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Email Marketing, Lead Nurturing, Marketing

3 Vital Tactics For Marketing Automation Success

Marketing automation offers the opportunity to deliver mass personalization scale, removes manual processes and is proven to drive up incremental revenue. marketing automation back in 2008, I knew immediately that this was a must-have tool for me (a newly minted Marketing Director at the time) and for the future growth of my company.

Three tactics will get you some quick returns and some quick success stories, which you can then leverage into a solid argument for increasing your content resources and continuing to develop your MAP. They will also help you build your business more rapidly than most other MAP tactics.

Lead nurturing

Nurturing is an effective advertising and marketing tactic. without going into the exceptional practices, regulations, and regulations of creating content material for nurturing functions, the high-quality factor you could do for your self is to start by putting in a nurturing workflow. simply do it.

But something you do, no longer set up a chain of emails or other nurturing-centered content that pitches your merchandise. Pitching products in a nurturing go with the flow is a certain way to alienate your electronic mail subscribers. As a substitute, give your readers a few records or schooling that allows them.

As an instance, the primary nurturing software I set up become an eNewsletter subscription series. With the challenge of helping the readers remedy a trouble that was common to most people in our target market. We published content material through email, in the end generating one to 2 high exceptional newsletters every month. Via the manner, nurturing does no longer must be most effective emails, it is able to include revealed put up playing cards, live cell phone calls, or even a textual content message jumbled together with emails.

Custom landing pages

If you’re nonetheless sending pay-in step with-click (percent) clickers to your house web page or different popular-use page for your website, you might as nicely take your % price range and throw it off the pinnacle of your building.Custom landing pages convert as long as they are designed well and are tied to compelling content. For example, in the company newsletters that I mentioned above, we included a short abstract description of the educational content that we were offering, free of charge.

We required the newsletter click on as it changed into a method to convert an unknown viewer right into a recognized touch, whilst the options to connect and learn more were extra ways to force the brand new touch deeper into our content material and, consequently, deepen the engagement they’d with our employer. However, one factor I would caution in opposition to is making the touchdown page’s primary objective to be about getting them to the web page.

Triggered Emails

Triggered emails create about 100 percent higher open rates and click-through rates compared to all other emails. It’s a particularly effective tactic for leveraging content marketing messages. That is both timely and highly relevant to your audience’s interests and inquiries.

For example, when I was implementing my first MAP six years ago. I set up a triggered email based on the web activity of known contacts. When a visitor viewed three or more pages within a segment that I specified. It triggered my MAP to deliver an email that featured additional helpful content on that topic of interest. The results we saw supported the statistic above, with some click-through rates reaching as high as 30 percent.

If someone in your target audience is ready to buy or has a strong interest in your solution. They will likely vigorously peruse your website. Pick few pages that demonstrate high interest in a certain subject, and set up trigger around specific type of visit. Remember for demand generation or top of Funnell impact, make sure you are providing content that is helpful for audience. Not something that only focuses on your company and its benefits.

Email Marketing

Tactics for Supercharging your Email Marketing

According to the national client email report by DMA, for every dollar you spend on email marketing, you can expect a return of 38 dollars. So why are so many businesses still struggling to get email marketing right? Every week, a new “industry guru” declares that email is dead when it comes to marketing. But the statistics don’t agree.

Here are 8 tactics to help you supercharge your email marketing

Tell a Story

No one wants to receive an email that seems to be written for the masses, especially not when they gave out personal information to be included on your email list. But when your email list is very large, and you’re using a service to help you get your emails out in a timely manner, personalizing each and every one can get tricky. Just using someone’s name isn’t exactly the same as nailing an intimate voice.

Make Sure to Spend Time In Your Subject Line.

When it comes to creating marketing emails, it can be easy to assume that the bulk of the effort should be put into the content. While every effort should be made to ensure that the content is relevant and engaging, just as much effort should also be spent on the title.

The title can be seen as the “hook”, and while you shouldn’t resort to a clickbait title (they don’t often resonate well with audiences), you should ensure that the headline is punchy and to the point. It can help to have a set process in place such as the following:

  • First, think of 20 possible subject lines.
  • From these, select the best five.
  • Pitch these five to friends or colleagues to see which they prefer.

Of course, you don’t have to conform to this particular process, but you should have something that allows you to really invest time into your headline rather than opting for the first thing that pops into your head.

Create a knowledge gap to spark curiosity

Knowledge gaps are the cliffhanger endings of email marketing.They provide just enough information to pique the recipient’s interest without revealing too much. Leveraging knowledge gaps (also known as curiosity gaps, the basis for those aptly-named clickbait headlines) is a psychological trick that drives email recipients to seek more information.

This technique can work well for one-off subject lines as well as a multi-step campaign. Adding a knowledge gap to your subject line might involve asking a question or hinting at the value of your email content. Anything that makes your email too irresistible to leave unopened. In other words, leave a bit to the imagination to get people clicking.

Examples :

  • You won’t guess what just happened
  • Check this out, John
  • This is what it’s like
  • Here’s why we do this

Give Away Something for Free

It’s an age-old marketing tactic that stands the test of time no matter what industry you’re in. People love free stuff. When customers sign up for an email list, they typically do expect to find something exclusive that can save them money – it could be conditioning by other companies, but it’s a business model that works. Offering free eBooks, free educational webinars, or even simply discounts on product, are all methods that frequently earn high click-through rates.

Concentrate on the Timing of Your Email

Just as the context and content of your email are important, so too is the time it is sent. Of course, we aren’t able to find out what time each and every person checks their email, but there are some stats that show sent an email between 8.00 a.m. and 9.00 a.m. or at 3.00 p.m. often yields the best results.

As well as the time, there’s also the day of the week to consider. As you would imagine, people are often catching up on Monday and spend less time in their inbox Friday through Sunday, so sending an email on a Tuesday, Wednesday or Thursday generally generates the best results. Of course, there will be some of us who have demographics spanning numerous time zones. You should look at the slew of online tools which ensure that you are able to send emails based on different locations.

Re-engage Inactive List Members

This means that more than half a list is never clicking, never opening, and never buying. In order to ensure that you don’t lose the majority of your sales opportunities. It’s a good idea to be constantly re-engaging those who have gone inactive. For example, sending out a special discount for list members who haven’t opened the last four to six emails. Or send out an update email regarding changes that have occurred. Since the last time, this member clicked through to your website.

Target the right day to increase visibility

There are conflicting studies on which day of the week is best for sending messages to busy people. Some find that mid-week emails tend to get better results, but it ultimately depends on your audience.

Many people work strictly Monday to Friday, which means Saturday email will get buried before the recipient even sees it. However, since some people do read and respond to email on the weekends. That might be a good opportunity to get into their inbox at a time of low traffic.

Experiment with List Segregation

One of the most crucial parts of having an email list is using that list to perform market research. The best way to do this is to segregate the list into groups and send each group different emails. This allows you to test what works and what doesn’t. You can send out more if you prefer, but be sure keep track of which emails are hitting their targets.

Email Marketing

5 Amazing Effective Lead Nurturing Tactics

An increase in Sales opportunities of more than 20% targeted content with lead nurtured.

Using targeted content for lead nurturing could seem obvious, however, it’s one thing that marketers area unit fighting. Last year Forrester analysis reportable that thirty third of B2B marketers cite. Targeted delivery of content delivering the correct content, to the correct folks, at the correct time. As their biggest lead nurturing challenge.

There are a few prerequisites for using targeted content for lead nurturing. First of all, you need to understand each of your unique buyers. Of course, you then need to create an assortment of targeted content designed to nurture each of your personas based on their interests, goals, objectives, and marketing triggers. Lastly, you need to have a marketing automation platform in place to help you identify, segment and target your unique buyer personas as you scale your inbound marketing strategy.  

Multiple Touches

The prospects receive an average of 10 touches from the time they acquire a client until they need to be closed the client. in step with a research study from Demand info, 49% of marketers have but 5 touches in their lead nurturing program. you would like to revamp your strategy if you constitute this class.

Hence, it’s necessary to possess multiple channels to attach to your audience. A lot of they fathom your product, or a lot of queries you solve that they need, the more practical the lead nurturing strategy. additionally, to email ways, the prospects will use social media, blog posts, and direct email to nurture prospects into customers.

Personalized Emails

It is also seen that personalized emails create a much better impact than sending generic emails to the customer base. Even with the social media in today’s times, several research studies still believe that sending personalized emails is the most effective tactic for lead nurturing. The former generates six times more revenue than the latter.

Following are the ways in which you can personalize your emails:
● Sends triggered email when someone downloads your content
● Clicks any link is given in your email
● Visits a specific page on your Website or show a high level of engagement on your page

Offline Marketing

On the whole, inbound marketing is a digital discipline but, depending on your buyer personas, sometimes the box you need to think outside of is the computer monitor.

Consider integrating traditional marketing tactics like direct mail and phone calls into your lead nurturing routine. As marketing moves further and further online, old-school tactics like these can work to stand out and separate yourself from the competition. But tread lightly. As we’ve mentioned, outbound tactics can be expensive and off-putting, and only work well when used very thoughtfully and strategically.

Timely Follow-ups

Research says that there are more chances to convert the customer in the first five minutes. After visiting your content than it is after 30 minutes. A quick follow up is required, but most organizations are still not acting quickly.

Automated lead nurturing can help you reach your target audience, but it is necessary to also make a phone call or send a follow-up email to convert your inbound leads into qualified sales opportunities. Calling a lead right after a Website conversion gives you the best chance of converting your lead.

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