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Email Automation Platform in India

Email Marketing, Latest Technology

3 Best uses of AI in Email Marketing: Marketing Solutions

When we are talking about AI in email marketing, we are not talking about companies replacing their sales and marketing team with robots. But specifically about sending better quality emails and increasing open rates for customers. AI opens up a world of opportunities for email marketers and the idea that it “learns” from the previous behavior.

Here are the 3 best uses of Artificial Intelligence in Email Marketing:

Subject lines

An optimized and Attractive subject line is important to the success of an email marketing campaign as it the first thing you will see and is what makes you click on the email. Even if the actual content of the email is great, it is really the subject line that can make the entire campaign. If your subject line is not up to scratch and unengaging, the response rates to the email will not be desirable or profitable.

AI technology can create brilliant subject lines which reflect your brand’s voice. And after going through split tests can determine which words and phrases are most likely to hit the spot with your company’s target audience. Advanced machine learning algorithms achieve this by learning quickly about what works for you and your overall audience.

Email content

Obviously, the actual content of the email is the bulk of the campaign once an email has been clicked on. Email content can certainly benefit from AI automation. The bold copy of an email written in an engaging fashion through advanced machine learning. Again, AI can achieve a human-sounding email which is true to your brand’s voice.

It is important for brands to keep their branding consistent so that it is recognizable and trusted by the customer. One of the skills is using language. It not considered spammy or too promotional – as this is likely to engage better with customers.

Sending times

Timing considered essential for email marketing campaigns. AI can aid in making sure your emails are timed effectively for your customers to read them. Traditionally, marketers rely on a broad assumption about the time of day which works best for campaigns. But this is not going to apply to all of their audience. Everyone has different lifestyles and habits and email marketers are using AI to help them to target everyone at the right time, especially across desktop, mobile, and tablet.

AI has the ability to automate the ideal send time for each subscriber based on their individual engagement history. Without AI, this could be extremely hard to determine as even harder and time-consuming to deliver.

Email Marketing, Lead Nurturing, Marketing Automation

How To Generate Leads with Marketing Automation Platform

Why Marketing Automation?

When you are in marketing you know how difficult and important it is to generate leads. Usually, you would work with the small amounts of leads you have and try to squeeze all you can out of them. But most of the time this is not a very successful strategy. There is a solution to your lead generating and nurturing problems, it’s called Marketing Automation. Marketing Automation automates a lot of repetitive processes that would otherwise require a lot of manual time and effort. This will improve the efficiency of your marketing team and help you get more out of your leads.

Email Marketing Services in India

There are 5 crucial steps to get the most out of inbound lead generation:

Collaboration between the Marketing and Sales team

Automation helps two teams to collaborate so that the Sales team can take up the leads that are ready from the Marketing team. Scoring the leads will help you determine when they are ready for the sales team.

Drip Campaigns

Around sixty percent of consumers read promotional emails. Categorizing each prospect based on demographics and behavioral data and then designing auto-responders campaigns based on this data helps improve the relevance of each email. Email is also 3 times more effective in promoting a sale than social media.

Landing Pages

Drip campaigns direct lead to the landing pages where the leads can provide their contact information for relevant details. CRM is not just a software. You can generate leads directly into CRM from landing pages, website forms & marketing campaign responses. Automation combined with landing pages can lead to as high as 50% in conversion rates.

A/B testing

3 out of 5 companies agree that A/B testing is a useful tool for getting better conversion rates. Testing this way lets you know which approach appeals most to your prospects. Testing will also reduce the amount of guesswork from your marketing strategy.

Marketing Channel ROI

All in one CRM solution like Kreator can help to automate your sales & marketing management. You can calculate the ROI against marketing spend by all the channels like Print, web or social to narrow down the high impact marketing channel for your business.

Personalization

With personalization, you can pull data from the prospect’s social profile so they don’t have to enter it manually on your landing pages. Personalized emails have been known to generate six times more revenue than non-personalized.

Use Outbound Marketing to Nurture and Qualify Inbound Leads

The inquiries you receive from the inbound lead generating campaigns should be sent to outbound Marketing follow-ups like emails, newsletters, phone calls and postal mails. This is the next step in nurturing your leads with outbound marketing. Use Marketing Automation software to send personalized and automated responses to initial inquiries. Depending on the replies you get to send out personalized offers to attract the leads.

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