Why Marketing Automation?

When you are in marketing you know how difficult and important it is to generate leads. Usually, you would work with the small amounts of leads you have and try to squeeze all you can out of them. But most of the time this is not a very successful strategy. There is a solution to your lead generating and nurturing problems, it’s called Marketing Automation. Marketing Automation automates a lot of repetitive processes that would otherwise require a lot of manual time and effort. This will improve the efficiency of your marketing team and help you get more out of your leads.

Email Marketing Services in India

There are 5 crucial steps to get the most out of inbound lead generation:

Collaboration between the Marketing and Sales team

Automation helps two teams to collaborate so that the Sales team can take up the leads that are ready from the Marketing team. Scoring the leads will help you determine when they are ready for the sales team.

Drip Campaigns

Around sixty percent of consumers read promotional emails. Categorizing each prospect based on demographics and behavioral data and then designing auto-responders campaigns based on this data helps improve the relevance of each email. Email is also 3 times more effective in promoting a sale than social media.

Landing Pages

Drip campaigns direct lead to the landing pages where the leads can provide their contact information for relevant details. CRM is not just a software. You can generate leads directly into CRM from landing pages, website forms & marketing campaign responses. Automation combined with landing pages can lead to as high as 50% in conversion rates.

A/B testing

3 out of 5 companies agree that A/B testing is a useful tool for getting better conversion rates. Testing this way lets you know which approach appeals most to your prospects. Testing will also reduce the amount of guesswork from your marketing strategy.

Marketing Channel ROI

All in one CRM solution like Kreator can help to automate your sales & marketing management. You can calculate the ROI against marketing spend by all the channels like Print, web or social to narrow down the high impact marketing channel for your business.

Personalization

With personalization, you can pull data from the prospect’s social profile so they don’t have to enter it manually on your landing pages. Personalized emails have been known to generate six times more revenue than non-personalized.

Use Outbound Marketing to Nurture and Qualify Inbound Leads

The inquiries you receive from the inbound lead generating campaigns should be sent to outbound Marketing follow-ups like emails, newsletters, phone calls and postal mails. This is the next step in nurturing your leads with outbound marketing. Use Marketing Automation software to send personalized and automated responses to initial inquiries. Depending on the replies you get to send out personalized offers to attract the leads.

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Email Campaign, Email Marketing, Lead Nurturing, Marketing Automation, Transactional Email

How to run a Successful Email Marketing Campaign: Step by Step Solution

August 30, 2018

Email Marketing Campaign?

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

People are using Email Service widely and therefore Email marketing is most benefitted tool ever. With the use of email marketing companies attract customer by sending emails. Email Marketing campaign increases the chances of getting more lead and so designing a successful email marketing campaign also matters. There are around 269 billion emails sent each day and to compete in this environment designing and running an Email campaign with high success rate, required.

So here is the step by step solution to run a successful email marketing campaign:

Know your Goals

The first thing that always comes to your mind is “Why am I doing this all?”. All good marketing starts with setting goals, and email marketing’s no different. To run a successful email marketing campaign, think about what you want to achieve.

Typical goals include:

Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
Boosting engagement with your content and your business, whether that’s promoting a webinar or trying to make an initial sale.
Nurturing existing subscribers by providing something they’ll value.
Re-engaging subscribers who haven’t been particularly active.
Segmenting your subscribers so you can send more targeted email marketing campaigns.

Understand Email Types

It’s also important to understand the different types of email that you can send. People group these in different ways, but here are the three key email types. We’re all familiar with promotional emails, which talk about offers and sales and are self-promotional. Then there are relational emails, which give subscribers what you’ve promised, like a weekly newsletter, a free gift, relevant information they can use, and so on.

Transactional emails are also there, which include:

Subscriber signup confirmations
Welcome messages
Order or purchase confirmations
Acknowledgments of changes to subscriber information

Transactional emails are usually triggered by subscribers’ actions and relate to an action they’ve taken on your site.

Know Your Audience

If you’ve been doing email marketing for a while, you’ll likely know who your audience is. If you’re just getting started, you’ll have to make some educated guesses so you can target your content. Don’t worry; you’ll start collecting subscriber info the minute you send your first campaign, so next time around, you’ll have real data to work with.

Use Technology Wisely

The best email marketing services like mailcot have tools to help you create more successful email marketing campaigns. Look for features like:

Easy campaign creation and automation, including templates and workflows.
Integrations with software you already use, like WordPress and Mailcot.
Ways to segment your audience.
In-depth analytics on email campaign performance.

Plan Emails and Followups

Once you know your goals, email type, and audience and you’ve attracted people onto your list with targeted opt-ins, it’s time to plan your email marketing campaign. This will give you an overview to use when you start creating the emails in the next steps.

A good approach is to note down:

Email frequency, which we’ll look at below
Type of email, as mentioned
A rough idea of content
The main action you want subscribers to take (such as signing up for an event, following you on social media, buying a product).
While creating your emails you need to make them timely, relevant, interesting and valuable.

Craft Your Subject Line

A good starting point for any successful email marketing campaign is the subject line, which plays a crucial role in getting people to open and click your emails. Like the headline on your blog post, an email subject line has to get attention so people want to go further.

You don’t have a lot of words to make an impression, Even Mailcot says subject lines are range from 41 to 50 characters. Even less of your subject line shows on mobile screens, so it’s wise to put the most important parts at the start.

Write the Copy

Next, it’s time to write your email marketing copy. You’ll want to create a hook right at the start that will get people to want to read on.

For best results, keep email marketing copy short, and avoid pitching your offer too early. You want people to get comfortable first.

Address subscribers by name. Personalized emails are more successful. Buffer also suggests personalizing your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful

Focus on Email Marketing Design

Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.

Most good emails have more text than images. There’s no denying that images make your email more attractive, but know that many people disable images. That means your email still has to work even if people can’t see them.

Finally, manage your email subscriber list by attempting to re-engage inactive subscribers, and by removing them if your attempts fail. It’s better for email marketing open and clicks rates to have fewer active subscribers than large numbers of inactive ones.

Business, Email Campaign, Email Marketing, Marketing

The best email marketing examples that will Inspire you

August 29, 2018

Best Email marketing is a powerful tool to speak to your audience, generate leads, share information, and be remembered by prospects. Email marketing has been written off several times over since the era of Web 2.0 and beyond. But the truth remains that Gmail has over 1 billion active users. Add to that the less popular email service, work emails, college communities and more; emails remain one of the highest used communication tools of the connected era.

However, breaking the clutter is a challenge across most marketing functions today. Email marketing is no different. Sometimes, all you need to come up with an idea that stands out is creativity. But some days, it could be just plain inspiration. So we went out and looked for some examples for the next time you need the inspiration to make the most of your best email marketing effort.

Here Are 4 Best Email Marketing Examples That Will Leave You Inspired And Force You to Think –

APPLE

Much like its website, devices, advertisement, and product launch press conferences. Apple’s email marketing is minimalistic and truly mirrors the brand personality.

It says all that it needs to, without an overdose of words and pictures to dilute the message. It only says what is important and that alone is enough to make you want to switch or upgrade as the case may be.

MANGO

Yet another brand that gets its email marketing right is Mango. Simple, clear albeit persuasive graphics, extremely relevant updates, and ones that are helpful to both fashion conscious and fashion ignorant shoppers. Add to that their end of season sale alerts being more honest and to the point than most other clothing companies, and you have a formidable brand loved the world over. That is the kind of authenticity it takes to win hearts of such a diverse, global club of fans.

URBAN LADDER

Although Urban Ladder’s frequency of emails can get a little intimidating considering the category they operate in, sometimes their emails get it really right. The #ULStory campaign on social media and its application in best email marketing was once such example. They gathered examples of how Urban Ladder furniture was used among its customers and used their creativity as inspiration for prospects in what was a minimalistic yet function and good-looking email. Since most of these ideas came from real users, they looked practical and realistic. Way more inspirational than a Photoshop image of what can only be a hotel room for most people. Kudos for this one, Urban Ladder!

INDIGO

Indigo’s special brand of irreverence in an industry that had thus far strived on luxury clichés, was truly a game changer. From check-in signages to magazines, in-flight announcements to meal packaging, Indigo does many things right and in style. Their email marketing is no different. I started 2016 with a whole series of Indigo flights through India, visiting friends and relatives. A few months later, I get an email in my inbox from a brand that not only tells me they are giving me a discount but also, that they miss me. While the offer details at the bottom might be a legal boilerplate. Everything else about this emailer is fun, friendly, and persuasive. In short, truly Indigo.

Believe it or not, our favorite emails don’t even try too hard to be clever. They say what they need to, and they do it well. And what’s more is that they get out of your way quickly. Few things reflect the character of a brand better than respecting your customers’ time and intelligence.

Email Marketing, Marketing, Marketing Automation

4 Areas Where Marketing Automation is Evolving: Marketing Solutions

August 29, 2018

Marketing Automation creates a multitude of ROI (return on investment) opportunities. Hence why it has some such a large influence on Advertising’s development. Below are four areas where marketing automation is evolving in 2018.

Contextual marketing

Most marketers can now agree that traditional Advertising no longer works. Consumers don’t enjoy the inherently inauthentic nature of advertising. Usually an interruption of what they’re watching (online or off), it’s too obviously shouting ‘buy me’. So this approach simply no longer holds appeal to the switched-on consumer.

Integrating advertising experiences contextually seen much more favorably since the ads tailored to individual customers. This, of course, requires automation to process and consolidate swathes of data into coherent and personalized content in a timely manner. Contextual marketing is the next step up from personalization. It reacts to demographic markers, encompassing indicators like location, mood, online behavior to deliver the most relevant and engaging content.

Semantic SEO

A little bit like an online mind reader, semantic SEO aims to decipher what kind of question the person typing words into a search bar is actually trying to answer. It’s about connecting those underlying dots and bringing the most relevant content, as fast as possible, to the end user.

Semantic SEO used to boost traditional optimization by adding automated analysis to traditional keyword strategy. This approach is about adding value to SEO for everyone involved as better content can be created and tailored to users whilst giving marketers a better understanding of user behavior.

Virtual Reality (VR)

VR remains a slightly fringe and unexplored territory for many markets. Not just marketers, but the possibilities are truly endless if the technology well utilized.

One way of creating valuable marketing experiences in VR would be through touch-points whereby a user, through interactions with VR objects. For example, triggers branded content that’s at once unique and part of the wider VR experience. It’s unrealistic to think that this technology will be managed and deployed manually so automation will be the tool for most of VR-specific marketing content.

Integrated Email Marketing workflows

Whilst email workflows are nothing new and used by many marketers the world over. They’re now able to integrate triggers from places outside simply email campaigns.

Now a selection of behavior triggers from display ads, social media, and beyond employed for new email content and Email marketing strategies. This method is more fluid and responsive to user activity providing specific and relevant messaging at the right time to improve engagement and hopefully boost conversion rates. Ultimately, it’s all about nurturing leads in the most relevant way by tailoring integrated email workflows for specific points in the customer journey.

The future of Email marketing automation is inevitably a personalized one. Customers will continue to search out brands and experiences that feel specifically tailored to them, turning further away from mass-messaging. The value of Email marketing automation then lies in delivering personalized Email marketing campaigns that feel innovative, authentic, and relevant.

Email Campaign, Email Marketing, Marketing

How to Create Perfect Email Marketing Subject Line

August 28, 2018

Enticing your audience to engage with your Email Marketing content or your important work email a common struggle. An email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of deleting or ignoring it, you will need to come up with a no-nonsense Email Marketing Subject Line.

The goal of the email marketing subject line is to get someone to open your email, no more, no less. If your email doesn’t get opened, it’s impossible to click on anything inside the email

Here Are a Few Tips to Boost Your Work or Marketing Emails And Get Noticed:-

Keep It Stay Short And Simple.

A typical email marketing subject line is about 60 characters, while for the mobile view it is close to 30 words. Ensure that you convey your intent in six to seven words. The subject line should indicate one focused action. Keep in mind that people browse through their emails very quickly. Using a concise sentence makes it easier for others to read and helps them prioritize their replies.

Place First keywords.

Today all of us check our emails on the smartphone. Since a long email subject line may not be completely visible on your mobile, ensure that you place the keywords first.

Delete Unnecessary Greeting.

Please don’t waste precious space with ‘hello’ or ‘great meeting you’. These easily included in the body of the email. Also, if you are writing an email to a professional or an executive, this might become a necessity.

If Someone Has Referred You, Mention That His Name.

This is important if you are applying for the job or are looking forward to connecting with someone through a mutual acquaintance. Put it in the subject line to grab the recipient’s attention right away.

Mention If You Need A Necessary Response.

We bet all our inboxes are flooded with emails on a daily basis, so how do you ensure your email is seen and replied to as soon as possible by the recipient? If you need a response, make it clear in the subject line by saying ‘please reply’ or ‘thoughts needed on this topic’. Also, if you want someone to read your email soon, just add an ‘FYI’.

Don’t Do ALL CAPS.

Using all caps may get someone’s attention, but it’s inadvisable. It is equivalent to shouting at someone to take notice of you. Your job is to make it easy for the recipient to understand your email.

Create Urgency With The Right Keywords.

To grab someone’s attention to open your email in their inbox and check it within a given time frame, use a keyword like ‘Last 24 hours’ or ‘Register today’ to induce excitement and a sense of urgency. At the same time, here are the couple of things you should avoid.

Keep It Personal.

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

You have to understand that the email marketing subject line you are writing is for your recipient, and they have to recognize that it’s about them or a subject interesting to them. So that here are a couple of ways brands have managed to touch the right chords with their customer.

It is important to send trial emails to put yourself in the shoes of your recipients. Make it your goal to engage also your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.

Email Marketing, Marketing Automation

40 Years of Email Marketing: A Complete Journey

August 28, 2018

History of Email Marketing

Even the first email marketing message, however spammy, achieved astounding results. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints. It served as the foundation of email marketing as we know it today.

In the early days, marketing emails were essentially spam. Marketers routinely sent emails to massive lists of potential customers — none of whom had willingly subscribed. The original marketing emails also lacked the features that define a quality email today, like HTML, simple design concepts and value-added content. But despite the spammy nature of his email, Thuerk’s mass email generated $13 million in sales for his company — a result every email marketer today would be proud of. So the power of email as a marketing channel was clear from the start.

Biggest Moments in the history of Email Marketing

Email has matured and evolved over the years. Here are some of the biggest moments that have shaped modern email marketing since inception:

1978

Gary Thuerk, a marketer for Digital Equipment Corporation, sends the first electronic mail marketing blast, generating $13 million in sales. Early emails like this are rudimentary, text-based and lack personalization.

1989

Oxford English Dictionary adds “e-mail” as an acceptable abbreviation for electronic mail, with the first documented case of the term’s use traced to 1979, the Washington Post reports.

1993-1996

AOL, Hotmail, and Yahoo enter the email scene, offering user-friendly email services that make it easy for the average internet user to sign up and communicate. Hotmail is the first to offer email as a free, web-based service, which allows marketers to reach even more consumers.

1998

Consumers first use the word “spam” to describe unwanted email, which originated from a 1970s Monty Python skit referencing the canned meat brand with the same name. At this time, consumers are frustrated by the number of unsolicited promotional emails they receive. As a result, major providers add “junk” folders to give subscribers control over their email experiences.

2003

The U.S. government passes the CAN-SPAM Act, which is the first law regulating email marketing. The law sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to opt out of email marketing lists and spells out tough penalties for violators.

2010

As subscriber inboxes become more saturated, marketers begin to focus on deliverability and engagement with strategies like triggers, dynamic content, strategic segmentation, and newsletters. Email design innovation also improves significantly with new coding support and capabilities. This lays the foundation for real-time, interactive emails.

2018

Consumers become wary of businesses using their data in the wake of massive data breaches. So businesses across the world enact new safeguards for data protection as the EU implements the GDPR.

Email Marketing, Marketing Automation

Types of Email You Must have in Your Campaign : Email Marketing Solutions

August 27, 2018

A successful Email Marketing Campaign will contain dynamic content material with an array of email sorts. A number of the most precious forms of email to include for your marketing strategy are indexed below. Those will assist you to optimize the potential of your email marketing campaign for the highest stage of success possible.

Informative Emails

Email is a great manner to send data to your subscribers. It’s very important to base informative emails in your audience – and base who you send what messages to on their choices. discover subscribers via their preferences, and send email marketing messages accordingly. This way, all recipients will receive indicators which can be relevant to them – and as such, are more likely to open, read, and act upon them.

Transactional Emails

This relates to amazing customer support. When a subscriber completes a transaction, keep the lines of conversation open. Allow them to know their order and price have been received, which you are working to finish their order, while it has been shipped, and give them a monitoring number. include a follow-up email to make certain goods were received and that the client is satisfied.

Promotional Emails

Marketers are promoters. email marketing material will, to some extent at least, be promotional in nature. This can include sales promotions, free vouchers, occasions alerts, and lots greater.

Confirmation Emails

Even though digital channels mean we don’t literally face to face with our clients, doesn’t mean we need to deal with interactions any in a different way. Being present is important to top customer support and relations. Hence for every digital interaction affected by a purchaser, a response is appropriate. Use email to try this: send confirmations to new subscribers, acknowledge receipt of subscription updates and desire modifications. So, be present and be reciprocal.

Lifecycle Emails

those make the recipient feel visible and essential. they’ll include:

Welcome Emails.
Birthday Emails.
Anniversary Emails.
Wish listing reminders.
Inactive shopping cart content material reminders.
Loyalty reward offers.

Your email marketing campaign can be a totally effective way to acquire, convert, retain, reactivate, and increase your client base. Use it to its full potential.

Marketing, Marketing Automation

Reasons Why your Business Needs A Marketing Automation Platform

August 25, 2018

Based on the latest stats, nearly 54% of companies worldwide are using marketing automation platform. While 53% are planning to adopt the technology soon.

A report released by Salesforce titled State of Marketing (2017) states that 67% of marketing leads are currently using some type of marketing automation platform. The biggest growth in usage is seen in areas like the Internet of Things (IoT) and artificial intelligence. The benefits of using marketing automation are humungous. With 89% of users agreeing that marketing automation is crucial to the overall success of their marketing efforts.

Here are the reasons why your business need a marketing automation platform

Save More Time

You don’t have to get into your workspace every morning and dive into a tool that schedules your posts for the entire day on social media or ship one-off emails. With marketing automation, it’s possible to schedule everything you require in advance. This will free you up to concentrate on other important marketing activities. After all, the idea of “setting it and forgetting it” can help you to loosen up a bit.

Adds Value To Your CRM

While marketing automation software and CRM software are greatly different, they can help you achieve more out of your marketing efforts.

Besides saving contact information, marketing automation tools give you insights on the location of your contacts in the marketing funnel, the resources they use, the web pages they interact with besides enabling you to establish processes that will perform important tasks automatically based on the interactions. When you integrate your CRM with marketing automation, you can send targeted emails to your contacts in your system.

Allows Personalization

With a great marketing tool, you can easily personalize content to your personas. For instance, in many automation tools Hubspot, Infusionsoft or Mailcot you can include personalized tokens into an email blast. Your emails will look more personal by incorporating such elements. It will appear as if they were sent particularly for them instead of a huge list. And when one of your contacts gets an email that looks more personalized, it’s likely they’ll open it.

Smarter Re-Engagement And Increased Campaign Efficiency

It’s a known fact that marketing automation can work well when it comes to driving engagement. But what happens when your prospects fail to engage, and instead, disappear into the wind? What happens when they slowly start fading away and lose interest? Before you lose hope, it’s useful to observe that marketing automation can also be used to re-engage customers in the same way as it is to entice and engage them in the first place. The first way you can achieve this is through smart segmentation. Most email lists are unsegmented, generic, and so broad that your customers see the exact same messages, no matter how much effort you invest to differentiate your audience. To make your emails effective, you can segregate your list based on the level of engagement-fully engaged, semi-engaged and least engaged.

Consistency

You can rest easy with marketing automation software knowing that your audience on the internet will receive the same and consistent experience depending on their actions. For example, when a visitor subscribes to your blog, you can set up an automated workflow. It sends a welcome email recommending content along with a follow-up offer. Based on the set up of your blog, you can also have your new posts sent to your subscribers automatically. You don’t have to give a thought of manually sending your subscribers and email with the new article.

Email Marketing, Marketing, Marketing Automation

Reasons Why to Invest in Email Automation Platform

August 24, 2018

Email Automation is the most effective way to engage in email marketing because it permits you to send out messages to your clients at certain times. Small-enterprise owners don’t have the time to send individualized messages to their clients. Using automation, they are able to save time by setting up the e-mail platform to send messages when customers take particular actions. While automation sounds robotic, it actually allows business owners to develop closer relationships with their clients by maintaining effective communique and brand awareness.

Advantages of Email Automation

There are very compelling reasons to spend money on an email automation platform.

Email marketing is powerful

Email marketing is still one of the most popular and powerful forms of marketing for most companies. greater than 90 percent of all U.S. consumers use email each day, and it is more than 40 times more effective for gaining new clients than social media. Emails are at least three times more likely to activate a purchase, and the average order cost is 17 percent better.

Store time and money

email marketing offers excessive returns for less time investment than writing manual emails. event-triggered automated emails can store 80% of a direct mail budget.

Consistent branding

Automating email messages lets in business owners to spend greater time crafting them and keep the messaging and tone regular.

Customer engagement and retention

email automation gives a brief and easy way to keep in contact with clients and encourage them to make additional purchases.

Section consumer lists

To create more engaging emails for customer groups, segment messages by gender, age, location or other demographics.

Use metrics to improve emails

Use key performance signs like transport, open and click through rate to improve your emails.

When to use automation

Different businesses may have different workflows they wish to automate. Automated email campaigns can be complex or simple. Most platforms provide ways to set up workflows that will deliver messages based on more intricate steps taken by recipients.

When a subscriber signs up for your email list

Send a welcome message to let them know they’ve been added to the list and to give them an idea of what to expect from future messages.

An email series

If you provide some kind of online courses or tutorials, you can break it up into a series that is delivered over the course of a few days, weeks or months.

Annual messages

Send out yearly messages on someone’s birthday or some other type of anniversary to keep customers engaged, like product coupons.

Website activity

Set up your email automation to send customers an email based on specific links clicked or material downloaded.

Following up after a purchase

Send customers an email thanking them for their purchase and recommend additional products for them.

Email Campaign, Email Marketing, Latest Trends, Marketing, Marketing Automation

Best 7 Tips For Best Email Marketing Services in 2018

August 21, 2018

Email Marketing Services continue to be one of the top performing tactics that inbound professionals have in their toolbox. Each year is a new opportunity to be human, helpful, and holistic with your email marketing services strategy.

One month into 2018 and you can hear the distant rally cry that email marketing services are smarter, stronger and go to be a popular topic throughout 2018 (and in the years to come). In 2018, email marketing services are going to continue to improve and evolve. With GDPR launching in May, multi-channel conversations, and new technology always on the rise, there is a lot to be excited about and get prepared for. You need an emails address to do just about anything online including paying your bills, sign up for a social media account, access your bank account, or apply for a job.

The first email was sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was another 20 years before email became popular. Today, emails are ubiquitous.

Here are a few more emails facts you might not know:

• In 2017, Lifewire reported an estimated 260 billion emails were sent every day.
• There are nearly 5,500 million active email accounts in the world.
• The average office worker receives 121 emails every day.

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.
The rapid growth in the use of smartphones and tablets will see consumers continue to use email marketing as one of the preferred ways to stay in touch with their favorite brands. This means the ‘mobile web’ will continue to provide more opportunity to engage customers effectively using email marketing services.

These are Best 7 Email Marketing Services Tips For 2018

We’ve compiled a few ways you can master email marketing services in 2018. If done right, you can inform, delight and drive your customers straight to that “buy” button. Better yet, you can avoid making customers feel you are cluttering their inbox.

First Create Your Email Marketing Strategy.

You should have a content marketing strategy in place before you start sending any emails. Knowing your customers are vital when determining the type of content you are going to deliver. Nothing is ever set in stone so be prepared to make changes to your strategy especially if you find that a particular type of content is not working as well as you had hoped. Take a look at this article on how to create a successful marketing email.

Don’t Buy Email Lists.

This is likely one of the greatest mistakes many marketers make and should be avoided as far as possible. Buying a lead list is likely to fail for a number of reasons. First and foremost, the data quality cannot be confirmed regardless of promises made by the data collection company. The data could contain invalid, incorrect and outdated email addresses, not to mention spam traps to curb ‘serial spammers’.

Even if the data quality is acceptable, you might have a different marketing approach, goals and targets to the leads on the purchased list. Following white hat techniques always recommended and growing your list organically means you have more control over the entire process. Do this right and you will reap the rewards!

Make It Easy To Register or Subscribe.

Email marketing services start with the creation of a subscription form. You have to make it easy for people to register while at the same time avoid asking too many questions. No-one wants to complete a form with 20 questions. The best way to encourage users is to create a one-click registration form. Create a box for first name and email address along with a clear call to action or subscription button. Once you have their basic information, you can always gather more data at a later stage.
Another great way is allowing people to register using their social media accounts. It makes it easier for them and you also get their social media to account details in the process.

Provide A Clear Message And Stick To The Plan

Majority of people focus on the email subject line so not everyone will read your messages all the time. Even if they open your mail doesn’t necessarily mean they have read the entire message. As a result, it’s vital to provide a clear message from the onset. You need to assume users will spend no more than 5 seconds looking at your email so try to grab their attention immediately. Create catchy subject lines, titles and easy formats. Use headings and paragraphs and ALT tags for images as some email clients don’t show images by default.
If you are using software to send emails to your subscribers, spend some time creating clear messages. Provide them with step-by-step instructions on what you need them to do. For example, tell them to confirm their email address for double opt-in purposes or where they need to click to proceed to the next step.

The tone you use in your email marketing message can also greatly affect how your audience responds. A conversational tone could result in more personal and genuine interactions. Ask questions to get them thinking and then provide them the answers they need. This achieved through your CTA by directing them to your content that helps or educates them.

Lastly, don’t overdo it and send too many emails. If you promised a weekly email, stick to the plan as daily emails could subsequently be seen as a disturbance. These can also easily result in more unsubscribes or even spam complaints that could tarnish your reputation.

Best Key Is Transparency.

For the sake of transparency, don’t hide the unsubscribe button. It won’t help your cause and doing so will certainly put you on the spam list. Besides, it’s important knowing how your audience respond so you can build a better email marketing services strategy for your business and your customers.

Mobile-friendliness Is A Non-Negotiable.

According to numerous reports, around 51% of emails are opened on mobile devices which means having a mobile-friendly campaign is essential. It’s not just about the design and readability; you also need to build a strategy for mobile users. Make sure you test your emails in on all major mobile devices before finalizing your email marketing services campaign. The end-goal is to create a functional, attractive and value-adding mobile campaign for a complete customer experience.

Create Advanced Reporting Services.

There are a number of email monitoring and reporting tools available such as Mailcot Email Marketing Services and Google Analytics. If you are using similar tools to generate accurate and detailed reports, be sure to read them intently. Identifying areas you can improve upon is key to a successful email marketing services strategy in 2018. Keeping a close eye on a weekly basis will put you in a position to adjust your strategy accordingly should the need arise.

Other platforms like Mailcot, Telcob And Vmayo Technologies among others, also offer marketing automation and a complete CRM system. All of which can mean the difference between a good and a great email marketing services campaign.

Contact Mailcot Services today to discuss your email marketing services strategy for the New Year. We can help tailor specific solutions for your brand including Marketing Automation, Mobile Marketing, PPC, SEO, Social Media Management and more.

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August 2018