What’s the difference between organic rankings and Google Ads?

In order to understand this question better, we should first discuss what Search Engine Optimization (SEO) means. SEO stands for Search Engine Optimization and refers to methods used to increase the visibility of websites and web pages in search engines. There are many different types of SEO and they work differently depending upon the type of page that needs to rank higher in the search results. This article explains the three basic types of SEO and their benefits.

What’s the difference between organic rankings and Google Ads?

Google Ads is a paid advertising platform where businesses pay to display their listing on Google Search results page for potential customers. This is similar to what we now call PPC (Pay Per Click).

Organic Rankings are the organic listings on Google that show up when someone does local searches. They rank based on the relevance of the pages to the keywords typed into the search bar. As a result, they usually appear before any paid advertisements on the search engine results. Organic rankings work well on local search queries.

Although both strategies will bring visitors to your website, organic rankings will generate more leads from real users searching for answers on specific topics related to your business. While Google AdWords may send users to your website, but how many of them are going to buy something after clicking your ad?

In order to understand this question better, we should first discuss what Search Engine Optimization (SEO) means. SEO stands for Search Engine Optimization and refers to methods used to increase the visibility of websites and web pages in search engines. There are many different types of SEO and they work differently depending upon the type of page that needs to rank higher in the search results. This article explains the three basic types of SEO and their benefits.

1. Organic SEO

Organic SEO uses natural methods of ranking websites in search results. Natural SEO means that it does not use paid advertising techniques and focuses on improving a site’s existing user experience and internal linking structure. As opposed to paying for clicks through Adwords or Pay Per Click campaigns, organic SEO helps users navigate websites intuitively instead of having to sift through sponsored listings.

2. Paid SEO

Paid SEO involves using PPC (Pay Per Click) campaigns to help boost the visibility of a website. It works by displaying targeted advertisements at the top or side of search results based on keywords relevant to the searcher’s query. It is similar to traditional pay per click models where advertisers bid against each other for ad space alongside search results. However, paid SEO differs from standard pay per click in that it requires specific knowledge of which keywords will be most effective for each campaign. This makes paid SEO expensive but very powerful for businesses looking to target highly specific markets.

3. Social Media Marketing

Social media marketing is another form of Internet marketing that allows individuals and organizations to create social networks within Facebook, Twitter, LinkedIn, Yelp, and others to reach new audiences. The social share buttons allow visitors to share information and comments about a company's products and services and encourage them to interact with the organization. With social media marketing, companies can connect with their current customers and potential clients through social networking sites.

The following questions are asked in any business plan presentation: