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Email Marketing Trends for 2021

March 4, 2021

Email Marketing Trends for 2021. Email Marketers are sending 27% more emails than they did pre-coronavirus. Email Marketing is back! Today we’re looking forward to the hottest email marketing trends and by the end of this blog, you will know what’s hot and what’s not in 2021.

1. Artificial Intelligence in Email Marketing

Email Marketing Trends for 2021

List segmentation, content analysis, and effective outreach are all the tasks that AI can already do better than humans. There’s also evidence that the scope of AI’s abilities is increasing, meaning it’s time to get a grip of how to use AI and optimize email marketing campaigns effectively.

2. Hyper-Personalization of Email Marketing

If you think that personalization is not that important, have a look at these statistics. Upon receiving a non-personalized or mistargeted email, 94% of customers reported doing at least one of the following things

  • 65% Automatically Delete emails.
  • 54% Unsubscribe from emails.
  • 45% Categorize emails as ‘junk’ or ‘spam’
  • 29% Become less willing to buy products.
  • 13% visit the website less frequently.
  • 10% never visit the website again.

So, what are the benefits of personalization?

Personalized messages have an ROI 0f 122%. Personalized subject lines can generate approximately 50% higher open rates than standard subject lines.

How to get the most of personalization?

This trend is particularly important, here’s how to get the most out of it.

  • Tailoring messages and promotion by audience segments.
  • Recommending products or content by audience segment.
  • Use of triggered emails sent based on visitor/user/shopper behavior.
  • Recommended product or content on an individual basis.

3. Email Marketing Automation: Drip Campaigns

In 2021 email marketing is stepping away from manual campaigning and using automation more often. Why? Automated emails enjoy 119% higher clicks rated than broadcast emails.

Email Marketing Automation (n) 

Email Marketing Automation (Mailcot Email Drip Campaigns) involves a sequence of trigger-based emails instead of sending one-time shots. The specific action taken by users triggers the launch of the sequence. Drip campaign emails create a much ‘friendlier’ communication between each side. They are not overwhelming: all the necessary information comes in ‘drips’, saving the efforts of having to traipse through have to copy.

  • Emails are more responsive.
  • Create much friendlier communication.
  • Are not overwhelming.

The customer gets the exact information they need. To be in control of how accurate your automated email process is, you should delegate the task to a dedicated CRM system. This way, you will always know who is in your pipeline, what’s happening to them, and where.

4. User-Generated Content

User-Generated Content (UGC) is any form of content by end-users of your goods or services. Roughly 70% of all the consumers base their purchasing decision on reviews and ratings from other users. Therefore, when email marketers include these in their emails, they come up with the levels of trust toward the product and services promoted.

UGC is content in itself. If you’re struggling to meet your email content quotes, you can always rely on user content to spice up a campaign and put a new spin on it.

5. Interactive Emails

Interactive responsive emails are the holy grail of email marketing. They boost customer engagement and significantly increase email interaction. Some interactive email elements are expected to sizzle in 2021.

  • Animated buttons and CTAs.
  • Rollover effects to showcase product offerings.
  • Interactive image and product carousels, controlled by the user.
  • According to features designed to make long-form emails more compact.
  • Service polls and user-generated active content

All these are rightly connected with another interactive email marketing trend- email marketing gamification.

6. Email Redesign

Every year, fashion weeks around the world offer us an insight into what’s going to be trendy in the upcoming seasons: colors, fabric, and shapes. In the same way, web-design trends change from season to season, dictating how a successful email copy should look like.

In 2021, the hottest email design trends cover the following areas.

  • Minimalism: Uncluttered well-structured: Marketers predict that love for minimalism will soon be reflected in email campaigns. Uncluttered, well-structured emails with a single objective and minimum irrelevant details are going to reign supreme in the coming year.
  • Dark Mode: Ever since apple introduces dark mode, it has become more and more normal across different brands, platforms, and systems.
  • Bright and Bold Colors: Make yourself seen, while you don’t want to overload an email with too much imagery, you definitely want to attract a subscriber’s attention with daring color blocks.

7. Focus on Privacy

When the General Data Protection Regulation (GDPR) was launched in 2018, the world of email marketing changed. In 2021, focusing on data privacy remains an ongoing email marketing trend. Only 8% of consumers trust brands to keep their personal information safe. Being thoughtful and providing your subscribers with an option to unsubscribe from mailing lists ensures an email list remains fresh.

You should review all the legislation regarding electronics privacy, and include all the elements in future email marketing campaigns to ensure compliance.

All in all, we can already say that 2021 is about to be a challenging, but interesting year. Follow these email marketing trends and get growing.

Effective Email, Email Hosting, Email Marketing, Email marketing service providers in india, InternetMarketing, Latest Technology, Latest Trends, Mail Marketing, Marketing

Is Email Marketing Still Effective for 2021?

March 1, 2021

Email Marketing Still Effective:

Email marketing Still Effective has been around for a while now. and there is lots of new things that have on the scene in this last decade, for example, social media marketing, which has perhaps distracted some of our attention away to the importance of email marketing.

But it is not going away. research actually shows that there are over one billion active email users on Gmail now, and it is anticipated that it will grow to around three billion users by 2021. this is something we just can’t ignore. it is more around the ways that we use email marketing to become more effective, and it has actually been proven to be really cost effective. so for every pound spend on email marketing is roughly around 30$ that you should get in return.

so, sure, it may be a more timely investment for you as a business, but certainly the benefits are worth it. so I am going to share with you a few top tips that will be useful for you in your small business, as we know that you need to prioritize, and things that hopefully will help you improve your email marketing overall. building a good database is key.

  1. Build a Database
  2. Segment your Database
  3. Personalization
  4. Test Email

Build a Database:

so it could be you are starting with your existing customer base, so those people that previously purchased with you, or it could be those people that returned to your website. for example, you could provide them with a popup and task them to sign up for your newsletter, and tease them in that way.

or it could even be new potential customers, so new people onto the site. you could offer them an exclusive deal or offer in return for them giving you their email address. there’s just a few things but definitely the best place to start.

Segment your Database:

To ensure your email marketing remains effective, once you have created your database, you need to start thinking about segmenting your database.

so essentially, this could mean combining the data from your existing customers, so it could be on previous orders they have placed with you, and also their email address, to make sure you send them the most targeted communications about the products, maybe areas they are interested, in or the products they have previously bought, if there is a similar product that you want to sell them in the future.

and then it is really about using those analytics. so if you are using an email tool, one of the free providers perhaps, or even if you have paid to use an email providers, then it is worth just having a look in your analytics, and what are these people clicking on, because there are a lot of information you can get from those analytics.

for example, you could find out that they are actually interested in another area of your business that you have not thought about sending them communications of before. and make sure you use that data to retarget in the future.

Personalization:

You must make sure people receive emails they expect to receive. for example, if they have asked and requested to sign up for your newsletter, make sure that you actually send them the newsletter. if they have requested exclusive access to offers, promotions, discount, make sure you send them those.

many businesses are often worried that people would unsubscribe from their emails, but actually 61% of people are quite receptive to emails, and they welcome emails as long they are not spam.

so actually making sure that you use your segmentation, as I mentioned previously, you think about why somebody has subscribed to you in the first place and you send them those targeted emails, shouldn’t  encourage people to unsubscribe. but unsubscribing is normal, so don’t worry about that it could just genuinely mean that somebody is no longer interested in your product or service.

And actually that is a good thing for you as a company because you don’t want to be emailing people that are no longer interested either. so don’t worry about the unsubscribes and think more around why you should be emailing the people at the right time and making sure you send them the right content that they want.

Test Email:

Email marketing is still hugely effective, but it is very competitive. and so we need to make sure that we can cut through those noise. we all receive so many emails in one day.

so actually what is the best time and date to send your email to your customers or to your contacts? if you are using an emailing tool you should be able to get that data back from it, but if not, why not test out by sending a code or sending a link and seeing a what time people are actually clicking on that link.

And lots of different ways you can test that, but definitely something you should look into. but it is not just time and date that is important, it is also important or think about how somebody will view your email. you must make sure it is mobile optimized.

That is just a given now a days. we all use our mobile devices everyday and it is important to make sure that wherever the customer or contact is, they can access your email, and it would still be displayed in exactly the way that you want it to be displayed.

There are a number of tools out there that do provide it as part of your package perhaps or it might be an add-on, but if you don’t have it as part of your email tool, then maybe just look online and just have a quick search, you will definitely find a few results come up straightway. as I have mentioned, email marketing is not going to go away.

It is certainly something that is not going to disappear. if anything, it’s just going to get more competitive. and we need to think about ways that we could be more effective and it is really about serving the right content to the right people at the right time.

And as long as you get those three things right, that you will still get good, huge benefits and success from using email marketing. 

For more related information, than you can check out migomail and telcob.

B2B Marketing, Digital Marketing, Latest Technology

3 Types and Importance of CRM – Customer Relationship Management

February 26, 2021

What is CRM? ( Customer Relationship Management )

crm,customer relationship management, types and importance of crm, crm software

Here, in this blog, we will discuss CRM and the types and importance of CRM.
Customer Relationship Management (CRM) is a software used by businesses to manage the overall activities of the business. Every day there is a number of meetings or interactions with customers and prospects. Therefore, its primary purpose is to organize, track and manage all the customer’s information, activities and conversation.

This helps the whole organization to understand the customers or you can say helps your sales, marketing, and customer service teams or departments. This is to better understand all the activities of customers. For instance, their needs and behavior and provide a better quality of service.

https://en.wikipedia.org/wiki/Customer_relationship_management

In a continuously growing competitive market, it is very much important for a business to deliver the right information to the right person at the right time, otherwise, businesses will lose opportunities to sell products or services.

Therefore, CRM is the only solution for managing all the information particularly in one place with easy access.

Types of CRM 

CRM

Operational CRM

It streamlines the business process that includes sales automation, marketing automation, and service automation. It basically includes a lot of things and information that directly related to the customers. The main purpose of this is to generate leads, convert them into contacts, collect all the required information, and provide service accordingly.

There are three subtypes of operational CRM. These are sales automation, marketing automation, and service automation.

  • Salesforce Automation – It helps in automating the process of sales in all the stages of the sales cycle for setting standards to attain new clients and manage existent ones. It examines sales promotion, automates the tracking of client’s account history, and regulates sales, marketing, retail outlets, and call centers.
  • Marketing Automation – This concentrates on promoting the process of marketing for making it extra efficient and effective. It automates reoccurred or repeated tasks. For instance, sending marketing emails or posting marketing data on multiple channels of engagement. The main goal is to discover the best possible way of offering products and approach the potential customers for disciple sales leads to full customer.
  • Service automation – It allows companies to engage customers by giving the best quality service. It basically includes service automation of client support, and this involves the management of issues, customer call management, and management of service quality based on KPIs.

Analytical CRM

This helps the top management, sales, marketing, and support personnel to determine the best way to serve customers. The main function of analytical CRM is to gather information from different channels or sources and analyze it in a structured way.

Collaborative CRM

It is also called Strategic CRM, which helps to share information collected from different channels. Information collected is about the customers to the various business units like the sales team, marketing team, technical and support team. Usually, every unit works independently and does not share information between departments. Therefore, this helps to unite all the groups to target on a single goal. And use all the information needed to improve the quality of customer service because to gain loyalty and to acquire new customers to the business.

Importance of CRM

Every businessman or everyone into business knows very well that the customer is KING. We would like to give them the best possible experience when buying our products or services. But we can only give them the best possible experience when we have relevant information about their tastes, preferences, needs, wants, buying behavior.

Giving them the choice of experience they want is not without cost. This is the reason why we have to put in place an efficient and effective process or system that provides a definite experience to customers. In the end, this will result in the growth of the business and its profitability. Later, we will find that the benefits and results will far surpass the investments we poured in building relations with customers.

If this is in your mind that the CRM system is only for large business enterprises or large businesses. This is the myth. CRM is an important tool whether for a freelancer, sole entrepreneur, startup, or a global organization. The importance of CRM  system matters much for a business but the reasons to list up are far too many. So, for this part, let’s go with the big picture.

crm,customer relationship management, types and importance of crm, crm software

Some of them are here:

Discover – Discover our customers by opening helpful insights and information about them; we are here in the position to know them properly or better – who are they, how and why they purchase our products. Identifying and disclosing trends of them and interactions with customers is very essential not only because we can easily envision the needs of them and approach their issues but keep further us ahead of competitors who may not be as conform as we are to customers’ pulse.                             google.com

Organize – We have the methods and means to have everything in line or order – from the whole life cycle of the customer to their channel engagement, from automation of sales process to marketing campaigns, and from analytics of business to collecting and accessing customer information or data, amongst others. A contrary string of complicated situations and tangles processes are all streamlined and automated to give us a more precise perspective and a solid hold of things.                                                    google.com

Optimize – We can enhance, develop, and execute customer-related operations by a host of CRM tools. These are intended to give us the flexibleness and convenience we are in need to be receptive to our customers and at the same time, make it easier for customers to do business with us.

You may like:- https://mailcot.com/how-to-integrate-email-marketing-with-crm/ 

 

B2B Marketing, Brand Building, Business, Digital Marketing, Digital marketing and online marketing, InternetMarketing, Latest Technology, Latest Trends

Top 5 Strategies for Brand Building

February 24, 2021

How to make your Brand Viral?

Today we will see that anyone can spend it by making the brand viral. Today we will focus on those things. Where the brand has to go viral in an organic way. Should it be done that your brand is not viral until it is spend less.

Today we will share some points with you:-

  1. Feeling vs Information
  2. Socially Responsible Emotional story
  3. Attention Seeking Potential
  4. Call for action with a beautiful jingle
  5. Exaggerate the insecurities and fear

Brand

#1 Feeling vs Information:

Within your brand’s advertising, promotion or sales pitch, you are telling experiences right away or just talking about your product. In fact, today there is no interest that you keep talking about yourself and your product. People are not interested in who you are, they are interested in how you make them feel. They don’t care how much you know, they know how much you care.

Nowadays, in all the versions that have gone viral inside the world, emotions are very strong. And if they are socially responsive projects, people suppress them and share viral content. Because inside them a good person is awake.

How much people will remember about your brand depends on how you have made them feel about the brand. Whatever you are doing through your advertising, through a sales pitch, through promotional schemes, TV and print advertisements.

#2 Socially Responsible Emotional Story:

If you have a socially sensitive emotional story inside your ad, people will share themselves. You do not need to spend extra. They are not paid branding but organic branding. If you understand, people are affected by the behavior. There is no logic.

#3 Attention seeking Potential:

Earlier, I wanted such a good advertisement that people could take a message with him. But nowadays, people change channels quickly. They have TV controlled via remote. We will record and transfer new channels. And fast forward. So to counter this, if the beginning of ad is not good. And if it does not have attention grabbing potential, then it will immediately take your attention and no one will see that ad. we will add some points in attention seeking potential:-

    • Testimonial route of social proof
    • Unexpected Extreme Delightful surprise

#4 Call for Action with a beautiful jingle:

Jingle means after seeing your ad people start humming. Inside these jingles are hidden commands, a hidden command which is registered by going to your mind. And many times you hum and then go to the shop and buy the same. Your subconscious mind can register music and jingle more easily as it goes to tune and generates a pattern.

If that tune is melodious, it is better composed and especially if you can place a call to action inside your jingle. Could give such instructions. Because of which he should follow it.

#5 Exaggerate the insecurities and fear:

What a lot of brands are doing today. Uncovers the secrets hidden inside yourself. Explore the specialty hidden inside you. To increase, glorify and enhance. You then attach a common sense and urgency to purchasing your product.

For more related information, than you can check out migomail and telcob.

B2B Marketing, B2C Marketing, Marketing, Uncategorized

How to Increase Brand Awareness?

February 18, 2021

Today we will talk in this blog “how to increase brand awareness“. In today’s era, everyone wants to do their business, but everyone is struggling with the problem of how to make our brand bigger, how to make everyone aware of our brand. I will share 5 ways with you all which is helpful to increase your brand awareness.

How to Increase Brand Awareness

5 Ways of How to Increase Brand Awareness?

1. Brand Partnership

So the first thing you can do to increase Brand Awareness is you can partner with other brands. Now, the brands partner up and create a partnership all the time. Some examples of this are Red Bull and GoPro, or Apple and Mastercard, or Pottery Barn and Williams Sonoma, or Spotify and Starbucks, these are all Brand Partnerships. When you are starting out, it is really beneficial to establish partnerships with other brands because what you are doing is to show up with that brand and give them some value.

So make sure that you’re engaging with brands that have similar purposes and similar values and similar lifestyle aspirations. You want to co-publish with them. So you can co-publish blog posts or articles, you can do video interviews, podcast interviews, or you can share or show up in the same place and give value to their audience. By developing these partnerships, it can really build your brand and your brand awareness much faster.

2. Guest Posting

The second way to increase brand awareness is by Guest Posting. Now, you can’t jump right in and write for Huffington Post right away. You’re gonna have to probably start small and build credibility over time and write for a larger and larger publication. You want to research for brands that have similar audiences and similar targets and pitch them with content.

You really wanna do your research well because if you do you’re gonna have better results according to your efforts on your pitches.

3. Leverage Social Media

The third way to increase Brand Awareness is to Leverage Social Media. So people won’t to share your content unless you ask them but you want to make sure that you’re developing shareable content, so things like graphics, infographics, or quotes. Make sure that you’re focusing on trending topics in your industry and use shortened links so it’s really easy for people to share.

Also share other people’s content so they’ll share yours, they will return that favor and then your content getting exposed again to their audience and that’s building the level of brand awareness and exposure.

4. Use Infographics

So the fourth way to increase brand awareness is Use infographics. Everyone loves Infographics, 90% of the information that’s transmitted to the human brain is transmitted visually. And also, we process images 60,000 times faster than we process text, so using a captioned images is a great way to communicate information very quickly. You wanna visualization the information that you know and there are some great services for creating infographics things such as Visme, Venngage, Canva, Picktochart, and many more. They have great services that make it really easy for you to develop infographics. When you do it, you wanna promote the type of work that you do, the kind of innovative ideas, or the kind of resources and data that would be helpful to your customer targets or to your avatar.

5. Publish Content

The fifth way to increase brand awareness is by Publishing Content. Publishing Content is one of the best ways to increase brand awareness. It’s shareable, it’s evergreen, so it’s last forever. It increases your credibility, it establishes you as a thought leader. You can repurpose your content across a bunch of different platforms, so if you write an article you can turn it into a podcast or you make a video also turn it into an article.

You can promote your industry expertise, you can champion innovations, or you can share resources. You can give all sorts of value to your audience and it makes you better and it’s gonna increase your brand awareness.

 

Business, Digital Marketing, Email Campaign, Email Marketing, Email marketing service providers in india, Latest Technology, Latest Trends, Mail Marketing, Mail Marketing India, Social Media Marketing

11 Powerful Benefits of Email Marketing

February 8, 2021

Email marketing:-

Email marketing helps you connect with your audience to promote your brand and increase sales. You can do many things with email, such as selling products, sharing some news, improving your car drop rate, or telling a story.
When you want to communicate something about your brand or sell your goods, email marketing is one of the most cost effective ways to do this.

Email marketing is one of the most successful ways to advertise your business, increase brand awareness, and drive traffic to your website. It is also extremely low cost and has an exceptionally high ROI.

11 powerful benefits of email marketing and how to start making $100 + per day with email marketing in 30 days or less, even if you are brand new.

The 11 powerful benefits of email marketing are as follows:-

    • Credibility
    • Relationship
    • Marketing to many
    • Increases sales
    • Low overheads
    • Less = More
    • Free traffic
    • Fast results
    • Create excitement
    • Automation
    • Stay on their mind

Email Marketing

#1 Credibility: 

People do business with people they know, like and believe. Email gives you the ability to build credibility with 100, even thousands of people at once. You can do this by sharing entertaining stories and useful information in your email.

#2 Relationship:

It is all about building relationships. You do this by sharing your life stories with people to whom they can relate. This makes them feel that you are like them. If they feel that you understand their struggle, they are more likely to buy from you.

#3 Marketing to many:

Most people are busy trying to run their business by interacting with individuals on online social media. This is a highly ineffective way of doing business because you are only marketing one person at a time. Email allows you to market to a large group of targeted people at the same time, all with the push of a button.

#4 Increased sales:

When you have a listener of highly targeted people, who you reach at the push of a button, your life changes. You can generate free traffic and free money by just pressing a button.

#5 Low overheads:

Email marketing gives you massive ROI. The running cost of email business is very low compared to the returns you make. When you think that each subscriber on your list might be worth $ 1 or more per month to you, you’ll soon find out why email makes so much sense.

#6 Less = More:

Email marketing is the ultimate way to make big money as a slacker. Most days, it takes me 10 minutes to write an email, which I schedule to go out at the time of my choice. By the time I decide to make the video, my workday is over.

#7 Free Traffic:

Even if you have paid advertisements to build your email list, once you have subscribers, you are able to monetize them again and again. So effectively, once you break even at your expense, email traffic becomes free. You are literally making free money again and again.

#8 Fast results:

There are not many businesses that you can start today and literally begin profiting with the very same day. Email is one of those business that can deliver immediate results within your first 24-72 hours.

#9 Create excitement:

When you have a product you want to release, or an affiliate offer you want to promote, you can preform your email list and build your excitement. Then when your product, or offer goes live, you have to wait for people with credit cards to buy it.

#10 Automation:

Email marketing helps you run a large percentage of your business on autopilot. There are many weeks where I spend most of my time eating out, watching YouTube, or at the beach, while my pre-set emails go out and automatically earn me money.

#11 Stay on their mind:

By having an email list that you can mail daily, you are able to be at the forefront of people’s minds. They cannot be till today or tomorrow. But when they are ready to shop, you will be the first person they think of buying.

For more related information you can check out migomail and telcob.

Marketing

What are the Objectives of Marketing?

February 3, 2021

Hello friend, in today’s blog we will understand and learn about the objectives of marketing.  A great marketing plan should have a list of strategic and clear objectives of marketing.

As long as you know that your products and services are lurking in these four marketing objectives, then you are going to fail in marketing.

Objectives of Marketing are the set goals of a brand. Job Seeker, freelancer, and for business owner use marketing tricks on their own respective business, need to understand these four objectives of marketing.

Four Objectives of Marketing are:

  1. Awareness
  2. Consideration
  3. Purchase
  4. Loyalty

Objectives of Marketing

Before understanding these four objectives of marketing. First I will give an example for better understanding.

I provide the service of email marketing, do you buy our service, while you do not know who I am, and do you still buy our service. Our competitors are Sendinblue, Sendgrid, Mailjet, and many more which are providing the best email marketing services, will you guys still buy me, no matter how much I say that I’m the best in the market.

You will not buy right! There will be many factors that will not let you buy my product.  The most important factor will be trust because:

  • New to Market (just newly enter in the market )
  • No Records (there is no previous history )
  • No testimonial (no customer review)

There will be many factors that will prevent you from purchasing our services or product. If I directly jump on the third objective which is a purchase, no matter how much offer I give or how much discount I give to customers, no one can buy our services.

So the first step should be towards awareness.

1.Awareness

My first task will be to create trust in the eyes of the viewer for our service. So we will write a blog to raise awareness, educate them and provide knowledge. First focus on content marketing more, so along with display ads which we will run all over the social media accounts or on the internet, I will make sure that I am running a campaign on creating trust as much as possible. So I will write a blog on all the topics which are related to my services.

For example, My company provides services of Email Marketing, so I will write all the blogs related to Email Marketing topics like, What is Email Marketing, How does Email Marketing work? Importance of Email Marketing, Why Email Marketing services are beneficial for your business, and so on.  We will be writing more and more topics to get more trust factor.

2. Consideration

Now the second step to move to the Consideration stage. When in the consideration stage exactly now is the time to tell about your product and services. Introduce your product, tell USPS about your product why you are the best in the market. So keep telling people about this type of product and services, share real testimonials like A company was offering offers on some of its products, and it had to convey the information of the offer to all its customers, then that company used our email marketing service to pass that offer to its customers and the company’s sales also increased.

If I share this type of real testimonial in front of my audience, then what will come to the mind of the viewer?

  • Email Marketing is the best channel
  • Increase sale
  • Reached more and more people
  • Build Trust

When we are in the consideration stage, this is a stage we still don’t push out your product but you focus more on will people buy or will people not buy. So first is the awareness we have to tell people that you exist in the market, second is the consideration stage you will just let people consider about your product by introducing about your product and services feature and advantages.

3. Purchase

When in the purchase stage, now this time to need ROI (Return on Investment). Now you want to get back the money how much you spend on the awareness and consideration stage. Now is the right time where you can offer 50% off, 30% off, 70% off, buy-one-get-one-free, Hurry Up! 3 days left, with all these types of offers people will buy your products in the market and engage with them because you spend enough of time spent in both the stages awareness and consideration stage.

Now this time to focus on Return on Investment (ROI) and when people will buy your product or services then move to the fourth stage loyalty.

4. Loyalty

In loyalty focus on customer who already use our product and services, it’s easy for us to target someone who has already consumed and used our product or services because someone who already used our product the CPA which is the cost per acquisition comes down and falls down drastically of our company. Target a new customer every time there is a cost involved because he/she traveled from awareness, consideration, purchase, and loyalty.

Target someone who has already buy and use our product, it’s pretty easy to convince them back to use your product again.

Fun facts, for all the companies 90 to 95% of the business comes from the loyal programs, comes from their retention customers. So, when in the loyalty stage try to build a good loyal program for existing customers

Conclusion

What did we learn today? There are the four Objectives of Marketing, which are:

  • Awareness
  • Consideration
  • Purchase
  • Loyalty

These all four objectives are customer cycle for all companies. This is how you nurture a client, remember initially I told you, just directly selling out something to your customer won’t help you in your direct sell but when you nurture your customer from awareness, consideration, purchase, and loyalty turn you become a successful marketing strategist in this Digital world.

 

Uncategorized, Email Marketing, Mail Marketing, Mail Marketing India, Marketing, Marketing Automation

Must have useful features for an email marketing service provider

February 1, 2021

No matter how big your company is or how many emails you plan to send (Email Marketing India), you need an email service provider that provides you with the ability to create emails that customers cannot ignore. . You want an ESP that has a variety of features that you can use today and in the future.

Email GIF - Find on GIFER

 

Here’s a look at helpful features you should look for to help you figure out which email service provider is best for you.

Tools that make email creation a snap

Creating an email should be simple. You want an email marketing service provider that provides you with the ability to create customizable, mobile friendly emails to showcase your brand.

Specifically, you should look for:

Pre-built, mobile-friendly templates – Get access to the template so you don’t have to create every email from scratch. The templates offered should have a responsive design, which means that they will adapt to any device from smartphone to tablet.

Customization – You want the ability to change each attribute of the template so that you can make it your own.

Drag-and-drop editor – You will not need coding skills to create an email. Look for a drag-and-drop editor that gives you the power to easily add text, pictures, white space and social icons.

Access to sign up forms

To make email marketing a success, you need a healthy list of interested customers. In an ideal world, your list is always growing. That way, if customers lose or lose interest, you have a steady stream of new prospects ready to go.

See an email service provider that provides a sign up form. In fact, you should look for a provider that has many “subscription tools”. A signup form requires little HTML knowledge to embed the form on your website, but the sign up page is a stand-alone page with a standalone URL. You can share it online or in a picture in your email signature.

Wondering where to put sign up forms? You want to add forms to key locations. Consider adding a form to these fields:

Your home page –Add a sidebar or footer that asks visitors to join your email list.Six Ways to Make Your Email Marketing Work Better

At the end of each blog post – Allow interested readers to join your list for access to more great content.

On your ‘About Us’ page – If visitors are interested in knowing about your company, they may also be interested in joining your email list.

In your email signature – Add a link to your email signature that gives customers the ability to sign up for your promotional email.

Great customer support

As you create and send emails, so are the questions. Make sure the email marketing service provider you select provides support. Watch for both phone and email support. Consider sending email to the provider (Email Marketing India) to see what kind of response time you get.

Do You Provide a Quality Service? — Blog - TwoTwo Creative | TwoTwo Creative | South Jersey Design Printing and Direct Mail

Look for a knowledge base that provides step-by-step instructions for completing specific tasks. You may need help after hours or just need a little DIY help to create an email, so an extensive library of articles that are available 24/7 is extremely useful.

You should also cruise through the email marketing service provider’s blog. See if the company offers content that can help you create a better market. Which says a lot about a company. If the company is willing to create in-depth blog articles that share best practices, trends, and tips, it reflects the company’s commitment to customers.

The ability to build individual customer profiles

Many email service providers (email marketing) help you collect customer information, but they do not provide a way to analyze and leverage it. You need an email service provider that shows you easy-to-read analytics that go down to a granular level.

Three Simple Steps to Creating an Ideal Customer Profile - Michigan Inbound Marketing Agency | The Whole Brain Group

For example, you should be able to see how many times a specific customer opened an email and where it lives. And you need to present it in a way that makes sense.

Look for an email service provider who can help you collect data:

Third party apps – See the ability to integrate apps that you use every day with your email marketing platform. You should be able to link to Salesforce, Facebook, WordPress and Google Analytics – just to name a few. You want all these platforms to work together so that data can flow between them.

Preference centers – An email service provider should give you the tools to deploy a preference center on your website. A preference center lets customers know what they need. They can choose the email frequencies, the types of emails they want to receive, or the products they are interested in learning.

Choosing an email marketing service provider can be a difficult choice. To find the best fit, there is a need to find a provider that helps you understand your audience and connect with them personally.

For more related information than you can checkout migomail and telcob.

Email Campaign, Email Marketing, Marketing

How to Better Your Email Marketing Services Strategy in 2021

January 28, 2021

One month into 2021 and you can hear the distant rally cry that Email Marketing Services are smarter, stronger, and going to be a popular topic throughout 2021 (and in the years to come).
Email marketing continues to be one of the top-performing tactics that inbound professionals have in their toolbox. Each year is a new opportunity to be human, helpful, and holistic with your email marketing strategy.

In 2021, email is going to continue to improve and evolve. With GDPR launching in May, multi-channel conversations, and new technology always on the rise. A there lot to be excited about and get prepared for.

The very first email sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was another 20 years before email became popular. Today, email marketing is ubiquitous.

You need an email address to do just about anything online including pay your bills, sign up for a social media account, access your bank account, or apply for a job.

Here are A Few More Email Facts You Might Not Know

• In 2020, Livewire reported an estimated 260 billion emails sent every day.

• There are nearly 5,500 million active email accounts in the world.

• The average office worker receives 121 emails every day.

Despite the rampant advances in social media marketing, emails remain as important as ever for businesses to connect with leads and customers. Since a lot of digital marketers have realized the high ROI and customer acquisition rates emails offer, an individual’s inbox has become an ultra-competitive zone with multiple brands vying for his or her attention. That means your marketing emails have to be absolutely spot-on if you want to survive, let alone win, the game.

Email Marketing Services Strategy

Here Are Four Ways You Can Improve Your Email Marketing Services Strategy In 2021:-

Use Attractive Subject Line

90 percent of email’s open rate is increased by having an attractive subject line. Because the user first reads the subject line of the email, if the subject line is attractive, the chances of opening the mail are increased.

Here I will give you some examples of subject lines on how to write an attractive subject line.

  • open to see our top picks of sale (Kate Spade)
  • Save money. Don’t leave the couch. (Dollar Shave Club)
  • Forget Your Troubles, Come On Get Matchy! (Patpat)
  • A Sale of ❄ and ? (ThinkGeek)

Use Segmented Emails Instead of Broadcast Emails.

Companies generally tend to send the same emails to all the contacts on their subscriber list. Sure, they may personalize for each individual, but the crux of each message remains unchanged. This results in a lot of subscribers receiving emails that are irrelevant to them, which in turn lowers open rates and increases unsubscribe rates.

Segmented emails are the solution to this problem. Such emails sent to specific segments within a subscriber base — divided based on previous interactions with a brand, demographics, interests, and position in the buyer’s journey. Research has shown that segmented emails generate 18 times more revenue, and have a five percent higher click-through rate than broadcast emails.

Send Emails Only to Those Subscribers Who Care.

Businesses need to understand the importance of marketing to that person who genuinely cares about what they’re being offered. The first step is to send emails only to those people who have willingly given you their information; never message contacts acquired from purchased email lists. Even among those who have given you their email, there will undoubtedly be a marketing-averse few who won’t ever open your emails.

Repeatedly sending emails to these people will decimate your email opens and engagement rates, which in turn may cause Email Marketing Services to mark them as spam. It’s a good idea to avoid sending emails to unengaged subscribers or at least limit the number of times you contact them to once or twice a month.

Figure Out What’s Going Wrong And Fix It. Fast And Immediately.

If you think your email marketing efforts aren’t proving to be as effective as you hoped them to be, it isn’t a bad idea to take a break and analyze what’s going wrong. If your emails have low open rates, try experimenting with different subject lines and send emails from a personal address instead of a company.

A rise in un-subscriptions, while not debilitating on its own, is usually indicative of forthcoming spam complaints. That’s why it’s essential for you to figure out exactly why people are unsubscribing from your emails. If you can’t find anything wrong, stop sending emails to those people who don’t open them and instead focus on those who have high engagement rates.

Getting marked as spam is fatal for your email marketing strategy. Your domain’s reputation goes down and you run the risk of being blacklisted by email services. If your emails are getting marked as spam, stop sending them immediately. And find out what’s causing your subscribers to take this action. Maybe it’s a faulty CTA, a malfunctioning sign-up form, or a missing link; whatever it is, it’s crucial to identify and fix it before resuming your email marketing services efforts.

Constant Testing Is The Way To Go.

The ideal email marketing service strategy. The one that pays the most dividends for the time and effort you put into it. Formulated by excessive trial and error experimentation. No fixed set of rules that guarantee a successful email marketing services strategy. Only guidelines that you have to work within to create one for yourself.

Testing things like the days and times when you send your emails. The subject lines you use, and which types of your emails have the highest engagement allows. So that you to better understand your subscribers’ behavior. This also helps you create effective Email Marketing Services campaigns. That resonates with your subscribers and has the intended effect on them.

B2B Marketing, B2C Marketing, Digital Marketing, Lead Nurturing, Marketing

10 Great Leads Generate Tips and Tricks

January 18, 2021

Welcome to the blog section of Mailcot! Today we will see tips and tricks of leads generate in this blog. Friends, “a man reaps what they sow!” Lead generation is essential for any business. Leads Generate

In the earlier blog, I had explained what is lead generation, what are its methods, and its types. If you haven’t read and want to read. Check Out…

What is lead Generation and Its Method

tips and tricks of Leads Generate

Today I am going to share some of the great tips and tricks of lead generation in this blog. There are many tips and tricks related to online lead generation. Because a lot of companies and individuals have to face issues in lead generation. Leads Generate

Let’s see 10 great tips and tricks of Leads Generate.

1. Focus Quality over Quantity

“Do you want this also happen with you, didn’t eat and drink anything and broke the glass twelve”, This means friends when you work hard on the lead and eventually find out that lead was not qualified, then how would you feel? both hard work and time will be wasted. Do not waste your time on leads that are not qualified. You do research and choose a target audience that is more likely to buy the product. Try to shortlist a quality leads list. If you are doing lead generation online then keep your audience engaged.

Engaged means the audience doesn’t run away quickly after read our content. Just think someone starts a read your content and after a few seconds, they run away from your site after seeing your content because they did not find your content interesting. You lost the lead as well as your site page’s ranking can have a bad impact on the search engines.

Make content interesting, provide value to the user. After they seeing the content, they felt yes it is useful. Content has to be created keeping a particular target audience in your mind. Don’t waste your time in the process of showing all kinds of content to everyone. Whichever you are targeting an audience, just think whether your content is useful for them or not. Leads Generate

2. Data Always Correct

Somewhere you are not going in the wrong direction, you are selling juice to someone who needs Pepsi. Friends! don’t do it at all, target the right people at the right time, for this, you must have the right data. So before working on leads, make sure that the data you are using is correct or not. The data must be reliable, if the data is correct, then you can concentrate on generating leads from a calm mind, without any confusion. Leads Generate

3. Use the Website Properly

Your website is a very important medium or tool to generate leads. To generate more leads, you need to bring maximum traffic to your website. The call-to-action on your website should be clear. Call-to-action is understandable, call-to-action is a marketing term used to get instant feedback from a customer when he or she says something.

Like for example, you have a button on your website on which you have a text “for best deal” click here, this is your call-to-action button. Leads Generate

Copyright skills must be used in a call-to-action. With word games, you can attract people to your product. Like you wrote that we have a great offer for you on the Email Marketing “Click to Buy now”. 

  • Write a variety of attractive text and see the result and which content should be in which place this also is important. i.e. content alignment.
  • The second thing is human-computer-interaction in which people’s interaction with computers or design technologies is observed, that is how to try to create a user-interface so that the user experience is good.

Make the user interface of your website according to the behavior of people, so that you get maximum online leads. Leads Generate

4. Make Good Use of Social Media

Share your content as much as you can through social media. The content should be such that people become your fans. With social media marketing, you can reach your target audience and get better quality leads. And friends, through this you can also increase your loyal fanbase. Your followers and customers will always be updated whenever you post a new offer.

Friends, the use of social media has increased considerably, and their different types of social media sites are available for a different audience. You will see which social media site will suit your business.

5. Use the Right Tool

Smart work is needed more than hard work. Tracking your leads is more important. Have you heard about Google Analytics? their free version is also available. In this, you can analyze the traffic of your website, the behavior of your audience. Because it provides you with the necessary data of your consumer behavior if you get time check the google analytics tool.

When you do things after analyzing, you save a lot of time because hard work is in the right direction. There are many tools that are used to track the audience such as Hubspot, Sprout Social, Buzzsumo, Snaplytics, ShortStack, and many more. Leads Generate

6. Use Automated Opt-in Email Marketing

Email marketing is still a very widely used method of Leads Generate, but it is significant to use it properly. You should implement automated opt-in in tour email marketing campaigns, which means people can opt-in for your emails using a form like for newsletter. In this way, you will create a database, send them your automated emails occasionally, and keep them updated about your product, and don’t forget the call-to-action button and link of your landing page.

7. Try to keep Form Short

Try to put yourself in the place of a user or customer, and gave you a very long-form on a site and say fill it for more information, would you like to fill it? or instead, if you are given a form with two fields (name and email address), you will prefer to fill it out.

So try to avoid the fields which you don’t feel are necessary to gather right now. Yes, but where you think you need to filter leads such as age, income, etc., use that field there. It all depends on your product as well, some products need a form with few fields. This thing will also depend on how much effort you want to put in tele-calling. Because if you get a fully filtered leads list, then you will only have to call qualified leads. Otherwise, it would have been a waste of time to call unqualified leads.

As I said, it all depends on your product, but try to keep the form as short as possible. Either you can also do that in the beginning, take less information in the form and later you can prompt the user to fill the complete information form. Leads Generate

8. Provide Free Content to Users

Be a little generous person for lead generation, don’t skimp more. If a user sees a form, by a filling which he can get some free premium content, then why won’t he fill that. Analyze properly which content you can give for free. After watching or reading your valuable content, the chances of him becoming your customer will increase.

We really get excited when someone gives us something free. Be a bit generous, see if you are getting a loss by giving a free content or free trial subscription, but you can get good results. By providing free content, you lure consumers, converting a person into a lead.

So keep in mind that, be a little bit generous and provide free content to get them as a lead. Leads Generate

9. Keep your landing page clean

The landing page is a web page where you sell something to your customer or audience or trying to generate leads. Many people make the landing page like a storeroom, very messy. They try to put everything on it, so if a visitor comes, he will run away after seeing that messy landing page.

The landing page always should be clear and clean. Customers need not search for a thing much otherwise, the bounce rate will increase on your landing page.

10. Give some points to Customers/Audience

This may sound like an interesting thing. You can divide your users or customers as per the points like some user will open your emails, visit you landing pages or attending your seminar, so give some points to those users. These people have a high possibility to become your customers than others. Because these peoples have already visited your page or attended your seminars, so divided your users by giving them points like this. You don’t need to do this manually, there has a lot of automated system for this.

In this, you give your precious time to such people, who have high hopes of buying your product. Give them a priority. Leads Generate

Conclusion

You have to read the article carefully and thoroughly. This blog contains 10 great tips and tricks of Leads Generate. If you follow them, you can get a great lead for your business. Let me tell you one more time what were the points here. Leads Generate

  • Focus on Quality over Quantity
  • Data Always Correct
  • Use the Website Properly
  • Make Good use of Social Media
  • Use the Right Tool
  • Use Automated Opt-in Email Marketing
  • Try to Keep Form Short
  • Provide Free Content to Users
  • Keep Your Landing Page Clean
  • Give some Points to Customers/Audience Leads Generate

Thank You

 

 

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