E-mail Marketing Automation How many times have you encountered the term of email marketing automation recently? It is one of those industry buzzwords that is flying by the moment but it is for a good reason. Marketing automation can really help you in the continuous development of software and technology in particular.
You should already have a reception and some other basic programs. But to really get the most out of automation you need to identify other areas within your customer journey where an automated campaign is added and will be beneficial to your customers.
Here are examples of some more advanced programs you can create to boost your marketing automation.
Celebrate with your customers on their birthdays or celebrate anniversaries. Give them special deals, vouchers as a small gift to make them feel appreciated and as a person.
This is great, because not only GDPR is coming in the first half of 2018, but also best practice. Think about creating an automation reactivation program that will go to your customers who have not interacted with your brand for a month or two.
Returning customers spend 67% more than new customers, rewarding your best and loyal customers with a special loyalty program that triggers a purchase, and depending on the level of customer, they are your CRM, Specific offers can be determined in code. Additionally, you want to create a sign-up process in your loyalty scheme in which you can highlight anyone making a purchase that is not already in the plan.
Do you have a product that you can adopt through insurance, extended warranties or related products such as the Upstel Program? Take advantage of an upsell program to push relevant products that are related to their recent purchases.