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Email Marketing Trends for 2021

March 4, 2021

Email Marketing Trends for 2021. Email Marketers are sending 27% more emails than they did pre-coronavirus. Email Marketing is back! Today we’re looking forward to the hottest email marketing trends and by the end of this blog, you will know what’s hot and what’s not in 2021.

1. Artificial Intelligence in Email Marketing

Email Marketing Trends for 2021

List segmentation, content analysis, and effective outreach are all the tasks that AI can already do better than humans. There’s also evidence that the scope of AI’s abilities is increasing, meaning it’s time to get a grip of how to use AI and optimize email marketing campaigns effectively.

2. Hyper-Personalization of Email Marketing

If you think that personalization is not that important, have a look at these statistics. Upon receiving a non-personalized or mistargeted email, 94% of customers reported doing at least one of the following things

  • 65% Automatically Delete emails.
  • 54% Unsubscribe from emails.
  • 45% Categorize emails as ‘junk’ or ‘spam’
  • 29% Become less willing to buy products.
  • 13% visit the website less frequently.
  • 10% never visit the website again.

So, what are the benefits of personalization?

Personalized messages have an ROI 0f 122%. Personalized subject lines can generate approximately 50% higher open rates than standard subject lines.

How to get the most of personalization?

This trend is particularly important, here’s how to get the most out of it.

  • Tailoring messages and promotion by audience segments.
  • Recommending products or content by audience segment.
  • Use of triggered emails sent based on visitor/user/shopper behavior.
  • Recommended product or content on an individual basis.

3. Email Marketing Automation: Drip Campaigns

In 2021 email marketing is stepping away from manual campaigning and using automation more often. Why? Automated emails enjoy 119% higher clicks rated than broadcast emails.

Email Marketing Automation (n) 

Email Marketing Automation (Mailcot Email Drip Campaigns) involves a sequence of trigger-based emails instead of sending one-time shots. The specific action taken by users triggers the launch of the sequence. Drip campaign emails create a much ‘friendlier’ communication between each side. They are not overwhelming: all the necessary information comes in ‘drips’, saving the efforts of having to traipse through have to copy.

  • Emails are more responsive.
  • Create much friendlier communication.
  • Are not overwhelming.

The customer gets the exact information they need. To be in control of how accurate your automated email process is, you should delegate the task to a dedicated CRM system. This way, you will always know who is in your pipeline, what’s happening to them, and where.

4. User-Generated Content

User-Generated Content (UGC) is any form of content by end-users of your goods or services. Roughly 70% of all the consumers base their purchasing decision on reviews and ratings from other users. Therefore, when email marketers include these in their emails, they come up with the levels of trust toward the product and services promoted.

UGC is content in itself. If you’re struggling to meet your email content quotes, you can always rely on user content to spice up a campaign and put a new spin on it.

5. Interactive Emails

Interactive responsive emails are the holy grail of email marketing. They boost customer engagement and significantly increase email interaction. Some interactive email elements are expected to sizzle in 2021.

  • Animated buttons and CTAs.
  • Rollover effects to showcase product offerings.
  • Interactive image and product carousels, controlled by the user.
  • According to features designed to make long-form emails more compact.
  • Service polls and user-generated active content

All these are rightly connected with another interactive email marketing trend- email marketing gamification.

6. Email Redesign

Every year, fashion weeks around the world offer us an insight into what’s going to be trendy in the upcoming seasons: colors, fabric, and shapes. In the same way, web-design trends change from season to season, dictating how a successful email copy should look like.

In 2021, the hottest email design trends cover the following areas.

  • Minimalism: Uncluttered well-structured: Marketers predict that love for minimalism will soon be reflected in email campaigns. Uncluttered, well-structured emails with a single objective and minimum irrelevant details are going to reign supreme in the coming year.
  • Dark Mode: Ever since apple introduces dark mode, it has become more and more normal across different brands, platforms, and systems.
  • Bright and Bold Colors: Make yourself seen, while you don’t want to overload an email with too much imagery, you definitely want to attract a subscriber’s attention with daring color blocks.

7. Focus on Privacy

When the General Data Protection Regulation (GDPR) was launched in 2018, the world of email marketing changed. In 2021, focusing on data privacy remains an ongoing email marketing trend. Only 8% of consumers trust brands to keep their personal information safe. Being thoughtful and providing your subscribers with an option to unsubscribe from mailing lists ensures an email list remains fresh.

You should review all the legislation regarding electronics privacy, and include all the elements in future email marketing campaigns to ensure compliance.

All in all, we can already say that 2021 is about to be a challenging, but interesting year. Follow these email marketing trends and get growing.

Email Marketing

How to Collect Emails for Email Marketing?

June 20, 2019

How to Collect Emails for Email Marketing?

Collecting email addresses from your website visitors is key if you want to cultivate a community of regularly returning readers and life-long customers. But it is not always an easy task as you will find few people willing to share their data without good reason.

In this article, we discuss the topic How to Collect Emails for Email Marketing? Firstly Taking about the Email List.

What is Email list?

An Email list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as “the mailing list”, or simply “the list”.

How to Collect Emails for Email Marketing?

“Building an email list is crucial because it’s the best way to build a relationship with potential customers in an intimate way. You’re not just a status update that’s there and gone. you’re right in someone’s inbox, where they receive other important communication from their work, family, and friends.

How to Collect Emails for Email Marketing?

your email list is the mandatory step One in every email marketing campaign. Obviously, you can’t progress with your email marketing if you don’t have sustainable ways and methods to collect email addresses. So, Put your email list together by yourself. Also, build your email audience step by step and it will deliver so much more to your business goals. There are many ways of collecting data in detail.

Via Social Media

Hence, Using social media is a quick and easy way to grow your email list and  Collect Emails for Email Marketing with minimal effort. Here are some tips:

  • Put a form on your Facebook fan page. so that anyone visiting your page on the social networking site can easily subscribe to receive email updates.
  • Ask Twitter followers to sign up for your newsletter by tweeting a link to your hosted web form.
  • If you automatically tweet your broadcast messages. We add an email sign up form to the sidebar of your archive. so, if someone stumbles upon your email they can easily sign up to receive more.
  • Add hyperlinked “end cards” to your YouTube videos that encourage people to subscribe to your channel via their email address.

Get Personal

Rather than sending out mass mailings to your whole database, segment your lists based on the recipients’ interests. Although, Don’t settle for just personalizing their name in the salutation; include their company name and what type of business they are right in your message.”

Offer Free Resources

It is important that the product you provide in exchange for the person’s e-mail address be relevant to your target customer. Therefore, otherwise, you may be collecting e-mail addresses from people who will likely never become a customer of yours. So, Provide something of value to your target customer. For free, and in an immediately consumable format- such as a downloadable report or e-book.

Put a Form On Your website

If you’re in a situation where you can’t take email addresses, always direct people to your website. So, It’s best to have a form on every page so that anyone who happens to land. Also, there is able to sign up quickly and painlessly for your emails. Collect Emails for Email Marketing on Networking Events Use to collect business cards. Or if you bring an iPad with you, try subscribing the people you meet directly for your email. Via networking events, you easily collect the emails.

How to Collect Emails for Email Marketing?Ask visitors Feedback

On certain pages of your website, include a form that asks visitors what questions they might have about your business. Also, You might also create a live chat tool. Because that invites questions and email addresses from people who have stayed on your website for a certain amount of time.

Guest Blog for Other Websites with a call to action

When creating content as a guest blogger for another website, include a call-to-action. So, as well as a link in your author byline, for readers to subscribe to your site’s blog or email newsletter.

Add QR Codes to your displays ads

Incorporate a QR code into your print marketing collateral that people can scan for more information on the printed content. However, Create the QR code such that it requires an email address to access the additional content.

Email Marketing Tips

Four Steps to re-organize your mailing list

May 20, 2019

As a marketer, it’s important to check your mailing list, so make sure the quality of the list is as good as possible. One of the common mistakes Email marketers make when monitoring inevitable anomalies is that they don’t adopt a consistent solution, causing them to constantly wonder why marketing is not performing as expected.

There are many ways to check if the mailing list is sound. It includes a cleanup list. You can find out that you don’t know enough about your mailing list by following the questions below

● Are there any inactive contacts? 
● Is the expired email address unattended?

When you encounter inactive lists or chatbots, please slash them out.

This article will show you how to use four easy steps to reorganize your mailing list.

1. Welcome mail is a big weapon

As soon as a new subscriber is registered to log in, please send a welcome email immediately, which is a necessary step to increase the conversion rate.

As soon as the new subscribers log in, they immediately trigger automated Email marketing. Welcome emails to be as customized as possible, and individual designs, because potential customers want to be unique, not the recipients under the mass mailing.

Make sure your email design is friendly, generous and direct, and that will bring you the most benefit. The color matching of the layout will have a psychological effect so the color matching can bring a new look to your marketing effectiveness.

2. Create a preference center

According to E-consultancy, 66% of recipients said that receiving mail too frequently is the main reason for unsubscribing. Please send emails occasionally within a safe range. Sending too much will be treated as spam, and the subscribers will be upset.

What is a preference setting center?

The Mail Preferences Center is a tool that helps you communicate seamlessly with your recipients. This tool helps subscribers manage their own mail, and they can set what they want to receive and how often they receive. In the field of Email marketing, no matter how interesting and interesting your design is, unsubscribing is still inevitable, and there will always be recipients clicking the “Unsubscribe” button.

The above situation is not unreasonable. The subscriber received a soft message and was forced to withdraw from the break. The way to get rid of this misery is to combine the preferences center to allow subscribers to control what content they want to receive and how often they receive, providing options that are more appropriate for them.

In addition to the above reasons, another benefit of having a preference setting center is to improve the overall customer experience, prevent CAN-SPAM (anti-spam) complaints, and establish opportunities to re-engage.

3. Timely cleaning list

Up to 25% of mailing lists are shrinking each year. Because people just give up their old email addresses as long as they find a new job. Some are losing interest in your service and so on. It is important to kick inactive subscribers out of the list.

Please review your email report. Some subscribers do not interact with your email for reasons that may be unexpected:

● Tired of your mail 
● No time to receive 
● No email received at all

If you want to re-engage these subscribers, please announce that you are about to delete subscribers who are inactive or not engaged in the interaction. There is a saying that the more you can’t get, the more people want to have it. Another well-known strategy is a coupon or discount, and its utility is like magic. Other tips such as using questionnaires or online polls, asking for hot topics that are easy to answer. Try something unique, bizarre, and unintentional, and of course, you still need to focus on your brand. As long as you do this, you will see a surge in interaction.

4. Customer-centric marketing

Putting customer needs first, that is, customers are the only focus, holding them as high as God. Without a customer, there is no business. If the above principles are not followed, it will lead to bad luck. This is why you can never make a customer joke or take them for granted.

If potential customers see you as if they are seeing ghosts, they are afraid that their purses will be drained. In other words, when you can’t clearly deserve customers, just think of yourself and want to convince them to buy will be a formidable challenge.

Never take customers for granted. Listen to the customer’s point of view and achieve their expectations. If it can be done, more and more repeat customers will leave a full testimony.

 

 

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