Monthly Archives

October 2018

Diwali Dhamaka Offres, Email Marketing, Offres

Digital India Ki Digital Diwali: Diwali Dhamaka Offers For Email Marketing

October 31, 2018

Let’s Celebrate This Diwali With Mailcot Email Marketing Services “Digital India Ki Digital Diwali”

Digital IndiaDiwali is India’s largest Festival and also the largest Shopping Festival, bringing more new customer with the help of Email Marketing Campaign. Any business having an online presence can Share there promotional Diwali offers with the help of well-designed Email Templates. This will bring more engagement and convert leads into sales, means the conversion rate will also improve.

Mailcot Email Marketing services have been providing practical, results-driven solutions for over a decade

Mailcot Email Marketing Services are problem solvers with extensive Email and behavioral marketing expertise. We know EMAIL MARKETING and we are highly engaged with our clients to ensure success.

This festive season Mailcot provide “Digital India Ki Digital Diwali Dhamaka Offers” for All Email Marketing Services

Digital India Ki Digital Diwali Dhamaka OffersWelcome To This Special Diwali Dhamaka Offers

Festivals, in general, are a great time. For the market, however, festivals like Diwali are especially critical. Marketers and advertisers are aware of the fact that sales during the festive season can make a huge impact on the year’s bottom line. Most brands are ready to pay whatever it takes to launch a digital campaign that everybody will remember. But how exactly should they be doing this?

While the general themes such as fireworks, lights, maintaining relationships, and new beginnings are the more common router brand managers take to get their customers excited about their products and offers during Diwali

Offers For Email Marketing Services

Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit permission to contact them.

Use our Email Marketing services and Get up to 30% Off

Email Marketing ServicesWith permission to email, your business can do a number of things with Email Marketing Services. So that you can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Offers For Transactional SMTP Server

Our Transactional Email Service reliable sending platform delivers your transactional messages to the inbox and scales with your volume needs.

Use our Transactional SMTP Server services and Get up to 30% Off

Diwali Dhamaka OffersSet up SMTP relay in minutes or seamlessly integrate with Send API for your bulk emails.  Understanding what you’re sending and searching the right plan and provider for your types of messages will improve both your relationship with an SMTP service as well as your email deliveries.

Offers For Marketing Automation

Mailcot EAP (Email Automation Platform) isn’t just an email marketing platform. It’s an automation engine that’s designed to help you build the emails (and entire automated email campaigns) that get results. Use EAP’s proven blueprints and simple tools to launch broadcasts, autoresponders, and behavior-triggered emails.

Get 30% discount on buying 1 lakh emails

Digital India Ki Digital DiwaliMailcot’s Email marketing Automation platform lets you engage subscribers with ease, boost sales and take back the time to do the things you love.

Offers For Lead Nurturing

We put Marketing First in everything we do. We also help you transform your digital marketing with constant product innovation, a vibrant community of marketers, and a robust partner ecosystem. So that Mailcot Lead Nurturing Platform focuses on marketing and communique efforts on listening to the needs of potentialities and offering the information and solutions they need.

Get 10% to 30% discount on buying 2 lakh emails

Of course, there are more plans available for Email Services, Our SMTP Service is available at affordable pricing with the fastest email delivery service. So to know more pricing please contact our customer support team. So That they will give you a complete solution and describe all plans with offers and discounts.

You can contact us via mail: –

Email: Sales@vmayo.com
Support Team: Support@vmayo.com

Email Campaign, Email Marketing

Make Your Diwali Special with Attractive Email Marketing Campaigns

October 30, 2018

Diwali is India’s largest Festival and also the largest Shopping Festival,  bringing more new customer with the help of Email Marketing Campaign. Any business having an online presence can Share there promotional Diwali offers with the help of well-designed Email Templates. This will bring more engagement and convert leads into sales, means the conversion rate will improve.

Email Campaign for Diwali Festival

In order to beat the competition in such a scenario (any Festival Season), deep pockets are simply not enough. You need data – accurate, timely and actionable data – if you harbor any hopes of cracking it during the ultra-competitive Diwali sale period.

Here are some small approaches that can generate big results:

Look at seasonal factors

When your revenue depends on the success of a short Email Marketing Campaign, the timing and relevance of your messaging become all the more important. During seasonal events festivals like Diwali, you might start out with the assumption that people would be looking for greeting Emails, images, wallpapers, shopping deals and so on. You can combine this with season-specific items like lights, crackers or gifts to get more context into the general purchase intent of users (Email Marketing Campaign).

  • Know exactly what customers are actively searching for and the search volume for those terms
  • Conduct accurate keyword research in order to determine factors like keyword difficulty and prioritize primary and secondary keywords to target
  • Dig into historical data to find out what is likely to sell during that time of the year

Understand audience behavior with Email Marketing

The key to targeting your customers better is to understand what makes them buy what they want and how they go about the purchase.

In emerging markets like India, a large chunk of the market has skipped the desktop devices on their way to becoming e-commerce consumers and directly made the mobile phone (Email Marketing) their sole instrument of online shopping. Four out of five people use their mobile devices to access their email.

Once you have an idea of the devices, software, and apps your customers like to use while shopping. You can zero in on their actual preferences and interests. You can send them email marketing campaign relevant to their searches, So here’s more likely to read emails.

Work on the content of the email

You know why the email is being sent, and you know to whom it is being sent. Now comes the answer to ‘what will be in the email marketing campaign?’ to work on this, get into the customer’s shoes and see what a customer would like to receive in their inbox. In short, be clear in your communication and answer the very simple question – ‘what’s in it for the customer?’ Besides just advertising about your new product or service, ensure that the customer has some benefit for them as well. You cannot always offer them ‘free’ Services. But you can always show them gratitude and thank them for being a valued customer of the firm.

With careful planning and meticulous evaluation of business intelligence, you have a good shot at coming out on top this Diwali.

Email Marketing, SMTP Server

Best Cheap SMTP Server Hosting for Email Marketing

October 28, 2018

In this article, I’ll explore What is SMTP server, How SMTP Server work, Who is the Best Cheap SMTP Server Hosting Provider for Email Marketing in India, and the benefits of the Best SMTP Server for Email Marketing…..

Cheap SMTP Server Hosting Provider for Email Marketing

What is the SMTP Server?

The SMTP server is a machine, or collection of machines, whose primary purpose is to send, receive, and/or relay messages between email senders and receivers. An SMTP server will have an address or addresses, that can be set by the mail client or application that you are using.

Best Cheap SMTP Server Hosting Provider for Email MarketingSMTP Server is just like a thing which cares of your sending emails when you start to send your email marketing campaign. 

Mailcot SMTP service provider offers extremely affordable price plans that are stuffed with lots of advanced features. Send thousands of emails at lightning speed with Mailcot.

How does SMTP Server work for Email Marketing?

Sending and receiving an email may seem like a fairly basic process. However, there’s still a lot that goes on when you hit “send”. The process for how an email goes from the sender to the receiver is as follows:

  1. When you hit “send”, the email is sent via port 25 to an SMTP server
  2. A mail client is in a conversation with Mailcot SMTP server. First verifying that the username and password used for authentication correspond to an active account, then relaying the message information, such as sender address, recipient, and message content.
  3. Then message information gathered from client request and then repeats the conversion process in Step 2 with the recipient’s mail server.
  4. The recipient’s mail server checks the sending address, recipient address, and message content. It checks the sending domain for any potential DNS issues, such as valid DKIM and SPF signatures. As long as there are no issues, then the recipient’s mail server will deliver the message to its intended recipient.
  5. If the recipient’s server is down or busy then the SMTP simply stores the message in a backup server. If no backup server is available then the message is queued and the server will attempt to redeliver it periodically until a successful delivery is accomplished. After a certain number of unsuccessful delivery attempts, though, the message is returned to the sender and the sender gets the information it is not delivered.

Benefits of Best Cheap SMTP Server Hosting Provider for Email Marketing –  Mailcot

  • DKIM, SPF, DMARC:- Send the email with full of authentications to assure the inbox delivery.
  • Proven Deliverability:- We offer domain authentication, compliance and deliverability Pieces of training.
  • Instant Setup:- Set up an SMTP relay in minutes or seamlessly integrate with Send API for your bulk emails.
  • Scale With Confidence:- Whether you’re a startup or a large enterprise, we can handle your important emails.
  • Sophisticated Technology:- Our technology continuously analyzes the connection parameters, return codes, network integrity, and ISP Feedback Loops.
  • Dedicated IP’s:- We provide dedicated IP’s to assure warn up and reputation of IP’s.

Cheap SMTP Server Hosting Provider for Email Marketing

Successful Marketing Campaign

Successful Email Marketing Campaign in banking Industry: How?

October 27, 2018

Email Marketing Campaigns to Achieve Goals

As an independent bank, your key marketing goals are to make sure you are there at the moment when your customers need you (Email Newsletter); for personal and business loans, mortgages, savings, checking plans, and so much more. Bank marketing managers know that staying engaged with customers is critical to meeting those goals. Here Email Marketing plays an important role to reach their target customers. To run an email marketing campaign successfully in this specific sector, certain aspects need to be fulfilled. Besides the aspects of knowing your goal and your audience and plan the emails and follow-up on them, banks should remember the following key points specifically identified for the banking industry:

Mobile Access

Around 50% of emails are being read on a mobile device. This means that the emails must be suitable to the screen of smaller devices otherwise infographics, images or tables might not work well. Therefore the email must be presented mobile-friendly and should direct the reader to the landing page which can be displayed by mobile devices a lot easier.

Mobile marketing

Simplicity

The email should be kept very simple and have a single purpose to direct the reader to the landing page where the person can get more information on the product that was promoted in the email. The design should not be too complicated, a strong message is needed and a clearly visible call-to-action button must exist. The only exception where more information should be provided in the email is in an email newsletter.

Email Marketing Strategies

Data segmentation

Since not every customer is the same, they should not all get the same message. A bank will have to segment its data about its customers and provide each with content that is more relevant to them.

Email Segmentation

Common segmentation of data include:

Geography – People in a different location might need different products/services.

Product/Service – Some people might be interested in loans whereas other people are interested in a savings account.

Stage in the cycle – What stage of the buying process is the customers? Have they recently decided on a product? Are they about to order a product/service or are they completely new to the bank?

Behavior – Are they using the products/services of the bank frequently.

There are good reasons for a bank to include email marketing campaigns in their digital marketing strategy. Aspects specifically concerning the banking industry such as mobile access, simplicity, data segmentation, personalization, analysis, and optimization need to be fulfilled for an email marketing campaign in the banking industry to be successful. If these aspects are not well enough taken care off, then the bank might face the risk of its email being blacklisted because of abuse reports, the expenses of annoyed customers and the reputation being damaged.

Email Marketing

8 Tips To Create Marketing Emails And Get High Open Rates And More Leads

October 24, 2018

Create Marketing Emails with High Open Rates

Marketing Emails are a great way for marketers to connect with leads and customers. Not only do they have a higher reach than social media sites, but they also afford marketers the chance to establish unique personal communication with an individual. However, unlike social media sites, where viewers can see your offer in an instant, emails are only effective if their recipients open and read through them. Hence, it’s essential for marketers to ensure high open rates, and subsequently click-through rates, for their email marketing campaigns.

Email Marketing Services to engage Faster

Here are Eight Tips Explaining How You Can Make This Happen:-

1). Send Emails From A Person, Not Your Company

People are more likely to open emails sent from a real person as compared to ones sent by a company. If the email sender is a company, there are good chances that a recipient will dismiss it as spam without giving it a second glance. To avoid this and increase open rates, it’s a good practice to send emails from the company account of a person (xyz@company.com) rather than a generic company email id (sales@company.com).

2). The Subject Line And Preview Text

The subject line should entice recipients into opening the email. Writing clear, concise, and understandable copy in the subject line is crucial for increasing open rates. You should avoid exclamations, capital letters, and spam trigger words (like ‘help’, ‘reminder’, ‘save’) in your subject lines. The preview text is also an important aspect for drafting emails with high open rates. Email clients, like Gmail and Outlook, take the first few lines from your email as the preview text by default. To give the recipients a better idea of what the email is about. You can set a different preview text that explains what’s in it for them if they open the email.

3). Appealing Design And Clear CTA

Just like any form of marketing, emails should be visually appealing to viewers. Incorporating a clean and attractive design, with a detailed yet concise body of text, can do wonders for your click-through rate. Your email should also have a clear call-to-action which, when clicked, should lead the viewers to the specific page which features exactly what your email is offering (Email Marketing). The CTA itself should bold and descriptive, giving recipients the chance to understand the purpose of the email even if they don’t read its copy.

4). Get To The Point

People will rarely read through marketing emails in detail. And if your email features a long text filled with unnecessary information. They will mostly lose interest before reaching the CTA button. Your email copy should be descriptive yet concise; stick to the purpose of the email and explain it in an engaging (Email Marketing) tone while using as few words as possible.

5). Optimize Your Email For Mobile

Emails are viewed more on mobile than on any other platform. Despite this, few marketers optimize their emails to be mobile-friendly. Using email design templates specifically created for mobile viewing guarantees higher click-through rates. Optimizing elements like images, which should be compressed to reduce file size, and CTA buttons, which should be large enough to be easily clickable, should also be considered while designing marketing emails.

6). Add Alt Tags To Your Images And CTA Button

Not all email clients display images, and many people opt out of viewing images in the emails they receive. Alt tags, which are short descriptions that inform the viewer what the image is about, are essential for conveying information to such email recipients who otherwise can’t view important elements like the CTA button.

7). Add Social Sharing And Forwarding Options

The chances of your link being clicked increase dramatically with the number of people who see it. Adding buttons for sharing on social media sites like Facebook and Twitter makes it easy for recipients to share your email with their friends. Adding a forwarding option with a ready-made template (which includes the subject and body so that a person can forward it with just a click) also increases the chances of more people viewing your email.

8). Take It Slow

There’s nothing worse for a brand than alienating its customers. A few businesses think it’s prudent to send marketing emails every two-three days but all that does is irritate customers. Who’ll begin viewing every subsequent message from the company as spam? Limiting email communication to those times when it’s absolutely necessary improves your brand’s credibility among customers. Who will then be more likely to read the emails they receive from you.

Email Campaign, Email Marketing

How to write good email content which doesn’t get redirected to spam

October 22, 2018

Have you ever painstakingly composed an important Good email content only to have it answered very late, or worse, not at all? If you have, here are some tips which are sure help to increase your email’s chances of being read and responded to. Email marketing is undeniably the most popular marketing tool among various companies. Valued at USD 1.5 billion in 2010, its market size growing at a healthy rate of 20 percent and expected to reach a value of USD 6.5 billion by 2018. Make sure you make the most of your email marketing campaigning by incorporating the following ideas.

Some Tips Here To Write A Good Email Content Which Doesn’t Get Redirected To Spam

Good Email Content1). Be Creative And Think Positive

A professional mail must not necessarily be an uninteresting one. Make your email content engaging and pepper it with anecdotes and trivia which can catch and hold the reader’s attention. Good email Content is a way to establish and build a relationship with your correspondents, and communicating in a manner which encourages trust is the first step towards achieving this goal.

2). Add Human Element

Good email content which reaches out to the reader and which one can relate to makes for an interesting read. Including real-life situations and examples and speaking as if you are interacting with a friend will introduce a personal element in your email. In an inbox cluttered with ordinary emails and messages, one which communicates with the reader instead of speaking at them is sure to stand out.

Email Content3). Answer All Queries

Whether you are selling a product or a service, customers are sure to have a few questions that need to be answered. Identify the most pertinent questions about the product or service you are offering. And design your campaign around providing tangible answers to them. Good email content which is informative and helps solve a problem or clarify a doubt is sure to encourage people to read and respond.

4) The Means To An End

Every mail account flooded with emails all day and users tend to delete those which seem irrelevant without even opening them. So that make sure your emails campaign leads to the achievement of a target. Both for you as well as for your customer. Also answering the WIIFM (what’s in it for me), which your reader is sure to consider. It is going to ensure your emails are engaging and leave a positive influence.

Email Marketing5). Add Lucrative Offer In Email Content

Few things catch the customer’s attention as quickly as a reward. Whether it is a discount coupon, an interesting tip, useful information or a free gift. So that offering a reward for reading a sure-fire way of ensuring that your good email content read.

As a person driving an email marketing campaign, the one thing you must learn to respect is your customer’s time. To stay relevant and retain your readers’ interest and esteem. Make sure you do not inundate their mailboxes and send out a mail only when you have something to say. So that keeping your message interactive and making sure your reader gains from. It will help you connect with your clientele and further your personal and professional goals.

Marketing Automation

How Marketing Automation helps your business to get Leads Faster

October 21, 2018

Automation has quickly become a critical component of today’s successful marketing strategies (Marketing Automation). It can boost sales productivity by 14.5% on average, and reduce marketing overhead by 12.2%. The ever-increasing number of platforms and channels means customers are easier to reach than ever before and, as such, marketers are eager to implement cross-platform, omnichannel campaigns.

But to run these campaigns and reach customers efficiently and effectively, brands must push the capabilities of their marketing automation platforms to take over some of the more operational tasks, allowing them to allocate more time and energy to strategy, content, and creativity.

So, what can marketing automation technology do to help best engage customers and improve the business?

Fully Automated Welcome Programs

One way a brand can begin to create a lasting relationship with a customer is through a simple welcome program. By reaching out with an initial email after a customer subscribes to an email newsletter or creates an account, marketers can let the customer know what to expect, share more about the brand, and encourage the new customer to begin shopping. Welcome emails can also be an opportunity to gather even more information about the new customer.

Powerful Customer Retention Programs

Advanced lifecycle campaign automation, such as win-back and abandoned cart campaigns, can have a huge impact on a brand’s bottom line. No matter how great the brand, the product, or the website, life can occasionally get in the way of a customer making that final purchase. Customer retention is one of the easiest ways to raise profits. In fact, increasing customer retention rates by just 5% can increase a company’s overall profits by up to 95%.

Coordinated Multi-Channel Campaign Automation

Most marketers understand the need to coordinate their campaigns across multiple platforms, channels, and devices. Because today’s shoppers often jump from one to another. When customers are everywhere, the brand should be as well. Using marketing automation can make this omnipresent status significantly easier for businesses to achieve.

Improved Customer Personalization

No one wants to feel like a number, particularly by their favorite retail brand. Marketing automation can help businesses create strong, fruitful, holistic customer profiles. Businesses can analyze these profiles and segment their customers into highly targeted audiences, ensuring the right message gets to the right person, on the right channel, at just the right time. These profiles can be continuously and automatically updated through the marketing automation solution.

The Ability to Test, Optimize, and Test Again

While all of the above are great ways marketing automation can help businesses run better, this is by far one of the best. Marketing teams can instantly understand which messages best resonate with each target audience. As well as where, when, and how to send them for optimal results. They can continuously test, optimize, and re-test different messages, creative executions, and even subject lines

Email Campaign, Email Marketing

Why Email Marketing is the Most Preferred Channel for Online Marketing

October 20, 2018

There is a big chance that you have many daily responsibilities. In addition to managing a company, you are the visionary, the motivating force, the expert, and most importantly the one that calls the shots. Entrepreneurs have many tasks that are calling for their attention. They also are the individuals that are responsible for mapping out the road for success ahead of their endeavor.

Email Marketing is the most preferred Channel

With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.

Here are some reasons why email marketing is the most preferred channel for Online Marketing :

You Can Afford It

If you have ever tried printing advertisements, online ads, or telemarketing, you know that these tactics could be quite expensive. You could be spending up to thousands of dollars each month running campaigns where people may not appreciate your hard efforts. They may throw away your printed flyers, browse past your online advertisement, or even hang up on you the moment they hear you pitch your business over the phone. However, email marketing effectively targets the same individuals with more cash left over in your pocket.

It’s Easy

While marketing may not be your forte, you certainly do not have to hire a professional. Whether you graduated business school or not, anyone with a computer could try their hand at email marketing. It does not have to be an expensive effort, nor does it have to be elaborate.

Best Email Marketing solutions

Quick to Start Up

Email marketing certainly does not have to take up the majority of your time. As a small business owner, you have better use for your day than sending emails. In as little as 90 minutes, you could compose an impressive email for thousands of internet users worldwide.

Quick Start Email Marketing

Keep Your Customers Attention

In case you do not know, internet users have a very little attention span. With the large amounts of information flooding the web all day, there is not enough time to spend on every content. This is more than enough reason to get creative with your marketing tactics in order that you might keep the attention of your potential customers for a long time.

 Customer Attention via Email Marketing

Most Preferred Contact Option

What was your answer the last time a company or individual asked: “In what way would you prefer to be contacted?” Most likely you chose your business or personal email address over other contact solutions like mail, text messaging, or phone calls. This is the same discovery a case study by Marketing Sherpa found.

Communication via Email marketing

If you have not considered email marketing, you may be missing out on millions of prospective clients. Everyone is browsing the internet in some shape or form whether they are updating a status or browsing their emails. This is your opportunity to expose your business to a wide range of internet users all around the world.

Email Campaign, Email Marketing, Marketing Automation

How to Measure Email Marketing Beyond Opens and Clicks

October 19, 2018

Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper.

How do you get to those impressive email marketing stats you’ve heard about?

  • Email marketing has an average return of $38 for every dollar spent. (Direct Marketing Association)
  • It’s almost 40 times more effective than Facebook and Twitter combined in acquiring new customers. (McKinsey)
  • 66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association)
  • As good as these email marketing stats look, you may struggle to understand how email marketing impacts your business.

Ask yourself: What do you want your emails to do for you?

The metrics you’re looking for depending on what you’re trying to accomplish. Maybe you’re trying to move inventory, get people to an event, or drive some foot traffic on a slow day. Whatever the case may be, sometimes the metrics you care about exist outside of your emails reports.

You’ll need to know what you want your reader to do and where to see if they did it.

Let’s see some ways small business owners measure the impact of email marketing

Stand out from the competition

Matt Juszczak, of Turnstyle Cycle, uses email marketing to grow, engage, and retain his customer base. Growing an emails list and sending unique emails to his customers helps him stand out in an increasingly competitive market. Here’s an example of a special snow-day-themed emails Matt recently sent. By including a deadline and offering a mystery discount, Matt piqued interest and spurred his readers into action.

measure the impact of email marketing“With our Mailcot Marketing, we try to be fun with it,” Matt explains. “In this recent promotion, I changed the discount amount every few minutes, just as a customer delighted,” he says. “We made $20,000 in sales in one night.”

What to track?

Increase the impact of your email marketing by paying attention to your subscriber growth. Use your contact list growth report to see where the most signups are coming from. Make sure you’re doing everything you can to build your emails list at every touchpoint.

Drive traffic to your website

Autumn Boles, of Robert Paul Properties, uses email marketing to drive website traffic and convert prospects into happy homebuyers.

Here’s how she promotes new property listings to her subscribers:

the impact of email marketing“We want to get people to our website, deliver a quality experience, and ultimately convert them to clients that buy or sell a house with us,” says Autumn. “We know a significant percentage of our website traffic comes from our emails.”

What to track?

Use Google Analytics on your website and in your emails to track spikes in website traffic when you send an email’s.

Increase sales

Heath Bowman, the owner of Southern Underdeck Systems, sent an email’s offer to his contact list on Cyber Monday.

It wasn’t something he’d ever done before, and he wasn’t expecting much from it. In the end, he booked 27 jobs resulting in $67,000 in sales.

Opens and Clicks“After I sent our emails my phone didn’t stop for the next 10 hours! I was literally taking calls at midnight,” says Heath.

What to track?

Pay attention to sales spikes after you send emails. See if integrates with your point-of-sale system.

How else can email marketing impact your business?

No matter your business goal, it’s likely email marketing can help in some way. So that takes a look at the ways other Mailcot customers have benefited.

What do you want to accomplish for your business?

Before you send your emails, ask yourself, what action do I want the reader to take? And how will I track the results? So that Yes, you’ll want to interpret your email reports, just don’t forget to go beyond opens and clicks and measure the impact on your business.

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