6 Free Google Tools All Marketers Should Use
Yes, as the title says, there are 6 free tools from Google that all cross-border ecommerce businessmen, especially marketers, should use. These free Google tools for SEO help in increasing the rank of the website. First, let’s take a look at Google’s three-piece set:- Google Adwords Google Analytics Webmaster (Google Search Console) These three free
Yes, as the title says, there are 6 free tools from Google that all cross-border ecommerce businessmen, especially marketers, should use. These free Google tools for SEO help in increasing the rank of the website.
First, let’s take a look at Google’s three-piece set:-
- Google Adwords
- Google Analytics
- Webmaster (Google Search Console)
These three free Google tools should not come before me. As a marketer, if you haven’t used it or heard of all three, you should consider it your job!
The practical tools listed in this article, you should make good use of it, it is a recognized excellent tool in the industry, I hope it helps everyone!
6 Free Google Tools for SEO
1 Google Keyword Planner
The first free Google tool to enter our list includes AdWords (of which you must have a user account) and includes all the benefits of “Google Keyword Tool” and “Adwords Traffic Estimator”. For example, I enter Content marketing in the search box, as shown below:
Then click the button to get the context hint, the following keyword hint may appear:
In the above, we can see that apart from giving us keyword tips, Google also gives us each keyword, search volume per month and the level of competition for this keyword.
2. Google Analytics
The Google Analytics tool is an action I have to open every morning for the company, which is similar to logging in to QQ. Through the background of Google analysis, you can understand the total reach rate of the previous day, which pages have the longest access times, and which posts users will exit when they open.
And through which channel the user gets to know about your site, from which channel most people go and from which keyword the user has come. Even you can see how many users are accessing your website at the moment, and all of them are being queried.
Obviously these figures are very important. You’ll see what types of articles users like, why some articles have very long browsing times, and some articles users just exit in less than 1 minute. This data improves the content for you, and analyzes your website objectively helpful.
Everyone should be using Google to analyze this tool, which is very useful. In addition, there are tools for Google analysis (configuration).
3. Google Search Console or Webmaster
This tool, I typically use to look at a user’s search habits, what keywords to use to enter my website, and changes in the number of Google indexes, and even the Internet. What problems and vulnerabilities in Google Search Console information will be corrected.
In particular, on this device, some websites must use structural data to test this function.
4. Google Trends
Google Trends Home is similar to Google Index. The main tasks are divided into two parts. One is to check the number of searches and keyword trends in Google and the other is to check website traffic.
It is very important to visually display the size and trend of keyword searches over time. You can see the trend of a keyword search.
So let’s take the ‘Car’ as an example: We can see that in the past 30 days, the countries that search for the most keywords in the Car are:
4. United States
5. New Zealand
As shown below:
Additionally, Google Trends also provides a keyword-related prompt. This is also very important. You can use long-tail words for our articles, as shown below:
5 Google My Business
This feature is that when a user searches for your website (brand name), it automatically flags your website information in the correct category, which will display more information about your company:
1 Business hours
2 User comments on your website
3 Company-specific address
4 Company phone
Taking “Amazon” as an example, when I search for Amazon on Google, I will automatically display relevant information from Amazon in the right column of Google. What kind of feeling does it give to the user?
Yes, that’s right and believe me! Authority and trust are very important and important for an independent station as users don’t know that you are fake or scam website so it is very necessary to display company detailed address on google.
6. Google Drive
Two cloud storages, Google Drive and Dropbox, are two virtual drives I’ve always liked. Typically, I would combine the Google driver with two other Google classes, such as Google Docs and Google Sheets.
For example, usually, I do a survey on Google Docs first.
For example, if I want to report activity, I’ll first check, on a smaller scale, what fans like, or what they’re interested in.
Or maybe, I’ll do a questionnaire in Google Docs too if I want to do some research. Then you will ask who is filling out the questionnaire? Use Facebook or other social platforms. Since I have a lot of fans on Facebook, it’s okay to let fans take a poll.
I have a cough, and here I have another example, which is the same as above (by the way, I will give you a supplement.
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These were the 6 free google tools we discussed on. But, Google has also other great products, such as Google Ad Manager, Google Assistant, Google Shopping, Gmail, YouTube, Google+, Google Calendar, etc.