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Vmayo Team

Email Campaign, Email Marketing, Marketing

How to Create Perfect Email Marketing Subject Line

August 28, 2018

Enticing your audience to engage with your Email Marketing content or your important work email a common struggle. An email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of deleting or ignoring it, you will need to come up with a no-nonsense Email Marketing Subject Line.

The goal of the email marketing subject line is to get someone to open your email, no more, no less. If your email doesn’t get opened, it’s impossible to click on anything inside the email

Here Are a Few Tips to Boost Your Work or Marketing Emails And Get Noticed:-How To Create The Perfect Email Marketing Subject Line, Email Marketing Subject Line, Email Subject Line,

Keep It Stay Short And Simple.

A typical email marketing subject line is about 60 characters, while for the mobile view it is close to 30 words. Ensure that you convey your intent in six to seven words. The subject line should indicate one focused action. Keep in mind that people browse through their emails very quickly. Using a concise sentence makes it easier for others to read and helps them prioritize their replies.

Place First keywords.

Today all of us check our emails on the smartphone. Since a long email subject line may not be completely visible on your mobile, ensure that you place the keywords first.

Delete Unnecessary Greeting.

Please don’t waste precious space with ‘hello’ or ‘great meeting you’. These easily included in the body of the email. Also, if you are writing an email to a professional or an executive, this might become a necessity.

If Someone Has Referred You, Mention That His Name.

This is important if you are applying for the job or are looking forward to connecting with someone through a mutual acquaintance. Put it in the subject line to grab the recipient’s attention right away.

Mention If You Need A Necessary Response.

We bet all our inboxes are flooded with emails on a daily basis, so how do you ensure your email is seen and replied to as soon as possible by the recipient? If you need a response, make it clear in the subject line by saying ‘please reply’ or ‘thoughts needed on this topic’. Also, if you want someone to read your email soon, just add an ‘FYI’.

Don’t Do ALL CAPS.

Using all caps may get someone’s attention, but it’s inadvisable. It is equivalent to shouting at someone to take notice of you. Your job is to make it easy for the recipient to understand your email.

Create Urgency With The Right Keywords.

To grab someone’s attention to open your email in their inbox and check it within a given time frame, use a keyword like ‘Last 24 hours’ or ‘Register today’ to induce excitement and a sense of urgency. At the same time, here are the couple of things you should avoid.

Keep It Personal.

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

You have to understand that the email marketing subject line you are writing is for your recipient, and they have to recognize that it’s about them or a subject interesting to them. So that here are a couple of ways brands have managed to touch the right chords with their customer.

It is important to send trial emails to put yourself in the shoes of your recipients. Make it your goal to engage also your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.

Email Marketing, Marketing Automation

40 Years of Email Marketing: A Complete Journey

August 28, 2018

History of Email Marketing

Even the first email marketing message, however spammy, achieved astounding results. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints. It served as the foundation of email marketing as we know it today.

In the early days, marketing emails were essentially spam. Marketers routinely sent emails to massive lists of potential customers — none of whom had willingly subscribed. The original marketing emails also lacked the features that define a quality email today, like HTML, simple design concepts and value-added content. But despite the spammy nature of his email, Thuerk’s mass email generated $13 million in sales for his company — a result every email marketer today would be proud of. So the power of email as a marketing channel was clear from the start.

Best Email Marketing Services

Biggest Moments in the history of Email Marketing

Email has matured and evolved over the years. Here are some of the biggest moments that have shaped modern email marketing since inception:

1978

Gary Thuerk, a marketer for Digital Equipment Corporation, sends the first electronic mail marketing blast, generating $13 million in sales. Early emails like this are rudimentary, text-based and lack personalization.

1989

Oxford English Dictionary adds “e-mail” as an acceptable abbreviation for electronic mail, with the first documented case of the term’s use traced to 1979, the Washington Post reports.

1993-1996 

AOL, Hotmail, and Yahoo enter the email scene, offering user-friendly email services that make it easy for the average internet user to sign up and communicate. Hotmail is the first to offer email as a free, web-based service, which allows marketers to reach even more consumers.

1998

Consumers first use the word “spam” to describe unwanted email, which originated from a 1970s Monty Python skit referencing the canned meat brand with the same name. At this time, consumers are frustrated by the number of unsolicited promotional emails they receive. As a result, major providers add “junk” folders to give subscribers control over their email experiences.

2003 

The U.S. government passes the CAN-SPAM Act, which is the first law regulating email marketing. The law sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to opt out of email marketing lists and spells out tough penalties for violators.

2010 

As subscriber inboxes become more saturated, marketers begin to focus on deliverability and engagement with strategies like triggers, dynamic content, strategic segmentation, and newsletters. Email design innovation also improves significantly with new coding support and capabilities. This lays the foundation for real-time, interactive emails.

2018

Consumers become wary of businesses using their data in the wake of massive data breaches. So businesses across the world enact new safeguards for data protection as the EU implements the GDPR.

Marketing, Marketing Automation

Reasons Why your Business Needs A Marketing Automation Platform

August 25, 2018

Based on the latest stats, nearly 54% of companies worldwide are using marketing automation platform. While 53% are planning to adopt the technology soon.

A report released by Salesforce titled State of Marketing (2017) states that 67% of marketing leads are currently using some type of marketing automation platform. The biggest growth in usage is seen in areas like the Internet of Things (IoT) and artificial intelligence. The benefits of using marketing automation are humungous. With 89% of users agreeing that marketing automation is crucial to the overall success of their marketing efforts.

Here are the reasons why your business need a marketing automation platform

Save More Time

You don’t have to get into your workspace every morning and dive into a tool that schedules your posts for the entire day on social media or ship one-off emails. With marketing automation, it’s possible to schedule everything you require in advance. This will free you up to concentrate on other important marketing activities. After all, the idea of “setting it and forgetting it” can help you to loosen up a bit.

Adds Value To Your CRM

While marketing automation software and CRM software are greatly different, they can help you achieve more out of your marketing efforts.

Besides saving contact information, marketing automation tools give you insights on the location of your contacts in the marketing funnel, the resources they use, the web pages they interact with besides enabling you to establish processes that will perform important tasks automatically based on the interactions. When you integrate your CRM with marketing automation, you can send targeted emails to your contacts in your system.

Allows Personalization

With a great marketing tool, you can easily personalize content to your personas. For instance, in many automation tools Hubspot, Infusionsoft or Mailcot you can include personalized tokens into an email blast. Your emails will look more personal by incorporating such elements. It will appear as if they were sent particularly for them instead of a huge list. And when one of your contacts gets an email that looks more personalized, it’s likely they’ll open it.

Smarter Re-Engagement And Increased Campaign Efficiency

It’s a known fact that marketing automation can work well when it comes to driving engagement. But what happens when your prospects fail to engage, and instead, disappear into the wind? What happens when they slowly start fading away and lose interest? Before you lose hope, it’s useful to observe that marketing automation can also be used to re-engage customers in the same way as it is to entice and engage them in the first place. The first way you can achieve this is through smart segmentation. Most email lists are unsegmented, generic, and so broad that your customers see the exact same messages, no matter how much effort you invest to differentiate your audience. To make your emails effective, you can segregate your list based on the level of engagement-fully engaged, semi-engaged and least engaged.

Consistency

You can rest easy with marketing automation software knowing that your audience on the internet will receive the same and consistent experience depending on their actions. For example, when a visitor subscribes to your blog, you can set up an automated workflow. It sends a welcome email recommending content along with a follow-up offer. Based on the set up of your blog, you can also have your new posts sent to your subscribers automatically. You don’t have to give a thought of manually sending your subscribers and email with the new article.

Email Campaign, Email Marketing, Latest Trends, Marketing, Marketing Automation

Best 7 Tips For Best Email Marketing Services in 2018

August 21, 2018

Email Marketing Services continue to be one of the top performing tactics that inbound professionals have in their toolbox. Each year is a new opportunity to be human, helpful, and holistic with your email marketing services strategy.

One month into 2018 and you can hear the distant rally cry that email marketing services are smarter, stronger and go to be a popular topic throughout 2018 (and in the years to come). In 2018, email marketing services are going to continue to improve and evolve. With GDPR launching in May, multi-channel conversations, and new technology always on the rise, there is a lot to be excited about and get prepared for. You need an emails address to do just about anything online including paying your bills, sign up for a social media account, access your bank account, or apply for a job.

The first email was sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was another 20 years before email became popular. Today, emails are ubiquitous.

Here are a few more emails facts you might not know:

• In 2017, Lifewire reported an estimated 260 billion emails were sent every day.
• There are nearly 5,500 million active email accounts in the world.
• The average office worker receives 121 emails every day.

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.
The rapid growth in the use of smartphones and tablets will see consumers continue to use email marketing as one of the preferred ways to stay in touch with their favorite brands. This means the ‘mobile web’ will continue to provide more opportunity to engage customers effectively using email marketing services.

These are Best 7 Email Marketing Services Tips For 2018

We’ve compiled a few ways you can master email marketing services in 2018. If done right, you can inform, delight and drive your customers straight to that “buy” button. Better yet, you can avoid making customers feel you are cluttering their inbox.

First Create Your Email Marketing Strategy.

You should have a content marketing strategy in place before you start sending any emails. Knowing your customers are vital when determining the type of content you are going to deliver. Nothing is ever set in stone so be prepared to make changes to your strategy especially if you find that a particular type of content is not working as well as you had hoped. Take a look at this article on how to create a successful marketing email.

Don’t Buy Email Lists.

This is likely one of the greatest mistakes many marketers make and should be avoided as far as possible. Buying a lead list is likely to fail for a number of reasons. First and foremost, the data quality cannot be confirmed regardless of promises made by the data collection company. The data could contain invalid, incorrect and outdated email addresses, not to mention spam traps to curb ‘serial spammers’.

Even if the data quality is acceptable, you might have a different marketing approach, goals and targets to the leads on the purchased list. Following white hat techniques always recommended and growing your list organically means you have more control over the entire process. Do this right and you will reap the rewards!

Make It Easy To Register or Subscribe.

Email marketing services start with the creation of a subscription form. You have to make it easy for people to register while at the same time avoid asking too many questions. No-one wants to complete a form with 20 questions. The best way to encourage users is to create a one-click registration form. Create a box for first name and email address along with a clear call to action or subscription button. Once you have their basic information, you can always gather more data at a later stage.
Another great way is allowing people to register using their social media accounts. It makes it easier for them and you also get their social media to account details in the process.

Provide A Clear Message And Stick To The Plan

Majority of people focus on the email subject line so not everyone will read your messages all the time. Even if they open your mail doesn’t necessarily mean they have read the entire message. As a result, it’s vital to provide a clear message from the onset. You need to assume users will spend no more than 5 seconds looking at your email so try to grab their attention immediately. Create catchy subject lines, titles and easy formats. Use headings and paragraphs and ALT tags for images as some email clients don’t show images by default.
If you are using software to send emails to your subscribers, spend some time creating clear messages. Provide them with step-by-step instructions on what you need them to do. For example, tell them to confirm their email address for double opt-in purposes or where they need to click to proceed to the next step.

The tone you use in your email marketing message can also greatly affect how your audience responds. A conversational tone could result in more personal and genuine interactions. Ask questions to get them thinking and then provide them the answers they need. This achieved through your CTA by directing them to your content that helps or educates them.

Lastly, don’t overdo it and send too many emails. If you promised a weekly email, stick to the plan as daily emails could subsequently be seen as a disturbance. These can also easily result in more unsubscribes or even spam complaints that could tarnish your reputation.

Best Key Is Transparency.

For the sake of transparency, don’t hide the unsubscribe button. It won’t help your cause and doing so will certainly put you on the spam list. Besides, it’s important knowing how your audience respond so you can build a better email marketing services strategy for your business and your customers.

Mobile-friendliness Is A Non-Negotiable.

According to numerous reports, around 51% of emails are opened on mobile devices which means having a mobile-friendly campaign is essential. It’s not just about the design and readability; you also need to build a strategy for mobile users. Make sure you test your emails in on all major mobile devices before finalizing your email marketing services campaign. The end-goal is to create a functional, attractive and value-adding mobile campaign for a complete customer experience.

Create Advanced Reporting Services.

There are a number of email monitoring and reporting tools available such as Mailcot Email Marketing Services and Google Analytics. If you are using similar tools to generate accurate and detailed reports, be sure to read them intently. Identifying areas you can improve upon is key to a successful email marketing services strategy in 2018. Keeping a close eye on a weekly basis will put you in a position to adjust your strategy accordingly should the need arise.

Other platforms like Mailcot, Telcob And Vmayo Technologies among others, also offer marketing automation and a complete CRM system. All of which can mean the difference between a good and a great email marketing services campaign.

Contact Mailcot Services today to discuss your email marketing services strategy for the New Year. We can help tailor specific solutions for your brand including Marketing Automation, Mobile Marketing, PPC, SEO, Social Media Management and more.

Email Campaign, Email Marketing, Marketing

How to Grow Your Email Marketing list with YouTube Ads?

August 18, 2018

If you’re looking to get a strong hold over the world of Email Marketing and Internet Marketing, you need to have an opt-in email database in place. A collection of email contact details of past clients, potential customers, devoted followers, or individuals who are simply interested in the products you have to offer is an asset to any business. This is a list of consumers you can market to directly about developments in your business. Now, you can generate more leads by properly optimizing YouTube video ads. Here’s how you can go about it.

Email Marketing List

Select The YouTube Video You Want to Promote

After posting and promoting the video of your choice on YouTube, visit the page that will help you launch your campaign and paste your video’s link into the video ad field provided.

Create Your Ad Around A Lead Generator

For any advertisement to work, your ad’s copy and imagery need to resonate with your viewers. In order to create your video ad, you need to fill in a headline and two lines of description. For most languages, the headline cannot exceed 100 characters and each description needs to fit within the limit of 35 characters.

Your headline should be concise and direct and should convey your goals. Explain the context of your video in the description. If your copy is precise and specific, you’ll generate a qualified lead. Your customer needs to be made aware of what you’re offering. After you pick the most relevant thumbnail, decide where your users will be directed when they click on your Ad. If you want users to sign up for your email database, your link should take them to your email sign-up page.

Finalise Your Budget

If you want to create a budget for your ad campaign, log on to the YouTube AdWords tool. To start off, go ahead with the budget that YouTube recommends. So that budget will be enough to test the campaign and track conversions after the first day. If you don’t get as many email sign-ups as you thought you would, you need to evaluate the relevancy of your messaging and thumbnails.

YouTube also suggests a maximum cost-per-view (CPV). Which is the highest amount you’re agreeing to pay for a viewer to watch your ad? Not many know that you pay that amount only if someone watches a minimum of 30 seconds of your video.

Choose Your Target Audience

You can easily target your preferred audience with the YouTube AdWords tool. Be very precise when you select your audience. Your ad will appear in YouTube videos, searches, and the Google Display Network unless you choose otherwise. You can also target your audience by gender, age, and interests. After so that Google and YouTube give your campaign the thumbs-up. You can track the campaign status in your Google AdWords dashboard after it goes live.

 

Generating new leads in this day and age of digital media is difficult, but YouTube offers a simple solution to help you find new customers. By also strategically focusing on the right audience and creating relevant ads, you too can grow your email list substantially.

Email Marketing, Marketing Automation

6 Marketing Strategies to Improve Campaigns: Email Marketing Solutions

August 17, 2018

Want to improve the performance of your marketing campaigns? Here are six marketing strategies you can use to improve your marketing efforts across channels, messaging, and execution. Email Marketing Services

Improve campaigns with targeting.

Targeting your marketing efforts is like finding a collection of qualified leads for your campaign. Before you do any work – messaging, channel-development, etc. – you do some pre-work and resolve which market segment you want to reach.

A strategic way to think about targeting is to create marketing or “buyer” personas to describe these various groups of people. With each persona, determine the qualities of this subset. What do they like, and not like? Where do they hang out? What are their common challenges or trouble spots? You’re looking to describe the attributes of several sub-groups of your audience so you can more accurately aim your marketing at them.

Improve campaigns by tailoring.

A marketing strategy related to creating personas is tailoring campaigns. This can require both customizing your actual marketing campaign messaging, as well as researching the channels in which you send these messages. Make an appropriate variety for your audience.

For instance, in your research, you may discover one collection of your customers eschew print media; for them, you’ll want to develop digital-only campaign materials. Another group may prefer print ads only. You need to know this stuff before you spray a wide swath of marketing into the ether. You want to make sure it’s going to land correctly.

Leverage trigger marketing

If you can meet customers with your Marketing campaign at the absolute moment in the buyer’s journey – you’ll likely see more success. This is the concept of “right message at the right time.”

Trigger marketing– sending emails or campaigns (Trigger Marketing) at specific points in a customer’s engagement lifecycle – can significantly increase your chance of success. Email Marketing Services 

To set up a Trigger Marketing campaign, you first need to identify the key points in your customer’s journey, such as discovery, enrollment, first purchase, and/or renewal. Then add additional layers and next steps. For example, after discovery, assuming you can know the customer looked for you and visited your website, you can send them a follow-up: “See anything you like? Come back and visit us.” Or, if you have an existing customer who’s just made a purchase, follow up 30 days later with a reminder. Email Marketing Services

Marketing automation can help with that (more on that in a moment), but as you can also see, a robust CRM system can be a beneficial tool in trigger marketing.

Measure your marketing strategy results – track success.

So, let’s say you’ve conceived, created, and launched your Marketing campaign. You’re up and running. Great!

How’s it going? Do you know?

To find out, you must keep tabs on your efforts and properly track them.

This might look like a simple chart (think Excel tables) or a fancier dashboard. Whatever the case, you need to be sure to record what you’re doing – pull the info out of databases and your head – to document it for the future and share with colleagues.

I advise you to limit the pool of info you’re tracking to the few key barometers – KPIs – that really tell the story of your campaign. Endless data is available these days, but make sure you’re keeping an eye on the right data and checking it over and over (apples to apples) regularly.

And write it down! Our memories wane. If you don’t track and document information, it’s like that conventional tree that falls in the forest … no one will know. (They can guess, but they won’t know for sure.) Email Marketing Services

Test to see how well your marketing campaign is performing.

Another key part of marketing is testing. Don’t forget to build tests into your campaign plans.

  • You require to measure what is working – and what isn’t.
  • Tests can be trying and tiring, but they’re also very precious. There are myriad things you can evaluate:
  • You can test what channel works best. You can test how your web pages are doing, or see how your emails are performing. You can test time of day you publish content – or day of the week.

Tactically, this can look like A/B testing, such as trying different headlines, page designs, or subject lines if an email is part of a campaign. It can also look like trying different or new channels or even targeting a new collection of potential customers.

Testing isn’t a one-and-done affair. Testing should be done continuously. Don’t rest too long on those laurels. Keep testing – and tracking – to be sure you know what’s working. Email Marketing Services

Toss what doesn’t work.

Once you’ve started testing and tracking, it’s time to take stock. Step back and assess: Is it working? If so, bravo and great job. Time to rinse and repeat. Email Marketing Services

But, if not, you need to be confident enough to toss it. It’s OK to ditch things that aren’t working and try something new. Remember, you can learn from failure almost as much as – if not more than – success.

Email Campaign, Email Marketing, Marketing, Marketing Automation

Generate Leads Through Marketing Automation

August 14, 2018

When we hear the term marketing automation then suddenly things appear in our mind that marketing like Email Marketing, Mobile Marketing completes through the special tool, robots or software.

Marketing Automation is a marketing tool which implies Correct Message at Correct Time. With the help of marketing automation, you can save your time, eliminate repetitive task and focus on your business.

Marketing Technology target customer on the basis of search, interest, Preference, earlier sales and tries to make greetings for the new customer and retarget the earlier visitor.

Key Feature of Marketing Automation

Attach Multiple Contact List

Marketing automation connects various contact lists through marketing channels like social networks, email marketing, and content marketing.

Marketing AutomationSend Personal

Advertising automation gives your team the potential to add greater personal touches for your marketing campaign through gathering information on a prospect’s hobbies and goals, you could custom-tailor destiny gives so that they may be more relevant.

User-Friendly

Marketing automation is one of the most user-friendly advertising and marketing channels available as it’s obtained from customized user reviews. You’re no longer booming audiences with advertising and marketing messages. Believe rather that you’re nurturing leads and guiding possibilities through the sales conversion funnel.

Feedback loop

When you send information to someone, the receiver may have any kind of response to that, even though that response is to do nothing in any respect. That response is a part of your feedback loop.

Marketing Automation
To the point

Make your point clear and quick. Furthermore, create a unique campaign to interact new customer and retarget the previous visitor.

Avoid looking spammed

some things will always look spammy, such as typing in all capital letters, overusing the color red, and using too many hyperlinks within the frame of the message. in case you’re going to apply symbols to your subject traces or messages, don’t use to lots of them.

Why Marketing Automation?

The best strategy for marketing is to stand out of the competition. This Automation provides different types of functionality and depth insights and also offers more metrics.

Email marketing is a comprehensive part of marketing and advertising automation. For some instance, email marketing is one of the best parts for marketing because it offers basic information about the receiver interaction.

While these automation programs allow you to get much more hyper-segmented.

Marketing automation needs constant attention and refinement to ensure it’s as successful as possible.

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