What is Lead generation

Leads are something that any business needs to generate. They are the foundation of any successful venture and should be developed in a strategic manner to ensure continued success. There are many different methods that businesses can use to develop leads but the best method can vary from industry to industry. Each lead generation strategy usually comes with its own pros and cons, therefore choosing the right strategy for your company requires some careful thought.

What is Lead generation

Leads are something that any business needs to generate. They are the foundation of any successful venture and should be developed in a strategic manner to ensure continued success.

There are many different methods that businesses can use to develop leads but the best method can vary from industry to industry. Each lead generation strategy usually comes with its own pros and cons, therefore choosing the right strategy for your company requires some careful thought.

1. Website Leads

Website leads are generated through direct contact with the web page owner. This could mean contacting the webmaster directly or calling a phone number listed on the site. There are many reasons why someone might list their phone number on their website including customer service, feedback forms, social media links, email subscriptions, etc. Depending on the type of business or website, these contacts may be able to provide you with additional leads.

2. Direct Mail Campaigns

Direct mail campaigns are a great way to generate leads. Most small businesses don't utilize direct mail as a primary marketing tool due to the initial cost involved. However, they often work well as a secondary tool once other marketing strategies have failed to produce results. Many times, this occurs when other marketing channels take too long to produce results, or when traditional advertising doesn't reach your target audience.

3. Telephone Calls

Telephone calls are another common form of generating leads. Calling potential clients and asking for information by speaking with individuals on the other end of the line is a tried and true technique. A disadvantage of telephone calls is that you don't see who answers the phone call or respond to emails. Therefore, finding new clients can be difficult.