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Vmayo Team

Email Hosting

Who are the top 5 Best Email Hosting Services Provider in India

March 19, 2019

Best Email Hosting Services Provider in India- MailCot, ipage, CloudOYE, HostGator, Octane. Are you looking for the best email hosting services provider? An Email Hosting Services is an Internet hosting services that operates email servers.   Also, It usually offers premium email as opposed to advertisement-supported free email or free web email. Also, it differs from typical end-user email provider such as webmail sites.

Ipage, CloudOYE, Octane, HostGator, Email Hosting services,

Benefits of Email Hosting Services

  • Secure:- Hence, It means the complete transition of data that takes place is completely encrypted. Because no unauthorized party has any access to it.
  • Address Book:- Hence, This is one of the most significant aspects of Email Services. So, The companies provide their users with the ability to share an address book.
  • Spam Filters:- The best part about going for these services is that these come with spam and virus filtering features. An email hosting service provider usually makes sure that spam emails always remain out of the mailbox.
  • Adequate Storage:- Companies offering this service also ensure that its users get adequate storage space. All hosting companies provide storage space that is more than adequate to store thousands of critical messages.

Top 5 Best Email Hosting Services Provider In India

In this article we suggest Who is the top 5 Best Email Hosting Services Provider In India. The name of MailCot is the first rank in this list because they are cheap and reliable email hosting service provider, These are some other Email Hosting Services Provider in India 2. ipage, 3. CloudOYE, 4. HostGator, 5. Octane,

1.  Mailcot

Top 5 Best Email Hosting Services Provider In India, ipage, CloudOYE, HostGator, Octane Email Hosting Services Provider

Mailcot is One of the Best Email Hosting services provider in India. The company was established in the year 2012, we are serving Email Hosting and Email Marketing in India, USA, UK, Canada, Australia, South Africa, Singapore & Europe. So, Boost your sales and business with MailCot Email Hosting services.

2. ipage

Top 5 Best Email Hosting Services Provider In India, ipage, CloudOYE, HostGator, Octane Email Hosting Services Provider

ipage is a is an Endurance International Group brand. EIG owns some huge names. So, in the web hosting world like FatCow, Bluehost, HostMonster, Just Host, PowWeb, EasyCGI, StartLogic, Dot5Hosting, VPSLink, and more.

3. CloudOYE

Top 5 Best Email Hosting Services Provider In India, ipage, CloudOYE, HostGator, Octane Email Hosting Services Provider

CloudOYE Email hosting is a service offered by hosting service providers. Also, as a premium solution by hosting a wide array of email software applications on custom and dedicated email platforms.

4. HostGator

 

HostGator Set up your Business Email with email hosting services. So, Get on the fast-track with ✓99.9% Uptime Guarantee ✓5 GB storage ✓Email on Mobile ✓Super-Strong Spam Filters ✓45-Day Money Back Guarantee ✓24/7 Award-Winning Support and more.

5.  Octane

Ipage, CloudOYE, Octane, HostGator, Email Hosting services,

Octane Email Marketing India Octane Marketing is good services. so, No Spam. Business Booster 2.0 is a best-in-class service which allows you to boost your customer.

Email Marketing

Top 5 Email Marketing Company in Hyderabad

March 15, 2019

Email marketing is a powerful direct marketing strategy that involves sending a commercial message to a group of people or potential customers/clients using email. It is an inexpensive way of communicating profitable or fundraising messages to your audience. Over the years, Email Marketing Company has emerged as the most effective digital marketing strategy for getting new clients. Also, communicating with the existing customer base. In this article, I’ll discuss the Top 5 Email Marketing Company in Hyderabad.

Organizations are using email marketing as one of the most potential marketing tool available for communicating with people. Therefore, for an economical mode and means to reach a wide range of customers. As an online marketing tactic, email marketing is quite cheaper and faster than traditional mail. Similarly, It is through which advertisers can reach substantial numbers of email subscribers who had made a choice of receiving communications on subjects of interest to them. However, Companies are reaching to their targeted audience or customers by sending highly targeted content quickly, easily and at minimal cost.

Here are the Top 5 Email Marketing Company in Hyderabad listed below:-

1. Mailcot

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

Mailcot is No.1 Mass Mailing Service Provider Company, and Email Hosting Services provider. Boost your sales and business with Mailcot Email Marketing Solutions. Also, for email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, email strategy, email analytics etc. And having contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws.

2. HemsMail

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

HemsMail providing Email Marketing Services & SMTP Server in India. However, it is also providing Reseller & Super Reseller subscriber based email marketing.

3. Vmayo

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

Vmayo is an online leading Digital Marketing Agency and Software Development Company in India. We Offer a Wide Range of Digital Marketing & Software Development Services.

4. Hostbili

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

Have a look is one of the hostbili web services growing web site design companies providing quality web site design, specifically tailored for small and medium-sized businesses.  The cost to run your own web site is now affordable as all our customers have access to our own World’s Easiest Self-Update Console.

5. Webrocz

Email marketing Company, Email marketing company in hyderabad, Hemsmail, Vmayo, Hostbili, Webrocz

Webrocz is the market from years and has been providing quality services to our clients of various domains such as Digital Marketing, Web Solutions, and Branding. However, it is one of the best companies in Hyderabad, we pride ourselves to beat our competition and succeed in the market. Our team of experts loves to take up challenges and communicate complex ideas in a simple and effective way.

email marketing vs mobile marketing, Mobile Marketing

Email Marketing vs Mobile Marketing-which one is better

March 14, 2019

which one is beneficial  for your business and help you get more client-Email Marketing vs Mobile Marketing

As a marketer, we always need to find out the best marketing technique to promote our business and service to reach a number of the client within seconds and also to get traffic and more conversion plus we want to get the attention of the customer quickly to increase your sells.

What is Email marketingEmail Marketing vs Mobile Marketing-which one is better

Email Marketing is a shape of direct marketing that makes email as a means of communicating business or fundraising messages to a target market.
At its most basic level, email marketing is using electronic mail to sell your commercial enterprise. it is used to domesticate relationships with capacity customers, keep current customers knowledgeable and up to date on your brand, product, and carrier, provide promotions, bargain and sales provide to inspire customer loyalty, and extra.

What is Mobile Marketing

Email Marketing vs Mobile Marketing-which one is better

mobile marketing means selling a brand or business in a way this is greater efficiency for smartphones and different mobile devices through apps, social media channels, and also websites. mobile marketing is a multi-channel, virtual marketing method aimed toward attaining a target audience on their smartphones, tablets, and/or other mobile gadgets, via web sites, email, SMS and MMS, social media, and apps.

Difference between email marketing and mobile marketing

Email Marketing vs Mobile Marketing-which one is better

Why You Need an Email Marketing Strategy

Email Marketing vs Mobile Marketing-which one is better

you need a strategy that determines the who, where what and why of your email marketing activity. Without a strategy you’re shooting in the dark, also hoping that someone will engage with your email campaigns.email marketing vs mobile marketing  strategies are best for increase your growth of business

Direction

This is where an email strategy comes in to play. A strategy – simply put- is a plan to achieving your goals and objectives. Your strategy will define what email marketing to send, to whom to send it to and when to send it. Marketing research, industry insights and performance analysis of your own marketing campaigns all contribute towards your overarching email strategy.

TacticsEmail Marketing vs Mobile Marketing-which one is better

Creating a strategy doesn’t have to be a long process. Start with identifying what you are wanting to achieve, then conduct competitor insight, a little industry research, and insightful analysis into your customers and you are almost there towards a strategy. Without the first strategic step in your email marketing process, it’ll be incredibly difficult for you to determine if the tactics you are using are the right ones.

Data

Your email strategy should be about building relationships with your subscriber and customer base. Data will also provide insights into what your subscribers engage with and what they don’t. Understanding the insights of what the data is telling you will ensure that your email marketing is optimized.

Target audience

This means a move away from the batch and also blast approach where you send the same message to everyone and focus on what the recipient wants to receive from you. Understand their interests, also their behavior and why they subscribed to your email marketing. Then with your strategy, use that knowledge to tailor and personalize the experience your recipients have with your brand.

Performance

By comparison between email marketing and mobile marketing of Email marketing has much more to offer than a click. Your subscriber base should be a loyal customer base to your business.

Email Marketing vs Mobile Marketing-which one is better

Email Marketing vs Mobile Marketing-which one is better

Whether you are looking to do B2C or business-to-business email marketing, there are definite benefits for companies of all sizes. Email Marketing vs Mobile Marketing who will get maximum return low cost and also help to generate leads

Greater Reach

The reach of emails is one of the best among all digital channels. With more and more people using smartphones, emails can be accessed anywhere, anytime.

Easy customizationEmail Marketing vs Mobile Marketing-which one is better

Emails can also be easily customize and this help in getting a better response rate. This is also a great way to retain customers.

Not Expensive

As mentioned earlier, emails are a cheaper medium than many other marketing channels. Keeping the ROI in mind, it is a good channel to send information and promote your brand in the best way.

Better information sharing

Emails can be the best way to share information in the form of text, images, graphs, and others to showcase your brand, share Company information and create CTAs.

In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered it for your business already, now is the time. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business are sure to benefit. email marketing and mobile marketing you easily calculate their feature and if we use email marketing is the best digital marketing technique.

Email Campaign

How Can You Get 100 Email Subscribers In The One Week

March 1, 2019

“How Can You Get 100 Email Subscribers” If you’re looking at ways to get your first 100 email subscribers, you’re in the right place! I’m going to explain to you the exact Email Marketing strategy I used to get my first 100 email subscribers. Why you must have an emails list but the main one is that it’s the absolute best way to earn money because you can monetize your blogs true fans!

How can you get 100 email subscribers in the one week

Here are some ways How can you get first 100 email subscribers in a One Week

1. Pick The Right Email Marketing Service Provider

The very first step to getting your first email subs is to choose the right email marketing service provider. This can be a difficult task because there are groups of different options and everybody seems to have a different favorite.

The first aspect of choosing an email service provider is a price. If you’re just starting your blogging journey, I highly suggest using MailCot Email Marketing Service Providers because they are completely FREE until you hit 2000 subscribers.

However, I’m a huge fan of the seriously awesome email marketing service Mailcot. You’ll pay $7.06/month for your first 1000 email subscribers when you realize just how powerful emails can be. Mailcot has a lot more power and is much more customizable than Vmayo which is why I made the switch when I only had about 5 subscribers.

I’m never going to tell you that you absolutely have to spend money on emails right away because most people who will say that just want to get your affiliate sign up so they can make money. I want you to succeed! If you can’t afford $7 a month. I’m not going to tell you to go into debt to make it happen, use Mailcot for free!

2. Install Hello Bar on Your Blog

Hello, a bar is an insanely easy way to get emails subscribers because it shows up at the top of the screen for readers on both mobile and desktop. This means that no matter what page your readers end up on they will see emails opt-in no matter what! You can customize your hello bars like crazy and make sure they match the colors of your blog and your brand so that they fit seamlessly into your style.

In my first 30 days of seriously trying to get emails subscribers. I got more than 30 opt-ins just from using Hello Bar alone. The best thing is that you can set it up with most emails service providers to easily get those subscribers in your list.

3. Put Basic Forms Everywhere

Most blogging experts will tell you that a basic form doesn’t do much for you. But it doesn’t hurt anything either. From my first 100 subscribers, I got 10 of them just from the basic form. That’s a trick when you think about it. Having basic Emails Campaign forms all over the place is an awesome way to get subscribers. It that will truly care about your content because they aren’t signing up for just anything. I put these opt-in forms just about everywhere. Mostly at the end of my blog posts right before my “Final Thoughts” section.

4. Create a Great Email Templets

Of course, this is what everyone says about getting email subscribers because it’s what works. The only difference is that I am artistically challenged and cannot create cute printables. And other beautiful things to entice people to subscribe so I decided to take a different path. I decided to create a free Emails, Templet!

My favorite thing about doing an emails campaign instead of a regular printable. Emails Templet is that people are going to get more used to seeing your emails in their inboxes. This means that when you keep emailing them afterward they’re more likely to actually open your emails! This is how I got the majority of my email subscribers in that first month and I’m not surprised. It’s an amazing way to gain real loyal fans.

Election Cmapaigns, Email Campaign, Successful Marketing Campaign

Best Tips for 2019 Elections Political Campaign Email Marketing

February 27, 2019

“Tips for 2019 Elections Political Campaign Email Marketing” Almost every political campaign uses email at some point or another to communicate with voters. Given how ubiquitous it is and its potential to affect an election outcome, it is always surprised at how badly political campaign email marketing is done. In this piece, we will take a look at the topic and give you the tips you need to make your outbox your best weapon.

Email Advantages in 2019 Elections Campaign

2019 Elections, political campaign email marketing, campaign email marketing, political campaign email, political campaign

It’s easy

Once you get set up it’s as easy to send 10,000 emails as it is to send 10.

It’s flexible

You can send almost anything by email. Images, links, embedded videos, and call-to-action buttons can all be sent and emails can be styled with a variety of template designs.

It’s effective

Despite its detractor’s, email does work. Open rates of 1 in 4 or 1 in 10 might sound unimpressive but if you are sending thousands of emails, that is still a huge number of people that are getting direct communication from you. It is also far easier to track open rates and click rates than on social media so you have an effective analytics stream.

Measuring Email Open Rates: Tracking  Email Matrices

  • Open rate:- If less than 10% of delivered emails are being opened (you will see these metrics as standard in most email blast software by the way) then you are doing something wrong. 25-50% open rate is very respectable.
  • Click rate:- If you have links embedded in your email to click (again this is tracked as standard) then you should be aiming for circa 3% or higher click-through rate (CTA).
  • Unsubscribe rate:- This is a really important metric. If more than 5% of emails delivered result in people unsubscribing from the email list then you have an issue. Either you are sending the incorrect material to them or you did not get correct permission from them to be sending emails.

Researching Email Marketing for Political Campaign

Political campaign email marketing is like research science. You do not get it perfect the first time, it is through trial and error and lots of testing that you find what types of emails work for which voter segments.
A great way to get out ahead with this is to do some competitor research in the beginning. Sign up for newsletters from your competitors (discreetly) or from similar industries to see what types of emails they send.

Things to note might be-

  • Email subject lines – which would you be most inclined to open?
  • The frequency of emails, daily, weekly, monthly?
  • The content of the emails
  • How specific they are to you – this indicates the level of targeting is done by the sender
  • Offers were made, links and look-and-feel generally.

How to do your Political Campaign Email Marketing Targeting

So email marketing relies on the good quality targeting of the voter. Universe matched with relevant information in order to be successful. Doing the targeting can be one of the more difficult tasks. But there are a number of techniques that can be used.

2019 Elections, political campaign email marketing, campaign email marketing, political campaign email, political campaign

1. Voter database

Firstly, use your voter database and the intelligence contained within that to create segmented groups for email blasts. Obvious possibilities here include by precinct, by voting history, or any of the other key data-points you hold on voters

2. General to specific

If you don’t have any data on which you can segment, ie, you just have the email address and perhaps the person’s name then it is still possible to run a smart segmentation program. Starting by sending an email to everyone in your database. You can build segments based on who opened, who did not, who clicked links within the email.

3. Voter outreach data

If you are using campaign tech like Mailcot or any other method of digitally capturing and organizing information from voter outreach then you can segment based on that. Set up custom fields or surveys in your canvassing operations that can provide the basis of email targeting. For example, you might have a standard question asked of all voters such as ‘do you intend to vote for our candidate’. It is then very simple to set up a list of voters who do intend to vote for you. Who can then receive emails designed to ensure they get out to vote on the day. The rest can be divided into email lists that target swing voters or ones that set out to persuade those who are set against your candidate.

4. Differentiated signups

Another great way to find targeted groups of people is to set up differentiated email signup forms on your website. Ask your website visitors if they are interested in, say, healthcare reform, to sign up for your newsletter. All leads captured from this signup button then go into a newsletter letter marked ‘healthcare’. Similarly, on other pages of your site. You could have the same type of form, but this time talking about ‘education’. Some websites contain newsletter forms that ask the person, as they are signing up, what issues that most concern them.

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Marketing Automation

Integrating Your CRM with Marketing Automation Benefits

February 24, 2019

Integrating Your CRM with Marketing Automation Benefits

There are many companies which integrating customer relationship marketing platforms (CRM) with marketing automation systems can be harnessed to achieve the best possible relationships with customers. Marketing automation is already used by a quarter of all B2B Fortune 500 companies and 76% of the world’s largest SaaS companies.

Important Marketing Automation Benefits that integrating your CRM

integrating your CRM, Marketing Automation Benefits, Automation Benefits, CRM, Marketing Automation

1. Bigger Purchase at a Lower cost

Successful lead nurturing breeds educated, gratified customers who channel their satisfaction into their purchase sizes, making 47% larger purchases than non-nurtured leads. Companies excelling at the practice generate 50% more sales-ready leads—and do so at a 33% lower cost per lead.

After considering the previously mentioned benefits of marketing automation on lead nurturing, add in the fact that it increases sales productivity by 14.5% while simultaneously trimming marketing overhead by 12.2%. If higher revenues were not already desirable enough, earning them by cutting costs is a rare opportunity. Lead nurturing increases sales productivity by 14.5% and trims marketing overhead by 12.2%.

2. More Information Can Gather On Customers

Modern marketing and sales departments focus on collecting as much information about consumers and their purchasing patterns as possible. This data is invaluable because it lets companies determine the best way to reach and convert prospects into customers.

Hence the greater the volume of customer data that companies can effectively process, the more targeted and strategic they can be in communications.

3. Sales Process can get shorten by automatically sending leads

A company with a long sales cycle can spend months nurturing potential clients. Who lose interest or take their business elsewhere. To make matters worse, as more decision makers have entered the typical buying process, the average sales cycle has increased by 22% in the past 5 years.

The old saying still rings true: time is money. Between a buyer considering multiple options and a sales force attending to numerous leads. There is ample room for communication inefficiency, dragging out the process. Longer than necessary and jeopardizing the success of the sale. Automation minimizes lost days or months by sending the most relevant content at the best time—and while you still have their attention.

4. Improved Efficiency in Handling Customers

Confused customers often come at a great cost. Lost sales, reduced business, and diminished customer interest. Fortunately, one of the most commonly cited advantages of combining CRM with marketing automation is a reduction in confusion and an increase in clarity. This clarity derives from the marketer’s newfound ability to deliver a precise and consistent message. One that also benefits from extra time gained from automation efficiencies. Which allows teams to spend more time on establishing relationships.

5. Companies Can Focus More on What Works

Companies that are unable to make precise analyses of their businesses performance face an uphill battle in growing their company. After all, low confidence in obscure analytics makes it unclear. As to what’s working, and what needs additional growth.

Hence CRM integrated marketing automation allows companies to better measure marketing successes and failures. Subsequently, companies are able to increase focus on growing the successful parts of their business.

There are many companies which integrating customer relationship marketing platforms CRM with marketing automation systems can be harnessed to achieve the best possible relationships with customers. So that marketing automation is already used by a quarter of all B2B Fortune 500 companies. And 76% of the world’s largest SaaS companies.

Lead Nurturing, Marketing

Lead Nurturing Strategies To Increase Your Sales

February 23, 2019

Lead Nurturing Strategies is a Process of developing a relationship with buyers at every stage of the sales funnel and through every step of the buyer’s journey. Also, Lead Nurturing focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

Lead Nurturing Strategies helps you to convert your inbound traffic into real sales. Therefore, lead nurturing Strategies is supposed to guide potential customers through the sales process while developing strong relationships at the same time.

Lead Nurturing Strategies

Effective Lead Nurturing Process

1. Acquire Leads:-

Begin by attracting leads Nurturing Strategies to your website by generating engaging content that can be shared throughout your various marketing channels. Create content about your business in the form of eBooks, blog posts, white papers, photos, infographics or whatever else that would fit your business and your audience.

2. Nurture Existing Leads:-

Once a lead is a part of your lead Nurturing system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase.

Lead Nurturing Strategies3. Score Each Lead:-

A valuable lead is one that is interacting more with your business online whether they are downloading more content or viewing more web pages as compared to other leads.

4. Pass Along Leads to Sales:-

The lead generation process of reaching leads, retaining interest, nurturing leads to prevent them from dropping off and establishing their desire to interact with your company is the focus of the marketing team.

5. Evaluate the Lead Generation Process:-

The entire lead generation process should be under scrutiny by your team to ensure that it is as effective as possible in bringing in new leads, nurturing them, converting them into customers and retaining those customers over time.

Lead Nurturing Strategies

How to Choose Leads For Lead Nurturing Strategies:-

If you’ve implemented a reliable lead generation process, then perhaps many of your leads are qualified. But, remember that not all leads are the same. They come in as leads at different stages of your sales funnel and at varying levels of readiness to buy. Lead nurturing takes time and some investment in content marketing and sales automation. For it to be effective, you have to know your audience. Also, Know exactly which leads are the best fit leads, and devote more of your time nurturing these.

Lead Nurturing StrategiesThe best way to get to your best leads is to develop a data-backed lead scoring strategy. Also, lead scoring, you rank leads according to their perceived value, based on their information, interests, and actions. The data you need here are easily accessible, such as demographics, firmographics, and BANT. Many of these can be searched online. So, you can implement simple subscription forms for access to your gated online content.

Your lead’s online behavior and actions can also tell you where they are in the sales funnel. For instance, reading blog posts puts them on top, at the early stages of the funnel. Signing up for demos or requesting for quotes places them closer towards the bottom. Assign higher lead scores for actions that indicate readiness to purchase.

Lead Nurturing Strategies Increase your Sales:-

1. Lead Fit:-

A lead fit outlines how a particular prospect meets the criteria of your ideal target customer. Because This will define from the start of the buyer’s journey to whether or not a person is worth pursuing at all. It’s three categories-

  • Demographic
  • Firmographic
  • BANT

2. Interest:-

The best way to evaluate people’s interest in your product or service is to track your brand’s overall behavior. So, Do your prospects visit your website often enough? So, Do you have any type of engagement with them on social media? You will have to attribute each of these behaviors with a scoring number.

3. Behavior:-

If you carefully monitor the lead’s behavior, you will get valuable data on whether or not he/she is sincere about buying your product. Furthermore, you need to assign high values to behaviors such as filling an opt-in form and downloading your lead magnet.

Lead Nurturing Strategies4. Timing and Buying Journey Phase:-

Ranking the buyer’s quality will help you decide the stage of your sales funnel that the person can reach. So, Give higher scores to people that are constantly on your product pages, pricing package pages, and the ones that want to conduct a product demo.

5. Company Size and Budget:-

Finally, If you’re in the B2B segment, you have to carefully assess every single company that left its credentials in your landing page opt-in forms. Therefore, everyone wants to buy from you, perhaps they only want your lead magnet (ebook) to learn more about your business process and tactics.

comparisons, Email Marketing

Why Email Marketing is Better Than Social Media Marketing

February 22, 2019

I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you that by reaching the end of this article you will understand why Why Email Marketing Is Better Than Social Media Marketing

If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because emails open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.

But still, in my experience, emails are the best conversion channel that I have experienced so far. Here are three reasons why you should build an email list and implement email marketing for your business.

Why Email Marketing is Better than Social Media Marketing:-

Why Email Marketing, Why Email Marketing Is Better, Social Media Marketing, Social Media, Media Marketing

Emails Are Personal And Customized

Emails can be customized better than websites because you clearly know who your target audience is. You can segment your emails list into different customer avatars. And send messages that are personalized and targeted to each segment of your audience.

For example, in my blog, I have two major groups of readers who want to learn digital marketing: students and professionals. Though their goals are similar, their needs are different. When I send emails, I make sure that each segment gets communication that is relevant to them.

My subscribers also feel good about this because the email messages are customized for them and hence more useful for them. Students look for new jobs in digital marketing after they graduate. Professionals look for a change in career and are seeking to achieve different things. I fine-tune my content to who my audience is.

Email Marketing Helps You Build Better Relationships.

When people read emails, they are in a very different mode. It is like getting a post in the mailbox, opening it and reading it. It’s personal and attention-grabbing. Email is a one-on-one communication tool and is great for building long-term relationships with customers.

Social media, though an excellent communication tool, does not have the power to build relationships. It is like talking to a prospect in a public event. People are in a different mode when they are on social media and don’t take communication very personally. Hence, you cannot build relationships on social media. Social media is a great place to meet new people and make their acquaintance.

I would use social media as a discovery tool to find new customers, but when it comes to building a relationship with them, email would be my choice of communication. And without strong relationships, you cannot sell premium products to your customers. With email marketing automation such as Drip marketing emails and behavior-based emails, you can build relationships with your audience on automation.

For example, people who visit my blog subscribe to a free digital marketing course. The course delivered via email and they get one lesson every two days. In every lesson, they learn digital marketing and these lessons strengthen the relationship between my subscribers and me. Such relationships never built via social media channels.

No One Can Limit Access To Your Audience.

If you have an email list of 1,00,000 people and send a broadcast email to all of them, your message is going to land in the inbox of at least 98 percent of this audience. Two percent may bounce or not delivered due to technical issues.

No one in the middle will restrict you because they are your users. They gave their email ID to you and hence you can reach out to them. However, Facebook Likes and Twitter followers are not your users. Yes, they have chosen to get updates from your Facebook page or Twitter handle, but they are not your users because they have not given you their email ID and did not register on your website.

Why Email Marketing, Why Email Marketing Is Better, Social Media Marketing, Social Media, Media Marketing

If you have 1,00,000 ‘Likes’ on your Facebook page and if you post an update, it will hardly reach a few thousand people depending on how engaging your post is. Then Facebook will ask you to pay them to ‘Boost’ the post for a budget. Here you are paying Facebook to reach your audience. Because they are not your users, they are Facebook’s

That’s why when you are building an audience, it is always advisable to create an email list instead of building an audience on a platform that is not under your control. You don’t want to build your dream home on someone else’s land.

Conclusion.

I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you got convinced that email list building and email marketing is critical for any brand. It’s an essential component of digital marketing.

If you have any questions, leave a comment below.

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