proximity marketing

Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it's when you send ads to people who are close by your venue

proximity marketing

Proximity marketing is a tactic that allows marketing leaders to target potential consumers with advertising content based on their current location. Proximity marketing is facilitated using technology such as Bluetooth beacons, WiFi, geofencing, near-field communications (NFC) and QR code

1. Geofencing

Geofences are virtual boundaries that you create around your property, whether it’s a house, office building, or even a multi-story hotel. They act similarly to physical fences—but they can be created anywhere, at any time. When someone enters or exits from inside this geofence, they trigger an action you specify, such as sending a welcome email, reminding them to check their email, or taking them off your list.

2. Targeting

Targeting is the ability to send your messages to specific audiences based on their interests or behaviors. This means that you can send tailored emails based on previous purchases, demographic information, geographic location, websites visited, and much more. When you take into account the amount of data that marketers have access to today, this technology should come as no surprise. We live our lives in the digital sphere; we want to interact with brands that understand us.

3. Automation

Automation allows you to send personalized messages to your subscribers without having to manually type them in. Most automation tools allow you to personalize your message using templates, and then select from a long list of prewritten phrases. And the best tools also let you save these custom messages as templates you can reuse later.

4. Customer Retention

Customer retention is the process of keeping existing customers coming back after a service interruption. It can be achieved through loyalty programs, discounts and other incentives. For example, a frequent flyer program offers rewards to its members, encouraging them to return again and again.