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Uncategorized, Email Marketing, Email Marketing Tips

Top 5 Ways to Reactivate Your inactive email subscribers

May 14, 2019

Whether you’re a brand, company, or publisher presently you’re observed that more and more of your subscribers are actually not responding to your messages. they are no longer opening,  clicking and no longer buying a thing. This reality can’t be neglected that many opportunities and products are constantly suffering to get the attention of your customers and you must find ways to Reactivate Your inactive email subscribers.

Why do subscribers become inactive?

There are lots of motives why people go inactive – their interests may have changed, they’ll have signed up just for an incentive offer, or they simply don’t have time to open your emails.this could sound like a long and hard manner, and I’m not going to say it isn’t. There are but several main reasons why subscribers become inactive?

To help you understand what reasons disengagement, below is a listing of possible motives as to why a subscriber
may have become inactive.

  • Changed Interests
  • Expectations no longer set accurately
  • Customer Frustrated with Too many emails
  •  Now receiving emails about unrelated subjects
  • Deliverability issues
  • Captured an incorrect email address
  • Too busy in Their Life
  • Customer Wants to know new and Optimize Content

5 Ways to Reactivate Your inactive email subscribers

Top 5 Ways to Reactivate Your inactive email subscribers

 Identify Your Inactive Subscribers

firstly find out the inactive email subscribers who stopped opening your emails you should start by defining the specific time length of inactivity that is relevant for you.find reasons why they’re not paying attention.

  • Send a survey asking what they’d like to see from you in the future.
  • If you already have an idea of what kind of content they want, send them related content.
  • You can try sending them a freebie – an eBook, checklist or another electronic download – to remind them of your value.

Plan out the  content material, and format of your emails

The variations right here include:

  • Improve your writing, and the subject line style
  • Unique offers and upcoming trends
  • Access to exclusive content material, an exclusive subscriber group, or incentives
    New content material, videos, cheat sheets, or products
    links and big buttons that make it easy for them to re-interact along with your emails
    Segmentation for increased effectiveness

Do Research on Upcoming Innovation and trends

What is crucial is conversion. Even if your open rates are an important metric, you need to focus on the variety of people who make the right action. Regardless if it’s miles a movement of ordering a product, filling out a survey, touring your internet site, or liking your facebook fan page.

  • Research on your open and also click-through rates along with the number of bounces and spam complaints
  • You must adapt your tone of conversation accordingly and work intensely on your relationship with them to turn them into loyal and happy customers.

 Start an Engagement and Campaign

Engagement campaigns are where your awareness completely on getting your subscribers to interact with you.

  •  you need to do is give you a goal in your campaign.
  • you can decide what type of marketing campaign will be best to get you there
  • Also include some strategies for Promotions, contests, crowdsourcing, and user-generated content material campaigns

Create Strategies turn subscribers into buyers

once you’ve sufficiently engaged your e-mail list segments, it’s time to convert them into clients. Furthermore, your offer must be linked in your premium provide.

  • Be clear in informing all the subscribers about the future steps honestly even while you don’t have to drop the subscribers who don’t rush to re-activate in the right way.
  • Tell them about when the last email word can be sent to them and make sure that it must be precise as you stated, regardless of everything else.

 

 

 

Email Marketing

Why selecting The Best Email Marketing Service is Important?

April 14, 2019

Hello, Best E-mail Marketing Services is a process that involves building a list of targeted subscribers, as well as building relationships with them. If you go into email marketing with a positive attitude and with the willingness to keep in regular touch with your customer, you will find that you will get a better and instant return on investment. Best Email Marketing Service providers are Constant Contact, AWeber, ConvertKit, GetResponse, MailChimp, Campaign Monitor, ActiveCampaign. Email marketing is worth it and it is still one of the best marketing technique to engage customers and to build a better customer relationship.

Why selecting The Best Email Marketing Service is Important?

Now the point is you have to choose the best email marketing solution. If you select the wrong email marketing service then it will impact your business and you will get disappointed. So don’t worry Here in this article, you will find about the

1. Constant Contact

 

Why selecting The Best Email Marketing Service is Important?

Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the most simple to use and beginner friendly email marketing service.

You can easily manage your email lists, contacts, email templates, and more.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files.

Constant Contact offers unmatched support with live chat, email, community support, and a vast library of resources.

They also offer online training as well as live seminars in your neighborhood. This allows small business to quickly learn the basics of email marketing and start using it like a pro.

For all the reasons above, we rate Constant Contact the best email marketing service for small businesses.

Constant Contact has a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month.

2. AWeber for Email marketing

AWeber is one of the most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to supervise their email marketing.

Why selecting The Best Email Marketing Service is Important?

You get access to prepared to use email templates, list management, autoresponders, and email tracking with detailed insights.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a 30-day free trial. After that, their pricing starts from $19/month.

3. ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely simple to use and incredibly powerful.

Why selecting The Best Email Marketing Service is Important?ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.

With ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased. This is great for marketing automation.

ConvertKit offers email-based support and has a huge knowledge base with great learning material.

Pricing for ConvertKit plans starts from $29/month with a 30-day refund policy.

4. GetResponse

GetResponse is a hugely popular email marketing solution. It is extremely simple to use and simplifies email marketing for small businesses and absolute beginners.

Why selecting The Best Email Marketing Service is Important?It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With a drag and drop builder, you can creates, campaign segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third-party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

GetResponse offers a 30-day free trial. Their pricing starts from $15/month.

5. MailChimp

MailChimp is one of the most popular email marketing service providers. They offer a very simple to use interface with great tools and awesome support.

Why selecting The Best Email Marketing Service is Important?It integrates beautifully with WordPress, Magento, Shopify, and many other platforms.

MailChimp also comes with simple email creator, merge tags, autoresponders, segmenting contacts into groups, and simple tracking and analytics. It also allows you to set up delivery times based on user’s timezones and setup segmenting based on geolocation.

Support is offered by email, live chat, and a huge knowledge base with how-tos, videos, and tutorials.

MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. So, Their paid plans start from $10/month.

Because of their free plan, we rate MailChimp the best email marketing software for nonprofits.

6. Campaign Monitor

Campaign Monitor is another popular email marketing solution. Also, It gives you everything you would need to run successful campaigns and then some more.

Why selecting The Best Email Marketing Service is Important?They have a beautiful drag and drop email builder. It allows you to use professionally designed email templates and make them your own. They also offer a drag and drop segmenting tool to create different campaigns for various contacts based on behavior and actions.

You can personalize each message using the rich customer data. So, This makes your emails more personal and gives much better results.

Not to mention their easy to use A/B testing, tracking, optimization, and social sharing tools.

Support is available 24/7 via email and support forums. Premier customers can also avail phone support. However, They have extensive documentation step-by-step how-tos to help you get started and fix things on your own.

Campaign Monitor’s pricing plans start from $9/month.

7. ActiveCampaign

ActiveCampaign combines your email marketing, automation, with CRM and sales. Therefore, It comes with all the tools you will need to create smarter email marketing campaigns.

Why selecting The Best Email Marketing Service is Important?

ActiveCampaign comes with a beautiful email template editor and mobile friendly signup forms. It allows you to segment contacts based on their actions, location, behavior, and social data. It can also fetch additional data about your contacts using only their email address.

Hence, It integrates beautifully with much third-party software including WordPress. You can also send SMS messages to your contacts for follow up on campaigns.

ActiveCampaign’s plans start from $9/month. You can also request a demo with limited features for a test run.

Although the pricing on ActiveCampaign gets quite high, it’s totally worth the money if marketing automation is what you’re looking for.

For more related information about Email marketing, You can check Rccess, Telcob, and Mailcot.

Email Marketing

Improve Your Sale with Mailcot Email Marketing

November 2, 2018

Change your gear of selling product and services through Email Marketing. Email marketing also affords you with a lot of data that can be used to judge performance and make advances in open rates, click-through rates, spam complaints, unsubscribe rates, etc.

For example, let’s assume you just moved into a new residence and recognized that your bed doesn’t suit so you’ll need to acquire a new one. You go to a few various websites to do some analysis but are not quite ready to make a shopping. Then, the next day one of those sites sends you an email with a code for 25% off your first acquisition. All of an immediate, purchasing that Bed becomes a bit more affordable and the welcome email could then make you return the site and take action. But, without the welcome email and exclusive offer, you may not have gone back to make a shopping. The welcome email helped to generate a sale by keeping your furniture needs top of mind.

How to Boost Your Sale with Email Marketing

Know Your Audiences

The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.

Every subscriber on your email list is different, which is why it would be a mistake to send them the same email message. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. So taking a targeted approach definitely makes a difference.

Personalizing the beginning with a simple, ‘Hi’ can help to engage the reader enough to get them to at least begin to read your offer.

Scrub Your Email List Regularly

When someone is adding his or her email address to your list it’s possible they make a mistake, provide a fake email altogether or they eventually change to a new email address. This can have a negative effect on your email delivery performance, as the emails can bounce, go directly into spam folders and even get you labelled as a spammer. Run your list through a scrubbing and verification service on a regular basis to make sure you are always working with an accurate list.

Short and Effective

Keeping your emails simple helps you get a better response from your campaign. The idea is to make your subscribers aware of the offer you have for them. It is not too hard to sell them but to give them a soft nudge. If they find your offer interesting enough, you will find them visiting your website to learn more about it. By keeping your emails short and to the point, you make it easy for people to take action.

Unique Subject Line

Avoid tricks. They may work once, but they erode trust and debase most brands. In fact, A/B testing your subject line is easy (just divide your list in two and track open rate, click through rate, and purchase/conversion rate on the landing page by subject line A vs B. All other parts of the emails are the same, just a different subject line.) This lets you use email to build your best version of sales scripting to use on your website, offline marketing collateral, and even in your live salesperson scripting.

One Clear Call-to-Action Per Email

“If you don’t have one clearly defined call-to-action, you are going to experience minimal results. Your subscribers don’t have time to read through long emails, trying to determine what you want them to do or what exactly your offer is. If your recipient doesn’t know what you want them to do within seconds of opening your email, whether that’s visiting a page, calling a phone number or completing a form, they will most likely delete your email,”.

Tips to Improve Your Email Marketing

  • Test and find your most effective email format(s). (E.g. Text vs HTML. Short vs long form. Etc.
  • Make your email mobile/small screen friendly.
  • Test your messages before you send them on multiple browsers and readers.
  • Have a second set of eyes review your email.
  • Make sure all key images are “clickable” and all videos have a “play” button.
  • If an email (or email campaign) was successful, re-use it.
  • Make your emails valuable.

 

 

 

 

Email Campaign, Email Marketing

How to write good email content which doesn’t get redirected to spam

October 22, 2018

Have you ever painstakingly composed an important Good email content only to have it answered very late, or worse, not at all? If you have, here are some tips which are sure help to increase your email’s chances of being read and responded to. Email marketing is undeniably the most popular marketing tool among various companies. Valued at USD 1.5 billion in 2010, its market size growing at a healthy rate of 20 percent and expected to reach a value of USD 6.5 billion by 2018. Make sure you make the most of your email marketing campaigning by incorporating the following ideas.

Some Tips Here To Write A Good Email Content Which Doesn’t Get Redirected To Spam

Good Email Content1). Be Creative And Think Positive

A professional mail must not necessarily be an uninteresting one. Make your email content engaging and pepper it with anecdotes and trivia which can catch and hold the reader’s attention. Good email Content is a way to establish and build a relationship with your correspondents, and communicating in a manner which encourages trust is the first step towards achieving this goal.

2). Add Human Element

Good email content which reaches out to the reader and which one can relate to makes for an interesting read. Including real-life situations and examples and speaking as if you are interacting with a friend will introduce a personal element in your email. In an inbox cluttered with ordinary emails and messages, one which communicates with the reader instead of speaking at them is sure to stand out.

Email Content3). Answer All Queries

Whether you are selling a product or a service, customers are sure to have a few questions that need to be answered. Identify the most pertinent questions about the product or service you are offering. And design your campaign around providing tangible answers to them. Good email content which is informative and helps solve a problem or clarify a doubt is sure to encourage people to read and respond.

4) The Means To An End

Every mail account flooded with emails all day and users tend to delete those which seem irrelevant without even opening them. So that make sure your emails campaign leads to the achievement of a target. Both for you as well as for your customer. Also answering the WIIFM (what’s in it for me), which your reader is sure to consider. It is going to ensure your emails are engaging and leave a positive influence.

Email Marketing5). Add Lucrative Offer In Email Content

Few things catch the customer’s attention as quickly as a reward. Whether it is a discount coupon, an interesting tip, useful information or a free gift. So that offering a reward for reading a sure-fire way of ensuring that your good email content read.

As a person driving an email marketing campaign, the one thing you must learn to respect is your customer’s time. To stay relevant and retain your readers’ interest and esteem. Make sure you do not inundate their mailboxes and send out a mail only when you have something to say. So that keeping your message interactive and making sure your reader gains from. It will help you connect with your clientele and further your personal and professional goals.

Email Campaign, Email Marketing, Marketing, Marketing Automation

8 Tips for Email Marketing And Social Media Marketing: Holiday Marketing Preparations

October 18, 2018

Small Businesses have a lot of competition during the holiday season, Email marketing and social media marketing helps you to keep up with the competition for holiday marketing. For the Costumer waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times—and it works—every year.

But for small businesses, success around the holidays means getting customers ready early, even when they may be reluctant to do so. You may not have a million dollar TV budget or Grammy-worthy holiday jingles to do it, but you do have the power of email marketing and social media marketing.

For Holiday Marketing seasons here are eight best tips for using Email Marketing and Social Media Marketing

Holiday Marketing

Develop A Schedule To Help Build Holiday Momentum

Momentum will be crucial in determining whether or not this year’s holiday season will be one worth celebrating your business. But you can’t build momentum around your business unless you have a plan for how you’re going to do it.

One way to start is by creating a schedule. The schedule should map out the weeks and months leading up and through the holiday season with specific goals for each of the big days. The specific holidays you plan to target may vary based on your business and your customer base, but all businesses should be aware of the four biggest shopping and giving days of the holiday season:-

  • Navratri – October 10, 2018
  • Dussehra – October 19, 2018
  • Diwali – November 7, 2018
  • Black Friday – November 23, 2018

Social Media Marketing

Pay Attention To What Your Fans, Followers, And Readers Really Want This Year

If you want your business to be part of your customers’ holiday plans this season, you’re going to need to deliver content they actually care about.
Consider using a survey to collect customer feedback in the fall, before the holiday craze has started. You can send your survey to all of your email subscribers or post it on your Facebook Page and ask your fans what they are most interested in receiving from your business this holiday season.

Use that customer feedback to not only improve the content you’re sending out but to also better target your messages by segmenting your email contact list. When segmenting your list, you should also look at other information that’s available to you like: open and clickthrough rates, purchasing behaviors, and the preferences people chose when signing up for your newsletter.

Be A Resource, Not Just A Sales Pitch

One of the main reasons people are typically reluctant to shift their focus to the holidays is they are not always eager to start thinking about the less than celebratory work that goes into them. While the holidays are—without a doubt—a time for celebration and giving thanks, they are also a time of great stress for a lot of your customers.

Don’t add to that stress by overwhelming them with sales content and aggressive promotion; instead, provide them with something they can actually use this holiday season. It can be something as simple as advice for preparing their shopping list. Tips for throwing a dinner party, or even a special coupon for subscribers only.

You can also post tips on Facebook or share articles on Twitter. If your business uses Pinterest, consider creating boards to give your followers inspiration leading up to the holiday season.

This year, start your holiday promotion by helping your customers; they’ll remember it when it comes time to buy

Email MarketingDon’t Try To Do Too Much, Too Soon

One of the biggest questions we get from small businesses (at all times of the year) is how often should they post on social media or send emails to their subscribers. This is an especially important question when we’re talking about how to get your customers ready for the holiday season.

The fact is, most of your customers aren’t going to be ready to start thinking about the holidays until. It starts feeling like summer is officially over. Don’t overwhelm them by flooding their inbox and newsfeed with holiday promotions.

When creating your schedule, pay attention to how much holiday content you’re planning to post. Make sure you’re giving your customers the chance to ease into it. Rather than trying to force them to get in the spirit. It can be helpful to think of things in terms of percentages—for example: in September, post 20% holiday marketing content, in October, 30% holiday marketing content, and in November, 50% holiday marketing content.

Give Them What They Signed Up For Exclusive Content

Your customers didn’t become fans, followers, or readers of your email just because they love your products or services. For many of them, it was to receive exclusive content and special promotions from your business.

Telling your readers and fans about upcoming holiday promotions or giving them a sneak peek at new seasonal products is the best way to build holiday excitement and give them the exclusive content they want.

Make The Holidays An Event

You don’t have to wait for the big shopping days or even the official day of the holiday. It to give your customers a reason to celebrate this season. In fact, planning an event earlier in the season—before your customers’ schedules get filled with work parties and family gatherings. It is a great way to get your customers in the holiday state-of-mind.

Email Marketing and Social Media MarketingIt’s also a great opportunity to help make a difference this holiday season. By partnering with a local nonprofit and doing some fundraising for a cause that’s important to you as a business owner.

You can also use your event as a way of collecting valuable email contacts before the holiday season by using online event registration.

Remember What Works During The Other Seasons

It’s important to remember that not everything changes during the holiday season. The best practices and strategies you use in your email marketing and social media marketing throughout the year will not only still be effective in November and December. But they will help you engage your customers in September and October and get them ready for the holiday push.

Using rich media, like photos and videos, for example, is a great way to start building that excitement. Think about the types of things we’ve already talked about. Providing exclusive content, being a resource, not being too promotional—photos are a great way to accomplish all of these things. Post pictures from past holidays or give a sneak peek at new products. And then ask your fans to comment, like, or share.

If you haven’t used videos in the past, or even if you have. Think about shooting a short video every couple of weeks or once a month leading into the holiday season. Something as simple as a video on your smartphone can give you the chance to tell your fans what you’re working on for the fall and what you have coming up for the holidays.

Be Authentic And Be Care

One of the biggest reasons people choose to shop with small businesses. It throughout the year and during the holiday season is the personal connection they’re able to provide.

While your bigger competitors will have to rely on fictional stories. And inauthentic holiday moments to connect with customers in the months leading up to the holidays. You have the ability to offer the real thing and can use your own experiences to make that special connection.
Do you have personal experiences your customers will enjoy or stories from past holiday promotions? That will get them excited for what you have planned this year? Use them to create a personal connection your customers will love and to generate buzz around this year’s big season.

Put Your Best Practices Into Action This Holiday Season

Chances are you’re probably already doing most of the things. You’ll need to do when it comes time to get your customers ready for the holiday season. Creating a schedule, being a resource, using rich media. And providing a personal connection are all things that have helped you. Build your social communities and drive real results from your email marketing.

Now all you need to do is … put them into action!

Email Marketing, Marketing

Why Email Marketing is Important in 2018?

October 8, 2018

Did you know that email marketing provides an average ROI of $44 for every $1 spent?

Why is email marketing so effective? Because it allows businesses to quickly and efficiently send personalized marketing materials to specific audiences. 83% of B2B marketers are leveraging email marketing campaigns to generate new business opportunities

Marketing through email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Filtering Your Email Marketing in 2018

A Complete Analysis of Email Marketing

Now we discuss how email marketing will be essential for your company in 2018. Let’s run through a few things you can do to improve your email campaigns this year.

Targeted Marketing Opportunities

Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. Once a user fulfilled the criteria you have defined, then follow up them with targeted messaging to drive the funnel.

For example, let’s say that you send out an email that contains information on a sale. You have also set up lead scoring to know who has bought something as a result of this email and someone who has not. Your email marketing software follows up automatically with an email (possibly a discount code) to entice them for purchase.

For those that did purchase, they could be placed into an email campaign that could provide tips and tricks on how to use the product they just purchased. Perhaps, if the product they purchased has a steep learning curve, you could offer a series of emails that are essentially an onboarding process.

More Personal and Targeted than Social Media

While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.

Personalize your Email Marketing List

Once you have the basic contact information from a customer, you can implement progressive profiling to gather more information.  No matter what you ask, keep it short in length and questions. The user submits the form, they get the ebook they wanted, you get the info you needed.

Just think of the ways you can use this additional info to provide targeted and personalized messaging to your customer database. Once you have gained additional information, you could put certain users into new nurturing campaigns to continue the email marketing relationship.

Data-Driven & Measurable

Knowing what works and what doesn’t is key to the success and improvement of a marketing campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Creating eye-catching subject line results in higher open rates.

Another metric your business can track is (CTR), which is essentially what percent people clicked on a link within the email. If you are really doing email marketing right, you should split test different calls to actions (CTA) within your email copy (and even subject lines). Knowing if one particular phrasing works better than others in generating click-through, can provide exponential results to your campaign.

Having access to these metrics help your business keep tabs on what is or not working in your email marketing initiatives.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by confirming their email address after submission business. This is called a “double opt-in”, meaning that not only did the user submit their email address, but they are confirming they did so by logging into their email and clicking on a verification link you send them.

Complete Authority of Email Marketing Campaign

By clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission, you must be conscious of how often you email them do n’t flood their inbox with your messages. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With permission to email, your business can do a number of things with email marketing. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Stay Top of Mind

Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand in the forefront of their minds.

With the personalization of email, you can tailor your message to be warm and friendly. The personal touch will help them connect with your company on a personal level and not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.

Generate Sales

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way.

Through lead scoring, and well-defined email campaigns, a business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Generate Sales Through Email MarketingBeing able to lead the customer further down the funnel on their own terms is a powerful tool. By allowing them to exhibit certain actions before hitting them up for a sale will not only make your customer happy but your bottom line as well.

Cost Effective & Affordable

The costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs. Sure there will be some initial implementation costs, but once the foundation is set, the ongoing maintenance cost is minimal compared to the return.

Real-Time Marketing

Through email marketing, you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

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