choose one that can cater to your specific needs around who will be connected and how. Free open source alternatives are also available but can be complex to set up and use effectively.

Provide security awareness training

People are the weakest link in any security system and need to be the first line of defense and file-sharing, workplace collaboration and mobile devices bring new dangers that aren’t always understood. A security awareness programme can ensure staff emails are kept safe from any developing dangers as they arrive if education evolves as new threats emerge.

Install effective antivirus software

Install antivirus software that prevents, detect and remove and dangers. The program used should scan incoming emails and attachments. And block spam, remove viruses, phishing, worms, malware, ransomware, Trojans and any other threats, both incoming and outgoing. It must also stay updated automatically and continuously to protect against any new threats as soon as they emerge.

 

 

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