Facebook Marketing

In this day and age, social media advertising is becoming a necessity. Every company from local small businesses to large corporations needs a Facebook page. This is where we'll cover the basics of what makes up a successful ad campaign. We'll teach you everything from getting started, to targeting the right audience, Facebook Live streaming and creative messaging. By the end of this course, you'll be able to create your first Facebook Ad campaign.

Facebook Marketing

1. Facebook Advertising

In this day and age, social media advertising is becoming a necessity. Every company from local small businesses to large corporations needs a Facebook page. This is where we'll cover the basics of what makes up a successful ad campaign. We'll teach you everything from getting started, to targeting the right audience, Facebook Live streaming and creative messaging. By the end of this course, you'll be able to create your first Facebook Ad campaign.

2. LinkedIn Ads

LinkedIn is one of the best social networking websites out there and you should at least have a profile on the platform. There are many things that you can do to market your brand on LinkedIn but advertising might not be your top priority. However, we'll show you how to market your business on LinkedIn by using paid advertisements.

3. Instagram Advertising

Instagram is one of the hottest social networking platforms. As of now, there are nearly 1 billion monthly active users. A majority of those users access Instagram through their mobile devices. This means you want to maximize your exposure to those potential customers. Instagram ads work similar to Google Adwords, however, you have some distinct differences that we'll discuss here.

4. Pinterest Advertising

Pinterest is another rising social media platform. One of its biggest differentiators is its visual nature. Unlike most social media sites, users tend to scroll horizontally rather than vertically. This means that image based pins are going to perform much better than text-based pins.