If you are a business owner, then it is likely that you have used social media marketing to help you get the word out about your business. In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help increase their business. And if you are still standing on social sidelines, then there is never a better time to start.
Here are 7 reasons why social media marketing could be right for your business:
1. Social media is popular
There is no need to be a dedicated reader of technical media or an expert in online marketing to know that social media is really popular among consumers. According to a report, 81 percent of the United States population had a social networking profile, and India has the second-largest number of Social media users in the world which means that social media will touch nearly every customer that walks through your door.
- India has over 376.1 million active social media users
- Facebook is the biggest social network in India, with around 346 million users in 2020
- Now people have started liking Instagram more, and it has 120 million users.
- LinkedIn has around 71 million users
- Twitter has 18.9 million active users, the second largest base in Asia-Pacific after Japan
For most small businesses, Facebook — which has 2.45 billion monthly active users — is the jumping-off point for getting started with social media marketing.
2. Social media is cost-effective
As more social networks add algorithms that filter what users see in their news feeds, your organic content may be lost in the shuffle. Take advantage of low-cost advertising features offered by social networks to promote your content and special offers.
Most social media marketing is cheaper than traditional advertising, so you do not have to spend a lot of money to reach more people, increase your audience and grow your business.
3. Social media encourages two-way communication
Social media gives you the power to learn more about your audience, their interests, and collect feedback.
Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn’t seeing your response.
4. Social media users are active
One thing you should know about social media users is that when they say they are on social media, they are actually on social media.
According to an Informatically Mobile Intelligence Report, in the US, social media users check their accounts 18 times a day. While customers can visit your store once a week, they could see your social media post several times in their feed during the week.
5. Social media lets you share your business widely
Social media sites are becoming the go-to place for consumers who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.
Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.
6. Social-media can let your email marketing on Top
Social media has completely changed the game when it comes to how small businesses think of email marketing. Sharing your email newsletter across your social networks can open your content up to a whole new audience and generate the type of buzz you’ve been looking for.
Not only that, but you can also use sites like Facebook to attract more readers by including a Join My Mailing List link right on your Page. Together, these two powerful tools have reshaped the marketing landscape and have really leveled the playing field for small businesses trying to better connect with current customers and reach new audiences for their business.
7. Social media reaches all ages and demographics
Social-media defies age barriers. As we discussed above, 81 percent of the United States population using social networks.
Between 2005 and 2018, usage among ages 30-49 has increased by 69 points from 8 percent to 77 percent. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.
So, as Social Media Marketing is popular it is necessary to go social with our business. And for that, you just need to choose a service provider that will lead your business to the next level. Veetly Services has the best solution for your business so you will have a reputation in the market. Veetly provides services like SEO, SMO, SMM, SEM, PPC Management, AdWords campaign management, and more.