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Best Marketing Automation Platform

Marketing, Marketing Automation, Successful Marketing Campaign

Top 5 Best Marketing Automation Services Provider in India

Top 5 Best Marketing Automation Platform Services Provider In India

Marketing Automation Platform is a set of solutions that cater to customer acquisition, engagement, and loyalty through various channels including web, mobile, email, and social networks. Colloquially, it generally refers to inbound marketing activities which include lead management, search marketing (organic and pay per click), landing pages, social engagement, content marketing, conversion optimization, and measurement analytics.

Best Marketing Automation Platform refers to the software platforms and technologies which are designed for marketing departments in organizations to automate and streamline their marketing efforts across online channels such as email, social media, push notifications, etc. It is essentially a set of tools designed for businesses to automate personalized, contextual engagement for their prospects and customers in a timely manner.Top 5 Best Marketing Automation Platform Services Provider In India, Marketing Automation Platform In India

Marketing Automation Platform has become an integral part of e-commerce, as marketing automation companies like Betaout have been able to combine different aspects of e-commerce marketing such as audience segmentation, customer relationship management, and omnichannel engagement and more – all in a single tool.

If you haven’t heard, marketing automation is the suite of software that is quickly taking over the marketing department in most businesses, be they big or small. There are literally dozens of them, and they all like to tout their own features and what differentiates them from their competitors, but the truth is told, they all do pretty much the same thing. They all make it easier to schedule emails, segment contacts, automate social media posting, manage your content, and track the lifecycle of customers in your marketing funnel.

Where the big differences come in is how much they focus on each of these automation actions. And this is where the questions of which are the best become completely subjective.

Here Are Top 5 Best Marketing Automation Platform Services Provider in India

No.1. Mailcot

Tagline: Built with love for small businesses.

About:

Mailcot’s a Sales and Best Marketing Automation Platform In India. This CRM for small and medium businesses. Mailcot marketing Automation platform lets you engage subscribers with ease, boost sales, and take back the time to do the things you love. It’s complete with everything, from web popups and email templates to advanced sales and marketing automation; designed to help small businesses sell and market like the Fortune 500, at a fraction of the cost. Mailcot’s services trusted by over 7,000 customers and fill in the space of a killer combo of CRM and Best Marketing Automation Platform in India.

No.2 Capillary

Tagline: Enabling omnichannel commerce.

About:

Capillary’s Intelligent Customer Engagement (ICE) suite of products integrates all the essentials of customer engagement. With a robust combination of big data and cloud-based analytics engine, Capillary optimizes discounts, offers and increases the profitability to customers. The company now reaches out to 70 million consumers across over 10,000 stores and serves 140 brands worldwide.

No.3 Chargebee

Tagline: The smartest way to set up your subscription billing.

About:

Chargebee is a recurring billing platform for subscription-based SaaS and e-commerce businesses. It allows you to automate payment collection, invoicing, email notifications, and customer management, by integrating with leading payment gateways. Their clients process $100 million in annual transactions through ChargeBee.

No.4 Exotel

Tagline: Never miss a business call.

About:

Exotel aims to help businesses, both large and small, manage their business phone system via a virtual phone system. The company is currently handling more than 1 million calls a day with over 18,000 companies registered on its site and over 45,000 users.

No.5 Zoho

Tagline: The operating system for business.

About:

Zoho takes its love for small businesses to the next level with its smart software offering. The company enjoys a worldwide user base of 15 million and has over 33 products that help you achieve your sales & marketing, support, finance, and recruitment needs with a deep focus on business. The company’s flagship product Zoho CRM is pitted as India’s answer to the behemoth grandpa of SaaS – Salesforce.com and emerges a clear winner in terms of price comparison with the latter.

 

 

 

Top 5 Best Marketing Automation Platform Services Provider In India, Marketing Automation Platform In India

 

 

Let’s now look the 10 key features of Mailcot’s

We identify 10 for simplicity starting with the features of marketing automation related to the different touchpoints.

1. Automated personalized messaging sequences featuring dynamic content and response assessment

We gave the example of a welcome sequence, but marketing automation will include communications across the lifecycle. Traditionally messaging is via email, but contact maybe through mobile SMS, app push notification, or voice. So that messaging service should assess responses and interactions generated at the individual level to help with future follow-up.

2. Website and mobile personalization and response assessment

Relevant, contextual, personalized messages can also be delivered via messages to prospects and customers as they browse desktop and mobile sites and apps. Response to personalized creative and offer should also be monitored for assessing intent to purchase and subsequent follow-up. But also
Automated emails can potentially become much more relevant if they’re based on actions that consumers take on a site. So For example, searching for a product or browsing a product category is ripe for follow-up emails if a purchase doesn’t occur.

3. Social media integration and personalization

Social media are another key customer touchpoint today both on desktop and mobile. Traditionally, social media status updates are more difficult to personalize, but the use of social sign-in makes it possible to integrate social media with the data capture from traditional CRM

4. Point-of-sales integration and personalization

Where purchase occurs online, at a checkout in-store or by phone, these transactions should also be integrated into the marketing automation system.

5. Lead capture

Marketing automation systems enable prospect or customer details and profile information captured through online forms. But usually in return for access to free content such as a whitepaper download or a webinar.

6. Lead scoring

This is a key aspect of lead management, it involves assessing customer likelihood to purchase based on. They also disclosed preferences and analysis of purchase intent based on their behavior.

7. Lead management and sales workflow.

Human intervention to contact prospects involved in many businesses with high-value products which are complex decisions for consumers. So that the Marketing Automation Platform In India enables information about prospects passed and prioritized for action using a workflow.

8. Campaign management.

Management of marketing campaigns at a higher-level of planning can also be a feature of Best Marketing Automation Platform systems. This generally involves the scheduling of automated messages, but it can also include scheduling the launch of content and paid media for different waves of a campaign on a campaign timeline.

9. Customer service management.

The core focus of the Marketing Automation Platform In India is managing outbound communications like emails and phone contact. But there is also scope for automating the delivery of customer service both for prospects and customers. This can include routing of inbound customer inquiries from contact forms and phone. The creation of online web self-service desks. They can also help here since this can help customers find the product information reduce other forms of contact

10. Integrated customer and campaign intelligence and analytics

Gaining a “360-degree customer view” has long been the aim of CRM systems. The requirement at the heart of the Marketing Automation Platform In India too. Customer data on their profiles, behaviors across all channels and touchpoints, campaign response, and sales integrated. In larger businesses, centralization into a data warehouse. So that used for analysis with Big Data techniques promising the creation of insight to improve targeting.

So That this definition shows the broad scope and benefits of Best Marketing Automation Platform In India

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Top 5 Best Marketing Automation Platform  Top 5 Best Marketing Automation Platform Top 5 Best Marketing Automation Platform 

Marketing, Marketing Automation

How CRM Integrates with Marketing Automation

In case you are wondering aboutHow CRM Integrates with Marketing Automation. Marketing automation and CRM systems are complementary tools that most effectively reach their complete potential while paired together. now not only can those tools improve marketing and sales alignment, but they also can offer more perception into marketing campaign overall performance, jumpstart lead generation efforts, and positively affect ROI.

Marketing Automation

MA will increase sales and maximizes performance for groups with complex sales cycles, permitting advertising and sales departments to manage all prospect interactions and create, installation, and optimize online marketing campaigns- all from one important platform.

While a marketing automation system is paired with a Customer relationship management system, data may be seamlessly passed between the two, allowing marketers to track and analyze all touch factors with possibilities from the moment of lead generation to the close of the sale. marketing automation also can drastically improve performance by automating marketing and sales tasks which might be traditionally done manually. A marketing automation system generally offers:

  • Automated lead nurturing emails sent to prospects based totally on predefined rules or time periods
  • Prospect scoring and grading to help prioritize sales reps’ time
  • Micro-stage analytics that tracks all touch points with a prospect- forms, web page perspectives, social interactions, emails, and extra
  • Automatic, real-time notifications for sales reps of online prospect activity
  • Closed-loop reporting for easy calculation of cost in keeping with possibility and marketing ROI
  • Easy creation and modifying of online marketing campaigns by way of non-technical customers

Customer relationship management

CRM systems are client relationship management tools- applications that assist track sales activities from lead to the opportunity to the client. CRM systems gather and keep information about approximately existing clients. While handling new customers and income opportunities, protecting every touchpoint and each stage of the customer lifecycle. Whether you’re using a Customer relationship management system for sales, advertising, or customer service, you’re usually focusing on the identical element:

The usage of a CRM system, income reps and marketers can:

  • Track sales as they circulate through the pipeline
  • Get an outline of in-development offers
  • Calculate individual sales performance
  • Manipulate duties and log calls
  • Assignment revenue and show ROI of man or woman campaigns
  • Measure which campaigns generate the first-class leads and bring about the maximum income

CRM Integrates with Marketing Automation

CRM systems and marketing automation are similar, complementary tools that only attain their full capability when paired together. Integrating marketing automation and your system creates an effective device able to helping marketing and sales tasks. Helping to ease tensions between the 2 teams. Pairing a marketing automation system with a system creates a powerful, multi-motive tool capable of supporting both advertising and sales tasks.

The connection among the two platforms can help remedy tensions that regularly exist among advertising and marketing and sales. By enhancing lead quality, increasing the performance of the advertising-to-sales handoff, automating the lead task, and more. Test the following pages to look at how CRM Integrates with Marketing Automation can affect your marketing and sales team, respectively.

Groups that have CRM Integrates with Marketing Automation have seen demonstrated results when it comes to ROI, income performance, advertising, sales alignment, and more. That is why it’s miles no wonder that the automation industry is growing.

In reality, the adoption of marketing automation is expect to increase by 50 %. With that boom will come to even greater investment in advertising and marketing technologies. Furthermore, Helping your advertising and marketing and sales teams close extra offers, track their impact on ROI, and modify their techniques based on beyond performance.

Reference

www.intelliteksys.com

Business, Marketing Automation

Marketing Automation Planning for Business: Where to Start?

What should you include in your marketing automation planning? Whether you’re just commencing with marketing automation or are looking to revamp your modern-day automation techniques, it’s critical to have a plan in place so all your records and strategies are prepared. advertising automation is an awesome device for streamlining your advertising and marketing and communications, and also having an organized plan best makes it higher.

Taking the time to set out your Marketing Automation Planning beforehand of time guarantees anybody is on the identical web page and could make the technique more streamlined as you pass along.

 Step of Marketing Automation Planning

Marketing Automation Planning for Business: Where to Start?

Write out all campaign ideas and descriptions

Reflect on consideration on the processes you’d want to automate; even the small items you don’t think could be all that important. Make a listing of all of these items and write an in-depth description of what you want to have taken place within the process. Doing this will:

  • Give you a document to give to a marketing automation vendor to see if their platform can do it
  • Provide you with a record of all your campaign ideas
  • Allow you to easily share campaign ideas with co-workers
  • Ensure you include all components of a campaign

The greater the detail you are capable of include, the better it is going to be when you go into the platform to create your first campaign. you’ve already decided on a vendor, you may constantly include their precise elements and capabilities in descriptions.

if you’re stumped in growing these plans, contact your vendor and notice if they permit you to sort via any problems and help construct out your campaign.

Know where your data is and how to import it

Whether they’re leads, customers are the lifeblood of any organization so you constantly want to know in which that data is.

As soon as you have located and centralized all of your information, you’re going to want to import it into your marketing automation platform, but usually, make certain you preserve a tough copy you can talk over with. maximum platforms permit you to import your facts from unique information kinds or different CRMs through an API. but, if you have a hand-written document, you will be in for a few manual typing.

Keep written campaign ideas up to date

As you learn greater about Marketing Automation Planning and also construct and also extrapolate in your campaigns.

Go back to your written campaign thoughts and also descriptions from the primary factor. This ought to, be a residing document that you could check with at any time – or your colleagues.

You can discuss with to your absence should a mistake stand up inside a campaign. By this level, the campaign concept document would also be more of a plan for campaigns currently in practice. Add steps you want to interject into the campaign with information about where sources and contacts are coming from. It is also giving an explanation for the steps and goals of the campaign.

This residing document may be very important in your team to apprehend how the marketing campaign works, how it connects to other campaigns, and also what to do if something goes incorrect.

See what value you can add for contacts

Marketing Automation Planning is design to make your life easier.

However, you can automate duties, requests, and extra — all of which make your day simpler. But, while trying to see all the blessings of marketing automation, preserve in thoughts how it may upload value in your customers and leads.

After you have got your preliminary plans set in the region. Review them for the potential value is to provide your purchaser. Do you have got a responsive shape that solutions questions for clients routinely? Got a personalized birthday campaign? Thank your customers after every buy? such things as this add value to your contacts’ interactions together with your company and also  create

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