Advantage Of E-Mail Marketing Automation is Small business cannot reduce the need for marketing automation SMEs by new marketing automation technology. 37 percent of shoppers say the average retailer “gets” them. This is probably due to the reason that consumers spend a lot of time researching online before making.

Advantage Of Marketing Automation

In fact, C-suite executives consider four specific technologies that will be critical to future marketing success:

  1. Cloud computing and services
  2. Mobile solutions
  3. The Internet of Things
  4. Cognitive tools

Cloud computing and services : Advantage Of E-Mail Marketing Automation

The digital marketing process involves a heap of time consuming tasks. Marketing automation is a cloud-based service that dramatically cuts the time for business owners to spend on routine tasks. Marketing automation ensures precision and optimization of business resources as well as customer experience.

For example, depending on the platform you choose, small businesses can:

  • Easily create email marketing workflows that enhance the customer journey.
  • Host Information Webinar.
  • Create professional, high converting landing pages.
  • Survey about the needs and expectations of your target audience.
  • Integrate shopping cart abandonment processes into email workflows.
  • Analyze data to improve.
  • Use advanced email marketing features such as scoring, tagging and segmenting.

However, there is another trend entrepreneurs need to be aware of, and that is that many small businesses choose the wrong tool, and eventually use only a quarter of the capabilities. For example, ConstantContact provides a unique platform for non-profit companies or companies that do a lot of organizing, while GetPresen is good for online marketing.

Mobile solutions : Advantage Of E-Mail Marketing Automation

63% of people use mobile devices a few times every month to find customer and product support.

The most common issues when trying to find customer support via mobile devices are:

  • Difficulty navigating websites.
  • Search results are not helpful.
  • The loading time is slow.
  • The website is not searchable.

If you provide an online service or product, it will be easy for you to get support for customers while using mobile devices.

The Internet of Things : Advantage Of E-Mail Marketing Automation

Internet of Things (IoT) means connecting online and offline through the Internet. This is not normal for small businesses, which is why if you can take advantage of it, your business will have a tremendous edge over your competitors.

Point Defense Zoo and Aquarium in Tacoma is an example, with online ticket sales increasing by 700% since applying analytics technology to combine offline and online marketing activities. The zoo will move towards mobile ticketing at some point in the future, so visitors can use their mobile devices to “check in” at specific exhibits, dramatically improving the customer experience.

Small retail companies that monitor retail traffic and customer behavior in the shop can install sensors. When it is combined with sales figures, powerful conclusions are reached that have the potential to influence the customer experience.

To use IoT, small businesses need to consider existing problems or ideas and then ask an IoT specialist to provide solutions.

For example, a lawyer was standing in the airport, waiting for the carousel to give his bag when there was a lighthearted moment and he thought, “When my bag was delivered, I was sent by airport Bluetooth Why was it communicated? ” can not do? “Bingo.” It is true that IoT is thinking in action.

Cognitive tools : Advantage Of E-Mail Marketing Automation

Cognitive computing mimics the way the human brain works. It is a smart machine; A computer that thinks like a human. Devices emanating from cognitive computing transform data into powerful insights.

Small businesses can use cognitive tools, analytics and predictions, to use data that their customers create every day, to understand and learn, to build loyalty and trust with the end result, allowing customers to To get the right experience Time.

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