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Business Marketing

Marketing Automation

How Marketing Automation helps your business to get Leads Faster

Automation has quickly become a critical component of today’s successful marketing strategies (Marketing Automation). It can boost sales productivity by 14.5% on average, and reduce marketing overhead by 12.2%. The ever-increasing number of platforms and channels means customers are easier to reach than ever before and, as such, marketers are eager to implement cross-platform, omnichannel campaigns.

But to run these campaigns and reach customers efficiently and effectively, brands must push the capabilities of their marketing automation platforms to take over some of the more operational tasks, allowing them to allocate more time and energy to strategy, content, and creativity.

So, what can marketing automation technology do to help best engage customers and improve the business?

Fully Automated Welcome Programs

One way a brand can begin to create a lasting relationship with a customer is through a simple welcome program. By reaching out with an initial email after a customer subscribes to an email newsletter or creates an account, marketers can let the customer know what to expect, share more about the brand, and encourage the new customer to begin shopping. Welcome emails can also be an opportunity to gather even more information about the new customer.

Powerful Customer Retention Programs

Advanced lifecycle campaign automation, such as win-back and abandoned cart campaigns, can have a huge impact on a brand’s bottom line. No matter how great the brand, the product, or the website, life can occasionally get in the way of a customer making that final purchase. Customer retention is one of the easiest ways to raise profits. In fact, increasing customer retention rates by just 5% can increase a company’s overall profits by up to 95%.

Coordinated Multi-Channel Campaign Automation

Most marketers understand the need to coordinate their campaigns across multiple platforms, channels, and devices. Because today’s shoppers often jump from one to another. When customers are everywhere, the brand should be as well. Using marketing automation can make this omnipresent status significantly easier for businesses to achieve.

Improved Customer Personalization

No one wants to feel like a number, particularly by their favorite retail brand. Marketing automation can help businesses create strong, fruitful, holistic customer profiles. Businesses can analyze these profiles and segment their customers into highly targeted audiences, ensuring the right message gets to the right person, on the right channel, at just the right time. These profiles can be continuously and automatically updated through the marketing automation solution.

The Ability to Test, Optimize, and Test Again

While all of the above are great ways marketing automation can help businesses run better, this is by far one of the best. Marketing teams can instantly understand which messages best resonate with each target audience. As well as where, when, and how to send them for optimal results. They can continuously test, optimize, and re-test different messages, creative executions, and even subject lines

Email Campaign, Email Marketing

Why Email Marketing is the Most Preferred Channel for Online Marketing

There is a big chance that you have many daily responsibilities. In addition to managing a company, you are the visionary, the motivating force, the expert, and most importantly the one that calls the shots. Entrepreneurs have many tasks that are calling for their attention. They also are the individuals that are responsible for mapping out the road for success ahead of their endeavor.

Email Marketing is the most preferred Channel

With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.

Here are some reasons why email marketing is the most preferred channel for Online Marketing :

You Can Afford It

If you have ever tried printing advertisements, online ads, or telemarketing, you know that these tactics could be quite expensive. You could be spending up to thousands of dollars each month running campaigns where people may not appreciate your hard efforts. They may throw away your printed flyers, browse past your online advertisement, or even hang up on you the moment they hear you pitch your business over the phone. However, email marketing effectively targets the same individuals with more cash left over in your pocket.

It’s Easy

While marketing may not be your forte, you certainly do not have to hire a professional. Whether you graduated business school or not, anyone with a computer could try their hand at email marketing. It does not have to be an expensive effort, nor does it have to be elaborate.

Best Email Marketing solutions

Quick to Start Up

Email marketing certainly does not have to take up the majority of your time. As a small business owner, you have better use for your day than sending emails. In as little as 90 minutes, you could compose an impressive email for thousands of internet users worldwide.

Quick Start Email Marketing

Keep Your Customers Attention

In case you do not know, internet users have a very little attention span. With the large amounts of information flooding the web all day, there is not enough time to spend on every content. This is more than enough reason to get creative with your marketing tactics in order that you might keep the attention of your potential customers for a long time.

 Customer Attention via Email Marketing

Most Preferred Contact Option

What was your answer the last time a company or individual asked: “In what way would you prefer to be contacted?” Most likely you chose your business or personal email address over other contact solutions like mail, text messaging, or phone calls. This is the same discovery a case study by Marketing Sherpa found.

Communication via Email marketing

If you have not considered email marketing, you may be missing out on millions of prospective clients. Everyone is browsing the internet in some shape or form whether they are updating a status or browsing their emails. This is your opportunity to expose your business to a wide range of internet users all around the world.

Daily. Someday is not a day of the week. Class aptent taciti.
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