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Email Marketing, Marketing Automation

Marketing Automation Software And It’s Types

marketing automation software types

When we decide to go with the email marketing then marketing automation is the best decision for the marketing of product and services. Types of marketing automation software 

But what actually marketing automation is?

Marketing automation is a software which enables you to send emails automatically to the subscribers. That lead you to increase the sale because this reduces the sales department efforts and cost-effective also.

Because marketing automation tools typically used by marketing departments of a business as a way to remove routine tasks from staff workflows and increase overall marketing efficiency.

Marketing automation is the way by which you can easily communicate with the customers and generate leads by sending automated emails to them.

marketing automation software |email marketing India


Benefits of Marketing Automation

types of marketing automation software

Marketing automation software email marketing India

#1 Increase Revenue

Revenue of a business depends on the market size cover by the business and customer base. Marketing automation allows you to analyze the market and make strategies. With marketing automation software you can target your audience through automated emails.

#2 Customer Engagement

A better product or a lower price is no longer enough to differentiate your brand from your competitors. But you can stand out by creating personal connections between agents and consumers. According to Harris Interactive. So it is required to connect with your customers and communicate with them.types of marketing automation software

#3 Track Marketing Campaign

This provides real-time data to analyse the performance and By the help of CRM data, this analyses the marketing campaign and provide you with the right information that which strategies working for you and which need improvement. So you can easily analyse the performance of the business and marketing campaign.

#4 Boost Sales And Generate Leads

One of the best benefits of email marketing automation is that helps you to increase the sale of your product and services. Because this involves all the data required for increasing the sales in the market and target the right audience at the right time with full information that helps customers to know about the brand and their product and services. types of marketing automation software

#5 Increase ROI

That can be possible because of the high marketing lead. When people come to your business and show their interest in purchasing any product and services. But that required the right information for the customers. Because of the higher ROI and good marketing efforts you can design your strategies for the market and competition accordingly.

types of marketing automation software

Types Of Marketing Automation Software

email marketing service India

marketing automation software types

types of marketing automation software

#1 Customer Relationship Management

A CRM is essentially your central hub for automating the capture, storage and retrieval of all customer or prospect data. This is a kind of automation software that include customer’s data, leads, past purchase data. This data help to make strategies for the business and manage customers accordingly. That also helps you to personalize the marketing campaign.

#2 Email Marketing

Nowadays email marketing is one of the first choices for companies for automation services because this service is affordable and effective.

Email marketing becomes the strongest and most effective way of communication between marketers and customers. And selecting the right and effective email marketing service provider from the competition is the toughest thing in the market.

You want to assure that your email marketing service provider gives the elements that will help your email marketing efforts a success.

#3 Marketing Analytics

The performance measurement tool by which you can manage your email marketing camping and analyse what marketing strategies work for you and what needs improvement so you can design your marketing strategies accordingly.

Marketing Analytics software allows you to get usable data such as visitor behaviour and activity. Further, it can link data from various channels for easier identification of effective automation software types

#4 Social Media

Social media is one of the most used platforms to reach customers at any time and any location. Business uses social media channels to promote their product and providing quick information regarding any change and update in product and services.

But social media marketing tools can still be used to help with, network management, and measuring the execution of your social media efforts.

Social media is a channel by which you can engage with your audience time to time and make a good relationship with them because nowadays everyone using social media platform and that makes an image of the company among the customers.

Types of marketing automation software

#5 List Segmentation

Categorize your customers sooner and deliver targeted content and see the positive ROI that makes email marketing worthwhile. Target your audience according to their interest and behaviour. That helps you to set strategies by which you can directly connect with them and provide information that they actually want.

Segmentation in email marketing is the way by which a business can divide their customers into different groups on the basis of the Geographical, Demographical, Psychological, and Behavioural Segmentation. These segment helps to target the right audience at the right time with the right information. It is a way by which you can manage the personalized messages and make emails unique for every person. So that’s a way by which you can make email unique for every customer.

marketing automation software.  types of marketing automation software . bulk sms

types of marketing automation software

Email Campaign, Email Marketing, Marketing, Marketing Automation

Enhance Email Marketing with Cloud Computing

By offering StrongView On-Demand, a cloud-based email marketing solution, Mailcot fully leverages cloud computing. Providing all the benefits of installed software via SaaS (Software-as-a-Service) in one versatile solution. This is just as if you host your email server in your own secure storage site. The cloud servers are located in an actual data center. But they are considered “virtual” because they can be accessed from any computer, anywhere, any time.

Cloud computing isn’t just another marketing buzzword. Far from it. This is the real deal, an enormous change with huge implications for marketers, and competitive advantages for those who act on it early. So out on the front lines, marketers need to explore how these changes can affect how we do business.

Following are the benefits of cloud computing in Email Marketing:

Faster Sending Speeds

Cloud-hosted email marketing servers have immediate, redundant access to the Internet. It allowing your campaigns to launch at speeds limited only by your ability to click the Send button.

Flexible Data Integration

Cloud Computing System is easier to connect to your database and CRM tools through the cloud, providing ultimate flexibility to meet your business requirements.

Higher Security

Cloud server hosting companies employ the most up-to-date practices for firewall protection, server security, and data redundancy, making the cloud the safest place to store your data.

Future Proof

Cloud computing ensures that the latest server software updates and equipment upgrades are in effect, putting your business at the forefront of email server technology.

Here are top 5 Ways Cloud Computing Can Help Your entire Marketing Department

Low cost

Cost-efficiency is the name of the game with cloud computing. Hence with the cloud, companies no longer need to set up and pay for expensive infrastructure or spend money on hardware.

Democratizing effect

As a result of the reduced capital costs outlined in the previous point, small marketing departments are finally on a relatively equal playing field when compared to large corporations. With the cloud, both small and large marketing departments have the ability to reach a large audience, engage with a wide range of prospects, and grow marketing resources at the same pace as your business.

Improved time management and processes

The ability to control content and deploy strategies without depending on any other department has the benefit of improving processes, including the ability to stay focused on meeting strategic goals and implementing plans more quickly. This has the added benefit of reducing the time required to train new staff. Especially since there is a minimal learning curve with cloud-based technology.

Improved Accessibility

The cloud allows marketers to access their files with ease, improving collaboration and communication both within the team. Additionally, marketers no longer have to worry about losing data in the event of a hard-drive crash or natural disaster.


With improved accessibility, processes, and analytics, marketers can spend more time focusing in on understanding customer needs. Hence by honing in on target audiences and better understand their pain points, marketers can spend more time creating innovative campaigns to connect with customers.

Email Campaign, Email Marketing

Top 5 Email Marketing Trends in 2018

85% of consumers prefer email as the primary method of outreach from a brand. How you leverage this marketing tool determines whether you engage subscribers or find your ROI falling flat. Email marketing without the right strategy leads to a lot of tedious work without the payoff. But these email marketing trends are connecting with people.

Let’s talk about the latest trends in Email marketing

Instantly Usable Content

We’ll start our effective email marketing trends with the one you can instantly use. Begin increasing your open rate with this simple technique. That’s what you want right, right? You need something that you can quickly apply and get instant results. Guess what? That’s what your customers want as well. They want it fast, they want it now. They want to see an immediate change in their lives as a result of opening your email.

Examples of Instantly Useable Content

This content serves an immediate need for the recipient. Because they use it immediately, they remember your brand. Any brand can do this. For example:

  • Mindfulness brand = short guided meditation
  • Healthy snack company = easy recipe
  • Fashion or interior design brand = ensemble for the week
  • Plumber = plumbing tip of the week
  • Lawyer = legal tip
  • Non-profit = 1 simple way you can help
  • Entertainment = A joke, funny image or video
  • Any company can send out a weekly how-to video related to their brand

Emails Become More Human through AI

AI continues to revolutionize marketing. It’s no surprise that it’s taking over email marketing trends. Your small business can use machine learning technologies to send people more personalized and relevant content.

You may feel like a superhero some days, as you switch hats and get things done in your business. But no human could develop the level of hyper-segmentation you can achieve with this technology.

AI technologies allow you to reach particular segments with a more tailored message and offers. When people get relevant emails they actually open and interact with them.

58% of people say that marketing emails rarely apply to them. 43% of people say they unsubscribe to branded emails when they find they’re not relevant. 15% of people mark emails they don’t want as spam instead of unsubscribing. That hurts your reputation.

Mobile-First Is Not an Option

81% of people read their emails on mobile devices. 68% of consumers say they delete emails that don’t render on mobile. They don’t wait until they get home to their laptop or to their work computer. You don’t get a second chance.

This is one of those email marketing trends that’s been in the works for some time. But up until last year, a small business could get away with not having mobile-friendly emails. Your email almost assuredly goes to junk if it doesn’t render well on mobile.

Let’s look at the 7 steps to a mobile-friendly email

  1. Have very short subject lines
  2. Use a single column template
  3. Use a larger font
  4. Size images properly for faster load time
  5. Have a clear call to action
  6. Don’t put links near each other
  7. Test your emails on multiple devices. You can find free tools online that allow you to test your email on all the popular devices.

Protecting Customer Data

This email marketing trend arises from the years of excessive and careless collection, selling and using of personal data. It goes far beyond the Can-Spam Act.

Customers know that you collect a lot of data on them. They understand that you use this data to create a more personalized experience. But they’re also tired of having this data used to harass them.

We’ve all experienced this. You sign a new mortgage. Now, you’re getting endless offers for home warranties. You have more credit card debt than you’d like. You’re overwhelmed with offers to consolidate or re-fi. You give some money to a charity. Suddenly 20 charities are emailing you.

In order for your email marketing campaigns to be successful, a person must trust you. Without that trust, they won’t provide you with their email and other identifying information.

Interactive Content

29% of surveyed marketers say they’re focused on putting more interactive content in emails. They understand people’s drive to interact. They’re leveraging this to increase open rates and engagement. Not only do these interactions engage. You can also learn more about your customers based upon how they interact. Start with basics like social media icons and gifs. So as you branch out, find new and interesting ways to be more interactive.

Email Campaign, Email Marketing

Major Concerns While Sending Email To Subscribers

What is Email marketing?

Basically, the use of Email is provided services or product but a better definition is the use of email to develop relationships with potential customers or client. Email marketing campaign is the one segment of internet marketing so basically the use of email to promote the product or services.

Email Marketing Services

Why Email Marketing Works?

Email marketing is an effective and measurable way of reaching your contacts or current customers. Cheaper than some other direct advertising and marketing method, email marketing helps you to tailor your messages to different types of customers, build customer relationships and drive direct sales.
Most of your clients probably test their email daily. Consequently, email may be an effective advertising device in your business. Email-marketing should be used responsibly and it is extremely important to gain your customers’ consent before sending emails.

Here we talk about measure concerns while sending email to subscribers

1. Improving Deliverability

It received remember in case you craft a compelling email with an interesting subject line if all your emails get sent directly to the spam box. Passing the spam filter has always been one of the massive email marketing challenges for marketers. There also are deliverability problems arising out of a complete inbox or non-existent email address.
When your deliverability rate is exceptionally low, you may get blocked by Internet service providers. Low deliverability is also a sign of wasted time, money and effort.

2. Spamming

When beginning an email marketing campaign one should never buy an email mailing listing. Sending an email to consumers who did not subscribe to you goes against the CAN-spam Act and can result in spamming reviews and eventually get your email black-listed and banned. The best results from email marketing come from beginning a mailing list from scratch to people who actually subscribe to your service.

3. Reputation

A business puts its recognition on the line when starting an email marketing campaign, that’s why it is important for businesses to stay genuine when sending out an email.
If you’re not sure about your email, follow these points which have been laid out by the CAN-spam Act:
• Don’t use false or misleading header information
• Don’t use a deceptive subject line

Email Marketing, SMTP Server

5 Essential Email security measures

Whenever sending an email for business purpose, one thing that always comes to mind is Security. It always considers using highly Secured SMTP Server for sending any Promotional or Transactional Email (Email Marketing Services) to clients and customers. There are 2-4% Emails that infected by the virus and breach security easily.

Best Email Marketing Services India

So we will discuss some best practices which prevent you to do any kind of mistake while sending an email:

Never allow an e-mail client to fully render HTML or XHTML e-mails without careful thought

At the absolute most, if you have a mail client such as Microsoft Outlook or Mozilla (Email Marketing Services) Thunderbird that can render HTML e-mails, you should configure it to render only simplified HTML rather than rich HTML – or “Original HTML,” as some clients label the option. Even better is to configure it to render only plain text. When rendering HTML, you run the risk of identifying yourself as a valid recipient of spam or getting successfully phished by some malicious security cracker or identity thief. In fact, to use a mail (SMTP Server) user agent that is normally incapable of rendering HTML e-mail at all, showing everything as plain text instead.

Use a local POP3 or IMAP client to retrieve e-mail

This means avoiding the use of Web-based email Marketing services, such as Gmail, Hotmail, and Yahoo! Mail for the email you want to keep private for any reason. Even if your Webmail service provider’s policies seem sufficiently privacy-oriented to you, that doesn’t mean that employees won’t occasionally break the rules. Some providers accused of selling email addresses to spamming “partners.”

Ensure that your email authentication process Encrypted

The reason for this is simple: You do not want some malicious security cracker listening in on your authentication session with the SMTP server. Someone who does this can then send emails as you, receive your email, and generally cause all kinds of problems for you. Check with your ISP’s policies to determine whether authentication encrypted and even how it encrypted.

Avoid unsecured networks

If, for some reason, you absolutely positively must access an email account that does not authorize over an encrypted connection. Never access that account from a public or otherwise unsecured network Ever. Under any circumstances (Email Marketing Services).

Be aware of both your virtual and physical surroundings when communicating via email. Be careful. Trust no one that you do not absolutely have to trust. And recognize the dangers and potential consequences of that trust.

Your email security does not just affect you; it affects others, as well, if your email account compromised. Even if the email account itself is not compromised, your computer may be if you do not take reasonable care with how you deal with emails – and that, in turn, can lead to affecting both you and others adversely as well

Use BCC when sending to multiple recipients

It’s a bad idea, from a security perspective, to share email addresses with people who have no need for them. It is also rude to share someone’s email address with strangers without permission. Every time you send out an email to multiple recipients with all the recipients’ names in the To or CC. It means you’re sharing all those email addresses with all the recipients. Email addresses that are not explicitly meant to be shared with the entire world should, in emails addressed to multiple recipients, be specified in the BCC: field. Because each person will then be able to see that he or she is a recipient, but will not be able to see the email addresses (Email Marketing Services) of anyone else in the BCC: field.

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