Category

Marketing Automation

Email Marketing, Lead Nurturing, Marketing Automation

Best Email Marketing trends in India that will lead your Business

May 16, 2018

Hyper Segmented Email Automation

In 2018, single automation series won’t be enough. As inboxes flood with more and more emails (Email Marketing India), you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this.

Email Marketing India

The more segmented and targeted your automation, the more it’ll resonate with subscribers. This leads to higher open and click-through rates(Email Marketing India). In fact, targeted emails can drive up to 77 percent of your overall email ROI, according to the Direct Marketing Association.

One way to hyper-segment your audience? Allow subscribers to choose the type of content they receive. This is called self-selected email marketing automation and it can skyrocket email engagement and sales.

Text Only Emails

While beautiful, image-heavy emails remain popular with huge retail brands, small businesses will continue to adopt simple, text-only emails in 2018.

Text-only emails, although they may be less eye-catching for subscribers, are popular among entrepreneurs and small businesses and will continue to be. For two reasons:

  • They feel more like a personal message and less like an advertisement. People tend to put up their guard when they think marketers are selling them something. Text-only emails, since they look like the messages you receive from friends, family, and coworkers, seem less like marketing and more like a conversation.
  • They’re easy to create. For text-only emails(Email Marketing India), all you need is written content. No more scouring the internet for free stock images or fidgeting with a clunky email template. Simply type your content and send. For time-strapped businesses, this simplicity is attractive.

Personalization

People love content when it speaks to them directly. That’s why email personalization is so effective and will continue to play a massive role in 2018.

No matter the complexity, personalization is a powerful way to engage your subscribers. And the top-performing email marketers will use it heavily this year. Here are a few ways you can be one of them:

  • Add your subscribers’ first names in your email content (Email Marketing India). But be creative! Instead of “Dear [insert first name],” try incorporating the first name in the middle of a paragraph.
  • Email your subscribers on their birthdays. They’ll love a celebratory message!.
  • Thanks to your new customers for purchasing a product, give them advice for using it and then recommend similar products they might like.

Conversational voice

Stop thinking of email as an advertisement(Email Marketing India) in 2018. Think of it as a conversation. A business-like, formal tone will be increasingly disenchanting to your audience this year. People want to know that you’re a person. They’ll resonate with you more and find your messages more interesting.

Instead of jargon, use familiar words.

Write like you converse articulate confabulate communicate speak.

Read your emails out loud before you send them. It’ll help you hear where your content is unnatural or robotic.

Story-telling

Good stories involve your imagination. The details and plot catch the reader by surprise. Instead of merely telling them to “Buy, buy buy,” you’re creating a relationship. You’re giving them a glimpse into your life or your business. And this builds connections.

In 2018, businesses will capitalize on the power of the story in their email marketing. They’ll begin their emails with a story that catches their subscribers’ attention, then relate it back to the actual point(Email Marketing India) of their email.

Email Marketing, Marketing Automation

5 Reasons Why Your Business Needs Marketing Automation

May 10, 2018

Marketing automation is a game changer when it comes to generating leads (Email Marketing), conversions, and sales. Automation is very useful at this time. Many companies are uncertain whether marketing automation is for them and if it may indeed have a big effect on their enterprise.

In this blog, we share with you 5 important reasons why you have to don’t forget Marketing automation:

Connect the digital dots of customers and deliver a unified experience

The manner we stay, shop and look for data has rapidly changed over the years and use of more than one device is not an exception but a rule that governs the world these days. This fundamental shift in client behavior and the ever increasing expectation of records on demand requires companies to track clients across multiple channels, send enormously choreographed cross-channel campaigns and create a regular consumer experience. Marketing automation does this great thereby bringing in uniformity in all your digital advertising and marketing efforts.

Personalize and stay relevant

The rulebook of marketing needs you live relentlessly relevant if you want to achieve achievement. It’s that one single differentiator between achievement and failure. Personalization maximizes relevance and drives responses and relationships. The use of a tool like automation, we are able to smartly get consumer insights. 66% of marketers report that improved targeting and personalization are the top advantages of marketing automation.

Improve ROI with Marketing Automation

In a country like India, wherein budgets are allotted only on the basis of ROI, what companies look out for is a system that will assist generate revenue. And in relation to generating revenues, the no different tool gives the kind of returns like marketing automation. Hence it offers actual-time actionable metrics that provide key insights into business health and aids in higher decision making. In reality, top businesses indicate that their maximum compelling purpose for implementing marketing automation is to increase revenue.

Meets your business goals

All organizations big and small need marketing automation. For a startup, the only important thing is growth. Working on a shoestring budget where the sales rep doubles up as a marketer as properly. Startups need automation in order that they have the technical benefit to develop the excellent list, create awareness and promote the products. There are many affordable marketing automation tools that startups, small and medium organizations can use for their marketing desires. For large organizations, marketing automation provides a wealth of insights into the big facts and simplifies the lead procedure.

Reduce the Long sales cycle and improve lead management

The average income cycle has extended 22% over the last 5 years. Buyers now take time to educate themselves with the intention to make informed decisions. The lengthening sales cycle is a developing concern that organizations these days face as it not simply drains time and resources, it also results in lead loss along the way. But with marketing automation, you could structure your lead procedure flow and nurture leads basis behavioral triggers and shorten the sales cycle.

Email Marketing, Marketing Automation

The First-Rate Stored Personal in Email Marketing

April 20, 2018

The first-rate stored personal in email marketing

Within the email industry, mailcot is widely identified as a leading transactional email company. Our reputation round transactional email once in a while overshadows the truth that mailcot also powers email marketing programs for a few of the most state-of-the-art, maximum-scale entrepreneurs within the global. In fact, greater than half of the ten billion emails we ship each month are marketing emails.

During the last several years, we’ve visible more and more foremost B2C brands flow their advertising programs from traditional email carrier vendors to mailcot. Why are these customers transitioning from conventional marketing software program to mailcot’s platform? The answer is that they see mailcot presenting a higher manner to make sure transport of the proper message, to the proper recipient, at the proper time.

Greater powerful focused on and personalization

Present day email marketing is facts-pushed and rather personalized to every person recipient. Manufacturers and shop wealthy information about their users—such things as demographics, engagement history, and purchase/activity history—in numerous internal databases. To correctly leverage this consumer information and create personalized content, customers ought to push facts among their inner records warehouses and their e-mail machine, and programmatically generate electronic mail content.

With many structures, syncing and merging person statistics into focused campaigns is bulky and slow. Also, it is necessary that all the information has batched in a regular i.e. in an hour /day /months. Even for optimized messages for hundreds of lots, or thousands and thousands of recipients at a time. The end result is both behind schedule campaigns,

Campaigns with less personalization

Mailcot’s present-day API architecture allows each non-stop low-latency records syncing and speedy programmatic message era at excessive-scale. This empowers top B2C brands to ship distinctly-targeted offers, digests, engagement emails, and different campaigns to their users.

Faster advertising speed

Other challenge for email marketers is, many ESP systems don’t offer email marketing campaign reporting on a timely foundation. Customers wait hours, days, and in intense instances weeks to acquire campaign performance information. Extra over, the layout wherein this performance information is received is not usually without problems. Therefore, marketing campaign new release and optimization cycles suffer.

Mailcot presents customers with real-time email analytics through webhook, displaying deliveries, bounces, opens, clicks, and greater all the way down to the person recipient degree. Such information can easily drop into customer’s databases as well as API systems, allowing the email crew to speedy examine marketing campaign overall performance, check and iterate messaging and segmentation, and pick out opportunities for new campaigns.

Greater dependable and timely deliverability

As once the campaign generated. And the speed i.e. arrives in recipient’s inbox. Even, that is also important to get emails in the inbox. Speedy transport can provide a tremendous advantage over competitors Those are competing for each other for sharing their products or services. Conversely, gradual delivery will become a competitive legal responsibility.

Email Marketing, Marketing Automation

Utilize Email Marketing for your Business: Key Benefits of Email Marketing

April 20, 2018

Email marketing presents extra possibilities to your business and drives a better return on investment. With email marketing, your enterprise can create deeper relationships with a much wider target audience at a fraction of the price of conventional media.

Reasons Why You Should Start An Email Marketing Campaign

Email marketing is centered

Email marketing solves all the inherent troubles of non-centered marketing. long gone are the days of putting an advertisement on tv, on a diner placemat, or in a periodical without a control of who will see it. With email advertising, you’ve got the capability to control precisely who sees an email through segmenting your contacts primarily based on their lead reputation, demographics, region or every other record. targeting emails ensure that your audience receives content properly, especially to his/her needs. Hence it makes simple to personalize your message for every purchaser, fostering a higher conversion price.

Increases Brand Awareness

With each email sent, consumers exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

Easily Shareable

There aren’t many kinds of marketing as easy to share as email marketing. So with the easy click of the forward button, subscribers can share your deals, offers, and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, while a subscriber stocks an email with friends, your brand gains extra exposure and credibility.

Cost-effective

Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. So It is as affordable as marketing gets. According to the Direct Marketing Association, it brings in $40 for every $1 spend, outperforming search, display, and social marketing.

In today’s digital world, email marketing tends to take a backseat. However, if you haven’t taken into consideration email marketing for your enterprise already, now is the time. It is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many.

Email Marketing, Marketing Automation

5-point checklist: Is it time to invest in Marketing Automation?

April 18, 2018

A few years ago, SMS marketing became the thrilling word. But with increasing TRAI rules and interconnect costs, it lost the steam. Then, email marketing automation has become the new kid on the block. After accomplishing big success came social media marketing with claims that “email is useless” that’s clearly not the case. however social media has taken off a lot of investments from marketers often to collect new customers. Now there is a lot of buzz around “marketing automation” and technology taking jobs of people. So need to marketers be concerned??

Fortunately, marketing automation isn’t a brand new channel or a medium, however, it is a platform to assist marketers better orchestrate and optimize their move-channel marketing.

So how have to you identify if it is the right time for you to invest and/or evaluate marketing automation solutions (MAS)?

Here’s a 5-point checklist you need to remember to determine whether or not your brand or your company is prepared for marketing automation:

You have at least one owned digital property

This is the primary requirement. if you have at least one digital assets which owned via you, you’re eligible to use Marketing automation and then can further filter out using the points below.

The instance of an owned digital assets is your internet site or your mobile app. Having your brand’s FB web page is not an owned assets. Having your commercial enterprise listed on Amazon or Flipkart is once more not an instance of an owned assets. With an owned assets, we suggest you want to own the domain in case of website, and SDK in case of a mobile app.

So, in case you don’t have at least one owned virtual property, marketing automation isn’t always for you.

You have a huge subscriber base.

So now you have got at least one digital assets owned via your brand, then what next? let’s communicate about the subscriber size. If you have a subscriber base which counted on fingers, you want not fear about marketing automation as that easily managed manually and with excel sheets. But if you have a huge subscriber base (in thousands or more) with every consumer having his/her own digital journey via your owned properties, you certainly want to invest in automation.

Marketing automation can help you reduce the manual efforts of your group via building workflows mapped to the customer’s journey and also will assist eliminate mistakes.

Your brand has longer sales cycle or if you are offering multiple products/services

If your sales cycle is longer (apart from impulse purchases) or you’re providing multiple Services/Products, you actually require investing in marketing automation.
Marketing automation allows lead nurturing and scoring, and therefore sending relevant communications/offers to move the consumer closer to the purchase or to up-sell/cross-sell gradually giving a boost to your client lifetime price.

You are using multiple channels for marketing automation

If you are using a single channel of the communique, primary automation inside channel will assist you to some extent. However, when you are the use of multiple channels, you definitely need to invest in marketing automation to maintain consistency and continuity in conversation throughout all channels, via having a unified view of every client.

You are buying and spending on multiple digital media

If you are spending closely on social media, you have to invest in marketing automation. Because it allows optimizing your spend and bidding across all the paid mediums. With unified view and records about the purchaser and his reaction across channels, you can get better ROI in your digital advertisements via maximizing spends for individual clients throughout all the paid mediums which is really not possible to do I manually.

Wish this checklist serves as an excellent primer and facilitates you decide whether or not you have to invest in marketing automation.

Email Marketing, Marketing Automation

Ways to Increase Sales with Marketing Automation

April 17, 2018

You know the basics of marketing automation, it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the email marketing team—it should also help you close more deals.

So, how can you tap into different aspects of marketing automation to increase sales? Check out these seven tips:

Pass Over Sales-Ready Leads Using Lead Scoring

Tired of hearing sales complain about marketing’s inadequate leads? Determining when a prospect is sales-ready can be difficult, but a robust marketing automation platform scores lead behind the view.

Lead scoring is an automated strategy that adds or subtracts points from every lead based on actions taken or not taken. It can also be used to track demographic data to provide a higher score to a lead that fits your excellent buyer persona. When a lead reaches a threshold that you set, it is deemed “sales-ready” and is reached by the sales team.

Personalize Your Website

By the time a lead hits your website, they’ve already gained an effect on your company. A personalized website will increase your conversion rate and make a better effect. The lead and customer data used to personalize landing pages and other web content seen by every lead. Even anonymous web visitors’ experiences can be personalized.

Provide Your Sales Team with the Info They Need to Follow Up

By tracking the interactions leads have with your company and providing that information to sales in an easy spot, such as their CRM system, sales will be able to have a personalized and impressive conversation with each sales-ready lead.

Keep the Conversation Going Using Triggered Emails

When a lead interacts with your company, it’s important to stay top of mind by keeping the conversation going.  Triggered Email help turn more leads into real customers without wasting your sales team’s time. For example, if a potential customer views a pricing page, an email designed for interested customers can be sent. Triggered emails have been shown to perform three times better than other types of emails

Segment Your Lead Nurturing

In an ideal world, all marketing leads would be sales-ready. But in reality, most leads are not ready and need some nurturing before they passed to sales.

By implementing segmented lead nurturing, you can provide specific content to each lead to push them to become sales-ready–when they are ready. Segmented lead nurturing done by industry, role, or company size.

Track Your Leads on Every Channel

Your prospects are on every channel—whether it’s browsing on social, finding the web, heading to events and more. It’s important to track every interaction your prospect has with your company–no matter what channel. This will help guide your message to a prospect, based on what types of content your audience is interacting with. This will help increase sales because the consistent content is the number one way to keep a prospect engaging.

Track Your Results and ROI

Doing the same thing over and over hoping for various results isn’t going to cut it in today’s digital world! Marketers need to be tracking the ROI of every program they run to see if there are tangible results. By tracking this type of data, you’ll know which programs yield the best results for revenue – and keep running those programs and cancel the ones that are not performing.

An engagement platform with marketing automation doesn’t just offer benefits for the marketing team—it can help sales win more deals, more often and more efficiently.

Email Marketing, Marketing Automation

SMTP Server For Email Marketing

April 10, 2018

Email marketing has evolved from simply being a way to keep people updated regarding different promotional offers to a full-blown marketing and salesforce campaign. It considered being one of the most important marketing tools in this digital generation. It doesn’t matter whether your business is small in size or it has multiple locations worldwide, to reach out to the loyal customer base you need to keep them connected to your company name. The importance of SMTP Server is numerous. Some of them are as follows: –

To conduct email marketing in a smooth way

It is important to have the flow of email transactions uninterrupted. Bounce back rate of emails should be nil. Any break in the email chain would cause a butterfly effect, resulting in severe setbacks to not only the particular promotion but to the later Email Marketing Campaigns too. Hence it is of utmost urgency that the SMTP Server which handles the account of the particular business has enough space to conduct the transactions without any interruptions. Normal web host servers often fail to provide such amenities since they do not have a definite space for separate accounts and treat business and personal emails in a similar manner. SMTP Server ensures that your business emails are the priority.

SMTP server prevent hacking

In a shared web host server, the privacy of an account often not guarded enough. Accounts get compromised simply because of the lack of dedicated space, making the account details easy to hack. Hacking is dangerous because the sensitive information, being in the wrong hands with no noble intention, can create chaos. Not to mention, financial details can also be obtained by hacking, resulting in economic setbacks. All of these prevented by simply switching from a shared web server to a dedicated SMTP Server for individual emails.

An effective way to spread out the promotional message

Only a few businesses can afford to spend thousands in promotions, no matter how big or small it is. Shelling out big money over tools to help marketing campaigns is also not possible for smaller businesses. Their one-shot of a fair chance at the competition is mass Email Marketing at a lower cost Email Marketing Campaign provides them with that opportunity. SMTP Server built to handle such expectations. It not only dedicates space to its user’s but also customizes the features keeping the user’s requirement as a priority.

Email Marketing, Marketing Automation

Make Business Leads with Marketing Automation 

April 7, 2018

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. To make things easier for you, here are some Marketing Automation success strategies that will definitely help you become a better marketer.

Create a dynamic list of lost leads

One of the most important Marketing Automation success strategy is to take note of lost leads. Just because you have lost them once does not mean they are gone forever. So, why did you lose them? Well, there can be a wide variety of reasons why you lost them. Whatever it is, figure it out. Most importantly, keep a track of these leads and create a dynamic list. This list will keep updating itself. So, whenever a lost lead revisits your website, you get notified. This will allow you to prioritize them over the others.

Ensure a human calls your leads

People might have moved on and found solace in technology, but the heart of the matter remains the same. So, that means that human contact is still relevant. Hence, this is one of those elusive Marketing Automation success strategies that no one seems to talk about. So, you need to ensure that a human calls your lead at this moment. This trick will ensure that the leads who are interested in your brand get to qualify before they can change their mind.

Send e-mails to prospects based on behavior

Marketing Automation platforms allow you to assess the behavior of your audience. One of the reasons why this becomes the most crucial Marketing Automation success key is because of how obvious it is. Marketers tend to overlook the fact that they gather so much information on their leads.

Use Omnichannel marketing to win back lost leads

You need to be present in all marketing channels if you really want to take advantage of every lead that walks in through the door. Start using omnichannel Marketing Campaigns in order to capture the maximum number of leads. People want a buying experience that is consistent and smooth. They want you to give them the best experience they have ever got. If you can create a strategy, you will find that it will be much easier to launch omnichannel marketing campaigns.

Marketing Automation is a tool that has been built for personalizing content. Using dynamic content, you can personalize the copy of emails, offers, newsletters, and even your homepage. Hyper personalizing your interactions with customers will have a number of effects. First, it would notify them that you care about them.

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