Go beyond campaign goals with next-level segmentation
From optimized segments driven by analytics to lookalike audiences, Migomail empowers you to confidently build custom target audiences at any level.
Better targeting for your marketing
Segmenting your contact list into smaller groups of contacts with similar characteristics lets you tailor email content more effectively.
Increased Open Rates
When you send targeted emails to specific groups, they are more likely to open and engage with your messages, resulting in higher open rates.
Improved Click-Through Rates
Segmented emails that are tailored to the interests and needs of your subscribers are more likely to result in click-throughs to your website or landing page.
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Email Segementations
Demographic Segmentation
This type of segmentation involves dividing your subscribers based on demographic information, such as age, gender, location, or job title.
Behavioral Segmentation
This type of segmentation involves dividing your subscribers based on their behavior, such as their purchase history, website activity, or engagement with your emails.
Interest Segmentation
This type of segmentation involves dividing your subscribers based on their interests, such as their preferences, hobbies, or favorite products or services.
Psychographic Segmentation
This type of segmentation involves dividing your subscribers based on their personality traits, values, or lifestyle.
Purchase History Segmentation
This type of segmentation involves dividing your subscribers based on their purchase history, such as high-value customers, one-time purchasers, or frequent buyers.
Customer Lifecycle Segmentation
This type of segmentation involves dividing your subscribers based on where they are in the customer journey, such as new subscribers, loyal customers, or those who are at risk of churning.
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