I strongly recommend you to do this Technical SEO Audit, every month for your website. SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the Search Engine Optimization market (external) while identifying how well your website is optimized to obtain additional market share (internal). If you want to dig a little deeper into your market share, a more in-depth Search Engine Optimization Market Share Report can be created.
But, like most other things, you have to take this with a grain of salt.
Yes, a High-level SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of.
But, if you are a medium-sized website and you noticed a drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem.
Here are some Technical SEO Audit
1). Traffic Growth Audit
You have to check monthly organic traffic growth for each URL. Due to continuously changing Google algorithms and higher competitiveness in the SEO industry the chances are higher that each of your page rankings might increase or decrease which leads to a drop or growth in traffic.
Keeping an eye on all pages will help you improve the content on drop pages, and regain the lost traffic.
Of course, it will take a lot of time to create this report. I created a small tutorial which will help you get this report ready in less than 10 minutes
2). Link Growth Audit
Links are the backbone of SEO. I strongly recommend you to check your backlinks(root domains) every month. Whenever you are blackling on other websites, always see Alexa’s rank and DA on the sites. If the sites rank better than your sites, link your sites to that sites.
Let’s assume that last month you have 300 backlinks to your website if you have 350 backlinks then it’s quite natural. However, if you see 500 or 1000+ Backlinks then it’s quite suspicious. Sometimes you will see 10 times more backlinks. It’s a clear indication that somebody is trying to harm your website. This personally happened with one of our websites.
Always keep an eye on new backlinks. If you find any spam backlinks, kindly add them to the disavow file.
3). Technical SEO Audit
Sometimes we may overlook some technical mistakes which will lead to a drop in traffic. For example:
- Indexed pages will be higher than the original pages on the website.
- Page speed for each page will go down due to a few tech updates.
- A website will have downtime due to hosting issues.
- Hackers will install malicious scripts etc.
- Take the best server where the website loads faster as compared to another competitive website.
- Should work on keywords, start writing your content on trending keywords.
- Don’t make a blog large and lengthy, try to have subheadings in your blog along with the main heading.
I strongly recommend having a weekly check for technical issues, so that you can prevent major traffic drops.