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sms marketing

SMS Marketing

How secure is your favorite messaging app?

The most popular messaging app has hundreds of millions of users, but how secure are they really. The Electronic Frontier Foundation has been finding out, producing a “secure messaging scorecard” to rate them on a range of criteria.

“Many companies offer ‘secure messaging’ products – but are these systems actually secure? We decided to find out, in the first phase of a new EFF Campaign for Secure & Usable Crypto,” explains the EFF.

“This scorecard represents only the first phase of the campaign. In later phases, we are planning to offer closer examinations of the usability. And the security of the tools that score the highest here.”

Are messages encrypted in transit, and encrypted so the provider can’t read them? Can you verify contacts’ identities? Are past communications secure if your keys are stolen? Is the code open to independent review, is the security design properly documented, and has the code been audited?

What’s interesting is that the apps that score seven green ticks are the likes of ChatSecure, CryptoCat, Signal, silent phone, Silent Text and TextSecure. Yet for most mainstream users, what defines their choice of messaging app is not “how secure is it?” but rather “which one is my friends using?”

BBM, Facebook chat, Google Hangouts, Kik Messenger, Skype, Snapchat, WhatsApp, and Viber. Don’t score well on the EFF’s criteria, for example. Apple’s iMessage actually does pretty well, with five out of seven ticks.

Even so, will the EFF’s new research encourage those mainstream messaging apps to beef up their security? Or are we going to continue seeing a divide. Security-conscious people messaging other security-conscious people on the niche apps. While everyone else continues using the popular apps.

The important security is in your choice of messaging app, and whether you’ve tried to persuade friends to switch from one to another on those grounds.

Mobile Marketing

How Text Messages are Useful for Small Business?

Textual content messages as a software for promotion has come a long way.Countless conventional methods of marketing and adverting typically go unfruitful. However, effective use of SMS for small business could make you stand at a sophisticated level to develop your purchasers. Extra, traditional marketing hits difficult to your pocket, whereas textual content messages for advertising and marketing is low-priced and not more time ingesting.

SMS marketing has the permission from the users as they have got provided their number. That is one of the important thing purpose why SMS advertising is powerful for small corporations and entrepreneur. Additional using text messages for advertising may have a better conversion cost as customers have submitted their expertise due to their interest on your product or offerings.

Top 3 reasons why text messages should be used for small business:

1. Quick and effective

SMSs are quick and to the factor. This increases the customer’s chance to learn the message and reply to it. Extra, preserving a textual content messages short saves time and improves the overall effectivity. As a result, that is the key rationale why quick textual content should be use for promotional activities.

2. Highly Appealing

Most of the telephone cell user hardly ever wait until the time they don’t open a text message received on their phone telephone. Also, most of you’re going to agree that textual content messages are learn within short time of the receiving it. Further, customers already have tremendous influx of countless mails within the inbox that lowers their interest to read it. In addition, most of the occasions, promotional mails go into the junk mail box. Additionally, many of the users do not examine inbox as usually as their mobile telephones. This makes text messages totally robust for marketing and sending messages.

3. Affordable

Entrepreneurs above all can revenue by way of sending textual content messages for marketing in gentle of the truth that it is cheap. Sending text messages is less pricey than surroundings a full commercial before a abilities patron. Expenditures range, however countless phases permit your small business to ship every message for simplest a few pennies. For the time being, bulk packages help you ship thousands or a huge number of messages each month for a ordinarily low, stage cost.

Learn how to conveniently use text messages for promoting what you are promoting? Good, you can prefer brief codes and long code services to send across your messages.

Short codes (sometimes called short numbers) are specific telephone numbers, significantly shorter than full cell numbers, that can be used to handle SMS and MMS messages from specified provider vendors’ cell telephones or fixed phones. There are two varieties of brief codes: dialing and messaging.

Long codes are normally less regulated than brief codes and will also be cut back fee relying on message volume, however the absence of legislation can make them open to unhealthy marketing practices equivalent to unsolicited ‘junk mail’ messages.

It is highly principal to find an low priced SMS marketing offerings for appropriately speaking your message to the specified person.

Variforrm answer presents is a crew of young, full of life and passionate people. Variforrm solution takes its name from two phrases ‘quite a lot of’ and ‘varieties’.Variform answer appreciate the multifaceted nature and multidimensional problems that our buyers may just confront, because it host a wealthy various features of ideas and potential can provide solutions to any complex trouble.

By way of their brief code services, the organization make it easy for buyers to get the requested knowledge rapidly. Their smooth and rapid offerings make your customers reply fast leading to favored name of action. This leads to your extended income and thereby increases your profit.

The enterprise’s lengthy codes offer dedicated services to one enterprise with rates of an SMS. By means of long code services, company help the consumers to respond to their customer in a cost powerful method as a way to gain multi-directional verbal exchange. Their swift and efficient offerings would finally broaden the response price, thus making them your sale zoomers.

 

Mobile Marketing

5 Tips for Using Texting as a Retention Marketing Tool

You spend so much time trying to bring new customers in the door, whether that door is a real one or the sales page of a website. Once those customers have been with you for a while, it’s easy to assume that they’ll always come back. However, if you stop paying attention to your customers, they’ll stop paying attention to you as well. Text message marketing can be a valuable tool to market for customer retention: here’s how to use it well.It’s also a part of Mobile Marketing.

1. Make Their Presence an Invitation

Are your customers in your store or on your website? Congratulations: you have customer engagement. Or do you? Enhance your engagement by inviting your customers to connect with you via text. Whether you place an invitation to text on a napkin in a restaurant or you use a social media message to get your customers to text now for a special offer code, you can use text to encourage your customers to opt into further engagement while they’re already interacting with your brand.

2.  Send Them a Reminder

Have you ever gotten a reminder that you’re overdue for an oil change or a medical exam? These key appointments are ones that you might book on a relatively regular basis, but what about other products? You can send out text messages to prompt your customers to visit and buy at certain times of the year or at specific intervals.

Make these reminders valuable. A home supply business in a hurricane-prone area could send out a text reminding customers to get ready and letting them know that there’s a discount available on key supplies. Don’t be a nag: be a helpful inspiration instead.

3. Make Your Customers’ Lives Easier

Modern life is busy, and you want to make your customers’ lives easier, not more cluttered. Instead of just providing a reminder, give your customers a reminder with something of value, such as a coupon. For instance, if you have a sale on t-shirts, you could provide a scannable coupon or code that customers can simply show in the store. They don’t need to print or remember anything, and you’ve just made their lives a little easier – and less expensive.

4. If There’s a Process, Should You Automate It?

Is your sales process a lengthy one? Perhaps you rely on your customers to sign up and then come back to sign additional forms or to renew a product every year. If you’re an insurance agency, bank, or another business that must have customers return to complete a single transaction, you can use text messages to simplify ongoig communications. Focus your attention on providing your customers with a smooth process, valuable information and offers rather than trying to remember to make phone calls, send emails, or remind them with texts.

5. Celebrate Your Customers

Is it your customer’s birthday? Are you celebrating a year of your vendor-customer relationship? Use text messages to celebrate your customers and draw them into your store for a discount that’s designed just for them.

At EZ Texting, we’re here to support your text marketing efforts. Talk with your customers and draw them into your business again and again. Learn more about the ways in which text marketing can invigorate your business and consistently renew your relationships with customers. Want to learn more? Sign up for free today.

 

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