Articles Tagged with

Online marketing

Business, Marketing

How Has Digital Marketing Changed Marketing?

Since 10 years, there has been a tremendous evolution in the era of marketing due to exceptional growth in Digital Marketing. And no wonder if one is not on the same path, you’ll be left behind. The scope of the internet is vast and it has brought a significant change in many industries. As the world has inclined more to digitally, marketers have no choice left just to follow the trend and make digitally available campaigns. Digital Marketing is a set of tools that help to promote products or services online through digital mediums.

The technology has changed the way of marketing. Earlier it has been the traditional way like banners, pamphlets, TV, and radio which used be very costly. Though traditional way is still in, however, marketers now don’t believe in comprising just with billboards and brochures. Marketing has transformed as people spend most of the time on mobiles, tablets, and laptops.

Customer Service never Sleep

Customer care had no importance before the digital age. For any assistance, they required to deliver door to door service to manage the customer issues. It used to take much time and effort to be available everywhere. However, with the invention of digital technology, it has become so convenient to stay in touch with the customer and provide 24X7 customer service as per the need which has helped to increase customer satisfaction.

As most of the time customers are quite available on mobiles, social media has become the easy out way to provide all time assistance in a best possible way and makes it an unstoppable and sleepless way for companies. People expect you to address the need for their issue every time and digital marketing helps to stay on the same in the same league.

RIP Traditional Marketing

No wonder, traditional marketing is dead. No one interested and has time to hold pamphlets or watch banners on the road. Customers are more interested in the easy way that they can get through their mobiles or tablets. Though we still consider TV and radio, however, they have fallen a lot. It just because people are moving to online more. Nowadays, even people are more interested in watching TV shows and cricket over mobiles online rather than TV as mobiles and laptops can be accessed from anywhere.

Change in Communication

The way of communication has changed because of the digital marketing age. Audience prefers digital channels more than any other way of the medium. Due to this, it’s easier to reach the target audience. Marketers are more focusing on social media platforms to stay in connection with their audience and create a loyal brand value for them.

Cost Effective

Yeah, digital marketing is cheaper than our old traditional marketing. Advertising takes a lot of money wise and only the companies having a big budget can afford it. But advertising is so necessary to reach more people if a company wants to achieve the success they wish for. As small business or startups can’t afford the bulk investment. Digital Marketing act as a savior for them as its tools and way of performance is quite cheaper. You can use social media platform and digital marketing tools that provide initial stages totally free and can be taken as the easiest way to excel in the business performance.

Digital Marketing has changed everything about the way the companies and market think & act. It has revolutionized the reach of small businesses while demanding more from an already established business. While customers are enjoying the services of this trend, it has also created career opportunities for many as the market need digital marketing professionals to overcome the gap between market trends and success.


Email Marketing, Marketing

Best Ways to Attract Clients Online: Generate lead Faster

Tired of chasing down your ideal clients and ultimately scaring them away? Good. To be honest, this method isn’t good for business anyway. But I don’t have to convince you of that — poor results will. Thankfully, there is a better way, a more profitable and enjoyable way. The following methods are ones you can implement immediately to earn clients online without spamming (Online Marketing) them — no tech expertise required.

Host an Online Workshop

The days of showing off a certificate or a degree on the wall are over. The best thing you can do to demonstrate you are the right expert to work with is to add value to your target audience. In just 45 minutes, an online workshop affords you an opportunity to educate (Online Marketing), entertain and inspire people so that they know why you are (or aren’t) the right fit for them to work with.

If you are not sure what topics to cover, consider the questions you are most frequently asked and/or how your ideal client group’s most common costly mistakes. At the end of the workshop, you can invite them to continue learning with you in your coaching program.

Send Value Rich Emails

One of the most common reasons people will give for not working with you is that it’s not the right time. That’s an easy one to solve — simply keep in touch via email and continue adding value (Online Marketing), inviting them to future online workshops and sharing testimonials from your current clients.

When the time is right, they will have all the information they need to make a well-informed buying decision about joining your program. This is a great and low-pressure way to increase your positioning, elaborate more on your brand and values and build more trust with them. By the time they do sign on to work with you, they will feel more confident than ever about their investment.

Livestream consistently

A video is becoming increasingly more important to growing a business each day. By live-streaming, you can interact with your target clients live on social media. You can share behind-the-scenes of your home office, a successful retreat with your team or even a simple tip — and have them signup for your online workshop to get the rest of the juicy details.

The important thing is to show up consistently. That will make it easier for people to get to know you, like you and trust you. Not surprisingly, it’s also a fun way to interact with potential clients. If you have a popular video, you may even be able to advertise (Online marketing) with it to create even more engagement. It’s a simple and effective strategy that you can do from anywhere.

Engage in Facebook groups

Facebook offers many different ways to grow your online business, but none are quite like Facebook groups. Whether you create your own group or commit to adding value to other groups, you have access to people who need what you have to offer all over the world. You can invite people to your online workshops, offer a free consultation when they need your support and build relationships (Online Marketing) that lead to new referrals.

You will get results from the work you do — not work you intended to do. Develop an action plan to implement at least one of these methods now. Notice I said one, not all? Do what works for you and do it consistently so that you can generate phenomenal results.

Email Marketing, Marketing, Marketing Automation

How online Marketing Compatible for Hospitality Industry

Online Marketing: A Lead Generation tool

Hotel chains have made significant headway into the online field with the help of social media and online advertising. With the hospitality industry facing disruption from online competitors, major hotel chains are facing increasing downtime and are using Online marketing initiatives to boost their booking rate. The luxury hotel chains are now beginning to understand the need for good content marketing. While the mid-size ones are leveraging a tactical approach with email marketing, online ads, and quick lead generation-focused marketing.

Attract Customers through Social Media

Whether it’s Taj Vivanta, Trident, JW Marriott, or any of the ultra-chains of hotels in India, they are all using social media in some way.  Content marketing focusing on events happening across cities has potential, as does create great content around the facilities, the brand, and staff members.

Similar to how other industries leverage social media, the hospitality industry focuses on creating great online experiences ( Online marketing ) for their visitors, giving passive passersby incentives to like, share, and comment. Influencer marketing and blogger engagements have been utilized for many years.

Focused on Customer Experience

Hotel chains need to continuously focus on customer experiences in order to benefit from the effects of network scale. Without the desire created to stay at their locations, there is no need for customer to stray from his/her path. For example, a bride on the lookout for a destination wedding will consider the cost to be the major factor. However, if the businessman or the bride sees the multiple amenities on Facebook, and can save time by browsing through the many features of the hotel, they will both benefit from the information available to make an informed decision that is a win-win.

Hotel Brand in India

Hotel brands in India need a makeover, similar to many other industries. There was a huge spike in activity in hotel chain branding a few years ago. But it has died out due to restrains and tight budgets. However, the core culture of the hotel can still be effectively marketed. If social media were to help me virtually arrive at my destination and be greeted with smiles and water, it would make me choose a certain hotel chain over another. Families are always seeking special benefits, and so are ladies who are on a kitty-vacation. There are many groups that a hotel chain caters to, and satisfying their needs via social media is paramount to their success.

Email Marketing for Hotel Brands

Generating an estimated $50 for every $5 spent and conversion rates three times higher than social media, email marketing is the channel that delivers the highest ROI, whatever industry you’re in. Email marketing offers you the unique opportunity to personalize your guest service and extend your brand through one-to-one marketing campaigns. Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay.

Every email you send is an opportunity to promote your social media channels and encourage guests to interact with them. You can start with the pre-arrival email. Ask guests to follow you and give you a “Like” on Facebook in exchange for a special offer. It’s a simple and cost-effective way to use email marketing to grow your hotel’s audience online.

Hotels need to execute effectively when it comes to online marketing -Especially Email Marketing. There needs to be a ground-up philosophy to create brand experiences and marketing initiatives.

Daily. Someday is not a day of the week. Class aptent taciti.
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