[:en]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

1. Company or Brand Name
2. Product or Service
3. Name
4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:gb]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

1. Company or Brand Name
2. Product or Service
3. Name
4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:au]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

1. Company or Brand Name
2. Product or Service
3. Name
4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:in]

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

You can use the following options for “from” section: –

1. Company or Brand Name
2. Product or Service
3. Name
4. Campaign

Build a Strong Email Body

you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. There are a few things to consider:

1. Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
2. Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
3. Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
4. Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
5. Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement.[:]