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October

Successful Marketing Campaign

Successful Email Marketing Campaign in banking Industry: How?

October 27, 2018

Email Marketing Campaigns to Achieve Goals

As an independent bank, your key marketing goals are to make sure you are there at the moment when your customers need you (Email Newsletter); for personal and business loans, mortgages, savings, checking plans, and so much more. Bank marketing managers know that staying engaged with customers is critical to meeting those goals. Here Email Marketing plays an important role to reach their target customers. To run an email marketing campaign successfully in this specific sector, certain aspects need to be fulfilled. Besides the aspects of knowing your goal and your audience and plan the emails and follow-up on them, banks should remember the following key points specifically identified for the banking industry:

Mobile Access

Around 50% of emails are being read on a mobile device. This means that the emails must be suitable to the screen of smaller devices otherwise infographics, images or tables might not work well. Therefore the email must be presented mobile-friendly and should direct the reader to the landing page which can be displayed by mobile devices a lot easier.

Mobile marketing

Simplicity

The email should be kept very simple and have a single purpose to direct the reader to the landing page where the person can get more information on the product that was promoted in the email. The design should not be too complicated, a strong message is needed and a clearly visible call-to-action button must exist. The only exception where more information should be provided in the email is in an email newsletter.

Email Marketing Strategies

Data segmentation

Since not every customer is the same, they should not all get the same message. A bank will have to segment its data about its customers and provide each with content that is more relevant to them.

Email Segmentation

Common segmentation of data include:

Geography – People in a different location might need different products/services.

Product/Service – Some people might be interested in loans whereas other people are interested in a savings account.

Stage in the cycle – What stage of the buying process is the customers? Have they recently decided on a product? Are they about to order a product/service or are they completely new to the bank?

Behavior – Are they using the products/services of the bank frequently.

There are good reasons for a bank to include email marketing campaigns in their digital marketing strategy. Aspects specifically concerning the banking industry such as mobile access, simplicity, data segmentation, personalization, analysis, and optimization need to be fulfilled for an email marketing campaign in the banking industry to be successful. If these aspects are not well enough taken care off, then the bank might face the risk of its email being blacklisted because of abuse reports, the expenses of annoyed customers and the reputation being damaged.

Email Marketing

8 Tips To Create Marketing Emails And Get High Open Rates And More Leads

October 24, 2018

Create Marketing Emails with High Open Rates

Marketing Emails are a great way for marketers to connect with leads and customers. Not only do they have a higher reach than social media sites, but they also afford marketers the chance to establish unique personal communication with an individual. However, unlike social media sites, where viewers can see your offer in an instant, emails are only effective if their recipients open and read through them. Hence, it’s essential for marketers to ensure high open rates, and subsequently click-through rates, for their email marketing campaigns.

Email Marketing Services to engage Faster

Here are Eight Tips Explaining How You Can Make This Happen:-

1). Send Emails From A Person, Not Your Company

People are more likely to open emails sent from a real person as compared to ones sent by a company. If the email sender is a company, there are good chances that a recipient will dismiss it as spam without giving it a second glance. To avoid this and increase open rates, it’s a good practice to send emails from the company account of a person (xyz@company.com) rather than a generic company email id (sales@company.com).

2). The Subject Line And Preview Text

The subject line should entice recipients into opening the email. Writing clear, concise, and understandable copy in the subject line is crucial for increasing open rates. You should avoid exclamations, capital letters, and spam trigger words (like ‘help’, ‘reminder’, ‘save’) in your subject lines. The preview text is also an important aspect for drafting emails with high open rates. Email clients, like Gmail and Outlook, take the first few lines from your email as the preview text by default. To give the recipients a better idea of what the email is about. You can set a different preview text that explains what’s in it for them if they open the email.

3). Appealing Design And Clear CTA

Just like any form of marketing, emails should be visually appealing to viewers. Incorporating a clean and attractive design, with a detailed yet concise body of text, can do wonders for your click-through rate. Your email should also have a clear call-to-action which, when clicked, should lead the viewers to the specific page which features exactly what your email is offering (Email Marketing). The CTA itself should bold and descriptive, giving recipients the chance to understand the purpose of the email even if they don’t read its copy.

4). Get To The Point

People will rarely read through marketing emails in detail. And if your email features a long text filled with unnecessary information. They will mostly lose interest before reaching the CTA button. Your email copy should be descriptive yet concise; stick to the purpose of the email and explain it in an engaging (Email Marketing) tone while using as few words as possible.

5). Optimize Your Email For Mobile

Emails are viewed more on mobile than on any other platform. Despite this, few marketers optimize their emails to be mobile-friendly. Using email design templates specifically created for mobile viewing guarantees higher click-through rates. Optimizing elements like images, which should be compressed to reduce file size, and CTA buttons, which should be large enough to be easily clickable, should also be considered while designing marketing emails.

6). Add Alt Tags To Your Images And CTA Button

Not all email clients display images, and many people opt out of viewing images in the emails they receive. Alt tags, which are short descriptions that inform the viewer what the image is about, are essential for conveying information to such email recipients who otherwise can’t view important elements like the CTA button.

7). Add Social Sharing And Forwarding Options

The chances of your link being clicked increase dramatically with the number of people who see it. Adding buttons for sharing on social media sites like Facebook and Twitter makes it easy for recipients to share your email with their friends. Adding a forwarding option with a ready-made template (which includes the subject and body so that a person can forward it with just a click) also increases the chances of more people viewing your email.

8). Take It Slow

There’s nothing worse for a brand than alienating its customers. A few businesses think it’s prudent to send marketing emails every two-three days but all that does is irritate customers. Who’ll begin viewing every subsequent message from the company as spam? Limiting email communication to those times when it’s absolutely necessary improves your brand’s credibility among customers. Who will then be more likely to read the emails they receive from you.

Email Campaign, Email Marketing

How to write good email content which doesn’t get redirected to spam

October 22, 2018

Have you ever painstakingly composed an important Good email content only to have it answered very late, or worse, not at all? If you have, here are some tips which are sure help to increase your email’s chances of being read and responded to. Email marketing is undeniably the most popular marketing tool among various companies. Valued at USD 1.5 billion in 2010, its market size growing at a healthy rate of 20 percent and expected to reach a value of USD 6.5 billion by 2018. Make sure you make the most of your email marketing campaigning by incorporating the following ideas.

Some Tips Here To Write A Good Email Content Which Doesn’t Get Redirected To Spam

Good Email Content1). Be Creative And Think Positive

A professional mail must not necessarily be an uninteresting one. Make your email content engaging and pepper it with anecdotes and trivia which can catch and hold the reader’s attention. Good email Content is a way to establish and build a relationship with your correspondents, and communicating in a manner which encourages trust is the first step towards achieving this goal.

2). Add Human Element

Good email content which reaches out to the reader and which one can relate to makes for an interesting read. Including real-life situations and examples and speaking as if you are interacting with a friend will introduce a personal element in your email. In an inbox cluttered with ordinary emails and messages, one which communicates with the reader instead of speaking at them is sure to stand out.

Email Content3). Answer All Queries

Whether you are selling a product or a service, customers are sure to have a few questions that need to be answered. Identify the most pertinent questions about the product or service you are offering. And design your campaign around providing tangible answers to them. Good email content which is informative and helps solve a problem or clarify a doubt is sure to encourage people to read and respond.

4) The Means To An End

Every mail account flooded with emails all day and users tend to delete those which seem irrelevant without even opening them. So that make sure your emails campaign leads to the achievement of a target. Both for you as well as for your customer. Also answering the WIIFM (what’s in it for me), which your reader is sure to consider. It is going to ensure your emails are engaging and leave a positive influence.

Email Marketing5). Add Lucrative Offer In Email Content

Few things catch the customer’s attention as quickly as a reward. Whether it is a discount coupon, an interesting tip, useful information or a free gift. So that offering a reward for reading a sure-fire way of ensuring that your good email content read.

As a person driving an email marketing campaign, the one thing you must learn to respect is your customer’s time. To stay relevant and retain your readers’ interest and esteem. Make sure you do not inundate their mailboxes and send out a mail only when you have something to say. So that keeping your message interactive and making sure your reader gains from. It will help you connect with your clientele and further your personal and professional goals.

Marketing Automation

How Marketing Automation helps your business to get Leads Faster

October 21, 2018

Automation has quickly become a critical component of today’s successful marketing strategies (Marketing Automation). It can boost sales productivity by 14.5% on average, and reduce marketing overhead by 12.2%. The ever-increasing number of platforms and channels means customers are easier to reach than ever before and, as such, marketers are eager to implement cross-platform, omnichannel campaigns.

But to run these campaigns and reach customers efficiently and effectively, brands must push the capabilities of their marketing automation platforms to take over some of the more operational tasks, allowing them to allocate more time and energy to strategy, content, and creativity.

So, what can marketing automation technology do to help best engage customers and improve the business?

Fully Automated Welcome Programs

One way a brand can begin to create a lasting relationship with a customer is through a simple welcome program. By reaching out with an initial email after a customer subscribes to an email newsletter or creates an account, marketers can let the customer know what to expect, share more about the brand, and encourage the new customer to begin shopping. Welcome emails can also be an opportunity to gather even more information about the new customer.

Powerful Customer Retention Programs

Advanced lifecycle campaign automation, such as win-back and abandoned cart campaigns, can have a huge impact on a brand’s bottom line. No matter how great the brand, the product, or the website, life can occasionally get in the way of a customer making that final purchase. Customer retention is one of the easiest ways to raise profits. In fact, increasing customer retention rates by just 5% can increase a company’s overall profits by up to 95%.

Coordinated Multi-Channel Campaign Automation

Most marketers understand the need to coordinate their campaigns across multiple platforms, channels, and devices. Because today’s shoppers often jump from one to another. When customers are everywhere, the brand should be as well. Using marketing automation can make this omnipresent status significantly easier for businesses to achieve.

Improved Customer Personalization

No one wants to feel like a number, particularly by their favorite retail brand. Marketing automation can help businesses create strong, fruitful, holistic customer profiles. Businesses can analyze these profiles and segment their customers into highly targeted audiences, ensuring the right message gets to the right person, on the right channel, at just the right time. These profiles can be continuously and automatically updated through the marketing automation solution.

The Ability to Test, Optimize, and Test Again

While all of the above are great ways marketing automation can help businesses run better, this is by far one of the best. Marketing teams can instantly understand which messages best resonate with each target audience. As well as where, when, and how to send them for optimal results. They can continuously test, optimize, and re-test different messages, creative executions, and even subject lines

Email Campaign, Email Marketing

Why Email Marketing is the Most Preferred Channel for Online Marketing

October 20, 2018

There is a big chance that you have many daily responsibilities. In addition to managing a company, you are the visionary, the motivating force, the expert, and most importantly the one that calls the shots. Entrepreneurs have many tasks that are calling for their attention. They also are the individuals that are responsible for mapping out the road for success ahead of their endeavor.

Email Marketing is the most preferred Channel

With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your business since it has incredible reach. It helps in persuading your prospects to take actions provided your content in the email is compelling enough.

Here are some reasons why email marketing is the most preferred channel for Online Marketing :

You Can Afford It

If you have ever tried printing advertisements, online ads, or telemarketing, you know that these tactics could be quite expensive. You could be spending up to thousands of dollars each month running campaigns where people may not appreciate your hard efforts. They may throw away your printed flyers, browse past your online advertisement, or even hang up on you the moment they hear you pitch your business over the phone. However, email marketing effectively targets the same individuals with more cash left over in your pocket.

It’s Easy

While marketing may not be your forte, you certainly do not have to hire a professional. Whether you graduated business school or not, anyone with a computer could try their hand at email marketing. It does not have to be an expensive effort, nor does it have to be elaborate.

Best Email Marketing solutions

Quick to Start Up

Email marketing certainly does not have to take up the majority of your time. As a small business owner, you have better use for your day than sending emails. In as little as 90 minutes, you could compose an impressive email for thousands of internet users worldwide.

Quick Start Email Marketing

Keep Your Customers Attention

In case you do not know, internet users have a very little attention span. With the large amounts of information flooding the web all day, there is not enough time to spend on every content. This is more than enough reason to get creative with your marketing tactics in order that you might keep the attention of your potential customers for a long time.

 Customer Attention via Email Marketing

Most Preferred Contact Option

What was your answer the last time a company or individual asked: “In what way would you prefer to be contacted?” Most likely you chose your business or personal email address over other contact solutions like mail, text messaging, or phone calls. This is the same discovery a case study by Marketing Sherpa found.

Communication via Email marketing

If you have not considered email marketing, you may be missing out on millions of prospective clients. Everyone is browsing the internet in some shape or form whether they are updating a status or browsing their emails. This is your opportunity to expose your business to a wide range of internet users all around the world.

Email Campaign, Email Marketing, Marketing Automation

How to Measure Email Marketing Beyond Opens and Clicks

October 19, 2018

Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper.

How do you get to those impressive email marketing stats you’ve heard about?

  • Email marketing has an average return of $38 for every dollar spent. (Direct Marketing Association)
  • It’s almost 40 times more effective than Facebook and Twitter combined in acquiring new customers. (McKinsey)
  • 66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association)
  • As good as these email marketing stats look, you may struggle to understand how email marketing impacts your business.

Ask yourself: What do you want your emails to do for you?

The metrics you’re looking for depending on what you’re trying to accomplish. Maybe you’re trying to move inventory, get people to an event, or drive some foot traffic on a slow day. Whatever the case may be, sometimes the metrics you care about exist outside of your emails reports.

You’ll need to know what you want your reader to do and where to see if they did it.

Let’s see some ways small business owners measure the impact of email marketing

Stand out from the competition

Matt Juszczak, of Turnstyle Cycle, uses email marketing to grow, engage, and retain his customer base. Growing an emails list and sending unique emails to his customers helps him stand out in an increasingly competitive market. Here’s an example of a special snow-day-themed emails Matt recently sent. By including a deadline and offering a mystery discount, Matt piqued interest and spurred his readers into action.

measure the impact of email marketing“With our Mailcot Marketing, we try to be fun with it,” Matt explains. “In this recent promotion, I changed the discount amount every few minutes, just as a customer delighted,” he says. “We made $20,000 in sales in one night.”

What to track?

Increase the impact of your email marketing by paying attention to your subscriber growth. Use your contact list growth report to see where the most signups are coming from. Make sure you’re doing everything you can to build your emails list at every touchpoint.

Drive traffic to your website

Autumn Boles, of Robert Paul Properties, uses email marketing to drive website traffic and convert prospects into happy homebuyers.

Here’s how she promotes new property listings to her subscribers:

the impact of email marketing“We want to get people to our website, deliver a quality experience, and ultimately convert them to clients that buy or sell a house with us,” says Autumn. “We know a significant percentage of our website traffic comes from our emails.”

What to track?

Use Google Analytics on your website and in your emails to track spikes in website traffic when you send an email’s.

Increase sales

Heath Bowman, the owner of Southern Underdeck Systems, sent an email’s offer to his contact list on Cyber Monday.

It wasn’t something he’d ever done before, and he wasn’t expecting much from it. In the end, he booked 27 jobs resulting in $67,000 in sales.

Opens and Clicks“After I sent our emails my phone didn’t stop for the next 10 hours! I was literally taking calls at midnight,” says Heath.

What to track?

Pay attention to sales spikes after you send emails. See if integrates with your point-of-sale system.

How else can email marketing impact your business?

No matter your business goal, it’s likely email marketing can help in some way. So that takes a look at the ways other Mailcot customers have benefited.

What do you want to accomplish for your business?

Before you send your emails, ask yourself, what action do I want the reader to take? And how will I track the results? So that Yes, you’ll want to interpret your email reports, just don’t forget to go beyond opens and clicks and measure the impact on your business.

Email Campaign, Email Marketing, Marketing, Marketing Automation

8 Tips for Email Marketing And Social Media Marketing: Holiday Marketing Preparations

October 18, 2018

Small Businesses have a lot of competition during the holiday season, Email marketing and social media marketing helps you to keep up with the competition for holiday marketing. For the Costumer waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times—and it works—every year.

But for small businesses, success around the holidays means getting customers ready early, even when they may be reluctant to do so. You may not have a million dollar TV budget or Grammy-worthy holiday jingles to do it, but you do have the power of email marketing and social media marketing.

For Holiday Marketing seasons here are eight best tips for using Email Marketing and Social Media Marketing

Holiday Marketing

Develop A Schedule To Help Build Holiday Momentum

Momentum will be crucial in determining whether or not this year’s holiday season will be one worth celebrating your business. But you can’t build momentum around your business unless you have a plan for how you’re going to do it.

One way to start is by creating a schedule. The schedule should map out the weeks and months leading up and through the holiday season with specific goals for each of the big days. The specific holidays you plan to target may vary based on your business and your customer base, but all businesses should be aware of the four biggest shopping and giving days of the holiday season:-

  • Navratri – October 10, 2018
  • Dussehra – October 19, 2018
  • Diwali – November 7, 2018
  • Black Friday – November 23, 2018

Social Media Marketing

Pay Attention To What Your Fans, Followers, And Readers Really Want This Year

If you want your business to be part of your customers’ holiday plans this season, you’re going to need to deliver content they actually care about.
Consider using a survey to collect customer feedback in the fall, before the holiday craze has started. You can send your survey to all of your email subscribers or post it on your Facebook Page and ask your fans what they are most interested in receiving from your business this holiday season.

Use that customer feedback to not only improve the content you’re sending out but to also better target your messages by segmenting your email contact list. When segmenting your list, you should also look at other information that’s available to you like: open and clickthrough rates, purchasing behaviors, and the preferences people chose when signing up for your newsletter.

Be A Resource, Not Just A Sales Pitch

One of the main reasons people are typically reluctant to shift their focus to the holidays is they are not always eager to start thinking about the less than celebratory work that goes into them. While the holidays are—without a doubt—a time for celebration and giving thanks, they are also a time of great stress for a lot of your customers.

Don’t add to that stress by overwhelming them with sales content and aggressive promotion; instead, provide them with something they can actually use this holiday season. It can be something as simple as advice for preparing their shopping list. Tips for throwing a dinner party, or even a special coupon for subscribers only.

You can also post tips on Facebook or share articles on Twitter. If your business uses Pinterest, consider creating boards to give your followers inspiration leading up to the holiday season.

This year, start your holiday promotion by helping your customers; they’ll remember it when it comes time to buy

Email MarketingDon’t Try To Do Too Much, Too Soon

One of the biggest questions we get from small businesses (at all times of the year) is how often should they post on social media or send emails to their subscribers. This is an especially important question when we’re talking about how to get your customers ready for the holiday season.

The fact is, most of your customers aren’t going to be ready to start thinking about the holidays until. It starts feeling like summer is officially over. Don’t overwhelm them by flooding their inbox and newsfeed with holiday promotions.

When creating your schedule, pay attention to how much holiday content you’re planning to post. Make sure you’re giving your customers the chance to ease into it. Rather than trying to force them to get in the spirit. It can be helpful to think of things in terms of percentages—for example: in September, post 20% holiday marketing content, in October, 30% holiday marketing content, and in November, 50% holiday marketing content.

Give Them What They Signed Up For Exclusive Content

Your customers didn’t become fans, followers, or readers of your email just because they love your products or services. For many of them, it was to receive exclusive content and special promotions from your business.

Telling your readers and fans about upcoming holiday promotions or giving them a sneak peek at new seasonal products is the best way to build holiday excitement and give them the exclusive content they want.

Make The Holidays An Event

You don’t have to wait for the big shopping days or even the official day of the holiday. It to give your customers a reason to celebrate this season. In fact, planning an event earlier in the season—before your customers’ schedules get filled with work parties and family gatherings. It is a great way to get your customers in the holiday state-of-mind.

Email Marketing and Social Media MarketingIt’s also a great opportunity to help make a difference this holiday season. By partnering with a local nonprofit and doing some fundraising for a cause that’s important to you as a business owner.

You can also use your event as a way of collecting valuable email contacts before the holiday season by using online event registration.

Remember What Works During The Other Seasons

It’s important to remember that not everything changes during the holiday season. The best practices and strategies you use in your email marketing and social media marketing throughout the year will not only still be effective in November and December. But they will help you engage your customers in September and October and get them ready for the holiday push.

Using rich media, like photos and videos, for example, is a great way to start building that excitement. Think about the types of things we’ve already talked about. Providing exclusive content, being a resource, not being too promotional—photos are a great way to accomplish all of these things. Post pictures from past holidays or give a sneak peek at new products. And then ask your fans to comment, like, or share.

If you haven’t used videos in the past, or even if you have. Think about shooting a short video every couple of weeks or once a month leading into the holiday season. Something as simple as a video on your smartphone can give you the chance to tell your fans what you’re working on for the fall and what you have coming up for the holidays.

Be Authentic And Be Care

One of the biggest reasons people choose to shop with small businesses. It throughout the year and during the holiday season is the personal connection they’re able to provide.

While your bigger competitors will have to rely on fictional stories. And inauthentic holiday moments to connect with customers in the months leading up to the holidays. You have the ability to offer the real thing and can use your own experiences to make that special connection.
Do you have personal experiences your customers will enjoy or stories from past holiday promotions? That will get them excited for what you have planned this year? Use them to create a personal connection your customers will love and to generate buzz around this year’s big season.

Put Your Best Practices Into Action This Holiday Season

Chances are you’re probably already doing most of the things. You’ll need to do when it comes time to get your customers ready for the holiday season. Creating a schedule, being a resource, using rich media. And providing a personal connection are all things that have helped you. Build your social communities and drive real results from your email marketing.

Now all you need to do is … put them into action!

Business, Marketing

How Has Digital Marketing Changed Marketing?

October 17, 2018

Since 10 years, there has been a tremendous evolution in the era of marketing due to exceptional growth in Digital Marketing. And no wonder if one is not on the same path, you’ll be left behind. The scope of the internet is vast and it has brought a significant change in many industries. As the world has inclined more to digitally, marketers have no choice left just to follow the trend and make digitally available campaigns. Digital Marketing is a set of tools that help to promote products or services online through digital mediums.

The technology has changed the way of marketing. Earlier it has been the traditional way like banners, pamphlets, TV, and radio which used be very costly. Though traditional way is still in, however, marketers now don’t believe in comprising just with billboards and brochures. Marketing has transformed as people spend most of the time on mobiles, tablets, and laptops.

Customer Service never Sleep

Customer care had no importance before the digital age. For any assistance, they required to deliver door to door service to manage the customer issues. It used to take much time and effort to be available everywhere. However, with the invention of digital technology, it has become so convenient to stay in touch with the customer and provide 24X7 customer service as per the need which has helped to increase customer satisfaction.

As most of the time customers are quite available on mobiles, social media has become the easy out way to provide all time assistance in a best possible way and makes it an unstoppable and sleepless way for companies. People expect you to address the need for their issue every time and digital marketing helps to stay on the same in the same league.

RIP Traditional Marketing

No wonder, traditional marketing is dead. No one interested and has time to hold pamphlets or watch banners on the road. Customers are more interested in the easy way that they can get through their mobiles or tablets. Though we still consider TV and radio, however, they have fallen a lot. It just because people are moving to online more. Nowadays, even people are more interested in watching TV shows and cricket over mobiles online rather than TV as mobiles and laptops can be accessed from anywhere.

Change in Communication

The way of communication has changed because of the digital marketing age. Audience prefers digital channels more than any other way of the medium. Due to this, it’s easier to reach the target audience. Marketers are more focusing on social media platforms to stay in connection with their audience and create a loyal brand value for them.

Cost Effective

Yeah, digital marketing is cheaper than our old traditional marketing. Advertising takes a lot of money wise and only the companies having a big budget can afford it. But advertising is so necessary to reach more people if a company wants to achieve the success they wish for. As small business or startups can’t afford the bulk investment. Digital Marketing act as a savior for them as its tools and way of performance is quite cheaper. You can use social media platform and digital marketing tools that provide initial stages totally free and can be taken as the easiest way to excel in the business performance.

Digital Marketing has changed everything about the way the companies and market think & act. It has revolutionized the reach of small businesses while demanding more from an already established business. While customers are enjoying the services of this trend, it has also created career opportunities for many as the market need digital marketing professionals to overcome the gap between market trends and success.

 

Business, Email Marketing

6 Tips For Successful Email Marketing in Holiday Season

October 16, 2018

Many Festivals are coming and it is necessary to have a proper planning and strategy for customer engagement. You’ve got a choice with your brand: to embrace holiday marketing (Email Marketing). Of course, you know that your strategy, no matter what needs to engage your customers across multiple channels. And Email is 40 times more effective than any other marketing way (Facebook, Twitter etc.).

Here we will discuss how to get more engagement in the holiday season:

Segmentation

Marketers have found a 760% increase in revenue attributed to an email from segmented campaigns. Start with some basic segmentation: separating your active subscribers from your inactive subscribers. This not only ensures the best possible deliverability, but you can then target the two separate groups with different messaging. A simple subject line tweak to the inactive segment that feels personal and triggers emotions, such as ‘We missed you,’ can go so far as re-engaging them. Once you have this covered, you can delve deeper into segmentation, focusing on things such as age, gender, browsing activity, and purchase history.

Personalization

A key element of successful email marketing lies in personalization. This can be as simple as putting the subscriber’s first name in the subject line or body copy of the email, or something a little more sophisticated, such as re-targeting the consumer with similar options to items they have previously purchased or browsed. Always keep an eye on your data and watch to see what works for your audience. If you consistently achieve a higher open rate with subject line personalization, consider making it a permanent fixture in your email strategy.

Re-engagement

One strategy for the holiday season is targeting inactive subscribers with a re-engagement campaign in the lead-up to Black Friday. This means slowly ramping up the re-targeting Email Marketing campaign—to avoid being blacklisted—and aiming to re-activate subscribers and build your database in time for the big sales. The first step is ensuring these subscribers are still within the time limit of permissions in the various CAN-SPAM/CASL laws. Once you have that covered, you can split the segment into manageable chunks and begin to email.

Re-emailing

Another tactic in the lead-up to the holiday period is to re-email those who have not yet opened the email from your initial send. If you’re sending a daily email, wait 6-8 hours and use a query to find those subscribers who haven’t opened.

Compile a segmented list of these email addresses and re-send the email—with a different subject line and hero. Everything else in the email can remain the same, and you should hit the audience who choose to check their emails at a later time.

Testing

One of the key elements of successful email marketing is testing. With a test and learn principle, it is possible to continually make improvements to those all-important KPIs. Such as open rate and click-through rate. This principle remains true around the busy holiday period, and you should continue to utilize it to boost engagement.

Subject line testing is the most obvious, with a straightforward tactic being to send two separate subject lines to a select group of active subscribers, and send the remaining subscribers the winner 2-4 hours later. This ensures relevancy and can be done each time an email campaign is sent if desired.

Mobile Optimization

Always make sure your email design is responsive. According to a report, 73% of email is now opened and read on smartphones or tablets. And 27% viewed on a desktop (non-apparel). With over half of all emails being opened on mobile devices, a non-responsive design will cause high unsubscribe/spam rates and deter consumers from interacting with your brand. Ensure that you are providing the best possible user experience to your consumers. So that your click through and conversion rate don’t drop over the holiday period.

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About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

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