LinkedIn for marketing

LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.

LinkedIn for marketing

LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.

Marketing strategies for small businesses are often complicated. Not only do they involve managing multiple social accounts but they also require time and resources to implement. With LinkedIn, however, you can create unique profiles that act as mini websites where you can share content, conduct online conversations, and showcase your brand. Here are some tips to help you get started.

1. Choose a Professional Image

When it comes to sharing content and conducting conversations, LinkedIn is much different than Facebook or Twitter. You have a chance to present yourself in a professional manner, and this means you should choose a profile image that reflects your brand. A good strategy for choosing a profile picture is to look at popular images from brands whose products you want to market. This way, you'll have something to look back into for inspiration.

2. Create Unique Content

In order to stand out among the competition, you need to produce original content. However, this doesn't mean that you need to write a novel or produce a film. Sharing helpful articles and infographics on topics related to your industry is enough to catch the attention of your target audience.

3. Build Relationships

You may think that LinkedIn is simply a place to post content, but it's actually a great way to engage with other professionals in your field. Through discussions, you can learn more about what influencers in your space are doing, which will give you a better idea of how to position your business.