Do you know that press releases can negatively affect SEO if they are not done correctly? Press releases with SEO in 2020 are a way to distribute and announce events to the press. Google defines them as “an official statement issued to newspapers detailing a particular case”.
Typically, they come in written format, but they can also be in audio or video format. Once an event occurs and wants it to become more popular, the best way to do it is to get media attention, quickly and effectively. But how can they do this? Well, the answer is the press release. You write a piece of content that will then be distributed to news publishers who are interested.
However, it is very difficult to attract media attention. This is even more difficult for the editors, who are constantly bombarded with news topics from all directions. They only need to be filtered and curated to publish the best, most interesting news. And this is how press release platforms like VMAYO.COM were created. Instead of sending your press release to news publishers. You issue a press release on one of these popular distribution platforms where journalists and news publishers get hung up to find interesting topics.
How Do Press Releases Help SEO in 2020
Having information about an event published on your company or on major news sites is beneficial not only for your brand, but also for SEO.
How, you may ask? For the most part, it is about backlinks. If news publishers start talking about you, not only can you get backlinks from news sites themselves that hold a large amount of equity, but you can also score a higher number of backlinks from other webmasters who Will read the news.
We all know that building backlinks is one of the most difficult tasks for SEO. Producing high quality backlinks is even more difficult. And I should not even start how hard it is to do all this naturally. They without buying them or using risky tricks like Black Hat.
Well, the press release combines all 3 of the above, providing probably the best link building method available. Why? Okay, this helps you build links quickly. Links are high quality and they are all completely natural and do not result in any penalties.
If done right, of course. If not, it’s a waste of time and it can result in penalties.
Prevent Press Release From Being Spam – SEO in 2020
Instead of focusing on making your business important and better in ways that produce interesting news, people distribute ‘press releases’ to as many press release platforms as possible. Some platforms are free and make money from advertising, so that they have no problem with people coming here and posting ‘free news’.
But even paid ones are full of irrelevant ‘news’ articles. With webmasters asking for hundreds of dollars for a backlink or guest post, press releases are the cheapest way to get some initial backlinks.
These posts go a long way to a press release (because Google likes content more, right?) And is full of keyword-rich anchor text links, which naturally attract penalties.
In this way, the quality of press release websites begins to decline. Very few companies and websites (one of them being VMAYO) still manage to keep the site relevant.
That way, instead of posting a press release just to get a backlink, you will focus on posting a press release that will really catch a reporter’s attention.
Use Nofollow Links – SEO in 2020
You might be thinking to yourself: “Won’t nofollow links be useless?”
No. I have already written how following backlinks can help improve your website.
Second, nofollow links will only be used on press release websites. It is considering these sites to index their content on Google. Any other links you will receive as a result of a successful press release will be a mix of both nofollow and dofollow links, depending on the internal policies of the websites you link to.
But Why Use Nofollow Links SEO in 2020
The reason is that no-follow links mitigate most of the risks of penalties. Google says that you should not build or purchase backlinks. Since the press release links are either manually created or paid for. Then they should be mindless as per Google’s guidelines.
Don’t get me wrong I’m not necessarily a fan of Google, but if you don’t want to risk anything, this is the right way to go.
Press Release Is Still Worth It in 2020 – SEO in 2020
Unless we dominate some advanced form of artificial intelligence that will monitor our every move, publishers will always need news topics. Without pushing yourself out, there is virtually no chance of gaining any popularity.
Press releases can trigger a chain reaction not only with backlinks, but also with shares and comments on social media. So, as long as we have news, the press release will be useful.
With the SEO community largely distancing themselves from link building, “naturally” press releases became less popular.
However, if you are focusing on the right things that are improving your business, website, services or products and issuing a press release, grabbing a backlink rather than grabbing media attention focused, the press releases are worth it. 2019
Conclusion SEO in 2019
You do not necessarily have to use the press release platform to make a press release effective. You can also email journalists in person or message them on their social media profiles, such as LinkedIn or Twitter.
The press release in 2020 is useful for SEO and will still be for many years to come. Unless you can misuse their distribution, you can create as many websites as you want, although they are not as popular in the SEO community as they would have been if done properly. A single press release can bring mass results.
For more related information you can check Nexahost.