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Successful Marketing Campaign

Marketing, Marketing Automation, Successful Marketing Campaign

Marketing Strategies to Increase Business Referrals

many marketers forgo referral programs altogether, and those who have referral programs often struggle to get them off the ground. Whether you have a formal referral program in place or not, your business probably already has new customers coming in via word of mouth marketing. By exploring these opportunities, you’ll find yourself in a gold mine.

After all, when someone comes in as a referral, much of the hard work has already been done. Someone else, probably a happy customer, already provided you with credibility and a sense of trust, both of which are needed for creating a sale.

Here Are Some Marketing Strategies to Increase Business Referrals

Marketing Strategies, customer support, customers, customer, MarketingGo the extra mile for subscribers, prospects, and customers

Anytime someone interacts with your business, they should have a good experience. When you provide exceptional experiences, people take notice. When people take notice, they tend to talk. This talk causes referrals.

So, if you’re able to fulfill a client’s needs, that’s great. If you’re able to go above and beyond, that’s even better. By going above and beyond, you set yourself apart from all the noise that surrounds you.

Improve your customer support experience

Obviously, customer service plays a major role in every business. People like to be heard, and they like their problems to be solved. One of the best ways you can encourage referrals is to provide top-notch customer support.

Here are some easy ways to make sure your customer service is in tip-top shape:-

Marketing Strategies, customer support, customers, customer, MarketingBe responsive

Make sure you’re staying on top of things. Don’t let customers comments and questions go unanswered for too long. Stay aware of what’s coming in, and what’s going out in response. As long as you show a little flexibility and sympathy, customers will be more understanding when there are issues.

Be sincere 

The more sincere you are, the better chance you have to make a customer happy. The tone you use, and the way you act towards a customer, can either make or break their experience. If you’re too pushy, you may come off as being insincere. Find the balance, be respectful, and be helpful.

Be consistent 

Create repeatable processes so that all customers are getting equal attention. Set some standards for customer interactions. Make sure you have customer ticketing software in place that helps make things easier.

Build relationships, as people refer people

Undoubtedly, people refer people and not necessarily the business. That’s why it’s essential to build relationships with your customers.

This is especially important if you’re dealing with customers on a one-on-one basis. You need to make sure you’re doing a good job of listening to the customer and making them feel comfortable.

Personalize your interactions as much as you can

The more you can personalize the experience for the customer, the happier they’ll be. Whether that’s remembering information about them, reminding them of something important, or sending them a well-timed promotion, personalization shows customers that you care.

Don’t be afraid to Ask

Even though referrals often happen naturally, it can be difficult to get people to think about you after they leave. That’s why you should always ask for a referral.

In general, customers are usually happiest post-purchase, so this is a good time to ask for referrals. For example, an e-commerce store typically asks for referrals their thank you or receipt pages. This process can be automated, making it easy for you.

Conclusion

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Successful Marketing Campaign

Successful Email Marketing Campaign in banking Industry: How?

Email Marketing Campaigns to Achieve Goals

As an independent bank, your key marketing goals are to make sure you are there at the moment when your customers need you (Email Newsletter); for personal and business loans, mortgages, savings, checking plans, and so much more. Bank marketing managers know that staying engaged with customers is critical to meeting those goals. Here Email Marketing plays an important role to reach their target customers. To run an email marketing campaign successfully in this specific sector, certain aspects need to be fulfilled. Besides the aspects of knowing your goal and your audience and plan the emails and follow-up on them, banks should remember the following key points specifically identified for the banking industry:

Mobile Access

Around 50% of emails are being read on a mobile device. This means that the emails must be suitable to the screen of smaller devices otherwise infographics, images or tables might not work well. Therefore the email must be presented mobile-friendly and should direct the reader to the landing page which can be displayed by mobile devices a lot easier.

Mobile marketing

Simplicity

The email should be kept very simple and have a single purpose to direct the reader to the landing page where the person can get more information on the product that was promoted in the email. The design should not be too complicated, a strong message is needed and a clearly visible call-to-action button must exist. The only exception where more information should be provided in the email is in an email newsletter.

Email Marketing Strategies

Data segmentation

Since not every customer is the same, they should not all get the same message. A bank will have to segment its data about its customers and provide each with content that is more relevant to them.

Email Segmentation

Common segmentation of data include:

Geography – People in a different location might need different products/services.

Product/Service – Some people might be interested in loans whereas other people are interested in a savings account.

Stage in the cycle – What stage of the buying process is the customers? Have they recently decided on a product? Are they about to order a product/service or are they completely new to the bank?

Behavior – Are they using the products/services of the bank frequently.

There are good reasons for a bank to include email marketing campaigns in their digital marketing strategy. Aspects specifically concerning the banking industry such as mobile access, simplicity, data segmentation, personalization, analysis, and optimization need to be fulfilled for an email marketing campaign in the banking industry to be successful. If these aspects are not well enough taken care off, then the bank might face the risk of its email being blacklisted because of abuse reports, the expenses of annoyed customers and the reputation being damaged.

Election Campaign Management, Marketing Automation, Successful Marketing Campaign

Six Marketing Strategies Behind Narendra Modi Election Victory in 2014

Marketing strategies behind Narendra Modi Election Victory in 2014

Narendra Modi campaign team has used some very innovative and timely decisions that have helped give high visibility and add potent muscle to the election campaign. Here are some of the marketing strategies behind Narendra Modi victory in 2014 that have worked.

6 Marketing strategies behind Narendra Modi Election Victory in 2014

 

1 – Understanding Consumer Insights

We always say that marketing Strategies has to be based on consumer insights. Recently, you must have seen advertisements of Fogg deodorants where they differentiate themselves from competition saying that we are ‘All deodorant. No gas” vis-a-vis its competitors. This something they learned through consumer research. Similarly, the campaign managers of the BJP conducted consumer research. They found that the brand value of Narendra Modi is much higher than that of the Bhartiya Janta Party. Therefore, they took the decision to project Narendra Modi instead of projecting BJP or the NDA in all their campaigns.

2 – Getting the Best Minds on Board

Second, they hired the best-known names in Indian advertising. Sam Balsara, Prasoon Joshi, Piyush Pandey. These people have a wealth of experience behind them. They have run successful campaigns with hundreds of brands in their lives. And They took sentimentality out of the picture and looked at this as a business. They decided that their client was the Bhartiya Janta Party. If BJP was any other brand, how would they sell? Having these experienced senior people like the trio certainly helped.

3 – Catchy Slogan

There are slogans in Marketing Strategies. Nike has ‘Just do it’. Similarly, Bhartiya Janta Party decided to have a catchy slogan. ‘Ab ki Bar, Modi Sarkar’. It was extremely catchy. It was also easy on the tongue. Everybody could say it. Even the non-Hindi speakers could understand what it stood for and they could easily articulate it. So, it resonated with everybody.

4 – Integrated communications campaign

This involves the use of multiple methods of media but the message you send out should be a unified one. This was done brilliants by the Bhartiya Janta Party and their campaign managers. The message was Brand Modi and what he stood for. They ran TV ads, print ads, radio ads, they used YouTube, Facebook, and Twitter.  So they targeted different audiences and segments, used TV to reach the average man. And they used the Internet to reach out to the youngsters who are online most of the time. They reached rural people through road shows and rallies. Narendra Modi himself addressed hundreds of rallied throughout the country and he also has a great ability to communicate. As similar to Bill Clinton He had an innate tendency to connect with the audience. I see the same thing with Narendra Modi victory in 2014.

5 – Word of Mouth

There was a clear perception that Modi was a doer. He could get things done. So there was a widespread perception that there was a policy paralysis with the previous government. Modi and his team took advantage and leveraged his image as a doer. Even things like word of mouth and viral hits like Kolaveri Di did not use any marketing. So that it just spread among people. There are a lot of migrant laborers from Bihar and Uttar Pradesh worked in Gujarat and when they went back home, they spread positive word of mouth about Narendra Modi and his team.

6 – Database Marketing Strategies

Particularly in important states like Uttar Pradesh and Bihar. So that what the campaign managers did was collect huge database and they worked on reaching out directly to the people. It also greatly helped that the opposition ran a very lackluster campaign run by the opposition party. All these factors mentioned above resulted in a landslide victory. While advertising and marketing alone did not help, but in my view, they were major contributors.

Email Marketing, Successful Marketing Campaign

5 Email Tactics that work after purchasing an email campaign

Target relevant interests

While you’re no longer interested in something, the easiest thing to do is to ignore it. You mentally set something it is aside and moves to tasks that maintain more cost.

In the world of email marketing, relevancy matters to your client. If it doesn’t provide value or bring an inkling of benefit to the individual, there’s, in reality, no reason why they should care.

A relevant message after a purchase may additionally consist of a receipt with the whole amount, a status updates approximately the shipping of the item or contact information to connect to customer service. clients preference transparency and want reassurance that they made the right purchasing selection.

 

Best Email Marketing Solution

Segment to Nurture Relationships

Email marketing isn’t a cookie-cutter tool because each client isn’t the same. You could cater to some exclusive purchaser personas—every with distinct characteristics.

So sending a frequent post-purchase email will get ignored by your target audience. To nurture more customers, you’ll need to use segmentation to send relevant emails.

Segmentation enhances relationship building, giving you a threat to efficiently speak with clients. You can drop the blanket language to your e-mail conversations.

Best Email Marketing Solution

rather than sending a bland message to each new client, segmentation by using location makes it feasible to tailor your e-mail to mention nearby festivities happening in the client’s area.

You also can segment emails when it’s essential to speak your clients’ dialect. Segmentation is the point of interest in personalizing the post-purchase experience. You’ll build better relationships quickly.

Engage Customers Based on Behavior

technology is advancing rapidly and you can get real-time data about your consumers with a few clicks. You can determine which post-purchase messages to send based on customer behavior, like purchase amounts, website visits to a specific product page, date of last purchase, or a combination of these actions.

Best Email Marketing Solution

Evaluate Email Frequency

Your customers acquire emails on a daily basis, whether it’s from their best friends or work colleagues. So knowing how frequently to send an email campaign is just as crucial as the content of that email.

Nailing down the proper email frequency for your audience allows you to understand when to engage and when to leave your customer alone. People want personal area online, too.

Your post-purchase emails can add up fast. There’s the order confirmation, the shipping confirmation, the product review request, and the reorder email.

Run tests to Optimize Email Campaign

It’s clean to set up your post-purchase email campaign and forget about them as you work on more urgent problems. while precise business operations are running well, complacency may also have your group missing possibilities to do higher.

Running ordinary tests to optimize your campaigns is not only an awesome business practice. However also an essential method to study which emails resonate along with your target market. Plus, you can identify adjustments in customer behavior and adapt your campaigns accordingly.

These above five tactics help business to maintain their clients for a long term. You can increase customer engagement by setting up a post-purchase email campaign. Email marketing isn’t reserved just for gaining a prospect’s attention pre-sale. It’s also an effective tool for nurturing customers into retention.

Marketing Automation, Successful Marketing Campaign

6 Steps to Design a Successful Marketing Campaign

Whether it is a small or large organization, Successful Marketing Campaign follows the same path and the implementation is always the same. So you don’t need to think more about designing a marketing campaign, what you need to do is- choose a right tool for the same. Here are 6 steps that will help you design a successful marketing campaign.

Determine the Goal

Likely, you will already have a good understanding of your buyer persona profile; this step in the cycle will identify which of those personas you are trying to reach. For example, your buyer personas may be both mothers of elementary schoolers and elementary school teachers, but in this particular campaign, you’ve decided to target the mothers.
Most importantly, start with the end in mind. What are you trying to accomplish? This may sound basic but, speaking from experience, it can prove to be more difficult than you think.

Marketing Campaign design

This is where you can get creative. Start your brainstorm with the sky as the limit; don’t get caught up in your resource limitations during your brainstorm because it will inhibit ideation. After brainstorming, you have to come back down to earth and figure out what your resources will allow. If you have no budget, you probably can’t hire M.C. Hammer (I heard he was busy with a new project too). Not every campaign has to be earth-shattering. Once you’ve developed the campaign outline, proceed to create graphics and copy.

Determine tools for a successful outcome

When determining the tools to use, consider your target audience’s sophistication (especially digitally), your resources, and a quick to market approach. It’s better to use Facebook and your company blog if you already have both of those tools in place. Don’t build a brand new website until you gain traction on some smaller similar campaigns.

After you’ve determined the tools to use, set your metrics. These will be ways that you can tell early and easily if the campaign is going in the right direction.

Schedule campaign implementation

Create your campaign calendar. If it’s a longer campaign(more than one month), set sprint benchmarks along the way. This will keep your team energized and moving. If the benchmarks are not met, it will also let you know if you’re on the wrong track. Put all dates and to-dos in your project management software and include various members of your team.

Implement the campaign

Surprisingly, this will be the easiest step. If you’ve planned appropriately, you know your target audience, and you know what to measure, this will be a walk in the park. Most important in this step is to pair it with step 6 and to begin measuring and analyzing your campaign immediately. Especially if you’re running a digital marketing campaign, you will get an early read on the success and will know whether any tweaks need to be made.

Finally Measure, analyze, and learn for next time

Again, step 6 should walk hand-in-hand with step 5 as measurement along the way is imperative. Just because you’re heading for a mountain that you didn’t expect doesn’t mean that you should crash, burn, and start the next campaign. Make adjustments. At the end of the campaign, be sure to note everything that you learned and measure your final success against your original campaign goal.

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