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Best Guide To Real Estate Email Marketing

Real estate email marketing looks like an amazing idea, particularly for agents and companies that rely on a traditional method to join with clients. But make no mistake, if you are working in today’s competitive market, you need to learn how to use email marketing for real estate. To understand the value of email marketing for dealers, you’ll need to learn what it can do to help your business. That includes discovering how real estate email blasts and campaigns can help you better engage with customers and planned clients.

Email marketing goes well beyond engagement and can help nurture leads and grow the business. It’s a simple concept, but one that requires skill and the help of a committed email blast service to perform.

Why do real estate email marketing?

The advantages of email marketing to dealers are many. The first thing you need to know is why you should be using email marketing.

1) Saves time and money

Real Estate email marketing

Once you craft a winning email campaign you can sit back and let the system do its work. The glorious beauty of email marketing is that it can be automated. So once you have your email list in place and have created your messaging, you can focus on bigger ticket items like closing sales.

 

 

2) Develop your real estate brand

real estate email marketing

 

Real estate email marketing should directly follow your agency’s brand. Your business now has a prominence within your community, and your email messages should expand on that. By creating appropriate content, you can build out your brand efficiently.

 

 

 

3) Foster commitment with real estate clients and prospects

real estate email marketing

Your central goal as a real estate professional is to engage with your clients and prospective customers. Targeted email blasts and campaigns will help you do just that, fostering your existing relationships and adding your brand to new possibilities. Real estate email marketing is one of the best ways to nurture engagement. Email marketing for real estate agents is an underutilized tool. “From client income, client recognition, product listings, promotions, lead generation, lead nurturing to branding, businesses have yet to provide the full potential of email.”

 

4) Generate more revenue for your real estate business

Generate Revenue

A real estate email campaign is a great way to turn leads into sales. Email offers an informal way to communicate with prospects and learn more about their behaviors and needs. That valuable information can then be used to close sales and generate revenue.

 

 

 

 

How email marketing will affect

your real estate business?

 

1) Nourish relationships with real estate clients

Customer Buyer Competition - Free image on Pixabay

Customers want to feel involved and connected with the businesses they work with. This is especially true in the high-stakes world of real estate. A targeted real estate email marketing campaign will help nurture those relationships. Remember that not all your customers and prospects are alike. By using techniques such as email segmentation, you can organize your real estate list into segments of contacts that share the same features. When your email content is related to a contact’s needs, they are more likely to read it all the way through. Customers want to feel appreciated and acknowledging interests through directed emails to build trust in real estate brands.

2) Grow more adaptable

4 Ways to Boost Your Adaptability Skills | Drexel Goodwin

You want your business to grow and you want a marketing strategy that will balance beside you. Real estate email marketing is adaptable to your needs at any given time and can grow naturally with your business. Having flexibility in how you engage with clients is crucial for success.

 

 

 

3) Gain entrance to customers 

PGC - aboutus - Who-is-using-our-product - (Parallel Geoscience ...

Choosing an advanced email marketing service likes Mailcot opens the door to convenience. Our all-in-sales and marketing toolbox will help you market your services to a wider range of clients and advised customers.

 

 

4) Meet more real estate sales

 

The end goal of any real estate email campaign is to meet more sales. And with the right tools and technology, you will be able to compare sales to your email marketing efforts.

 

 

 

This is the Time to Try Real Estate Email Marketing

Hopefully, you are now satisfied that real estate email marketing is a good choice for your business. From newsletters to targeted content, email allows an easy and affordable way to grow your business and engage with clients. It also provides unlimited opportunities for creativity and gives your real estate agency a future to modify your brand from the game. It has the unusual quality of providing corner, targeted communications to a broad group of people. Real estate email thrills and campaigns are comparatively simple to build. Working with a trusted partner like Mailcot will give you all the tools required to succeed. Open your free Mailcot account in just a couple of clicks to get started!

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Communication Crisis- Best Practices to Email Customers

As COVID-19 sends the world into shutdown, businesses are facing unprecedented challenges. As a business owner, it’s vital that you have an effective crisis communication plan to keep your customers up-to-date and reassured. Digital communication, especially via email, is essential for maintaining customer relationships and business continuity. But it’s also important that you use digital channels correctly and avoid any faux pas that would put your reputation at risk.

Whether to Send a Communication Crisis Email or Not?

communication crisis best practices to email customers

Your customers are apparently undergoing information overload right now. There’s a lot of noise. Do you actually want to continue to it? With the tremendous volume of COVID-19 emails being sent in current weeks, people have been fast to analyze the sending of inappropriate and non-targeted emails. Times are difficult enough right now. The latest thing you need is to expose your brand’s character.

Whether you send out a crisis communication all depends on your open-ended connection with customers and how your assistance to them has been affected by the crisis. Ask yourself: What important information do my customers need to know about doing business with me at this time? Only reach out if your message is truly important, instructive, and makes value. Don’t send an email for the benefit of it or just because everyone else is doing it.

Steps to Plan Communication Crisis- Best Practices to Email Customers:-

So you’ve decided to go forward with sending a crisis communication to your customers. There are a few things to get your caption throughout first.

You’ll need to define:

  1. The message to deliver.
  2. Who wants to learn it (everybody or just some contact groups?)
  3. How to communicate it (email is great for crisis communication)
  4. The time-sensitivity of the information (how fast does this message need to get out?)
  5. The different private stakeholders who need to be notified/involved (so that everyone’s on the same page about what’s being communicated externally)
  6. From whom the message should be signed off (the company CEO, account manager, the customer care leader, etc.)

It’s pleasant that you’ll need to create various messages and tailor them to various customer groups. Take every moment to segment your contact list, be it based on geography, demographics, or buying behavior. That’ll help guarantee the relevancy of your message.

Why Email is the Most Useful for Communication Crisis?

communication crisis- best practices to email customers

Email is vast for producing targeted, timely communications to a general number of people. It signifies a direct line of communication with your customers and has a remote better chance of being read than a post on social media. It can also work out so cheap, depending on which email service provider you’re using. But, is there a standout understanding why so many brands have chosen to email during the COVID-19 crisis?

An email has the appropriate rule for a crisis status. This is something that social media channels need as they lead to be more comfortable and light-hearted. Another benefit of email is that it can be clearly referenced later.

With that in mind, let’s look at how you should approach crisis communication emails.

6 Types of Information to add in a Crisis Email

communication crises- best practices to email customers

1. How service levels are impacted and what customers should assume

Stick to real facts and information. If you’re accurate and clear about the situation now, it’ll help you achieve expectations in the long run. Tell customers what they need to know: Opening/closing dates, product availability, back in stock dates, shipping delays, etc.

2. Details of any Contingency View

What solutions are you offering to customers in reply to the impacted service levels? How have you changed your business model to the current situation? Maybe you’ve changed your sit-down restaurant into a drive-through takeout, your physical store into e-commerce, or your farm business is now doing door-to-door deliveries of fresh vegetables. Whatever your new way of doing things, share all the certain details of how customers can continue to do business with you.

3. Concrete Answers to most Important Concerns and Questions

What are the usual common queries you’ve been getting so far? Maybe they’ve been about payments, cancellation policies, or shipping delays. Go through the questions you’ve received to pinpoint your customers’ central concerns. Address these right in your email copy and give any answers you can.  Always be proactive. Reach out to customers with information first so they don’t have to come seeking it. This also eases the stress on your customer service email/phone line.

4. How to provide value at this time

If your product or service can genuinely treat people, let them know about it – but be concerned about coming across as overly promotional.

5. If appropriate: The protective steps you take

Only talk about sanitization exercises when these actions have an immediate impression on the customer. Telling people about your inclusive hand-washing might make sense if you’re a food delivery business.

6. Offering a Product/\Service for Free to Help

If you’re freely offering up certain services, adding this information to your crisis email communication can assist increased the word to those who can help.

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5 Best Bulk Email Service Provider

best bulk email service provider

 

Bulk email is the easiest way to connect with the audience regarding any product and services.

Bulk email service allows to sending of mass email or a large number of emails to subscribers or customers in a time period. So by using this service you can send one message or information to a large number of people at an affordable price.   5 best bulk email service provider.

This service saves time to connect with people for related information of the company and Users can send thousands of the message by using bulk email services.

Bulk E-mail is a useful way by which a company reaches its customers by email and communicate with them. It gives them good and specific information related to brand products and services. Nowadays every business owners want to reach the target audience by less effort and low budget. Therefore Mailcot services give the best in class services to their clients.

Know about different bulk email marketing services that can help you to reach the audience.

5 Best Bulk Email Service Provider

#1 Mailcot – Bulk email marketing services

 

best bulk email service provider

Mailcot India’s no 1“India’s No.1 email marketing company. Best bulk email service provider in India. Try out our services with the best prices & features to start mass mailing.”

Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door. MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services(either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Additionally, Mailcot also provides email Marketing Reseller program.

best bulk email service provider

best bulk email service provider

Why Mailcot Email Solutions?

 

  • Email List Cleaning: We will refine your existing email database and ensure that your list is very clean and ready to receive delivery points.
  • Managing Your Address Book: Creating and Managing your address book, advanced segmentation lists, customize tag contacts.
  • Campaign Production and Development: We focus on helping you maximize your business’s performance with interactive, targeted, trigger communication.
  • Email Copywriting: Our email copywriting service will enable you to produce large returns from the marketing channel with the highest ROI.
  • Responsive Email Design: To create responsive email ads, we code your email in HTML and CSS, which uses media queries to help achieve the best formatting in all devices of all sizes.
  • Automated Email Marketing: Our email marketing specialists will help you save time, money and stress, increase your sales and generate more leads.
  • Create Your Campaign: HTML Editor, easy and fast drag and drop editor, responsive templates.
  • Fully Managed Email Marketing: Our fully-managed email marketing service includes the creation of two email campaigns per month, all of which are professionally designed and written for you based on their needs.
  • Measure Your Success: Advanced statistics for newsletters, engagement geolocation, track your success.

Features of Mailcot

  • Email Automation – Create emails ahead of time and set them to launch automatically whenever a user completes a certain action.
  • Drag and Drop Editor – Drag & Drop Editor that Combine blocks from a range of Email Templates to build Email that is rich in visual style and interactivity
  • Manage Subscribers – Segmenting subscribers provides a more personalized approach to connecting that will naturally increase clickthrough rates, and conversions.
  • List Segmentation – Categorize your customers sooner and deliver targeted content and see the positive ROI that makes email marketing worthwhile.
  • Campaign Scheduling – Instead of scheduling emails on a single list select more than one contact list.
  • Live Testing/Preview – Send preview mail on an email id with all the dynamic tags replaced by subscriber data just to avoid last moment errors.
  • WebForms – You can integrate web-form for subscribers on your website and manage them.
  • Geo Reporting –  Analyze your open and click reports according to the geolocation of the subscriber and target your customers.

5 best bulk email service provider

#2 Mail Marketer

 

 

 

Mail Marketer delivers to you mass mailing service for permission-based mass email marketing campaigns. Mail Marketer is the advanced Mass mailing services provider that many business owners use when they need to send email campaigns, newsletters, special offers, event invitations, and promotions via email.

You can easily maintain your client accounts with Mail Marketer advanced reseller panel (Email Marketing Campaigns). More than hundreds of resellers have been regularly running bulk email reseller business. So with all the needed functionalities, without much interference, you can personally manage your business.  It provides also a dedicated email platform that helps to create a reputation across ISPs.

#3 MailGet  Email Marketing Solution

 

MailGet is a powerful email marketing software tool that empowers you to automate the email campaigns in just a few clicks. You can create emails by simply dragging and dropping the fields in the editor. Also, you can choose one from the range of email templates provided.

Apart from this, it is a very powerful email marketing software tool that helps you to boost up your business and ensure high email deliveries.

#4 Moosend

 

Moosend is a user-friendly email marketing service that allows you to send email campaigns to the subscribers by easily creating the templates. All you gotta do is simply drag and drop the fields and create a responsive newsletter in no time.

It would be hard just to pick out one feature, but my favorite would have to be somewhere between Refine, the free subject line tester, and the absurdly easy drag-and-drop editor that can help you create beautiful email newsletters without requiring any knowledge of code whatsoever.

#5 Mailjet

 

 

Mailjet is built on scalable and secure support where you can send email marketing messages or other great-quality content to your customers.

The service is used for a marketing viewpoint to promote services and products to a huge number of the customer base.

Features of Mailjet includes –

  1. By email segmentation, you can simply category-wise segment the customers according to their interests.
  2. Campaign designing to get improved performance by building beautiful responsive emails.
  3. Email campaign monitoring and analytical data for efficient targeting.

READ MARE – SMTP SERVER PROVIDER 

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Best Marketing Automation India

The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.

Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.

Story- Marketing Automation India

 marketing automation india

Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.

By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.

Challenges For Marketing Automation India

 challenges for marketing automation india

1. Budget Constraints & ROI Enigma

Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.

Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.

2. First Think Content Strategy

The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40%  from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).

Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.

3. Automation Detox

The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.


To avail of the best marketing automation services you should choose Mailcot

 

If you are a business owner then firstly understand why and how your audience uses technology and then start trying to align your communication efforts. Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door.

Being online every business wants to be top and the higher rate of ROI, For this, they are competing with each other, So MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services (either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Mailcot also provide email Marketing Reseller program.


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3 Advice to Improve Email Deliverability in Inbox

 Email Deliverability

 

 

improve email deliverability

Improve email deliverability

Various types of advice are flying around the internet which is informing business marketers about Email Deliverability. To avoid spam filters, we need to ensure top inbox placement hidden engagement metrics that keep email marketers up at night. And, yes there are some things we can do as a marketer to ensure top inbox placement.      email marketing india

Improve email deliverability

An email service provider (ESP) is providing services to us. Unless employed as the head of deliverability at a large corporation have the own, in-house email sending architecture. Besides, there is a lot of the advice is there for email deliverability which doesn’t apply to us. Also, building an understanding helps us to select the right email service provider.

 

Email deliverability is also known as “Inbox Placement” as it is an important topic. This tells us about the working of spam filters as well as tells us about the traveling of email on the internet. Additionally, this defines the 76 key terms of email deliverability.

Improve Email Deliverabilityimprove email deliverability

The Facts About Email Deliverability

 

  • It measures the chance of email to the recipient’s inboxes, not spam folders. This is called Inbox Placement. In addition, this examines technical factors that affect an email’s journey. It is done between pressing send and landing in inboxes.

Email Marketing India

  • With low deliverability, many messages are destroyed to the spam folder.

 

  • It is not similar to the delivery rate.

 

  • It helps in measuring the percentage of sent emails delivered to an inbox provider server.

Improve email deliverability

What Do You Understand by Spam in Email Marketing?

improve email deliverability

For understanding email deliverability firstly, we need to understand what is spam in Email Marketing? The First email came. Then came the spam after then spam filters. Therefore an email marketing service providers and inbox placement concerns came into existence. 

Ways

Spam is classified as an email needs to meet two criteria:

  1. It is outcast or undesirable. This means the recipient does not ask for the email.   
  2. It is sent in volume to various recipients because it is a commercial offer.

spam, ways, imorove email deliverabilityA recipient explains to us about spamming, not the sender. The signing of recipients in email marketing and after that forgetting about it is unfortunately still a type of spam because it is outcast. We need to provide the option of unsubscribing from the email list to every email which we send to our recipients. If an email is spam, decided by any contact and they have a quick and easy way to stop receiving emails from us.

As an email marketer, it is not your duty to decide whether your email is spam or not, this will be decided by the contacts.


improve email deliverability

An Email’s Long Journey in Inbox

 

 google.com, iPhone,    

Step 1: Clicking Send

We click send and the message leaves from the outbox. At this time, we need to compose a mailing and clicks send to distribute the message to different recipients waiting for it.

 

Step 2: Leaving the MTA (Message Transfer Agent)

The message is passed through outbound filters of MTA. Before the transfer of the message an agent (MTA) releases our email from the server or ESPs to the internet. It checks by internal filters. If ESP is not doing its job when it doesn’t have internal filters to set up for monitoring and catching spam.

 

Step 3: The Internet Travelling

Tiny bits of data have a journey of messages from router to router on the internet. Traveling from router to router the runner which carry message gets mixed with other types of email messages send around the world every day.

 

Step 4: Survive from Gateway Filter

ISP’s gateway filter checks the messages and enters the server or it rejects. It is the first step to filter our message which may encounter. Moreover, if it fails to guard this gate it may not be coming into the server of ISP’s.

ways

Step 5: Sorting with Internal Spam Filters

The message is passed through internal spam filters and is sent to the inbox spam folder or it rejects completely.

 

Step 6: Passing with Black-Box Filter

It is a personal filter that sort messages in the form of inbox or spam. Evens so, it functions at the level of the inbox and learned through recipients’ previous choices. Without a doubt, they are always machine-learning filters.

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Step 7: Landing in the Inbox

The message is achieved with inbox placement. The message arrives when it expects to go. Whether the message is open by the recipient or not it is all up to us as a marketer.


in inbox in inbox    

 “Spam and Email Go Hand-In-Hand”   email filter

Improve email deliverability

For Getting Best Email Marketing Services in India – Do visit https://mailcot.com/

ways

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What Is Bulk E-mail? – An Overview

Bulk E-mail

Bulk E-mail is a mail sent to a certain set of people. These mails are used to promote products or brands. The main aim of Bulk E-mail is to promote some brands or to make an interaction with users or clients.

Bulk Email

But why does this is trending in marketing strategies?

Bulk E-mail is an effective way by which a company reaches its customers by email services. It provides them good and specific information related to the brand product and services. Thus today every business wants to reach the target audience by less effort and low budget. Therefore mailcot services provide the best in class services to their clients.

What makes bulk email services more effective?

  • Personalized email

Design your email differently for the different people, so it can affect more than ordinary email personalized email help to connect with every individual customer which leads to improving communication between business and customers.

  • Targeted audience

Every other business wants to reach its target audience. So, bulk email services one of the services which help a business to reach the targeted audience by different services like promotional email and newsletter.

  • Campaign monitoring

Campaign monitoring is a global technology that provides an email marketing platform that is easy to use yet powerful. Monitoring and analyzing market campaign gives us the chance to dig in and see the actual performance. In the event when the level of success is low then we need to figure out the problem at that point we decide to reinvest in improving the campaign on to quit its focus on a new event.

  • Highest ROI

ROI, in other words, Return on investment of an email help to measure the performance of an email how it performs and how it’s able to connect with the customer at what cost and what results its gives to a business by its services.

  • No geographic boundaries

Email services enable a business to go and connect with the people worldwide which leads to generating large sales for the business product and services across the boundaries.

Types of Bulk E-mail:-

  • Promotional E-mails : 

Bulk email services use promotional email to promote the product by providing offers and discounts to customers to build awareness of the brand. Also, this type of email use to attract new customers.

  •  E-mail newsletter :

Email newsletter uses to communicate between business and customers related to the change and update in product and services. In addition, these mails provide time to time information to the customer for a good connection and awareness.

  • Acquisition E-mails :

This type of email is sent to acquire new customers. Thus these mails are used to share special offers to convince the potential customers to make a purchase.

  • Retention E-mails :

This type of mails is sent to existing clients to keep purchasing from your store. Thus these mails help to remind the existing customers.

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Email Newsletter

email marketing

Email newsletter involves communication between business and audience regarding the change in information, Update and news related company product in email marketing.

Newsletter sends information to interested customers related to company products and services. So the company uses the email marketing tool to connect with the customer to send information.

The company uses an email newsletter because it includes all the details of the product. So they can target an interested audience with full information they need before by a product and services.

Some of the marketers use email newsletters for the attention of the customer for their product.

Importance of email marketing newsletter

  • Awareness

Email newsletter publishing increases the awareness and effectiveness of the company. Because of it, People can get broader information about company products and services. So it’s important to email newsletter include a link for more information.

  • Coverage

The newsletter can help a business to connect with the target audience. By providing the right information at the right time to customers who are interested in the company and about their product. It is a low-cost method to communicate with customers.

  • Content

The newsletter is helpful for the customer to make the decision to buy a product. And it’s update information to communicate with the customer. So it’s is important to cover all the content regarding company information.

  • Effectiveness

Newsletter response depends on its effectiveness. Email is the most common tool used by every person to communicate every day and it is cost-effective also. So all businesses use it for their newsletter to communicate their customer. So it is important to have an effective email newsletter.

  • Relationship

Because of Communication with customer help business to make good relationship with their customers for a long time duration. It’s the lead for managing a good customer base.

Email newsletter include

  • Found the right information you want to share with the customer.
  • Decide the target segment.
  • Use an attractive subject line.
  • Add a link for more information.
  • Include feedback so get a response of the customer.
  • Use the effective design for the newsletter.
  • Keep it personal.

 

 

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