It’s the most wonderful time of the year for Online Marketing!
Everybody is in a festive mood as work winds down during the Christmas season. With the bounty of year-end bonuses plus the long stretch of holidays, your customers could be in the right frame of mind to spend.
Before you start walking in the winter wonderland, however, you need to ask yourself this question:
“What am I doing to attract year-end festive shoppers online?”
Here are some effective online marketing ideas which you can consider for this Christmas 2018
1). Prepare Your Social Channels
This the season to be jolly. Instead of preparing your tired social media channel, what is the best way to go “Ho Ho Ho”!
Using free online tools like Amazing Canvas, Picchochart, and Picconeki, you can easily add tinsel, snowflakes, Christmas trees and other festive symbols to your social media profiles. If this is not enough, you can also go to websites like unpublished, freepic and pixels to add free high-quality pictures, vector files, and icons.
2). Awards with e-gift cards
Christmas is a great opportunity to give your members a pleasant surprise while running a festive sale. This is where online gift cards come in handy.
- Free upgrades in their service package (for B2B businesses)
- Great discounts specifically available to members (these can be used to increase enrollment)
- Free e-gift cards that they can redeem for real items (with the terms and conditions)
If your customers are of high value, then you would also like to buy eGift cards and be surprised by this email. Such online options are available to major online retailers like Amazon, Zlora, and others.
3). Offer holiday-themed promotions
Everyone loves a sale – especially if it is related to the holiday season. See the serious amount of sales generated for Thanksgiving and Black Friday (beginning of the Christmas Sale season) in the US only.
Traditionally, seasonal sales are linked to retailers trying to land the last season’s business. While this may be a viable strategy for some, it can be a better strategy to use this opportunity to provide creatively bundled packages and offers.
- Provide free shipping only for the holiday season
- Provide free gift wrapping services to your customers
- Create a bundled gift package that comes with a discount
- Offer a limited time deal for your membership program
The Fairmont Hotel has a nifty promotion for its hotels in the beautiful Banff area in Canada, with the promotions snodges shown below. Such offers are otherwise a good way to run sales in cold winter destinations.
4). Give gifts with a social gaming contest
Everyone likes to play games – especially during the holiday season.
There are all types of online competitions that you can run on your website or social media page. they include:
- Photo Contests
- Video contests
- Story writing and captioning competitions
- “Estimation of difference” contests
- Voting Competitions
Here’s a fun example from Centrepoint Singapore’s Facebook page. Fans are supposed to guess where a lovable gingerbread man character is found at different outlets within the shopping center itself, and to submit their answers in the comment box.
5). Organize “Live” Christmas Event
What better way to celebrate the festive occasion than to meet your online fans and customers in the flesh?
Now, there are lots of different live events which you can do. They may include Christmas parties, holiday sales events, concerts, workshops and talks, cocktails, and luncheons.
Or you may wish to splurge on an entire truck as Coca-Cola has done with it’s Christmas Truck in the UK.
Instead of trying to do everything yourself, why not share a hotel, restaurant or attraction to enhance the fun of the festival?
There are many incidents going on during the year-end session. Just select your favorite and see if you can deal with the site owner!
6). Publish a thematic post
The key to making the demand is anticipation. Instead of just publishing a Christmas post (like you’re literally), why not go for the whole hog and why not make a full range of celebration posts?
Here, fashion blogger Chrysler Lim has set the voice of the blog post with the “12 Days of Christmas-Elle” series. Sometimes light-hearted fashionable chic, She provides fashion ideas carefully for ultra-hip.
7). Prepare Christmas tail or spine
There is a good time to say the Christmas story. In fact, the biggest story ever came during Christmas.
I love how Cartier annoys his magic every year through beautiful story tales of Christmas. In this latest version, its main hero (a lovely Panther) does a Winter Cityscape Lighting.
8). Create and Curate Customer Stories
Brighten your Christmas lights to those who are your dear customers!
There are several ways to do this. You can talk to the competition to your customer service or frontline staff, or to write online to customers about your brand, such as a social hearing device, such as Veetly.
The best stories are those where your brand (or your employee) works bravely for your customers.
9). Share and care for the less fortunate
The last, but certainly not least, Christmas is a season to give. What is the best way to give an example of a Christmas spirit to help less fortunate ones than yourself?
Now that you have learned 9 different ways of developing ideas of festive holiday promotions, then the ball is in your court.
What can you do today to make Christmas your business happy? In the meantime, a very auspicious Christmas and a Happy New Year!
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