You know the basics of marketing automation, it streamlines, automates and monitors regular marketing tasks. But a good marketing automation platform is more than making life easier for the email marketing team – it will also help you close more deals.
So, how can you tap into various aspects of marketing automation to increase sales? Check out these seven tips:
01# Pass Over Sales-Ready Leads Using Lead Scoring
Tired of hearing about insufficient marketing leads? It can be difficult to determine when a prospect is ready for sale, but a strong marketing automation platform leads the score behind the scene.
Lead scoring is an automated strategy that adds or subtracts points from every lead based on actions taken or not done. It can be used to track demographic data to provide a high score that suits your outstanding buyer personality. When a lead reaches the limit you set, it is considered “ready for sale” and reached by the sales team.
02# Personalize Your Website
By the time a lead hits your website, your company has a substantial impact. A personal website will increase your conversion rate and make a better impression. Lead and customer data are used to personalize landing pages and other web content viewed by every lead. The experiences of anonymous web visitors can also be personal.
03# Provide Your Sales Team with the Info They Need to Follow Up
By tracking interactions with your company and providing that information for sales in an easy location, such as their CRM system, sales will be able to have a personal and impactful conversation with each sales-ready lead.
04# Keep the Conversation Going Using Triggered Emails
When a lead interacts with your company, it is important to stay on top keeping the conversation in mind. Triggered emails help turn your sales team into real customers without wasting time. For example, if a potential customer sees a pricing page, an email designed for interested customers may be sent. Triggered email has been shown to perform three times better than other types of email.
05# Segment Your Lead Nurturing
In an ideal world, all marketing leads would be up for sale. But in fact, most leads are not ready and require some nurturing before the sale.
By implementing segmented lead nurturing, you can provide specific content to each lead to push them to become sales-ready – when they are ready. Nutrition of fragmented lead made by industry, role, or company size.
06# Track Your Leads on Every Channel
Your prospects are on every channel – whether browsing on social, searching the web, going to events and more. It is important to track your prospects with your company – no matter what channel. This will help direct your message to a prospect, based on what kind of content you have with your audience. This will help increase sales as consistent content is the number one way to retain a prospect.
07# Track Your Results and ROI
Doing the same thing in expectation of different results and not cutting it in today’s digital world! Marketers need to monitor the ROI of every program they see to see what tangible results. By tracking this type of data, you’ll know which programs get the best results for revenue – and keep running those programs and cancel those that aren’t performing.
An engagement platform with marketing automation does not provide benefits for the marketing team – it can help sales more often and more efficiently and win more deals.