Your visitors to your site are taking action or not. Some of them are becoming managers, subscribers, registrants, and clients. Most of them are not, however. Your website conversion rate refers to the percentage of your website visitors.
The transformation of the website can drive the motivation of the operators, stimulate more potential and open up more ideas. Let the operators become more and more motivated, and the transformation of the website has also made many small wishes become reality. It also gives operators a wealth of operational experience and enhances their capabilities.
In this article, you will see what is conversion rate and how the website conversion rate can be improved.
What is the website conversion rate
A conversion rate is a rate of comparison between the total amount of visitors to the website by internet advertisers and marketers and the total amount of users paying for them. Conversion rates for electronic storage owners are highly useful, Who can use the outcomes of website traffic to identify other advertising techniques for increasing product revenues.
How to increase website conversion rate
1. The website needs to have a traffic entrance
The most important thing for the Internet today is information. Network information has covered every corner. No longer good wine is not afraid of the alleys. You need to find a few platforms or channels that require users to pay most attention to content delivery or advertising.
No matter how good the website does not do the corresponding promotion. I am afraid that no one knows anything other than himself and his friends.
It is necessary to do a good job of analyzing potential users. The more subdivided it is, the better. Just like selling products, everyone knows that they can sell online. If you don’t subdivide the Internet, how much do you sell? Where will users pay attention to this? These are the analytical work that needs to be done in the early stage.
2. The website product or service has characteristics
After positioning the main source of website traffic, you need to promote the product or service. Both the paid mode and the free mode need to be planned. Only reasonable planning need to facilitate the later promotion direction and continuous testing to find the best and most effective platform and channel. Characteristic products and services will allow more users to remember. And choose, no matter where they are embodied, this is a must.
If you design on the website page, it is more attractive to the user. Whether it is from the color matching of the page, the emphasis of the text and so on.
Use your existing strengths to impress users, such as web design is in place. There is strong soft writing, the product has a unique advantage.
3. Establish your own brand
Need to provide real content to demonstrate your own characteristics, in order to get more people to recognize. Whether it’s a TV advertisement or paid promotion or other forums in related industries, You need to show your content to users. For example, the classic slogan “The cups can connect around the earth.” “Hello everyone, it’s really good.” “It doesn’t come down at all.” If you won’t promote, can you recognize these brand products?
It is most important to establish your own brand in the industry. Smaller products and small services should build their own brands.
Brands can make more users remember. Because your brand has different characteristics and it will be favored by more users. More users will recognize you, know you and willing to try your products and services.
4. Pay attention to word of mouth publicity
The key to improving the website conversion rate is to pay attention to word-of-mouth publicity, especially Internet sales products. Good product users will help you to spread and promote. If the user is very upset after using it, and feel regret after using it, then the user will also spread. At this time, a lot of negative information transmits.
Praise may not recognize by more customers, but bad reviews must affect the sales of products!
5. Providing quality service
Quality service should do on every website. Regardless of the number of products or services, services should be done. This is also an important way to spread word of mouth, paying attention to the famous saying that “the customer is God.” Because only when a customer buys a product or service can you have a better function, it will slowly grow and become bigger. If you can’t treat customers with a grateful heart, then even the best products are hard to get customers to spread.
The increase in website conversion rate not only requires the provision of quality services and products but also needs to reflect more value and make users feel valued. Only then will users help you to better promote and promote.