The topic we are going to explore today is the landing page failures. An interesting analogy, assuming that the advertisement is a tour guide, then the landing page is the attraction we want to visit. No matter how the tour guide touts the attraction to the sky, only the experience of the user as a “tourist” is the most authentic, therefore, whether the attraction meets every The preferences of “tourists” are what we need to focus on.
If you say that your ad landing page today jumps directly to Amazon or other sales platforms. I suggest you start building a high-quality landing page today! Because this is like a guide directly bringing your target customers to the supermarket, then what customers will buy your products? The cost of building a landing page is really not high. As long as you are willing to spend some time and thoughts, the effect is definitely beyond your imagination.
Ok, let’s not say much. Today, we are mainly talking about everyone who has built a landing page. After our long-term experience analysis, the following lists landing page failures that lead to the loss of potential users. See if your landing page is in the middle?
Rules for Checking Landing Page Failures
1.Website loading speed
This is also our most common problem. There are many reasons for this. For example, the location of the server and the country where the website is orient. For example, there are too many videos and dynamic effects displayed on the website. Generally, we believe that if a website cannot be Open in about 3 seconds. Your users will jump out directly and don’t want to try again (unless the other party is very willing to buy). Therefore, we need to constantly monitor the loading speed of the website and whether the content can be fully loaded. All the content should adapt to both the mobile terminal and the PC. If necessary, the mobile terminal can use as a priority to optimize the target.
2. Are the design style and content consistent with the creative copy?
I believe that everyone should feel the same. We met many headline parties and attracted by some exaggerated or false advertisement headlines. When we went in, we found that it was not the product or content we want to see. But a feeling of the cheat. Health, maybe you can let the audience remember you, but it will never be positive. Therefore, in order to make our products and brands more positively accepted by users. It recommended that you maintain a unified brand image on the one hand, and avoid arrogance, on the other hand. Exaggerating the facts so as not to cause the user to dislike. And even more serious your advertising will complain and cannot be placed.
3. Is the navigation clear?
We have seen many landing pages that cannot clearly express their products and brands when designing the navigation bar. This often leads to users not knowing which menu can find the products they want to know. The improvement method is actually very simple. For the product line, we can use the product-product series-product display such a layer menu setting. So that users can clearly find what they need and for only a few products. We may wish to directly put the product. The name, place in the navigation bar to make the user at a glance. In addition, when setting up an advertisement. If it is necessary to push the sales of a certain product, be sure to set the purchase page of the product as a landing page, so as to increase the probability of rapid conversion.
4. Process operations from purchase to purchase
Many people think that as long as the basic functions and settings of the website is doing well. They don’t know whether there is a bug in the whole process from purchase to purchase. And our target customers often find that the process is too cumbersome during the purchase process. Finally give up the purchase, because this reason is not the small number of abandon, so after all the settings of a website completed.
We must operate from the purchase point to the purchase from the user’s point of view. Check whether the speed of the jump is within a reasonable range. Jump Whether the process will prompt unsafe information. Whether the discount or promotional code can automatically deduct or have the opportunity to let the customer copy and paste in advance and then settle directly. And finally, its too complicated to fill in the delivery information. What we need to check.
5. Website payment method
There are a lot of small sellers at the time set up independent stations often are because of problems with payment cards in here and we want to say is, do not think have Paypal will be able to walk alone in the world, except Europe (and even Europe) outside, In many countries, Paypal is not popular. In fact, this is also very natural. It is like why our country is more popular with WeChat or Alipay payment.
Let’s assume that today you open a foreign account that is not well-known, just for one. The purchase of products, I believe that you will not be willing, worried about the leakage of various information. Therefore, we usually recommend that you must bind the common credit card payment channel on your independent station. Take Shopify as an example. If you really can’t open Stripe or 2checkout, you can find a domestic credit card payment company.